£450,000
Cottage, 4 bed
Main Street, EH31 2AB
£450,000
Cottage, 4 bed
Main Street, EH31 2AB
Coulters
-19d ago
Compare 10 local agents, data from 30 active listings








We've analysed the EH31 property market and found 10 estate agents actively marketing properties in Gullane and the surrounding East Lothian area. Our data shows an average asking price of £599,433 across 30 current listings, with the market seeing steady growth in this highly sought-after coastal village. We track these agents continuously to ensure our comparison data remains accurate and up-to-date for homeowners looking to sell.
Rettie leads the local market with 6 active listings (20% market share) and an impressive average asking price of £890,000, positioning themselves as the go-to agent for premium properties. Coulters and Simpson & Marwick each hold 13.3% market share with 4 listings apiece, offering strong alternatives for sellers looking for established local expertise. These three agents collectively control nearly half of the market, making them the dominant forces in EH31 property sales. We find that each of these agents brings distinct strengths depending on your property type and selling goals.

10
Active Estate Agents
£599,433
Average Asking Price
30
Properties For Sale
Choosing the right estate agent in Gullane means finding someone who understands the unique dynamics of this coastal market. The village attracts buyers seeking a blend of rural tranquility and easy access to Edinburgh, with its championship golf courses and stunning beaches being major drawcards. A great local agent will have proven track records in the EH31 area, demonstrated by their active listing volumes and average selling prices. We recommend looking for agents who can demonstrate specific local knowledge beyond just sales figures.
Our data reveals that agents like Rettie, who average £972,000 per listing, clearly target the premium end of the market, while agents like Coulters with an average of £276,667 focus on more accessible price points. Understanding which agent aligns with your property type and asking price expectations is crucial for achieving the best possible outcome when selling in EH31. We have observed that matching your property to the right agent significantly impacts both sale speed and achieved price. ---NEXT---

Based on 7 live listings with an average asking price of £532,143.
Source: home.co.uk
See which agents are selling fastest and at the best prices in EH31 (Gullane).
Compare Estate Agents FreeThe EH31 postcode area, centred on the charming village of Gullane, represents one of East Lothia's most desirable residential locations. Our current listing data shows detached properties dominate the market, with 5 homes available at an average price of £972,000, reflecting the premium nature of this coastal area. This aligns with broader market research showing detached homes averaging between £711,498 and £732,966 depending on the source. The village has seen consistent interest from buyers seeking quality Scottish coastal living, particularly those relocating from Edinburgh who want a quieter lifestyle without sacrificing commute convenience. ---NEXT---
Flats represent the most affordable entry point into the EH31 market, with 3 properties currently listed at an average of £276,667. Semi-detached properties, while limited in current supply with just 2 listings, command an average price of £670,000. The "Other" category, which likely includes terraced properties and smaller dwellings, shows 6 listings averaging £338,727, indicating strong activity in the mid-market segment. We note that the £300k-£500k price range contains the most listings (11 properties), suggesting healthy demand across this bracket. Recent market data shows prices in EH31 were 5% up on the previous year, though 2% down on the 2022 peak of £592,412, indicating a stable but cooling market. ---NEXT---
When selling property in Gullane, homeowners must decide between traditional high street estate agents and online alternatives. The data shows that established high street firms like Rettie, Simpson & Marwick, and Savills dominate the EH31 market, collectively holding significant market share and commanding premium average asking prices. These agents offer valuable on-the-ground presence, local market knowledge, and personal service that many sellers in this premium area expect. We find that the personal relationship element remains important in this market segment, where properties often represent significant investments.
Online estate agents typically charge fixed fees ranging from £999 to £1,999, which can appear attractive compared to traditional percentage-based fees that usually range from 1% to 3% plus VAT. However, for a property in EH31 with an average asking price of £547,810, a traditional agent charging 1.5% plus VAT would charge approximately £9,861, while an online agent might charge around £1,500. The question for sellers is whether the personalized service, marketing expertise, and negotiation skills of a traditional agent justify the higher cost in a market where properties regularly exceed £500,000. We have seen that traditional agents often negotiate significantly above asking price in this market, potentially offseting their fees. ---NEXT---

Our listing data reveals clear price stratification based on bedroom count in the EH31 market. Two-bedroom properties represent the largest segment with 7 listings averaging £361,286, making them the most accessible option for buyers entering this premium market. One-bedroom properties, while limited to just 2 listings, offer the lowest entry point at an average of £170,000, perfect for first-time buyers or those seeking a holiday let investment in this coastal village. We note that the strong presence of two-bedroom properties suggests good demand from young families and couples looking to step onto the property ladder in a desirable area. ---NEXT---
The premium end of the market shows strong activity in larger properties. Four-bedroom homes command an average of £701,667 across 6 listings, while five-bedroom properties average £790,000. The standout statistic is the single six-bedroom listing at £1,950,000, demonstrating that EH31 does have an ultra-premium segment. For sellers, understanding where your property sits in this bedroom-to-price distribution helps in selecting the most appropriate local agent who has proven success in your specific market segment. We recommend choosing agents whose current listings match your property profile for the best results. ---NEXT---
Gullane village presents unique selling points that require an estate agent with specific local knowledge to market effectively. The village is famous for its championship golf courses, particularly Gullane No. 1, which attracts an international clientele of golf enthusiasts and those seeking luxury Scottish golf holidays. Properties with golf course views or proximity to the courses command premium prices, and agents who understand this market segment can better position your property to attract the right buyers. We have observed that golf-related searches feature prominently in buyer interest for this area.
The area's Conservation Area status also means certain properties may have specific planning constraints or requirements that affect marketing and potential renovations. Our data shows agents like Simpson & Marwick and Paris Steele, both based in East Lothian, have deep local roots and understand these nuances. When choosing an agent, look for those who can demonstrate not just sales volume, but genuine expertise in what makes Gullane unique in the East Lothian property market. The stunning beaches at Gullane Bents also draw families and outdoor enthusiasts, expanding the buyer demographic beyond golf enthusiasts alone.
Being just 30 minutes from Edinburgh makes Gullane particularly attractive to commuters who want coastal living without sacrificing city access. This commuter appeal drives consistent demand in the market, particularly for properties in the £300k-£500k range. We find that agents who market these commute-friendly aspects effectively achieve faster sales for their clients. The Edinburgh connection also means many buyers are professionals seeking a lifestyle change from city to coast. ---NEXT---
While Gullane is known for its traditional stone cottages and period properties, the area has seen selective new development in recent years. A Cala Homes development in Gullane, completed around 2019, brought modern semi-detached townhouses to the market with contemporary features including air source heat pumps and EV charging points. These new build properties offer an alternative to the older housing stock that predominates in the village, attracting buyers who want modern energy efficiency standards. We note that these newer properties typically command different prices than comparable older homes.
The nearby Longniddry area, while technically neighbouring EH31, also shows ongoing development activity that influences buyer expectations across East Lothian. Properties in Fenton Barns represent another option for buyers seeking newer construction in the broader region. For sellers in older properties, this new build activity creates both competition and opportunity - understanding what differentiates your period property from new builds helps agents position it effectively. We recommend discussing these market dynamics with your chosen agent to ensure appropriate pricing strategy.
The rental market in EH31, while smaller than the sales market, offers insight for investors considering buy-to-let opportunities. Our data shows Rettie currently manages 1 rental listing at £1,700 per month, while Dj Alexander handles 1 listing at £1,500 monthly. These rental prices reflect the premium nature of the Gullane market, where even rental properties command higher rates due to sustained demand from seasonal workers, golf professionals, and those testing the area before committing to purchase. We have seen that rental demand peaks during golf season. ---NEXT---
For investors, the rental yield potential in EH31 varies significantly based on property type and location. Properties near the golf courses or beach can command premium rents, particularly during summer months when tourist demand peaks. However, the limited rental stock suggests the market may not support large-scale investment activity, with most rentals being individual properties rather than portfolio holdings. We advise potential investors to discuss rental viability with local agents who understand seasonal demand patterns.

Examine how many active listings each agent has in EH31 and their average asking prices. Our data shows Rettie leads with 20% market share, but your property type and price point should determine which agent best matches your needs. Look for agents whose current listings resemble your property in terms of type, size, and value.
Request free valuations from at least three different agents. This gives you a realistic asking price range and allows you to compare their marketing strategies and fee structures. In EH31's competitive market, accurate pricing is essential. We recommend getting these valuations within the same week to ensure comparable market conditions.
Ask about online presence, property portal listings, local advertising, and professional photography. Premium agents like Savills and Knight Frank often have extensive marketing networks that can reach international buyers attracted to Gullane's coastal lifestyle. Ensure your agent's marketing approach reaches your target buyer demographic.
Estate agent fees in England and Scotland typically range from 1% to 3% plus VAT. Do not be afraid to negotiate, especially if your property is in the higher price ranges where the percentage fee represents a significant sum. Some agents may offer sole agency agreements lasting 8-16 weeks. We have seen successful negotiations even in a competitive market.
Ensure you understand the terms, including sole selling rights, contract duration, and what happens if you find a buyer independently. A clear agreement protects both parties and sets expectations for the sales process. We always recommend getting legal advice before signing any agency agreement.
Before instructing any estate agent, always get at least three free valuations from different agents. In the EH31 market, where average prices exceed £547,810, even a small difference in asking price or agent fee can represent thousands of pounds. Use our comparison tool to contact multiple agents simultaneously and leverage competitive quotes. ---NEXT---
7 properties currently listed across EH31 (Gullane). Here are the most recently added.
£450,000
Cottage, 4 bed
Main Street, EH31 2AB
£450,000
Cottage, 4 bed
Main Street, EH31 2AB
Coulters
-19d ago
£350,000
Terraced, 4 bed
Muirfield Steading, EH31 2EQ
£350,000
Terraced, 4 bed
Muirfield Steading, EH31 2EQ
Paris Steele
-20d ago
£265,000
Flat, 3 bed
Main Street, EH31 2HB
£265,000
Flat, 3 bed
Main Street, EH31 2HB
Gilson Gray LLP
-26d ago
£350,000
Detached, 3 bed
The Rowans, EH31 2DU
£350,000
Detached, 3 bed
The Rowans, EH31 2DU
Rettie
-28d ago
£790,000
Detached, 5 bed
Fenton Road, EH31 2EU
£790,000
Detached, 5 bed
Fenton Road, EH31 2EU
Simpson & Marwick
-41d ago
£325,000
Flat, 2 bed
Hopetoun Terrace, EH31 2DD
£325,000
Flat, 2 bed
Hopetoun Terrace, EH31 2DD
Coulters
-49d ago
£1,195,000
Detached, 4 bed
Hamilton Road, EH31 2HP
£1,195,000
Detached, 4 bed
Hamilton Road, EH31 2HP
Knight Frank
-205d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our live data, Rettie is the leading estate agent in EH31 with 6 active listings and 20% market share at an average asking price of £972,000. Coulters and Simpson & Marwick each hold 13.3% market share with 4 listings, making them strong alternatives. For premium properties, Savills and Knight Frank offer specialized services with Knight Frank averaging £1,195,000 per listing. Gilson Gray LLP and Paris Steele provide excellent local coverage in the East Lothian area. We find that the best agent depends entirely on your property type and price expectations. ---NEXT---
Estate agent fees in the Gullane area typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT). For a property at the EH31 average price of £547,810, this means fees between £6,574 and £19,721. Many agents in this premium market charge around 1.5% plus VAT, which would be approximately £9,861 for an average property. Some offer fixed-fee alternatives, though these are less common for high-value properties in this area. We recommend negotiating fees, particularly for properties in the higher price ranges. ---NEXT---
Our data shows local specialists like Rettie, Simpson & Marwick, and Coulters dominate the EH31 market with proven track records and deep local knowledge. These agents understand the unique coastal dynamics, golf-related buyer demographics, and Conservation Area requirements that affect property sales. National chains like Savills and Knight Frank also have strong local presence and may offer broader marketing reach for ultra-premium properties, particularly to international buyers attracted to Gullane's golf courses. We have seen both local and national agents succeed in this market.
The current average asking price in EH31 is £547,810 based on 21 active listings. This is consistent with market research showing average prices between £579,806 and £596,458 over the past 12 months. Detached properties average over £972,000 at £972,000, while flats start around £276,667. The most common price range is £300k-£500k with 11 listings, followed by £750k-£1m with 6 listings. We note prices have increased 5% year-on-year despite being 2% below the 2022 peak. ---NEXT---
While specific timing data for EH31 is not available, the Scottish property market has shown resilience with 10,132 residential sales across Scotland in October 2025 alone. In a premium coastal area like Gullane, properties may take longer to sell due to higher price points and more selective buyer pools, but working with the right agent who understands the local market can expedite the process. We recommend ensuring your property is competitively priced and professionally marketed from day one.
While not legally required, getting a survey is highly recommended for sellers in EH31. The area includes Conservation properties and older buildings that may have hidden issues. A RICS Level 2 Survey costs between £400 and £800 depending on property size and value, while a Level 3 Building Survey is recommended for older or non-standard properties. Having a survey in advance allows you to address issues before marketing, preventing delays during the sales process. Given EH31's average property values, the survey cost represents minimal insurance against post-offer complications.
Gullane attracts buyers for multiple reasons including its championship golf courses (particularly Gullane No. 1), stunning beaches at Gullane Bents, and easy commute to Edinburgh (approximately 30 minutes). The village offers a blend of rural tranquility with modern amenities, appealing to families, retirees, and professionals seeking lifestyle change. Conservation Area status ensures attractive streetscapes, while the variety of property types from modern flats to premium detached homes accommodates diverse buyer needs. We find that properties marketed with these lifestyle benefits achieve stronger interest.
From £400
Essential for identifying defects in standard properties
From £600
Recommended for older and non-standard properties
From £60
Required by law before marketing
From £200
For properties with government equity loans
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Compare 10 local agents, data from 30 active listings
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