£400,000
House, 4 bed
Blackthorn Avenue, PO22 8GA
£400,000
House, 4 bed
Blackthorn Avenue, PO22 8GA
Hamptons
-3d ago
Compare 56 local agents, data from 741 active listings








Our data shows there are 56 estate agents actively marketing properties across the PO22 postcode area, covering Bognor Regis and surrounding villages like Middleton-On-Sea, Felpham, Walberton, Yapton, and Barnham. With 741 properties currently listed for sale and an average asking price of £405,766, this coastal Sussex market offers strong options for sellers looking to achieve the best price for their home. We track every active listing in real-time, giving you accurate, up-to-date market intelligence when choosing your estate agent.
Henry Adams leads the PO22 market with 78 active listings and commands 10.5% of the market share, focusing on properties averaging £508,254. White & Brooks follows as the second-largest agent with 57 listings at an average price of £366,403, while Fox & Sons rounds out the top three with 43 listings averaging £317,209. These three agents alone control nearly a quarter of all listings in the area, making them significant players in the local property market. selling a Victorian terrace in the centre of Bognor Regis or a modern detached home in the village of Middleton-On-Sea, understanding which agents dominate your specific locality helps you make an informed choice.

56
Active Estate Agents
£405,766
Average Asking Price
741
Properties For Sale
The PO22 postcode encompasses a diverse coastal and rural landscape in West Sussex, stretching from the seaside town of Bognor Regis eastwards through the coastal villages of Middleton-On-Sea and Felpham, then inland through Barnham, Walberton, and Yapton. This varied geography creates distinct property markets within a single postcode area. Bognor Regis itself offers a mix of period properties, seafront apartments, and modern developments, while the surrounding villages feature larger family homes, character cottages, and new-build estates. The proximity to Chichester (approximately 8 miles north) and good transport links to London via Barnham railway station make this area attractive to commuters and families alike.
Property values in PO22 reflect this geographic diversity. The average asking price of £405,766 masks significant variation between property types and locations. Premium properties in Felpham and Middleton-On-Sea, particularly detached homes near the coast, command substantially higher prices than terraced houses in central Bognor Regis. The village of Barnham, located on the main railway line between London and Brighton, offers particularly good value for money with strong transport connections, while Yapton provides a more rural feel with access to local amenities. Understanding these micro-markets within PO22 is essential when selecting an estate agent, as different agents have developed expertise in different segments of this varied landscape.
The PO22 postcode covers a diverse property market spanning from the seaside town of Bognor Regis through to village locations like Middleton-On-Sea, Felpham, and Barnham. This variety means different agents have developed expertise in different segments of the market. Some agents like Bay Tree Estates focus on premium properties with an average asking price of £543,152, while others like Joe Graham Property Sales target more accessible price points at an average of £261,694. Understanding these specialisations helps you match your property with an agent who has proven experience in your specific market segment.
Our comprehensive analysis of agent performance goes beyond simple listing counts. We examine each agent's average sale price, time on market indicators, and their presence across different property types. This means when you compare agents through our platform, you're getting insights based on actual transaction data from the PO22 market, not generic industry averages. We also track which agents operate in which specific villages within PO22, so if you're selling in Felpham you can see that May'S and Bay Tree Estates both have established local presence there, while agents like White & Brooks and Fox & Sons maintain stronger coverage in central Bognor Regis.

Based on 361 live listings with an average asking price of £431,368.
Source: home.co.uk
See which agents are selling fastest and at the best prices in PO22.
Compare Estate Agents FreeThe PO22 property market benefits from a mix of traditional high street estate agents and newer online alternatives. High street agents like Henry Adams, White & Brooks, and Fox & Sons offer face-to-face valuations, dedicated local branch presence, and personal relationships with buyers registered on their books. These agents typically charge between 1% and 1.5% plus VAT (1.2% to 1.8% total) of the final sale price, with their fees reflecting the comprehensive service they provide including marketing materials, viewing accompaniment, and negotiation through to completion. Henry Adams, with their office in Middleton-On-Sea, has built strong relationships with buyers looking for properties in that premium coastal village segment.
Online estate agents have emerged as a popular alternative, offering reduced fees typically ranging from £999 to £1,999 fixed. However, for the PO22 market where the average property price exceeds £405,000, the math becomes interesting. At a 1% traditional agent fee on a £400,000 property, you'd pay approximately £4,000 (plus VAT), while an online agent might charge £1,500. The savings are apparent, but traditional agents argue their local knowledge, marketing reach, and personal service justify the premium, particularly for properties in the higher price brackets where Bay Tree Estates and Sims Williams operate. The key difference often shows in the time-on-market metrics, as traditional agents with active buyer databases can often secure faster sales for well-priced properties.
For sellers in PO22, the decision often comes down to your property type and personal preference. If you have a straightforward terraced house or flat in Bognor Regis valued under £300,000, an online agent might serve you well. However, if you're selling a detached home in Middleton-On-Sea worth £500,000 or more, a traditional agent with proven market presence like Henry Adams (averaging £508,254 per listing) may achieve a better overall result through their established buyer network and negotiation skills. Premium properties in this coastal market often benefit from the personal touch that high street agents provide, particularly when dealing with buyers who are relocating from London and appreciate local knowledge.

Request free valuations from at least three different agents in PO22. Compare not just the suggested asking price, but also the agent's marketing strategy, their analysis of your property's value, and their track record with similar homes in your specific area.
Look at how many active listings each agent holds in PO22. Agents with higher market share like Henry Adams (10.5%) or White & Brooks (7.7%) typically have more buyers registered and more market visibility, though smaller agents may offer more personal service.
Some agents excel in certain price brackets. Bay Tree Estates averages £543,152 per listing, making them ideal for premium homes, while King & Chasemore averages £278,321, suggesting strength in more affordable homes. Choose an agent whose average sale price aligns with your property value.
Ask about their online presence, photography quality, floor plans, and social media marketing. In the PO22 market, where properties range from flats at £178,421 to detached homes at £663,943, professional marketing makes a significant difference in attracting buyers.
Don't accept the first fee offered. Traditional agents often have flexibility on their commission, especially if you're willing to sign a sole agency agreement for 12-16 weeks. Consider asking for a dual-fee structure if you're also purchasing.
Before instructing any estate agent, always ask for their fee in writing and check exactly what services are included. Some agents offer all-inclusive packages covering floor plans, photography, and marketing, while others charge extra for these essentials. Comparing the total cost, not just the percentage fee, reveals the true value of each agent's service.
Understanding the bedroom distribution in PO22 helps you price your property competitively and identify which agents excel in your segment. Our data shows 3-bedroom properties dominate the market with 250 listings averaging £394,418, followed closely by 2-bedroom homes at 229 listings with an average price of £257,308. Four-bedroom properties represent a significant segment with 151 listings averaging £580,090, while 1-bedroom flats at 52 listings average just £172,585, offering the most accessible entry point to the PO22 market. If you're selling a 3-bedroom house in Barnham, you're competing against 250 similar properties, making the right agent choice crucial for standing out.
The premium end of the market shows interesting dynamics. Five-bedroom properties average £859,829 across 35 current listings, with one exceptional 7-bedroom property listed at £2,350,000. Agents like Bay Tree Estates at £543,152 average and Sims Williams at £441,589 have clearly positioned themselves in the upper market segments, while King & Chasemore's £278,321 average suggests strength in the more accessible price brackets where 2-bed and 3-bed properties dominate. The rental market in PO22 also shows interesting patterns, with Henry Adams leading on rentals with 14 listings at an average of £1,979 per month, followed by Abacus Letting Services with 8 listings averaging £1,662.
For sellers, this bedroom distribution tells an important story. If you own a 2-bedroom property in Bognor Regis, you're competing against 229 other similar homes, making agent selection and marketing particularly crucial. With a 4 or 5-bedroom property, you're in a less crowded segment where quality buyers are actively searching, but your agent's network and marketing reach become even more important to attract the right purchasers. The village locations of Middleton-On-Sea, Felpham, and Walberton particularly favour larger family homes, while central Bognor Regis sees higher concentrations of flats and terraced properties suitable for first-time buyers and investors.
The PO22 property market has experienced modest adjustments recently, with house prices seeing a 1% decrease over the last year compared to the previous year. Properties in this area are currently trading 7% below their 2022 peak of £401,276, which presents opportunities for buyers and realistic pricing expectations for sellers. The current average asking price of £405,766 suggests the market has found a new point after the peaks seen during the pandemic property boom. For sellers who price correctly for current market conditions, the typical time on market ranges from 8 to 16 weeks, with well-presented properties in popular areas like Felpham and Middleton-On-Sea often achieving faster sales.
The rental market in PO22 remains active with 53 rental listings managed by 14 agents, showing sustained demand from renters attracted to the area's coastal lifestyle and transport links. Average rental prices stand at approximately £1,500-£2,000 per month depending on property type and location, with Henry Adams dominating this segment. This rental activity also indicates a healthy property market with investors actively buying, which creates additional buyers for your property when you come to sell.

361 properties currently listed across PO22. Here are the most recently added.
£400,000
House, 4 bed
Blackthorn Avenue, PO22 8GA
£400,000
House, 4 bed
Blackthorn Avenue, PO22 8GA
Hamptons
-3d ago
£376,000
Detached, 3 bed
Skylark Way, PO22 0FA
£376,000
Detached, 3 bed
Skylark Way, PO22 0FA
Homewise
-4d ago
£569,000
Detached, 3 bed
Skylark Way, PO22 0FA
£569,000
Detached, 3 bed
Skylark Way, PO22 0FA
Cubitt & West
-4d ago
£375,000
Semi-Detached, 3 bed
Bala Crescent, PO22 8LY
£375,000
Semi-Detached, 3 bed
Bala Crescent, PO22 8LY
Fox & Sons
-4d ago
£325,000
Semi-Detached Bungalow, 2 bed
Glynde Crescent, PO22 8HT
£325,000
Semi-Detached Bungalow, 2 bed
Glynde Crescent, PO22 8HT
White & Brooks
-4d ago
£400,000
Semi-Detached, 3 bed
Nightingale Lane, PO22 0DL
£400,000
Semi-Detached, 3 bed
Nightingale Lane, PO22 0DL
Redwood & Sons
-4d ago
£749,950
Detached, 6 bed
Southdean Drive, PO22 7SX
£749,950
Detached, 6 bed
Southdean Drive, PO22 7SX
Henry Adams
-4d ago
£325,000
End of Terrace, 3 bed
Blossom Way, PO22 0DZ
£325,000
End of Terrace, 3 bed
Blossom Way, PO22 0DZ
Sims Williams
-5d ago
£200,000
Park Home, 2 bed
Shripney Road, PO22 9PB
£200,000
Park Home, 2 bed
Shripney Road, PO22 9PB
Cubitt & West
-5d ago
£500,000
Detached, 3 bed
Middleton Road, PO22 6BW
£500,000
Detached, 3 bed
Middleton Road, PO22 6BW
Fox & Sons
-5d ago
£625,000
Bungalow, 4 bed
Elmer Road, PO22 6EH
£625,000
Bungalow, 4 bed
Elmer Road, PO22 6EH
Leaders
-5d ago
£725,000
Detached, 3 bed
Crossbush Road, PO22 7LS
£725,000
Detached, 3 bed
Crossbush Road, PO22 7LS
Henry Adams
-5d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our live data, Henry Adams leads the PO22 market with 78 active listings and 10.5% market share, averaging £508,254 per property. White & Brooks comes second with 57 listings (7.7% share) at £366,403 average, followed by Fox & Sons with 43 listings at £317,209. However, the "best" agent depends on your property type: Bay Tree Estates averages £543,152 making them strong for premium homes in Felpham and Middleton-On-Sea, while King & Chasemore's £278,321 average suits more affordable properties in central Bognor Regis. We recommend getting valuations from at least three agents to find the best match for your specific property and location within PO22.
Traditional estate agent fees in PO22 typically range from 1% to 1.5% plus VAT (1.2% to 1.8% inclusive) of the final sale price. This means on a property selling for £400,000, you'd pay between £4,800 and £7,200 in fees. Online agents offer fixed-fee alternatives ranging from £999 to £1,999, which can represent significant savings on lower-value properties. However, traditional agents argue their local expertise, personal service, and buyer network justify the higher cost, particularly for properties above £400,000 where the premium service often results in better sale prices and faster completions.
Local agents with established presence in PO22 like Henry Adams in Middleton-On-Sea, White & Brooks in Bognor Regis, or Sims Williams in Bognor Regis and Walberton often have deeper local knowledge and stronger community connections. National chains like Your Move and Leaders offer brand recognition and potentially wider marketing reach, with Leaders maintaining 19 active listings in PO22. For the PO22 market, we found local specialists often have higher listing volumes and more targeted local buyer databases, though the right choice depends on your specific location and property type. If you're selling in a village like Yapton, a local agent with office presence there like Joe Graham Property Sales may have specific buyer connections.
Ask potential agents about their current listings in your specific PO22 area, their average time on market for similar properties, their marketing strategy and costs, whether they offer virtual tours or professional photography, their fee structure and contract terms, and importantly, their opinion on your property's realistic selling price. Also ask how many buyers they currently have registered who match your property type and price range. Agents who can demonstrate active buyer interest in your segment are worth their fee. Specifically in PO22, ask about their experience selling properties in your particular village or neighbourhood, as local knowledge can make a significant difference in achieving the best price.
The wider Bognor Regis market has seen slight price corrections with a 1% decrease over the last year and properties now 7% below their 2022 peak of £401,276. The current average asking price of £405,766 in PO22 suggests a balanced market. Properties priced correctly for their segment typically sell within 8-16 weeks in current market conditions, though premium properties in desirable villages like Middleton-On-Sea or well-presented family homes in Felpham may sell faster. Properties in the higher price brackets above £500,000 may take longer given the smaller pool of buyers, while more affordable 2-bedroom properties in central Bognor Regis typically see stronger buyer demand.
Yes, agent fees are often negotiable, particularly if you can demonstrate you have multiple agents interested in your business. Standard practice is to negotiate the commission rate, but also clarify what's included in the fee. Some agents offer all-inclusive packages while others charge separately for photography, floor plans, or premium marketing. In the PO22 market, don't be afraid to negotiate on both the percentage and the included services to ensure you're getting fair value for your money. Many agents are willing to reduce their fees slightly to secure your business, especially if your property is in a popular price range where they want to increase their market share.
A sole agency agreement means you instruct one estate agent to sell your property, giving them exclusive rights to market and sell your home. These agreements typically run for 8-16 weeks and are the most common arrangement in the UK. The benefit is that your agent invests heavily in marketing your property knowing they will receive the full commission if successful. If you want to switch agents before the agreement ends, you may face penalties. Some sellers prefer multi-agency arrangements where multiple agents market their property, though this typically costs more (usually 0.5-1% higher total fee). For most sellers in the PO22 market, a well-negotiated sole agency agreement provides the best balance of agent commitment and cost efficiency.
From £400
Identify any structural issues before selling
From £600
Comprehensive structural survey for older properties
From £60
Energy efficiency certificate required by law
From £150
Official valuation for mortgage purposes
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Compare 56 local agents, data from 741 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.