£1,050,000
Flat, 2 bed
Portland Place, W1B 1NX
£1,050,000
Flat, 2 bed
Portland Place, W1B 1NX
Visum
-11d ago
Compare 21 local agents, data from 50 active listings








We track 21 estate agents actively marketing properties in W1B, and we've ranked them all based on live listing data. selling a luxury flat in Marylebone, a period property in Fitzrovia, or a prestigious residence in Mayfair, our comparison tool helps you find the agent with the right local expertise and market reach for your property. Our platform gives you transparent access to agent performance data, current asking prices, and market share information so you can make an informed decision when choosing who to sell with.
The W1B postcode covers some of London's most prestigious districts, where property values consistently rank among the highest in the capital. This area encompasses the affluent neighborhoods of Marylebone, Mayfair, and Fitzrovia, each offering distinct character and buyer demographics. Selling property here requires an agent who understands the nuanced luxury market and has proven track records in this specific postcode. The current average asking price stands at £3,148,500 across 50 active listings, reflecting the premium nature of central London real estate.

21
Active Estate Agents
£3,148,500
Average Asking Price
50
Properties For Sale
The W1B property market represents one of London's most exclusive postcodes, encompassing the affluent areas of Marylebone, Mayfair, and Fitzrovia. Our data shows the current average asking price stands at £3,148,500 across 50 active listings, reflecting the premium nature of properties in this central London district. However, research into recent transaction data reveals important context for sellers - the overall average house price in W1B over the last year was £763,333, with significant variation between specific sectors.
Sector-level analysis from available data shows notable price differentials across W1B. The W1B 1NX sector, which includes portions of Wigmore Street and surrounding streets, recorded an average price of £645,000 over the last year. Meanwhile, the W1B 1PD sector around Hanover Square and St. George Street achieved higher values at approximately £1,000,000. These differences highlight why local market knowledge is essential when pricing your property and selecting the right estate agent.
Historical analysis indicates that W1B property prices experienced significant growth reaching a 2022 peak of approximately £6,655,567. More recent data shows prices have moderated, with sold prices in certain sectors down between 56% and 86% compared to previous periods. This adjustment reflects broader economic conditions affecting the London luxury market, though properties in prime central London locations continue to attract discerning buyers seeking the exclusivity that W1B offers.
The rental market in W1B also shows strong activity, with 30 properties currently available to rent through 19 active agents. Average rental prices reach approximately £5,000 per month, with JLL leading the rental market with 5 listings at an average of £5,793 PCM. This rental demand indicates continued investor interest in the area and suggests strong tenant demand for quality rental accommodation in this prime central location.
Based on 39 live listings with an average asking price of £3,540,897.
Source: home.co.uk
See which agents are selling fastest and at the best prices in W1B.
Compare Estate Agents FreeThe W1B market is overwhelmingly dominated by flats and apartments, which account for 42 of the 50 current listings. This reflects the area's characteristic architecture of Georgian and Victorian mansion blocks, converted period buildings, and modern developments. The average price for flats in W1B stands at £3,191,071, making this one of the most valuable flat markets in the UK.
Terraced properties are extremely rare in W1B, with just one listing currently available at £2,000,000. The scarcity of terraced homes makes them particularly desirable when they do come to market, often attracting competitive interest from buyers seeking the rarely available combination of multiple floors and street access. The "Other" category, which includes maisonettes and unusual property types, accounts for 7 listings with an average price of £3,057,143.
Analysis of bedroom distribution reveals clear pricing tiers that reflect buyer preferences in this central London market. Two-bedroom properties dominate the market with 27 listings, representing over half of all available stock, at an average price of £2,484,259. This configuration appeals to professionals, couples, and investors seeking manageable but spacious accommodation in a prime central location.

W1B encompasses some of London's most celebrated neighborhoods, each with distinct character and amenities. Marylebone, known for its village-like atmosphere despite being in central London, offers boutique shops along Marylebone High Street, the renowned Sherlock Holmes Museum at 221B Baker Street, and excellent dining options. The area benefits from exceptional transport links via Baker Street, Bond Street, and Regent's Park stations, providing Underground coverage across multiple lines.
Mayfair, situated to the west of W1B, is synonymous with luxury and exclusivity. Home to famous streets including Savile Row, known worldwide for its bespoke tailoring, and Bond Street with its upscale retail offerings, the area attracts high-net-worth individuals and international buyers. Grosvenor Square and Berkeley Square provide prestigious addresses, while the nearby Green Park and Hyde Park offer extensive green spaces rare in central London.
Fitzrovia, located to the northeast of W1B, balances the residential charm of Charlotte Street with the commercial vitality of Tottenham Court Road. The area is known for its artistic heritage, with former residents including George Orwell and Dylan Thomas, while today it hosts creative industries and contemporary art galleries. The postcode benefits from excellent schools, particularly in the private education sector, and the patient-friendly atmosphere of the local medical facilities.
Transport connectivity within W1B is exceptional, with Baker Street, Bond Street, Oxford Circus, and Tottenham Court Road stations providing access to the Circle, Metropolitan, Jubilee, Central, and Northern lines. This makes commuting to City offices, Canary Wharf, and other business districts straightforward. The area also benefits from proximity to the major railway hubs of Euston and Paddington for those travelling further afield.
Selling property in W1B requires an agent with specific expertise in the luxury central London market. Our data reveals that Savills currently leads the market with 7 active listings and a 14% market share, focusing on properties with an average asking price of £3,167,857. Their Marylebone office positions them perfectly to serve sellers in the heart of this premium postcode. Knight Frank, with an average asking price of £6,575,000 across their 6 listings, targets the ultra-prime segment of the market, while United Kingdom Sotheby's International Realty commands 10% market share with properties averaging £5,850,000.
For sellers with properties at different price points, the agent choice becomes particularly important. Robert Irving Burns, with an average asking price of £1,006,667 across their 3 listings, demonstrates strength in the more accessible segment of the W1B market. Dexters and Harris Le Beau both operate in the £1,000,000 to £1,400,000 range, offering services to buyers and sellers seeking properties in this more moderate bracket. Understanding which agent has proven success in your specific price segment can significantly impact your sale outcome.
Several other notable agents operate across W1B, each bringing different strengths. Chestertons, with offices in nearby Hyde Park, holds 4% market share with an average asking price of £2,612,500. Winkworth operates from their Knightsbridge office with one listing at £4,375,000, while Carter Jonas maintains a presence in Mayfair with one listing at £1,700,000. Fortis Advisors covers the ultra-prime segment with a £7,000,000 listing, demonstrating the range of price points represented in W1B.
When selecting an estate agent in W1B, consider whether you prefer the traditional high-street approach or the more modern online model. The premium agents like Knight Frank and Savills offer comprehensive services including professional photography, video tours, and dedicated negotiation teams, though their fees reflect this white-glove service. More boutique agencies like Jaffray Estates and Harris Le Beau may offer more personalized attention. Always request at least three agent valuations before instructing, and ensure you understand their fee structure, contract terms, and marketing strategy.
Look at agents active in W1B, check their current listings, and understand their specialisms. Some focus on the ultra-prime market while others excel in more moderate price brackets.
Request free valuations from at least three agents. Compare their asking price recommendations, but also assess their market knowledge and proposed marketing strategy.
Agents with stronger market presence in W1B will have more buyers registered and greater exposure. The top three agents control 36% of the market, indicating significant buyer networks.
Estate agent fees in W1B typically range from 1% to 3% plus VAT. Ensure you understand whether fees are payable upfront, on completion, or as a combination, and negotiate where possible.
Standard sole agency agreements run for 8-16 weeks. Understand your rights to terminate and whether multi-agency options might better suit your circumstances.
Premium properties require premium marketing. Ensure your agent proposes professional photography, virtual tours, and exposure on major property portals alongside their own database.
The three largest agents in W1B control over a third of the market, but smaller boutique agencies often provide more personalized service. Consider your property type and price point when making your choice.
The bedroom distribution in W1B reveals clear pricing tiers that reflect buyer preferences in this central London market. Two-bedroom properties dominate the market with 27 listings, representing over half of all available stock, at an average price of £2,484,259. This configuration appeals to professionals, couples, and investors seeking manageable but spacious accommodation in a prime central location.
Three-bedroom apartments, with 8 listings averaging £4,234,375, serve families and those requiring additional space. Four-bedroom properties, averaging £4,450,000 across 5 listings, represent the upper end of the conventional residential market. For the ultra-wealthy, five-bedroom apartments command significant premiums, with just 2 listings averaging £12,875,000, reflecting the exceptional rarity of such large apartments in W1B's period buildings.
One-bedroom properties, with 4 listings averaging £1,005,000, offer the most accessible entry point to the W1B market. These properties typically appeal to first-time buyers, young professionals, and investors targeting the strong rental demand in this area. The price differential between one and two-bedroom properties, approximately £1,479,259, highlights the significant premium buyers pay for additional space in this prestigious postcode.
Estate agent fees in W1B typically range from 1% to 3% plus VAT, consistent with standard London rates for premium postcodes. Premium agents like Knight Frank and Savills generally charge at the higher end of this range, reflecting their extensive marketing resources, international buyer networks, and white-glove service offerings. These top-tier agencies provide comprehensive packages including professional photography, videography, staging consultations, and dedicated account managers who guide sellers through every step of the transaction.
Smaller boutique agencies such as Jaffray Estates, Harris Le Beau, and Robert Irving Burns may offer more competitive fee structures while still delivering personalized service. These agents often have lower overheads and can pass those savings onto clients while maintaining strong local knowledge and dedicated attention. Some agents offer tiered service packages, allowing sellers to choose between basic marketing-only options or full-service packages including survey arrangements, legal coordination, and post-sale support.

39 properties currently listed across W1B. Here are the most recently added.
£1,050,000
Flat, 2 bed
Portland Place, W1B 1NX
£1,050,000
Flat, 2 bed
Portland Place, W1B 1NX
Visum
-11d ago
£7,000,000
Flat, 4 bed
W1B 1NS
£7,000,000
Flat, 4 bed
W1B 1NS
Knight Frank
-12d ago
£600,000
Flat, 3 bed
Portland Place, W1B 1QL
£600,000
Flat, 3 bed
Portland Place, W1B 1QL
Dexters
-17d ago
£7,000,000
Apartment, 4 bed
W1B 1NS
£7,000,000
Apartment, 4 bed
W1B 1NS
Russell Simpson
-17d ago
£11,000,000
Duplex, 2 bed
Park Crescent, W1B 1AA
£11,000,000
Duplex, 2 bed
Park Crescent, W1B 1AA
United Kingdom Sotheby'S International Realty (Gpm Principal Branch)
-24d ago
£1,700,000
Apartment, 2 bed
Mansfield Street, W1G 9NF
£1,700,000
Apartment, 2 bed
Mansfield Street, W1G 9NF
London House
-25d ago
£1,700,000
Apartment, 2 bed
Mansfield Street, W1G 9NF
£1,700,000
Apartment, 2 bed
Mansfield Street, W1G 9NF
Cluttons
-27d ago
£9,000,000
Apartment, 3 bed
W1B 1PG
£9,000,000
Apartment, 3 bed
W1B 1PG
United Kingdom Sotheby'S International Realty (Gpm Principal Branch)
-45d ago
£3,950,000
Apartment, 3 bed
Portland Place, W1B 1PW
£3,950,000
Apartment, 3 bed
Portland Place, W1B 1PW
United Kingdom Sotheby'S International Realty (Gpm Principal Branch)
-45d ago
£1,300,000
Apartment, 2 bed
Park Crescent, W1B 1PE
£1,300,000
Apartment, 2 bed
Park Crescent, W1B 1PE
Jaffray Estates
-47d ago
£2,950,000
Apartment, 2 bed
Park Crescent, W1B 1PG
£2,950,000
Apartment, 2 bed
Park Crescent, W1B 1PG
United Kingdom Sotheby'S International Realty (Gpm Principal Branch)
-48d ago
£1,250,000
Apartment, 1 bed
W1B 1PG
£1,250,000
Apartment, 1 bed
W1B 1PG
Ddre.Global
-48d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on current market share data, Savills leads with 14% of the market and 7 active listings, followed by Knight Frank at 12% and Sotheby's International Realty at 10%. The best agent for your property depends on your price point and property type. Knight Frank and Sotheby's excel in the ultra-prime segment with average asking prices over £5 million, while Robert Irving Burns and Jaffray Estates perform strongly in the more accessible sub-£1.5 million market. Savills offers particular strength across the mid-to-high range, making them a versatile choice for properties between £2 million and £5 million.
Estate agent fees in W1B typically range from 1% to 3% plus VAT, which translates to 1.2% to 3.6% inclusive of VAT. On a property priced at £3,000,000, this means fees between £36,000 and £108,000. Premium agents like Knight Frank and Savills generally charge at the higher end, reflecting their extensive marketing resources and international buyer networks. Smaller boutique agencies may offer more competitive rates, and many agents are willing to negotiate, particularly for higher-value properties or if you instruct them for both sales and lettings.
Recent market data shows price adjustments in W1B, with sold prices in certain sectors down between 56% and 86% compared to previous years. The 2022 peak saw average prices reach approximately £6,655,567, and the market has since corrected. Current asking prices average £3,148,500, though specific sectors like W1B 1PD have achieved around £1,000,000 in recent transactions. The luxury central London market continues to attract buyers seeking quality in prime locations, and many analysts predict stabilization as interest rates settle and buyer confidence returns to the prime London market.
W1B offers an exceptional quality of life in the heart of London. Residents enjoy access to world-class shopping on Bond Street and New Bond Street, renowned dining options at establishments including The Capital Hotel and Gymkhana, and the green spaces of Hyde Park and Regent's Park. The area combines village-like charm in Marylebone with the international sophistication of Mayfair. Excellent transport links via multiple Underground stations make commuting straightforward, while the strong presence of premium shops, galleries, and restaurants creates a vibrant yet residential atmosphere. The area also benefits from outstanding schools, particularly in the private education sector, with institutions like Wetherby Preparatory School and Portland Place School nearby.
Two-bedroom flats dominate the W1B market, representing over half of current listings at 54%. Flats averaging £3,191,071 are the primary property type, reflecting the area's characteristic period mansion blocks and converted buildings. Terraced properties are extremely rare, with only one currently available, making them highly sought after when they come to market. The luxury penthouse segment, particularly properties with four or five bedrooms averaging £12,875,000, attracts international buyers and commands premium prices due to the limited supply of large apartments in W1B's period buildings.
The selling timeline in W1B varies depending on pricing, property type, and market conditions. Premium properties with realistic pricing from reputable agents typically achieve sales within 8-12 weeks, though the luxury market can sometimes take longer due to the more discerning buyer pool and extensive due diligence processes involved. Properties priced accurately according to current market conditions and presented professionally with quality photography and virtual tours tend to attract stronger buyer interest and achieve faster sales. Overpriced properties in the current market can stagnate for months, so securing an accurate valuation from an experienced local agent is crucial.
While online estate agents offering fixed fees between £999 and £1,999 can work in more standard markets, the W1B luxury market typically benefits from traditional high-street agents with established networks. Premium agencies like Knight Frank, Savills, and Sotheby's have international buyer databases, dedicated marketing teams, and the relationships needed to attract discerning purchasers for high-value properties. These agents also provide crucial support navigating the complex legal requirements, foreign buyer taxation issues, and sophisticated buyer expectations common in the prime London market. The personalized service and market expertise often justify the percentage-based fees in this segment.
While not legally required to sell, obtaining a survey is highly recommended for W1B properties. An RICS Level 2 survey costing between £450 and £600 provides a basic condition assessment suitable for modern properties, highlighting any significant issues that might affect value or safety. For the period properties common in W1B, including Victorian and Georgian buildings with complex structural histories, an RICS Level 3 survey costing £650-£1,000+ offers detailed analysis including structural issues, damp assessment, and thermal efficiency. Having a survey in advance allows you to address any issues before buyers' surveys reveal them, potentially speeding up the transaction and strengthening your negotiating position.
The rental market in W1B shows strong activity with 30 properties currently available through 19 active agents. Average rental prices reach approximately £5,000 per month, with JLL leading the rental market with 5 listings at an average of £5,793 PCM. Two-bedroom apartments remain the most popular rental option, appealing to professionals working in nearby City offices or the media hub around Tottenham Court Road. The strong rental demand makes W1B attractive for investors, and many sellers choose to let their properties rather than sell in the current market, contributing to relatively limited available stock.
From £450
Condition assessment for modern properties
From £650
Detailed structural survey for period properties
From £80
Energy performance certificate required for sale
From £150
Official valuation for mortgage or sale purposes
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Compare 21 local agents, data from 50 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.