£650,000
Flat, 2 bed
Cranhurst Road, NW2 4LN
£650,000
Flat, 2 bed
Cranhurst Road, NW2 4LN
Foxtons
-4d ago
Compare 134 local agents, data from 921 active listings








Our team has thoroughly analysed the NW2 estate agent market, examining 134 active agents currently marketing properties across this well-connected corner of North West London. With 921 homes for sale spanning from the tree-lined streets of Cricklewood to the vibrant Willesden Green and the developing Brent Cross area, we found a diverse and competitive local market where homeowners have genuine choice when selecting representation for their property sale.
The current average asking price sits at £731,190, reflecting strong demand for homes in NW2 driven by excellent transport links including the Jubilee line and Thameslink services at Brent Cross West. We've tracked how agents differentiate themselves in this market, with some focusing on the period properties of Childs Hill while others specialize in the modern apartments transforming the Brent Cross regeneration zone.
We've ranked the agents based on active listings, market share, and average prices to help you identify which firm best matches your property type and selling goals. Whether you own a Victorian terrace in Dollis Hill or a contemporary flat near the Brent Cross Shopping Centre, our analysis reveals which agents have proven track records in your specific neighbourhood.

134
Active Estate Agents
£731,190
Average Asking Price
921
Properties For Sale
The best estate agents in NW2 combine deep local market expertise with strong marketing reach across major property portals. With properties ranging from £345,221 one-bedroom flats suitable for first-time buyers to £2,240,000 detached family homes in select pockets, agents must understand the full spectrum of buyer needs. We've observed that the area encompasses remarkably diverse neighbourhoods from the Victorian terraces of Willesden with their original features and bay windows, to the inter-war semis of Childs Hill, through to the modern apartment developments rising around Brent Cross and the new Claremont Park area. ===NEXT===
Our research demonstrates that agents with higher listing volumes tend to achieve better exposure for their properties, which translates to more viewings and stronger sale prices. Hoopers' dominance with 84 listings reflects their established Neasden presence and brand recognition built over decades. Meanwhile, premium specialists like Goldschmidt & Howland (£1,066,000 average price) prove the market supports higher-value specialisation, particularly for properties in the West Hampstead border areas where they maintain strong coverage. ===NEXT===
We've found that the most successful NW2 agents share certain characteristics: they understand the local school catchment areas that drive family buyer decisions, they know which streets benefit from the Thameslink services at Brent Cross West versus the Jubilee line at Willesden Green, and they recognise the premium buyers place on proximity to the open spaces of Gladstone Park and the emerging Brent Cross Town development with its new dining and retail offerings.

Based on 577 live listings with an average asking price of £756,175.
Source: home.co.uk
See which agents are selling fastest and at the best prices in NW2.
Compare Estate Agents FreeThe NW2 housing market is predominantly characterised by flats, which account for 452 of the 734 total listings currently available. This reflects the area's urban character and the high proportion of purpose-built apartment blocks from the 1960s and 1970s alongside conversion flats created from period properties throughout Cricklewood, Dollis Hill, and Neasden. The average flat price of £511,940 makes this the most accessible entry point to the NW2 market, though newer developments in areas like Brent Cross commanded by The Maple development at 10 Aviator Drive are attracting premium prices for modern specifications. ===NEXT===
Semi-detached properties represent another significant segment with 86 listings averaging £1,247,820. These family homes concentrate in areas like Childs Hill and parts of Willesden where the inter-war housing stock offers generous room sizes and garden access. We've noted that these properties particularly appeal to families seeking good state primary schools in the borough of Barnet, with catchment areas significantly affecting both pricing and marketing times. Terraced properties average £765,648 across 83 listings, providing a middle ground between flat living and the larger semi-detached homes that characterise the more residential pockets of NW2. ===NEXT===
Detached properties remain relatively rare in NW2, with only 18 listings available at an average price of £2,240,000. These premium properties typically occupy select positions such as the roads bordering Hampstead Garden Suburb and certain stretches ofinc Area near the Goodge Street. The limited supply of detached homes means competition among buyers intensifies whenever such properties become available, often resulting in properties selling above their initial asking prices when marketed correctly. ===NEXT===
NW2 homeowners choosing between online and traditional high-street estate agents face distinctly different value propositions that suit different seller preferences. Traditional high-street agents like Hoopers, Foxtons, and Dexters offer in-person valuations, dedicated branch presence with knowledgeable staff, and face-to-face negotiation throughout the sales process. These agents typically charge percentage fees (around 1-3% plus VAT) but provide hands-on service from initial valuation through to completion. Foxtons maintains a prominent Willesden Green branch serving the NW2 area with their intensive marketing approach and famous Saturday afternoon viewings, while Dexters operates from their Cricklewood office with strong local ties.
Online agents like Purplebricks and the hybrid Marsh & Parsons represent alternative options that have gained traction in NW2. Purplebricks operates with 11 active listings in the area at an average price of £956,364, targeting sellers comfortable with self-service elements of the sale process. These agents typically charge fixed fees (typically £999-£1,999) but may require more effort from sellers regarding hosting viewings and providing marketing materials. We've seen that the hybrid model offered by Marsh & Parsons, with their 24 NW2 listings at an average price of £469,146, attempts to bridge the gap between online efficiency and traditional service. ===NEXT===
Our analysis of recent sales data shows that most NW2 sellers still opt for the traditional route, valuing the local knowledge that established agents bring to their sale. Dexters' 57 listings and average price of £529,736 demonstrates their success with the more moderately-priced properties that dominate the market. However, we always recommend that sellers comparison shop between both models and obtain at least three quotes before committing, as fee structures and service levels vary significantly between agents. ===NEXT===

Request free valuations from at least three different agents operating in your specific NW2 neighbourhood. Our data shows asking prices can vary dramatically between agents based on their valuation approach and client base - Camerons Stiff & Co averages £857,743 while Dexters averages £529,736 for similar properties. Comparing these valuations helps you understand your property's true market position and identify agents who understand your property type. ===NEXT===
Ask agents for details of properties they've sold recently in your specific NW2 neighbourhood, whether that's Cricklewood, Willesden, Neasden, or Dollis Hill. We've found that agents with proven track records in your immediate area will have relevant comparables and understand exactly what local buyers are looking for. Request specifics on achieved prices versus asking prices and marketing timescales.
Examine in detail how each agent plans to market your specific property. With 921 listings competing for buyer attention in NW2, standout marketing is essential. Ask about their approach to professional photography, whether they offer video tours or virtual viewings, how prominently your property will appear on home.co.uk and homedata.co.uk, and whether they utilise social media marketing. The quality and creativity of marketing materials often differentiates successful sales from properties that stagnate.
Estate agent fees in England typically range from 1-3% plus VAT, though many NW2 agents negotiate. Remember that the cheapest fee isn't always the best value - agents charging higher fees often justify them with better service, more responsive communication, more viewings, or superior marketing resources. Carefully review contract terms including sole agency versus multi-agency arrangements and notice periods before signing.
Don't accept the first fee quoted. Most estate agents expect some negotiation, especially in competitive areas like NW2 where 134 agents are actively vying for your business. Even a 0.5% reduction on a £731,190 property saves over £3,600 in fees. Don't be afraid to use competing quotes to leverage a better deal from your preferred agent. ===NEXT===
Understanding bedroom distribution helps set realistic expectations for your property sale. Two-bedroom properties dominate the NW2 market with 269 listings, making them the most common property type available. These homes average £494,532 and appeal strongly to first-time buyers and couples looking to enter the property market in this accessible north-west London location with its excellent transport connections into central London. ===NEXT===
Three-bedroom homes represent the next tier with 172 listings averaging £683,724. These properties attract families and represent the traditional family home segment in NW2, particularly concentrated around the Goodge Street, and lines. Four-bedroom properties command an average of £982,882 across 79 listings, appealing to larger families and those seeking extra space in properties often found along the more residential streets near Gladstone Park. ===NEXT===
The premium end of the market includes five-bedroom homes averaging £1,618,861 and six-bedroom properties at £1,883,570, typically found in the more prestigious pockets of the area. One-bedroom properties, with 108 listings averaging £345,221, represent the most affordable entry point to NW2 and appeal to first-time buyers and investors alike, particularly those purchasing to let given the strong rental demand from commuters working in central London. ===NEXT===

Our market analysis reveals strong activity in the £300,000 to £750,000 price band, which accounts for 590 of 921 total listings currently available. This mid-market segment reflects the area's enduring popularity with first-time buyers and families seeking reasonably priced properties in a well-connected London location. With 296 properties priced between £300,000 and £500,000, and another 294 between £500,000 and £750,000, sellers in this range face significant competition from similar properties. ===NEXT===
The upper end of the market remains active despite smaller numbers, with properties over £1 million accounting for 144 listings while the £750,000 to £1 million bracket contains 119 properties. Sellers targeting these higher price bands may experience longer marketing periods but benefit from considerably less competition. Premium agents like Goldschmidt & Howland (£1,066,000 average price) and Camerons Stiff & Co (£857,743) specifically cultivate client relationships in these lucrative segments and have proven track records. ===NEXT===
Properties under £300,000 are relatively scarce in NW2, with only 68 listings across the under-£100k, £100k-£200k, and £200k-£300k bands
The ongoing Brent Cross Town development represents a significant opportunity for NW2 property owners. This major regeneration project, being delivered by Argent, is transforming the former shopping centre site and surrounding areas into a new town centre with thousands of new homes, offices, and retail space. The Maple development at 10 Aviator Drive offers studios and one-to-four bedroom apartments, with rents around £2,995 per calendar month for a two-bedroom flat, demonstrating the premium achievable in this newly created neighbourhood.
The development's proximity to Brent Cross West Thameslink station, providing direct access to King's Cross St Pancras in under 15 minutes, makes the surrounding NW2 area increasingly attractive to London commuters. We've observed that this improved transport connectivity, combined with new retail and dining options at the Brent Cross Shopping Centre, is supporting property values across the postcode area. Agents actively marketing properties in the vicinity should highlight these benefits when presenting to potential buyers.
For sellers throughout NW2, the Brent Cross regeneration creates knock-on demand as workers and residents seek accommodation in the area. We've noted that properties within walking distance of the new station or the developing town centre have seen particular interest from buyers, with many valuing the future upside potential as the development completes over the coming years.

577 properties currently listed across NW2. Here are the most recently added.
£650,000
Flat, 2 bed
Cranhurst Road, NW2 4LN
£650,000
Flat, 2 bed
Cranhurst Road, NW2 4LN
Foxtons
-4d ago
£450,000
Flat, 2 bed
Brook Road, NW2 7DW
£450,000
Flat, 2 bed
Brook Road, NW2 7DW
Foxtons
-4d ago
£400,000
Ground Flat, 1 bed
Hoveden Road, NW2 3XE
£400,000
Ground Flat, 1 bed
Hoveden Road, NW2 3XE
Lampards
-4d ago
£735,000
Flat, 3 bed
Staverton Road, NW2 5HL
£735,000
Flat, 3 bed
Staverton Road, NW2 5HL
Absolute Property Agents
-5d ago
£550,000
Ground Flat, 2 bed
Osborne Road, NW2 5DR
£550,000
Ground Flat, 2 bed
Osborne Road, NW2 5DR
Purplebricks
-5d ago
£425,000
Apartment, 2 bed
NW2 1DT
£425,000
Apartment, 2 bed
NW2 1DT
Bloom Residential
-5d ago
£1,300,000
Detached, 5 bed
Hill Close, NW2 6RE
£1,300,000
Detached, 5 bed
Hill Close, NW2 6RE
Hoopers
-5d ago
£450,000
Apartment, 2 bed
Blenheim Gardens, NW2 4NS
£450,000
Apartment, 2 bed
Blenheim Gardens, NW2 4NS
Ellis & Co
-5d ago
£375,000
Flat, 2 bed
Cricklewood Lane, NW2 2QJ
£375,000
Flat, 2 bed
Cricklewood Lane, NW2 2QJ
Dexters
-5d ago
£640,000
Flat, 2 bed
Gay Close, NW2 4PR
£640,000
Flat, 2 bed
Gay Close, NW2 4PR
Camerons Stiff & Co
-5d ago
£599,950
Flat, 2 bed
Chatsworth Road, NW2 5QU
£599,950
Flat, 2 bed
Chatsworth Road, NW2 5QU
Camerons Stiff & Co
-5d ago
£619,995
Flat, 3 bed
NW2 1RR
£619,995
Flat, 3 bed
NW2 1RR
Hamptons
-6d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our comprehensive market analysis, Hoopers leads NW2 with 84 active listings and 9.1% market share, establishing them as the dominant agent in the area. Foxtons (58 listings, 6.3% share) maintains strong presence through their prominent Willesden Green branch, while Dexters (57 listings, 6.2% share) serves the Cricklewood area effectively. For premium properties commanding higher prices, consider Camerons Stiff & Co (£857,743 average) or Goldschmidt & Howland (£1,066,000 average) who specifically target higher-value segments. The best agent depends on your specific property type, price point, and location within NW2.
Estate agent fees in NW2 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the majority of agents charging between 1.5% and 2% for standard sole agency agreements. National average sits around 1.5% plus VAT. Multi-agency agreements typically cost 0.5-1% more but provide wider market coverage through multiple agents simultaneously marketing your property. We've found that fees are often negotiable in competitive areas like NW2, so always obtain multiple quotes and use competition between agents to your advantage.
The current average asking price in NW2 stands at £731,190 according to our live listing data. home.co.uk reports £732,373 and homedata.co.uk shows £738,199 for recently sold properties, showing remarkable consistency across platforms. Prices vary significantly by property type: flats average £511,940, terraced homes £741,034, semi-detached properties £1,173,117, and detached homes reach £2,200,714 on average. These figures reflect the diverse housing stock across neighbourhoods from Cricklewood to Willesden Green.
Average marketing times in NW2 vary considerably by property type and price point. Properties priced competitively in the popular £300,000-£500,000 range typically sell faster due to strong buyer demand from first-time buyers and investors. Premium properties over £1 million may require longer marketing periods. Our data shows 286 sales in NW2 over the last year, representing a decrease of 32.5% from the previous year, suggesting a more measured market pace where realistic pricing and professional marketing are essential for achieving timely sales.
Local high-street agents like Hoopers, Foxtons, and Dexters offer established NW2 presence, in-depth local market knowledge, and face-to-face service throughout your sale. Online agents like Purplebricks offer fixed fees (typically £999-£1,999) but require considerably more seller involvement in hosting viewings and managing enquiries. For most NW2 properties, particularly period homes requiring skilled negotiation or properties in specific neighbourhoods where local expertise adds value, traditional agents remain the popular choice. We recommend comparing both options and considering how much time and effort you can personally commit to the sales process.
When selling your NW2 property, you'll legally require an Energy Performance Certificate (EPC) before marketing can commence. Many proactive sellers also commission a RICS Level 2 survey to identify any issues before marketing, allowing time to address problems or adjust pricing expectations accordingly. Given NW2's significant older housing stock, surveys prove particularly valuable for pre-1980 properties where issues like rising damp (common in properties with original solid floors), structural movement (particularly in areas with clay soils prone to seasonal shrink-swell), or outdated electrical wiring may be present. A Level 2 survey costs from £455 for standard properties in this area.
Properties in NW2 commonly present certain issues that benefit from attention before marketing. The clay soil underlying much of the area can cause subsidence movement, particularly where mature trees are present - a surveyor will check for signs of structural stress. Many properties feature original single-glazed windows that buyers often request be upgraded. Flat roofs on period conversions frequently show signs of wear and may require attention. Given the variety of property ages in NW2 from Victorian through to modern apartments, we recommend a professional survey to identify any issues that could arise during the conveyancing process.
From £455
Recommended for standard properties in reasonable condition. Identifies key issues before marketing.
From £650
For older, unusual, or listed properties. Comprehensive structural assessment.
From £60
Legally required before marketing. Energy performance certificate for your property.
From £200
Required by lenders for mortgage purposes. Confirms property value for borrowing.
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Compare 134 local agents, data from 921 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.