Worthing is a coastal West Sussex town with 111,338 residents recorded in March 2021, up 6.5% from 104,600 in 2011. The town has an older age profile than England as a whole, with 22% of residents aged 65 or over. Home ownership is high at 68%, with private renting at 22% and affordable housing at 10%. Those numbers shape buyer behaviour in places such as Goring, Broadwater, Heene and Durrington.
Rail matters in many Worthing searches. The town has five stations on the London Mainline, giving buyers several points of access along the coastal strip and towards wider Sussex employment centres. Road and rail convenience can influence valuations differently in central Worthing, West Worthing, Durrington-on-Sea and Goring-by-Sea. An agent should know which station is most relevant to the address, not just quote the nearest postcode.
Local employment also supports housing movement. Major employers and economic sectors include Rayner, Electronic Temperature Instruments, GlaxoSmithKline, The Environment Agency, HMRC, Travel Places, Fresh Egg, Huxley Digital and Lemo UK Ltd. Southern Water is also part of the town’s employer base. Buyers may be moving within West Sussex for work rather than relocating from London, so an agent’s buyer database should not rely on one audience.
Schools, parks and local centres affect how buyers compare similar homes. Broadwater Green, Durrington, Tarring and Goring each have a different property mix and day-to-day pattern. A Victorian house near The Old Palace in Tarring may need marketing that highlights age, materials and maintenance history. A post-war house in High Salvington or Durrington may need a sharper focus on layout, parking and future extension scope.
- Worthing population was 111,338 in March 2021
- Home ownership stands at 68%
- Flats account for 24% of households
- Smaller 1 and 2-bedroom homes account for 42%