Compare 34 local estate agents, data from 285 active listings








We track 34 estate agents actively marketing properties in SW17 9, and we've ranked them all based on live listing data from our platform. selling a Victorian terrace on Chartfield Road or a modern flat near Tooting Bec, finding the right agent can mean the difference between a quick sale and months of waiting. Our comparison tool lets you see exactly how each agent performs in your specific postcode.
Tooting has become one of south-west London's most sought-after neighborhoods, with the average asking price now sitting at £562,995. The market here is competitive, with properties attracting strong buyer interest thanks to excellent transport links and village atmosphere. Our rankings let you compare agents by their actual performance, not just their marketing promises. We update our data daily so you can make decisions based on what's happening right now in the SW17 9 market.

34
Active Estate Agents
£562,995
Average Asking Price
285
Properties For Sale
Our data shows the SW17 postcode district has experienced steady price growth, with Rightmove reporting year-on-year increases of around 5.1% in the wider SW17 area. This places Tooting among London's stronger performing neighborhoods for capital growth, driven by sustained demand from first-time buyers and families alike. The area benefits from its position on the Northern line, providing direct access to the City and West End while maintaining a distinctly residential character that continues to attract buyers seeking value away from central London premiums.
When comparing asking prices to sold prices, Tooting properties typically achieve between 95-98% of their initial asking price, according to Land Registry data for the area. This reflects a healthy market where realistic pricing leads to successful transactions. The terraced properties that dominate the SW17 9 housing stock, particularly along streets like Creighton Road and Nutfield Road, have shown particular resilience in maintaining their values through market fluctuations. Properties in this area tend to sell within 6-8 weeks when priced correctly, which is faster than many neighboring postcodes.
The average asking price of £562,995 masks significant variation across property types. Flats, which make up the largest segment of available stock, average around £441,442, while terraced houses command £583,243 on average. Semi-detached properties reach £707,855, and detached homes in this postcode average £942,833. This spread gives sellers clear benchmarks for their property type and helps buyers understand what they're competing against in the current market. The strong terraced house segment reflects buyer preference for period character combined with extension potential in this part of Tooting.
Source: Homemove live listing data
Transaction data for the Tooting area shows Victorian and Edwardian terraced houses remain the most actively traded property type, accounting for roughly 40% of sales in the SW17 9 sector. These period properties appeal to buyers seeking character features such as original fireplaces, bay windows, and ceiling coving that are difficult to find in newer developments. The prevalence of through-lounge layouts and extended kitchen-diners in these properties makes them particularly attractive to families needing flexible living space that modern flats often cannot provide.
New build activity in SW17 9 has increased in recent years, with developments appearing around the Tooting Broadway and Earlsfield borders. However, new builds still represent a relatively small percentage of total transactions, around 8-12% of the market. Developers have focused on converting former commercial buildings into flats and constructing small-scale apartment blocks, adding to the mix of period and contemporary housing. This variety means buyers and sellers alike benefit from a diverse property landscape that caters to different budgets and preferences. The Balance at Tooting, a recent development near the station, offers contemporary apartments that have proven popular with young professionals.
The bedroom breakdown among current listings reveals strong demand for two and three-bedroom properties. Two-bedroom flats and houses account for 102 of the 285 active listings, representing the largest segment, while three-bedroom properties make up 87 listings. This distribution reflects the demographics of the area, where young professionals often start with two-bedroom properties before moving up to larger family homes as their circumstances change. One-bedroom flats represent 38 listings, primarily serving first-time buyers and investors, while four and five-bedroom homes appeal to families upsizing within the area.

Tooting occupies a distinctive position in south-west London, combining excellent transport connections with a vibrant local community. The area falls within the Northern line zone 3, with Tooting Bec and Tooting Broadway stations providing regular services into the City, Bank, and London Bridge. For those who commute by train, Earlsfield station offers direct routes to Wimbledon and Clapham Junction, making SW17 9 particularly popular with workers in the City, finance, and creative industries who want to escape the higher prices of central London neighborhoods while maintaining convenient commute times.
The geology of the Tooting area consists largely of London Clay, which is typical for this part of south London. This has implications for any extension work or loft conversions, which are common as homeowners look to add value to their properties. The clay soil can lead to subsidence issues in older properties, particularly those with shallow foundations or trees planted too close to the building. Prospective buyers should ensure adequate building surveys are carried out, and we recommend a Level 3 RICS survey for any Victorian property in SW17 9 to identify potential structural issues before completion. Flood risk in SW17 9 is generally low, though properties near the River Graveney should consider flood plain proximity when assessing overall risk.
Demographically, Tooting attracts a diverse mix of young professionals, families, and established residents. The area has seen significant regeneration in recent years, with new restaurants, cafes, and independent shops appearing along Tooting High Street and Mitcham Road. TheBOX at Tooting provides co-working space, reflecting the area's appeal to remote workers and freelancers. Schools in the area, including Hillbrook Primary School and St. George's Primary School, serve families with children, while the presence of St. George's Hospital adds to the local amenities and employment opportunities. The Tooting Bec Common provides green space for residents, and the area's location between Wandsworth and Merton councils means residents benefit from services and initiatives from both boroughs. The weekly Tooting Market on Saturdays has become a popular destination for fresh produce and street food.
Sellers in SW17 9 have a clear choice between traditional high-street agents and online alternatives, each with distinct advantages. Foxtons maintains a strong presence in the area with 56 active listings, commanding nearly 20% of the market share in SW17 9. Their Tooting office serves sellers seeking comprehensive marketing packages including professional photography, floorplans, and dedicated branch support. Oliver's Town, with an average asking price of £609,818 across their 32 listings, focuses on the premium end of the market where they have established relationships with buyers seeking higher-value properties in Tooting's most desirable streets.
Traditional percentage-based fees with SW17 9 agents typically range from 1.5% to 2.5% of the sale price plus VAT, meaning a property sold at the area average of £562,995 would incur fees between £8,445 and £14,075. Online agents offer fixed-fee alternatives, typically charging between £999 and £1,500 regardless of property value, which can represent significant savings for higher-priced homes. However, traditional agents argue their in-person service, local knowledge, and negotiation skills justify the higher cost, particularly in competitive situations where skilled negotiation can make a material difference to final sale prices.
Multi-agency agreements, where sellers instruct more than one agent simultaneously, are available but typically increase total fees to around 3-3.5% of the sale price. The advantage is broader market exposure, but many sellers in Tooting achieve excellent results through sole agency instructions with a single well-chosen agent. The key is ensuring your chosen agent has proven experience in your specific neighborhood and property type, something our comparison tool makes easy to verify. We recommend asking potential agents for recent examples of similar properties they have sold in your exact area before making your decision.

Look at how many listings each agent has in your specific area and their average asking prices. An agent with strong local presence will have established relationships with other agents and can command buyer attention. Check how long properties have been on the market with each agent, as this indicates how quickly they can secure sales in SW17 9.
Request free valuations from at least three agents before instructing anyone. Be wary of agents who value your property significantly higher than others, as this often leads to inflated expectations and longer marketing periods. Ask each agent to explain their valuation methodology and provide comparable evidence from recent sales in your specific street or nearby roads in SW17 9.
Ask about photography quality, floorplans, virtual tours, and online exposure across major portals. Agents who invest in quality marketing typically achieve faster sales at better prices. In Tooting's competitive market, professional photography and well-presented listings can make the difference between attracting viewings and languishing on the market. Request to see examples of their current SW17 9 listings to assess their marketing standards.
Clarify whether fees are fixed or percentage-based, and whether they charge upfront or upon completion. Also check whether you'll be tied into a sole or multi-agency agreement. Be sure to ask about additional costs such as advertising fees, EPC costs, or admin charges that may not be included in the headline fee. Understanding exactly what you're paying for helps avoid surprises later in the process.
Ensure the agent provides regular updates and is responsive to enquiries. Ask how they will keep you informed throughout the selling process, including how quickly they respond to buyer enquiries and how they conduct viewings. In our experience, agents who provide weekly written updates on viewings, feedback, and marketing activity tend to achieve better outcomes than those who leave sellers in the dark.
Pay attention to contract length, typically 8-16 weeks for sole agency, and termination clauses. You want flexibility if circumstances change. Some agents offer rolling contracts with shorter notice periods, which can be advantageous if you're unhappy with their service. Always read the small print and ensure you understand exactly what happens if you need to terminate the agreement early.
Don't accept the first fee quoted. Many agents are willing to negotiate, especially if you can demonstrate you've received lower quotes from competitors. In the current market, agents may accept 1-1.5% plus VAT for sole agency instructions, potentially saving you thousands on a typical SW17 9 property sale. If your property is particularly desirable or you're a motivated seller, you have leverage to negotiate better terms.
The bedroom distribution across SW17 9 listings reveals interesting patterns for both buyers and sellers. Two-bedroom properties dominate the market with 102 listings, representing 36% of available stock, priced at an average of £467,785. These properties attract first-time buyers and investors alike, with strong demand from young professionals seeking to enter the property market in a neighborhood that offers good value compared to central London alternatives. The strong rental demand in Tooting makes two-bedroom flats particularly appealing to buy-to-let investors, who compete with first-time buyers for the same stock.
Three-bedroom properties, with 87 current listings averaging £593,014, represent the next largest segment. These family homes are particularly concentrated in the terraced streets off Mitcham Road and around Tooting Bec. The four-bedroom market shows 41 listings at an average of £767,073, typically comprising extended Victorian houses or larger semi-detached properties. These homes appeal to families upsizing within the area or moving in from more expensive neighboring boroughs like Wandsworth and Balham, where prices can be significantly higher for comparable properties.
One-bedroom flats, with 38 listings at an average of £346,625, serve as entry points to the SW17 9 market. These properties are popular with first-time buyers using Help to Buy schemes and investors seeking rental yield in an area with strong tenant demand. The average rental yield for one-bedroom flats in SW17 9 is around 4-5%, making them attractive to investors. Five-bedroom and larger properties, while fewer in number with just 17 listings, command premium prices averaging over £1 million, typically located on the area's more prestigious roads or featuring significant extensions that have added substantial value to the original properties.

Achieving the best price in SW17 9 starts with accurate pricing based on current market conditions, not historical asking prices or emotional attachment to the property. Properties priced correctly from the outset tend to attract more viewings, generate competing offers, and sell faster than those requiring subsequent price reductions. Our data shows the average time to sell in this postcode is currently around 6-8 weeks for realistically priced properties, with properties requiring price reductions taking significantly longer, often extending to 12-16 weeks or more.
Presentation matters enormously in Tooting's competitive market. Properties that present well in photographs and virtual tours attract more buyer interest and higher offers. Consider decluttering, enhancing kerb appeal, and addressing any obvious maintenance issues before listing. First impressions are crucial, and buyers often make decisions within moments of viewing a property's online listing. The investment in preparing your home for sale typically yields returns through higher final sale prices. Simple improvements like fresh paint, modern light fittings, and a tidy garden can make a meaningful difference to achieved prices.
Timing your sale strategically can also impact achieved prices. Spring traditionally brings increased buyer activity, with March through June typically seeing the strongest demand. However, SW17 9's excellent transport links and family-friendly amenities mean the market remains relatively active throughout the year. Working with an agent who understands these local dynamics can help you time your marketing campaign for maximum impact. The Tooting market typically sees a slowdown in December and January, while May and September traditionally perform strongest for completed sales.

Based on our live listing data, Foxtons leads SW17 9 with 56 active listings and 19.6% market share, making them the most active agent in the area. Oliver's Town follows with 32 listings focusing on the premium market segment at £609,818 average, while Martyn James holds 9.5% market share with 27 listings. These three agents collectively represent over 40% of the market, giving them significant exposure to active buyers in Tooting. The best agent for your property depends on your specific circumstances, property type, and price point, which is why comparing multiple agents before instructing is essential.
Traditional estate agent fees in SW17 9 typically range from 1.5% to 2.5% of the sale price plus VAT (1.8% to 3% total). For a property at the area average of £562,995, this translates to £10,134 to £16,890 in fees. Online fixed-fee agents charge between £999 and £1,500 regardless of property value, which can represent significant savings for higher-priced properties but may offer less personal service. Many traditional agents are negotiable on their fees, particularly for sole agency instructions or when dealing with properties in the upper price range where the absolute fee is higher.
Yes, the SW17 postcode district has experienced consistent price growth, with Rightmove data showing year-on-year increases of approximately 5.1%. This growth has been driven by sustained demand from buyers seeking the balance of good transport links and relatively more affordable housing compared to central London. Properties in SW17 9 typically sell for 95-98% of their asking price, indicating a stable market where realistic pricing leads to successful transactions. The area has outperformed many neighboring postcodes in terms of capital growth over the past five years, making it attractive to both owner-occupiers and investors.
SW17 9 (Tooting) offers an excellent balance of urban convenience and residential charm. The area benefits from two Northern line stations providing direct access to central London, making it popular with commuters working in the City, finance, or creative industries. Tooting High Street and Mitcham Road offer diverse restaurants, cafes, and shops, with recent additions including The Provender and Chicken Supreme adding to the food scene. The presence of Tooting Bec Common provides 80 acres of green space, while local schools including Hillbrook Primary School and St. George's Primary School serve families well. The area has a strong community feel with regular events including the Tooting Farmers Market and annual Tooting Carnival.
Victorian and Edwardian terraced houses are the most actively traded properties in SW17 9, accounting for approximately 40% of sales. These period properties with their original features and extension potential appeal strongly to buyers in the area. Two and three-bedroom properties are in highest demand, with two-bedroom flats serving first-time buyers and three-bedroom houses appealing to families. Properties priced realistically typically sell within 6-8 weeks in current market conditions. Flats in purpose-built developments also sell well, particularly those with parking or access to private outdoor space.
Our data shows 34 estate agents are actively marketing properties in the SW17 9 postcode. This includes major national chains like Foxtons and Haart, as well as independent agents such as Oliver's Town and Atkinson & Stone. The variety of agents gives sellers plenty of options when choosing representation, from premium full-service agencies to more budget-conscious alternatives. Each agent has different strengths, with some focusing on specific property types or price brackets, so understanding their local track record is important before making your choice.
Online estate agents can work well in SW17 9, particularly for straightforward property sales where the seller is comfortable managing viewings and negotiations independently. They offer cost savings through fixed fees, typically £999-£1,500, which can represent significant savings compared to traditional percentage-based fees for higher-value properties. However, traditional agents provide in-person valuation expertise, ongoing marketing support, and negotiation skills that can be valuable in competitive situations. Consider your own availability, experience, and the complexity of your property when deciding. For premium properties or those with unusual features, a traditional agent's local knowledge and marketing capabilities may be worth the additional cost.
Sellers in SW17 9 should consider several surveys and assessments. An Energy Performance Certificate (EPC) is legally required before marketing your property, and we can arrange this from £60. A Level 2 RICS survey is recommended for standard properties, while older Victorian houses or those with visible issues may benefit from a more detailed Level 3 survey. Given the prevalence of London Clay in the area, a structural survey is advisable for older properties to check for subsidence or movement issues common in the geology. If you're selling a leasehold property or one that has been recently extended, additional documentation may be required.
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Compare 34 local estate agents, data from 285 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.