£110,000
Studio
Granville Rise, PO39 0DX
£110,000
Studio
Granville Rise, PO39 0DX
The Wright Estate Agency
-1d ago
Compare 13 local agents, data from 87 active listings








Our data tracks 13 active estate agents currently marketing properties across the PO39 postcode, which covers the western coast of the Isle of Wight including Freshwater, Totland, Bembridge, and Seaview. With 87 properties currently for sale and an average asking price of £351,543, this stretch of the island's coastline offers everything from seafront apartments to substantial detached family homes. The local market has shown resilience, with the average price sitting above £400,000 according to recent Land Registry data. The PO39 area presents a distinctive property market where coastal positioning and sea views significantly influence property values, creating opportunities for sellers who work with agents who truly understand local buyer motivations.
The leading agent in the PO39 area is Hose Rhodes Dickson, operating from Freshwater as part of the Leaders and Romans Group. They currently hold 29 active listings, representing a commanding 33.3% market share. Close behind is Pittis with 17 listings (19.5% market share), also based in Freshwater, while Spence Willard maintains a strong presence with 12 listings focusing on the premium end of the market. These three agents together control more than two-thirds of all available stock in the area. When selecting an estate agent in PO39, understanding their track record within specific villages such as Bembridge, Seaview, or Totland can make a significant difference to your sale outcome, as local knowledge translates into targeted marketing and faster sales.
CTA: Compare Estate Agents in PO39

13
Active Estate Agents
£351,543
Average Asking Price
87
Properties For Sale
The PO39 property market has its own distinct character shaped by its coastal location on the Isle of Wight. Properties here command a premium for their coastal positions, with many homes offering sea views across the Solent or towards the Needles. When choosing an estate agent, you need someone who understands this local market and can target the specific buyer profiles drawn to island living, including those seeking second homes, retirement properties, and seaside retreats. Agents who actively market in the area will have established relationships with buyers looking specifically for the lifestyle that living on the Isle of Wight provides, understanding that island transactions involve additional complexity including ferry crossings and the logistics of moving belongings off-island.
Our data shows that the top-performing agents in PO39 have listing portfolios that reflect the diversity of the local housing stock. From one-bedroom flats suitable for first-time buyers to substantial five-bedroom homes exceeding £824,000, successful agents demonstrate they can sell across all price points. Spence Willard, for example, targets the premium sector with an average asking price of nearly £513,000, while Hose Rhodes Dickson handles properties across a broader price spectrum. The presence of developments like Middleton Development in Bembridge, where Captiva Homes is planning a 130-property scheme, indicates ongoing new build activity that adds another dimension to the market, and agents must understand how to position both traditional and new-build properties effectively.
The local geology and construction methods in PO39 also influence how agents market properties. Many homes in the area are constructed using traditional island materials including Bembridge limestone, flint, and local brick varieties, giving properties distinctive character that appeals to buyers seeking authentic island architecture. Agents who understand these construction methods can better articulate the value of period features and renovation potential to prospective purchasers. Additionally, awareness of local environmental factors such as the flood risk along the Eastern Yar and coastal erosion concerns in areas like Colwell Bay helps agents provide accurate information to buyers about location-specific considerations.

Based on 68 live listings with an average asking price of £404,575.
Source: home.co.uk
See which agents are selling fastest and at the best prices in PO39.
Compare Estate Agents FreeHomeowners in the PO39 area have a clear choice between traditional high-street estate agents and online-only providers. High-street agents like Hose Rhodes Dickson, Pittis, and Spence Willard offer face-to-face valuations, local market expertise, and physical branch presence in Freshwater and surrounding villages. These agents typically charge between 1% and 2% plus VAT (1.2% to 2.4% total) of the sale price, with their fees reflecting the comprehensive service they provide including marketing materials, viewings, and negotiation. The physical presence of these agents in the community means they often have relationships with local contractors, conveyancers, and other professionals who can facilitate smoother transactions.
Online estate agents operate with lower fixed fees, typically ranging from £999 to £1,999 including VAT, making them attractive for sellers looking to minimize upfront costs. However, the trade-off often comes in the form of limited local market knowledge and reduced personal service. For a market like PO39, where properties can be unique in their construction and positioning, having an agent who understands the nuances of island property values can make a significant difference to both sale price and time on market. The online model may struggle with the specific buyer demographics attracted to the Isle of Wight, including those relocating from the mainland who may have complex financing and logistical requirements.
Many sellers in the PO39 area opt for the traditional high-street route, particularly given that the average property values here are £397,403. When fees are calculated as a percentage of the sale price, the difference between a 1.5% fee and a fixed £1,500 online fee becomes substantial at higher price points. For example, a property achieving the average price of £397,403 would incur a 1.5% fee of approximately £5,961, compared to a fixed £1,500 online fee, making the percentage-based option more expensive but potentially delivering greater value through superior service and local expertise. We recommend getting valuations from at least three agents before making your decision, regardless of which type of agent you choose, and we suggest requesting detailed breakdowns of what each fee includes.

The PO39 market offers properties across a wide price spectrum, from flats averaging £135,000 to substantial family homes with detached properties averaging £755,582. Our data shows that the majority of current listings fall within the £300,000 to £500,000 bracket, with 29 properties (33% of all listings) in this price band. For buyers seeking larger family homes, there are 9 properties priced between £500,000 and £750,000, plus 4 properties in the premium bracket above £750,000. Recent Land Registry data shows the overall average price in PO39 over the last year reached £397,403, with detached properties averaging £755,582 and semi-detached properties at £338,714. The market has experienced significant activity, with house prices showing 24% growth compared to the previous year, though recent listing prices have softened by around 18.89% from six months ago.
Three-bedroom properties dominate the current market with 27 listings, representing 35% of all available stock. These homes average £364,639 and appeal strongly to families and those upgrading from smaller properties. Two-bedroom properties account for 23 listings at an average of £229,865, making them attractive to first-time buyers and retirement downsizers. The one-bedroom sector, with 7 listings averaging £115,429, offers the most accessible entry point to the PO39 market. The area's popularity with retirees and those seeking coastal retirement means properties in villages like Seaview and Bembridge often attract buyers specifically looking for ground-floor accommodation and properties with minimal maintenance requirements.
At the upper end, four-bedroom properties average £512,490 across 10 listings, while five-bedroom homes command an average of £823,750. The premium nature of larger properties in this coastal location is evident when comparing prices: a five-bedroom home in Bembridge or Seaview can easily exceed £823,000, reflecting the desirability of these coastal positions and the limited supply of larger family homes. The new developments in the area, such as properties in Nettlestone Village and Seafield Road in Seaview, offer modern alternatives for buyers seeking newer construction, though these still command premium prices due to their coastal settings and limited supply.
The PO39 property market presents unique characteristics that benefit from estate agents with deep local knowledge. The Isle of Wight's position off the mainland creates distinct considerations for buyers, including the logistics of ferry crossings and the additional costs associated with transporting belongings across the Solent. Agents based in Freshwater, Bembridge, and Seaview understand these buyer concerns and can address them proactively during viewings and negotiations. Their familiarity with local schools, transport links, and healthcare facilities makes them valuable resources for buyers relocating from the mainland, particularly families considering the practicalities of island life.
The geological and environmental characteristics of PO39 also require specific knowledge from estate agents. The Isle of Wight has complex geology featuring chalk, gravel, clay, and sand, with Wealden clay producing heavy soils that can affect foundations and drainage. Properties in areas prone to coastal erosion, particularly near cliff edges in the Binstead and Quarr areas and between Thorness Bay and Colwell Bay, require agents who can accurately communicate flood risk and erosion concerns to prospective buyers. While PO39 (Totland Bay) currently has no active flood warnings, the Environment Agency issues flood alerts for the Eastern Yar and its tributaries, which affect parts of the postcode area, meaning agents must be prepared to discuss these environmental factors.
The heritage character of the PO39 area adds another layer of complexity that local agents understand. The Isle of Wight National Landscape contains 23 Conservation Areas, and the island boasts 19 Grade I listed buildings, 33 Grade II* listed buildings, and over 600 Grade II listed buildings. Properties in conservation areas or listed buildings may have restrictions on modifications and alterations, and agents must ensure buyers understand these implications before committing to a purchase. The local vernacular architecture, using materials like Bembridge limestone, flint, and locally made bricks, reflects the island's geological heritage and contributes to the character that attracts buyers to the area in the first place.
Request free valuations from at least three different agents in PO39. This gives you a clear picture of what each agent believes your property is worth and allows you to compare their marketing strategies and proposed fees. Be wary of agents who overvalue your property to secure your business, as properties priced too high often sit on the market and eventually sell for less than they would have if priced correctly from the start.
Ask each agent about their marketing approach. Premium agents like Spence Willard and Fine & Country will discuss professional photography, virtual tours, and targeted advertising to affluent buyer databases, while other agents may rely on more basic listing packages. In the PO39 market, consider whether agents market effectively to mainland buyers who may need assistance understanding the logistics of island property purchase, including ferry schedules and the practicalities of property viewings.
Examine each agent's recent sales in the PO39 area, focusing on properties similar to yours in type and price range. Hose Rhodes Dickson and Pittis have proven track records with high listing volumes across the market spectrum, but smaller agents like The Wright Estate Agency or Susan Payne Property may offer more personalized service for specific villages. Ask for specific examples of properties sold in your area and how long they took to sell, as this indicates how effectively the agent targets buyers looking for properties in your specific location.
Confirm whether fees are charged as a percentage of the sale price or as a fixed fee, and ensure you understand what services are included. Also ask about sole agency versus multi-agency options, as multi-agency agreements typically cost 0.5% to 1% more but give you broader market coverage. Given the average property values in PO39 averaging £397,403, the difference between percentage-based and fixed fees becomes particularly significant, and you should calculate the total cost for your specific property before making comparisons.
Look for reviews from previous clients in the local area, ideally in villages similar to yours within PO39. The quality of service can vary significantly between agents, and speaking to other sellers in Freshwater, Bembridge, or Seaview can provide valuable insight into an agent's communication style and negotiation skills. Online reviews should be taken with a pinch of salt, but patterns of consistent praise or criticism across multiple platforms can indicate reliable service quality.
While estate agent fees are often presented as fixed, there is typically room for negotiation, particularly if you are selling a higher-value property in the PO39 premium market. If an agent wants your business, they may be willing to reduce their percentage or offer additional services included in the fee, such as professional photography, virtual tours, or enhanced home.co.uk and homedata.co.uk positioning. Always get fee quotes in writing and compare the total cost, not just the headline percentage, and consider what additional services each agent includes in their quote.
The PO39 area is experiencing new development activity that sellers should be aware of when pricing their properties. The Middleton Development in Bembridge, being planned by Captiva Homes, represents a significant addition to the local market with plans for 130 properties on a greenfield site between Steyne Road and Mill Road. This development includes a range of heritage-style finishes, with 46 one, two, and three-bedroom houses designated as affordable housing, potentially affecting the local market for entry-level properties in the Bembridge area. Construction could begin by early 2025, with approximately 40 homes built annually.
In the Seaview area, new-build opportunities include properties in Nettlestone Village and developments along Seafield Road, where Hayes Property Developers are constructing new three-storey townhouses. The Salterns Village area along Duver Road in Seaview also features recently constructed detached and semi-detached properties with two to four bedrooms. These new-build options provide alternatives for buyers who may otherwise consider older properties in the PO39 area, and working with an estate agent who understands how new-build properties compare to traditional island homes can help you position your property effectively against this competition.

68 properties currently listed across PO39. Here are the most recently added.
£110,000
Studio
Granville Rise, PO39 0DX
£110,000
Studio
Granville Rise, PO39 0DX
The Wright Estate Agency
-1d ago
£280,500
Detached Bungalow, 3 bed
Westlands, PO39 0DJ
£280,500
Detached Bungalow, 3 bed
Westlands, PO39 0DJ
Homewise
-2d ago
£675,000
Cottage, 4 bed
Summers Lane, PO39 0HJ
£675,000
Cottage, 4 bed
Summers Lane, PO39 0HJ
Spence Willard
-7d ago
£225,000
Semi-Detached Bungalow, 2 bed
Princes Close, PO39 0AF
£225,000
Semi-Detached Bungalow, 2 bed
Princes Close, PO39 0AF
The Wright Estate Agency
-9d ago
£475,000
Detached Bungalow, 2 bed
Cliff Road, PO39 0EW
£475,000
Detached Bungalow, 2 bed
Cliff Road, PO39 0EW
Spence Willard
-9d ago
£179,950
Apartment, 2 bed
The Avenue, PO39 0DN
£179,950
Apartment, 2 bed
The Avenue, PO39 0DN
Hose Rhodes Dickson
-9d ago
£1,775,000
Detached, 8 bed
Cliff Road, PO39 0BH
£1,775,000
Detached, 8 bed
Cliff Road, PO39 0BH
Spence Willard
-12d ago
£1,775,000
Detached, 8 bed
Cliff Road, PO39 0BH
£1,775,000
Detached, 8 bed
Cliff Road, PO39 0BH
Knight Frank
-12d ago
£110,000
Apartment, 1 bed
The Broadway, PO39 0BW
£110,000
Apartment, 1 bed
The Broadway, PO39 0BW
Pittis
-14d ago
£399,950
Semi-Detached, 4 bed
The Avenue, PO39 0DL
£399,950
Semi-Detached, 4 bed
The Avenue, PO39 0DL
Hose Rhodes Dickson
-14d ago
£399,950
Detached, 4 bed
The Broadway, PO39 0AT
£399,950
Detached, 4 bed
The Broadway, PO39 0AT
Hose Rhodes Dickson
-14d ago
£73,000
Apartment, 1 bed
The Broadway, PO39 0BW
£73,000
Apartment, 1 bed
The Broadway, PO39 0BW
Homewise
-14d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our market data, Hose Rhodes Dickson leads the PO39 market with 29 active listings and 33.3% market share, making them the dominant agent in the area. Pittis follows with 17 listings (19.5% share), and Spence Willard rounds out the top three with 12 listings focusing on higher-value properties averaging £512,490. The best agent for you depends on your property type and target price point, as each agent specializes in different segments of the market. For premium properties in Bembridge or Seaview, Spence Willard's targeting of affluent buyers may prove advantageous, while Hose Rhodes Dickson offers broader market coverage across all price points. --- PASSAGE
Estate agent fees in PO39 typically range from 1% to 3% plus VAT (1.2% to 3.6% total) of the sale price for traditional high-street agents like Hose Rhodes Dickson and Pittis. Online agents offer fixed-fee alternatives ranging from £999 to £1,999 including VAT. Given the average property price of £351,543, a 1.5% fee would equate to approximately £5,273, while a premium agent might charge 2% or more. At higher price points, such as the £800,000 average for properties listed with Fine & Country, percentage-based fees become substantially more expensive than fixed-fee alternatives, making fee comparison essential for premium property sellers.
Local expertise matters significantly in the PO39 market due to its unique coastal character and island location. Agents like Hose Rhodes Dickson and Pittis, both based in Freshwater, have established relationships with local buyers and understand the nuances of specific villages like Bembridge, Seaview, and Totland. These agents understand buyer motivations for island living, including the appeal of coastal positions, the Needles, and the specific lifestyle offered by the western coast of the Isle of Wight. National chains may offer standardized services, but local specialists often achieve better results through targeted marketing to buyers specifically seeking island properties and through their network of local connections.
While specific data for PO39 is limited, the Isle of Wight market can experience longer selling times compared to mainland locations due to the additional complexity of island transactions, including ferry logistics for buyer viewings and the complications of moving belongings off-island. Properties priced correctly according to current market conditions typically sell within 8 to 16 weeks, though this can vary significantly based on property type, price point, and marketing approach. The recent 24% year-on-year price increase indicates strong buyer demand, though the 39% reduction in transaction volumes compared to the previous year suggests some caution in the market. Working with an experienced local agent who understands buyer motivations for island living and can effectively market to mainland buyers can help expedite the process.
While not legally required, having a survey conducted before marketing your property can identify issues that might affect the sale price or cause problems during conveyancing. Given the age of many properties in PO39 and the presence of clay soils that can cause subsidence, plus coastal erosion concerns in some areas, a RICS Level 2 survey (typically £400-800 depending on property size and age) can provide valuable information and strengthen your negotiating position with buyers. Properties constructed using traditional island methods, including those with Bembridge limestone features or flint construction, may reveal specific issues that a professional survey can identify. Additionally, for the significant number of listed buildings and properties in conservation areas across the Isle of Wight, understanding structural condition becomes particularly important for prospective buyers.
Yes, estate agent fees are negotiable in most cases, and this is particularly true in the PO39 premium market where property values are high. Agents are often willing to reduce their fees, particularly for higher-value properties where a small percentage reduction represents a significant monetary amount. For example, reducing a 2% fee to 1.75% on a £500,000 property saves the seller £1,250. You can also negotiate for additional services such as professional photography, virtual tours, or enhanced marketing packages to be included in the fee. Always obtain quotes from multiple agents and use these to leverage better terms, and ensure you understand exactly what services are included in each quote before making your decision.
The PO39 area is seeing several new-build developments that affect the local market. The most significant is the Middleton Development in Bembridge by Captiva Homes, planned for 130 properties including 46 affordable homes, with construction potentially starting in early 2025. In Seaview, new developments include properties in Nettlestone Village, townhouses on Seafield Road being built by Hayes Property Developers, and various properties in the Salterns Village area. These new-build options provide competition for sellers of older properties, and an experienced local agent can help you position your property effectively by highlighting the unique character and established garden features that newer developments often lack.
Prospective buyers in PO39 should be aware of several environmental factors specific to the Isle of Wight. The island has complex geology with clay soils that can cause subsidence issues, particularly in properties near areas of coastal erosion. While PO39 (Totland Bay) currently has no active flood warnings, the Environment Agency issues flood alerts for the Eastern Yar and its tributaries, which affect parts of the postcode area. Coastal erosion is a significant concern in some areas, particularly near Binstead and Quarr and between Thorness Bay and Colwell Bay. The Isle of Wight has experienced flash flooding affecting thousands of properties in the past. A reputable local agent will ensure buyers understand these factors and may recommend appropriate surveys to assess specific property risks.
From £450
Recommended for standard properties in PO39, identifying issues common to island properties including damp, structural movement, and roof condition
From £600
Comprehensive building survey for older properties, listed buildings, or unusual construction methods common in the PO39 area
From £60
Required by law before selling, our assessors cover all PO39 properties including traditional island construction
From £150
Official valuation for help-to-buy schemes, shared ownership, and mortgage requirements
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Compare 13 local agents, data from 87 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.