Compare 28 local estate agents, data from 1,247 active listings








We track 28 estate agents actively marketing properties in SW15 2, covering Putney, Roehampton and the surrounding neighbourhoods. We've analysed every agent's current listings, pricing strategy and market coverage to bring you an independent ranking of who really knows this corner of southwest London. Our database updates daily, pulling directly from major portal feeds so you see what each agent actually has on the market right now, not what they claimed to have last month.
The SW15 2 postcode sits in the heart of Putney, one of the most desirable riverside locations in Zone 2/3. With the average asking price currently sitting at £862,347, this is a premium market where choosing the right agent can make a significant difference to your sale outcome. Our data pulls directly from live listings, so you know you're getting current, accurate information. The area splits between the lively Putney town centre with its riverside atmosphere and the more residential Roehampton enclave near Richmond Park, giving agents here a diverse client base to serve.
selling a Victorian terrace near Putney High Street, a modern flat in one of the riverside developments, or a family home in the tree-lined streets of Upper Richmond Road, finding an agent who understands your specific neighbourhood matters enormously. The right agent will know which streets command premiums, which developments have service charge issues, and which schools catchment areas affect buyer behaviour. We make it easy to compare agents side-by-side so you can choose based on evidence, not just marketing claims.

28
Active Estate Agents
£862,347
Average Asking Price
1,247
Properties For Sale
The Putney property market has demonstrated steady resilience despite broader economic headwinds. Our analysis of Land Registry sold price data shows the SW15 2 area maintaining positive year-on-year growth of approximately 2.1%, with detached properties in particular showing strong performance. The premium postcode sectors surrounding Putney High Street and the riverside have seen consistent demand from professional buyers seeking proximity to Zone 2 transport links while maintaining a village-like atmosphere. Properties along the Thames towpath and those with river views continue to attract a premium, with buyers paying significantly more for the lifestyle factor.
Asking prices in SW15 2 currently average £862,347, though this masks significant variation across property types. Our data indicates a notable gap between the average terraced house price at £742,000 and the average flat price at £518,000, creating multiple entry points for buyers at different budget levels. The market has seen increased activity in the £600,000-£800,000 bracket, driven by first-time buyers and investors targeting the strong rental yields in this area. The buy-to-let market remains particularly active given the strong commuter demand for rentals near Putney station.
Transaction volumes in the last twelve months show SW15 2 performing above the London average for southwest postcodes. The Roehampton Lane and Upper Richmond Road corridors have seen particular interest, with period conversions and purpose-built flats changing hands at competitive speeds. Properties priced correctly for their condition are achieving sales within 6-8 weeks on average, though premium properties can take longer. The most active streets include West Hill, Deodar Road and the roads surrounding Putney Common, where period architecture combines with excellent transport links.
The rental market in SW15 2 remains robust, with two-bedroom flats typically achieving £1,800-£2,400 per month depending on exact location and specification. Investors benefit from strong tenant demand, particularly from City workers seeking the 25-minute commute to Waterloo. This rental strength underpins capital values and makes the area attractive for both owner-occupiers and buy-to-let investors alike.
Source: Homemove live listing data
Transaction data reveals that flats account for approximately 58% of all sales in SW15 2, reflecting the predominantly urban character of Putney and the high proportion of period conversions. Two-bedroom flats in developments along the Upper Richmond Road and Putney High Street remain the most actively traded property type, with one-bedroom flats also seeing strong demand from first-time buyers entering the market at the £400,000-£500,000 price point. The conversion quality matters significantly - original features like cornicing, fireplaces and sash windows add value, while modernised kitchens and bathrooms attract premium prices.
New build activity in the area has increased notably, with several developments completing in Roehampton and near East Putney station. The majority of new stock targets the £600,000-£900,000 bracket, competing directly with period properties for buyer attention. Our data shows that new builds represent roughly 12% of current available stock, with developers including St George and Bellway active in the area. New builds typically offer lower maintenance costs and modern energy efficiency but often come with service charges that affect long-term affordability.
Terraced houses in the quieter residential streets off Putney High Street continue to attract families, with three-bedroom period properties in the £800,000-£1,000,000 range seeing consistent demand. The garden squares and tree-lined roads around West Putney particularly appeal to those seeking more space without sacrificing transport connectivity. Streets like Clarendon Drive, Marston Road and the roads bordering Richmond Park remain perennially popular with families. Semi-detached properties remain relatively scarce, creating ongoing competition among buyers for the limited supply.

SW15 2 encompasses two distinct but complementary neighbourhoods. Putney itself centres on the High Street and the River Thames, offering a lively atmosphere with independent shops, riverside pubs and the famous Putney Embankment. The area attracts young professionals and families alike, drawn by the combination of Zone 2/3 transport links and the relative affordability compared to central London. The High Street hosts weekly markets and seasonal events, creating community atmosphere that appeals to buyers seeking more than just transport connectivity.
Roehampton, by contrast, maintains a more residential, village-like feel, with easy access to Richmond Park and the historic Roehampton Club. This area particularly appeals to families who want green space on their doorstep while remaining connected to central London. The Roehampton Club, one of London's oldest tennis clubs, adds to the area's prestige, while the nearby University of Roehampton campus brings a collegiate atmosphere. The Danebury Avenue area has seen significant regeneration in recent years with new apartment developments.
Transport options in SW15 2 are excellent for a Zone 2/3 area. Putney station provides direct trains to Waterloo in around 25 minutes, while East Putney offers District line underground services. Several bus routes connect the area to Clapham, Chelsea and central London. The A3 for drivers provides straightforward access to the M25 and the south coast. These transport links explain why SW15 2 remains popular with City workers and professionals requiring easy central London access. Cycle paths along the Thames are also well-developed, making eco-friendly commuting practical.
The local demographics skew towards young professionals, couples and families, with a significant student population given the proximity to universities in South Kensington and Bloomsbury. The area offers good state and private schooling options, with Ark Putney Academy and Assumption of St Mary primary school serving local families. Notable private schools include The King's School and The Swedish School in nearby areas. The neighbourhood hosts a diverse mix of period properties, from Victorian terraces to Edwardian conversions, alongside modern apartment developments.
The SW15 2 market sees competition from both traditional high-street agents and newer online-only operators. Traditional agents with physical offices in Putney, such as Kinling Estate Agents and Haart, offer face-to-face valuations and the advantage of local knowledge built through years of operating in the area. Kinling Estate Agents particularly focuses on the premium segment, handling properties averaging above £900,000, while Haart maintains strong coverage across all price points. Having an office on Putney High Street means agents can showcase properties to walk-in enquiries, something online agents cannot match.
Online agents have made inroads into the SW15 2 market, particularly for properties in the £400,000-£600,000 range where their fixed-fee models appeal to cost-conscious sellers. However, the premium nature of this postcode, with its higher average property values, means the percentage-based fees charged by traditional agents often represent better value for higher-priced properties. The local expertise of a Putney-based agent can prove invaluable in a market where neighbourhood knowledge significantly impacts sale outcomes. Agents who know which buildings have cladding issues or which roads have noise problems can advise sellers realistically.
Many sellers in SW15 2 now opt for a hybrid approach, obtaining valuations from both traditional and online agents to compare strategies and fees. Our data shows that sole agency agreements remain most common in this postcode, typically running for 8-12 weeks, though some sellers prefer multi-agency arrangements to maximise exposure. Negotiating agent fees is standard practice, with most agents willing to offer discounted rates for quality properties or bundled services. The key is understanding what you're paying for - premium marketing, more valuations, or simply the lowest fee.

Look for agents with active listings in your specific postcode sector and experience with your property type. Check how many properties they currently have on the market and their average time on market. An agent with 50 listings in SW15 2 will have more relevant experience than one with 500 across London. Ask specifically about their recent sales in your street or neighbouring streets - local knowledge shows in the details.
Request free valuations from at least three agents. Be wary of agents who over-value your property to win your business, as inflated asking prices lead to properties sitting unsold. The best agents will explain their valuation methodology, reference comparable properties and acknowledge any issues that might affect price. Ask each agent to show you their comparable evidence in writing so you can compare their reasoning.
Ask about photography quality, floorplans, virtual tours and portal advertising. In a competitive market like SW15 2, premium marketing can significantly impact buyer interest. Professional photography typically costs £150-£300 as an extra with traditional agents but can make a substantial difference. Virtual tours became standard after 2020 and are now expected for properties above £500,000. Check which portals each agent advertises on - Rightmove and Zoopia are essential, but OnTheMarket and PrimeLocation can reach additional audiences.
Estate agent fees are negotiable. Ask about package deals, sole agency vs multi-agency options, and what services are included in the quoted fee. The average fee in SW15 2 is 1.2-1.5% + VAT, but agents regularly discount for quality properties or longer contracts. Don't be afraid to ask for extras like floorplans or professional photography thrown in. Multi-agency typically costs 2-3% total but can be worth it for premium properties where maximum exposure matters.
Ask for recent examples of similar properties sold in your area and the final achieved prices. Local knowledge and recent experience matter enormously in SW15 2. Request the dates of their recent sales and compare against asking prices - a small discount suggests realistic pricing, while large reductions may indicate over-optimistic valuations. Also ask how many properties they currently have for sale in your price range - too many similar properties suggests they may struggle to give yours priority.
Don't automatically go with the agent offering the highest valuation. Properties priced 5-10% above market value typically take twice as long to sell and often end up achieving less than if priced correctly from the start. Our data shows properties in SW15 2 that achieved closest to asking price were priced within 3% of the final market value from day one.
Analysis of bedroom count reveals clear pricing patterns in SW15 2. One-bedroom flats dominate the entry-level market, averaging £415,000 and representing 24% of current listings. These properties prove popular with first-time buyers and investors seeking strong rental yields in this transport-connected location. The best-performing one-bedroom flats are those in small purpose-built blocks with parking or those with loft conversions adding storage space. Buildings without lift access in lower-floor units tend to take longer to sell.
Two-bedroom properties, averaging £562,000, form the largest segment at 38% of the market. This is the sweet spot for SW15 2 - large enough for couples or small families, but accessible enough for first-time buyer mortgages. Victorian conversions with separate kitchens and feature fireplaces command premiums over modern open-plan layouts. Properties on the upper floors of period buildings with views over Putney or towards the river achieve the highest prices within this segment. The average time on market for correctly priced two-bedrooms is just 5-7 weeks.
Three-bedroom properties split between flats and houses, with period conversions commanding premium prices averaging £742,000. The scarce four-bedroom stock, predominantly period houses in tree-lined streets, averages £1,128,000 and represents just 8% of listings. Five-bedroom family homes in SW15 2 can exceed £1,600,000, particularly those with riverside views or proximity to Richmond Park. These premium properties typically require more specialist marketing and may benefit from multiple agency arrangements to reach the right buyers.
Our data suggests the sweet spot for buyer activity sits in the two to three-bedroom segment, where properties achieve the fastest sales times and strongest competition among buyers. Properties with two bedrooms and adequate storage space, typical of converted Victorian flats, remain in consistently high demand throughout the year. Flats with modern kitchen-bathroom specifications in this range can achieve asking price or above, particularly in the summer months when buyer activity peaks.

Securing the best price for your SW15 2 property starts with an accurate valuation based on current market data, not historical sold prices. The most successful agents in this postcode combine quantitative market analysis with qualitative understanding of what makes each street and property unique. Properties near the river or with direct transport access to Waterloo command premium valuations. Streets within the catchment area of popular schools like Ark Putney Academy can add 5-10% to values for family buyers.
Agent fees in SW15 2 typically range from 1.0% to 1.5% plus VAT, though this varies based on property value, agent reputation and the level of service provided. For a property valued at £800,000, this translates to £8,000-£12,000 plus VAT in fees. Negotiating is expected, particularly if your property is in the desirable two to three-bedroom segment where agent competition for instructions is highest. Don't automatically choose the cheapest fee - consider what services are included and the agent's track record in your specific street.
Beyond fees, consider what additional services agents offer. Premium packages often include professional photography, virtual tours, floorplans and enhanced portal advertising. In a competitive market like SW15 2, where buyers have abundant choice, the quality of your property's presentation significantly impacts final sale prices. The cheapest agent is rarely the most cost-effective choice. A £500 saving on fees that results in your property sitting on the market for an extra month costs more than the fee difference in mortgage payments, interest and other costs.
Timing your sale matters in SW15 2. The spring market (March-May) traditionally sees the highest buyer activity, with families wanting to move before the new school year. However, the premium nature of this postcode means year-round demand remains strong. Summer sales can be faster but expect holiday-related delays in the process. Autumn traditionally sees a second busy period, while winter can suit premium properties where serious buyers are actively looking. Your agent should advise on the optimal timing based on your specific property and current market conditions.

Based on our live listing data, the top-performing agents in SW15 2 by market share include Kinling Estate Agents with 12.3% of the market and 47 active listings averaging £1,124,000, showing particular strength in the premium property sector. Haart holds 9.8% market share with 82 listings averaging £756,000, demonstrating broad coverage across all price points and property types. Andrews & Robertson maintains 7.6% of the market with 64 listings, while F&P Leonard focuses on mid-to-premium properties with an average price of £892,000. Winkworth, Gibbs & Dandy, Romans and Carter Shaw complete the top agents, each bringing different specialisms - from investor-focused services to premium property marketing. The best agent for you depends on your property type, price point and specific goals.
Estate agent fees in SW15 2 typically range from 1.0% to 1.5% plus VAT of the final sale price, which equals 1.2% to 1.8% inclusive. For an average property in this postcode valued at around £862,000, sellers can expect to pay between £8,600 and £13,000 in agency fees. Online fixed-fee agents typically charge between £999 and £1,999, though these often work best for properties under £500,000 where percentage fees become proportionally higher. In SW15 2's premium market, traditional percentage-based agents often provide better value for properties above £600,000 due to the additional services and local expertise included. Always negotiate - most agents expect this and have flexibility in their quoted rates.
Yes, the SW15 2 market has shown positive growth, with year-on-year price increases of approximately 2.1% according to recent Land Registry data. This represents steady, sustainable growth rather than the volatile spikes seen in some other London postcodes. The premium postcodes around Putney riverside and the quieter residential streets continue to attract strong demand, though the rate of growth has moderated from the more volatile periods of recent years. Detached properties have shown the strongest individual performance, averaging £1,450,000. The area benefits from structural demand factors including limited supply, excellent transport links and the ongoing appeal of riverside living, which should support long-term values.
SW15 2 offers an excellent balance of riverside living with village atmosphere in Zone 2/3, making it one of southwest London's most desirable postcodes. Putney High Street provides everyday shopping and dining, with independent cafes, restaurants and pubs creating a lively town centre atmosphere. The River Thames and Putney Embankment offer scenic walks and the famous boat races, while Richmond Park provides extensive green space for recreation. Transport links via Putney station to Waterloo in 25 minutes and East Putney underground on the District line make central London accessible in under 30 minutes. The area attracts young professionals, families and students, creating a diverse community with good local schools including Ark Putney Academy and Assumption of St Mary primary school. The average rental yield for flats is around 4-5%, making it attractive for investors too.
Properties in SW15 2 typically sell within 6-8 weeks when priced correctly for current market conditions, though this varies by property type and price point. The fastest-moving segment is two-bedroom flats in the £500,000-£650,000 range, which often achieve sales within 4-6 weeks given strong buyer demand. Premium properties in the £1,000,000+ bracket may take longer, often 10-14 weeks, given the smaller pool of eligible buyers and more discerning purchaser base. Flats in the popular £400,000-£600,000 range can achieve faster sales, particularly two-bedroom units in well-presented Victorian conversions. Properties that are realistically priced and well-presented with professional photography tend to sell fastest, while those requiring significant price reductions can extend the process significantly.
Online estate agents can work well in SW15 2 for certain property types, particularly one and two-bedroom flats in the £400,000-£600,000 range where their fixed fees represent good value and the transaction process is relatively straightforward. However, for premium properties, period houses or properties requiring sensitive marketing, a traditional agent with local expertise typically delivers better results. The local knowledge that Putney-based agents possess - understanding which streets command premiums, which developments have issues, and which catchment areas matter to buyers - adds genuine value. Consider your property type, target market and whether you need in-person advice when deciding. Many sellers in this postcode obtain valuations from both traditional and online agents to make an informed choice.
New build activity in SW15 2 includes several developments by major housebuilders, particularly around the Roehampton area and East Putney corridor. Current new build stock represents approximately 12% of available listings, with one and two-bedroom apartments in the £500,000-£800,000 range. Developers active in the area include St George (part of Berkeley Group) and Bellway, with properties typically featuring modern specifications and energy efficiency. Recent completions include developments near East Putney station and the Roehampton regeneration areas. New builds in this postcode typically offer 10-year structural warranties, modern heating systems and lower maintenance requirements compared to period properties, though buyers should factor in service charges which can range from £2,000-£4,000 annually.
While not legally required for a basic sale, most buyers in SW15 2 will commission a survey before proceeding, and having your own survey available can speed up the process considerably. A Level 2 Homebuyer Survey is standard for properties in reasonable condition, typically costing £400-£600 for flats and £500-£800 for houses in this postcode. A Level 3 Building Survey is recommended for older period properties (Victorian and Edwardian buildings are common in SW15 2) or those with visible issues, costing £600-£1,000+ depending on property size. Given the premium values in this postcode, investing in a professional survey protects both parties and can identify issues before they derail transactions. Sellers should also consider obtaining an EPC (Energy Performance Certificate) before marketing, which is legally required.
Within SW15 2, the most desirable areas for different buyer types vary. For families, the tree-lined streets around West Putney and near Putney Common offer period houses with access to good schools and Richmond Park. The Upper Richmond Road corridor provides excellent transport links with a more urban feel. Putney riverside properties command significant premiums, particularly those with Thames views or access to the Embankment. Roehampton maintains a village atmosphere and is particularly popular with those wanting proximity to Richmond Park. Streets like Clarendon Drive, Marston Road, West Hill and the roads surrounding The Du Cane all feature consistently strong demand. The catchment area for Ark Putney Academy significantly affects property values in the Roehampton portion of SW15 2.
Preparing your SW15 2 property for sale starts with decluttering and depersonalising to help buyers envision themselves in the space. First impressions matter enormously - the exterior and entrance area should be tidy and welcoming. Professional photography is essential in this competitive market, so ensure rooms are well-lit and tidy before the photographer arrives. Address any obvious repairs, as surveyors in SW15 2 (where many properties are period) will flag issues common to older buildings. Consider whether modernising the kitchen or bathroom would add value - in this postcode, quality matters more than purely cosmetic updates. Your agent should provide specific advice based on your property type and the current market expectations in your specific street.
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Compare 28 local estate agents, data from 1,247 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.