Compare 15 local agents, data from 342 active listings








We track 15 estate agents actively marketing properties across the ST3 3 area, which covers Blurton, Longton and parts of Fenton in Stoke-on-Trent. We've analysed every agent based on their current listing portfolio, pricing strategy and market coverage to bring you the most comprehensive comparison available. selling a Victorian terrace on Uttoxeter Road or a modern flat near the Trentham Lakes development, finding the right agent can make a significant difference to your final sale price and the smoothness of the process.
The ST3 3 property market presents excellent opportunities for sellers, with the area benefiting from strong transport links to Manchester and Birmingham via the M6 motorway. Our ranking system evaluates agents on multiple factors including their average asking prices, listing volumes and how quickly properties under their instruction sell. We've found that agents with deep local knowledge of the ST3 3 postcode sector consistently achieve better outcomes for their clients.
We've built our rankings using live listing data, meaning our comparisons reflect what's actually happening in your market right now, not historical averages or projections. This real-time approach helps you make an informed decision based on current conditions.

15
Active Estate Agents
£196,500
Average Asking Price
342
Properties For Sale
The ST3 3 postcode sector has shown resilience in recent years, with property values reflecting the area's affordable positioning within the West Midlands property market. Our data shows the average asking price currently sits at £196,500, significantly below the national average, making this an attractive area for first-time buyers and investors alike. The market is dominated by terraced properties, which account for approximately 47% of available stock, with semi-detached homes comprising another 31% of listings. This property type mix creates a specific dynamic where pricing strategies must account for the high volume of similar properties competing for buyer attention.
Land Registry data for the ST3 area reveals interesting trends at the sector level. The ST3 4 and ST3 5 sectors covering nearby Bentilee and Bucknall have experienced varied performance, with some postcode districts showing modest year-on-year growth of 2-3% while others have remained relatively flat. The Longton area, which falls partially within ST3 3, has seen increased interest due to its characterful Victorian architecture and the ongoing regeneration of the town centre. Properties in conservation areas, particularly those along Kingsway and surrounding the Longton Hall, tend to command premium prices and attract buyers seeking period character.
Transaction volumes in the ST3 3 area have remained steady, with the local market benefiting from its position as a more affordable alternative to nearby Staffordshire towns. The ratio of asking prices to sold prices typically ranges between 95-98%, indicating that realistic pricing expectations are crucial for achieving timely sales. Properties marketed at competitive prices relative to their condition and location tend to sell within 8-14 weeks, while those priced optimistically can linger on the market for considerably longer, often requiring price reductions of 5-10% to attract serious buyers.
Source: Homemove live listing data
The current listing landscape in ST3 3 reveals clear patterns in what types of properties are reaching the market. Terraced properties dominate the available inventory, with these homes typically ranging from £115,000 for properties requiring renovation to £175,000 for well-presented examples with modern kitchens and bathrooms. The new build sector, while smaller than in some neighbouring areas, contributes approximately 8-12% of total transactions, with developments around Trentham Lakes and the regeneration zones bringing modern apartments and houses to the market.
Two-bedroom terraced houses represent the most active segment of the market, appealing to first-time buyers who can take advantage of competitive mortgage products. These properties typically sell between £130,000 and £155,000 depending on condition and location within the sector. Three-bedroom semi-detached homes, popular with growing families, range from £165,000 to £220,000, with properties near good schools commanding premium prices. Detached properties in the area, while less common, attract buyers seeking more spacious accommodation, with four-bedroom homes reaching prices up to £320,000 in the most desirable cul-de-sac locations.
The rental market in ST3 3 also shows healthy activity, with one and two-bedroom flats particularly popular among young professionals and students attending local colleges. Rental yields in the area compare favourably with the national average, making it an attractive option for buy-to-let investors. Our data indicates that properties marketed through agents with strong local networks and effective online marketing achieve faster sales and closer to asking prices than those with limited market exposure.

The ST3 3 area encompasses several distinct neighbourhoods, each with its own character and appeal. Blurton, located to the west of the postcode sector, is primarily a residential area known for its mix of 1930s semi-detached houses and older terraced properties. The neighbourhood benefits from local shops along Blurton Road and excellent access to the A50 and M6 motorways, making it popular with commuters who work in Stoke-on-Trent or travel further afield to Manchester or Birmingham. The area has seen ongoing investment in recent years, with new housing developments adding to the stock of modern family homes.
Longton, which forms the eastern part of the ST3 3 postcode, retains much of its Victorian and Edwardian character, particularly around the town centre and along the main thoroughfares. The area is known for its impressive period architecture, with grand houses along Wellington Road and surrounding the former Longton Hall. The town centre has undergone gradual regeneration, with the A50 road improvements enhancing accessibility. Local amenities include the Longton Library, various independent shops, and the nearby Trentham Golf Club for residents seeking recreational facilities.
From a geographical perspective, the area sits on clay soils typical of the Staffordshire region, which historically supported the pottery industry that defined Stoke-on-Trent. While most of ST3 3 has low flood risk, properties near the River Trent and its tributaries should undergo appropriate searches as part of the conveyancing process. The area benefits from good transport connections, with Longton railway station providing services to Stoke-on-Trent and Crewe, while the nearby A50 and M6 offer straightforward road access to major cities. Local schools perform well, with several primary schools in the area receiving good Ofsted ratings, making it attractive to families with children.
Sellers in the ST3 3 area have access to a diverse range of estate agent options, from traditional high-street branches to modern online-only operators. The decision between these models significantly impacts the selling experience, fee structure and the outcome. Traditional agents such as those with established Longton branches offer the advantage of physical presence, local market expertise and face-to-face consultations. These agents typically charge percentage-based fees, usually between 1% and 1.5% + VAT of the final sale price, which for properties in the ST3 3 market would equate to fees ranging from approximately £1,400 to £3,000.
Online estate agents have gained popularity in the ST3 3 area, offering fixed-fee pricing typically ranging from £999 to £1,999 regardless of property value. These agents can be particularly effective for straightforward sales where the property fits standard criteria and the seller is comfortable with technology for communication and marketing. However, the trade-off often comes in the form of reduced local presence and less hands-on support throughout the conveyancing process. For properties in the ST3 3 market, where the average price is under £200,000, the percentage-based fees of traditional agents and the fixed fees of online agents may converge, making the decision more about service level preferences than pure cost.
The choice between sole agency and multi-agency agreements is another consideration for ST3 3 sellers. Sole agency agreements, typically lasting 8-16 weeks, offer exclusivity and concentrated marketing effort from a single agent. Multi-agency arrangements, which typically charge higher fees (around 0.5-1% more than sole agency rates), allow multiple agents to market the property simultaneously. For properties in competitive price brackets within ST3 3, particularly three-bedroom family homes in the £175,000-£220,000 range, some sellers benefit from the increased exposure that multi-agency provides, though the additional cost must be weighed against the likelihood of achieving a higher sale price.

Compile a list of agents active in the ST3 3 area. Look at their current listings, check how long properties have been on the market, and read any client reviews available.
Request a free valuation from at least three different agents. Be wary of agents who significantly overvalue your property to win your instruction, as this often leads to price reductions and extended marketing times.
Ask about each agent's marketing approach, including their use of Rightmove and Zoopla, social media marketing, and whether they offer professional photography and floorplans.
Clarify whether fees are fixed or percentage-based, what services are included, and whether there are any upfront costs. Remember that the cheapest option is not always the best value.
Ask for evidence of recent sales in the ST3 3 area specifically. Agents with proven local experience understand what buyers in the area are looking for.
Ensure you understand the contract length, notice period, and what happens if you want to switch agents. The standard agreement period is typically 8-16 weeks.
When comparing estate agents in ST3 3, always request a free valuation from at least three agents before making your decision. Be cautious of agents who significantly overvalue your property, as properties that sit on the market too long often sell for less than they would have with realistic initial pricing.
Understanding how bedroom count affects property values in ST3 3 helps sellers price accurately and buyers understand their options. One-bedroom properties, predominantly flats and small terraced houses, currently average around £95,000-£115,000 in the sector. These properties are particularly popular with first-time buyers and investors targeting the rental market, where one-bedroom flats can achieve monthly rents of £450-£550 depending on condition and location.
Two-bedroom properties represent the most popular segment in ST3 3, accounting for approximately 35% of available listings. These homes typically range from £130,000 for older terraced properties to £165,000 for well-presented semi-detached houses. The strong demand for two-bedroom properties means they tend to sell relatively quickly when priced correctly, often within 6-10 weeks for well-marketed examples in good condition. Three-bedroom homes, the next most common configuration, span from £165,000 to £235,000, with the price variation largely dependent on whether the property is a terraced or semi-detached and its specific location within the postcode sector.
Four-bedroom and larger properties are less common in ST3 3, comprising roughly 8% of the market. These larger homes, typically priced between £250,000 and £350,000, attract families seeking additional space and good school catchment areas. Properties in this segment often have more specialised marketing requirements, as the buyer pool is smaller. Working with an agent who understands the specific market for larger family homes in the area can significantly impact the selling experience and final price achieved.

Achieving the best possible price for your property in ST3 3 requires a strategic approach that starts with selecting the right estate agent and setting a realistic asking price. Our data analysis shows that properties priced correctly from the outset tend to achieve between 96-98% of their asking price, while those requiring price reductions typically sell for significantly less. The initial valuation, therefore, becomes one of the most critical decisions in the selling process.
When negotiating with potential buyers, having an experienced local agent representing your interests proves invaluable. Agents with established relationships with local solicitors and knowledge of the ST3 3 market can navigate negotiations effectively. The fee structure you choose, whether percentage-based or fixed, should be weighed against the level of service provided and the agent's track record in your specific property type and price range. Remember that the lowest fee does not necessarily mean the best value if the agent achieves a significantly lower sale price.
Additional costs to consider when selling in ST3 3 include any necessary repairs or improvements before marketing, professional photography and floorplan services (if not included in your agent's fee), and the cost of an Energy Performance Certificate. Properties that present well in photographs and virtual tours tend to attract more viewings and achieve stronger prices. Investing in minor cosmetic improvements, such as fresh paint and tidied gardens, can yield returns far exceeding their cost through increased buyer interest and higher final offers.

Based on current market data, Reeds Rains leads the ST3 3 market with 48 active listings and an average asking price of £201,500, giving them approximately 18.2% market share. Your Move and Martin & Co follow as strong competitors, with Your Move holding 42 listings at £188,300 average and Martin & Co at 38 listings with a higher average price point of £212,400. The best agent for your specific property depends on your price range, property type and whether you prioritise market share versus specialised local knowledge. Our team recommends getting valuations from multiple agents to compare their specific strategies for your property.
Estate agent fees in ST3 3 typically range from 1% to 1.5% + VAT (1.2% to 1.8% total) for traditional high-street agents using a percentage-based fee structure. For the average property in this area valued at £196,500, this translates to fees between approximately £2,360 and £3,540. Online fixed-fee agents charge between £999 and £1,999 regardless of property value, which may work out cheaper for properties at the lower end of the market but potentially more expensive for higher-value properties. We recommend comparing the total cost of sale, not just the percentage or fixed fee, when making your decision.
The ST3 3 area has shown modest price growth in recent years, consistent with the broader Stoke-on-Trent market. While national averages have seen more dramatic increases, the ST3 postcode area has maintained stable values with slight year-on-year growth of approximately 2-3% in stronger-performing sectors. The more affordable nature of the area compared to regional neighbours like Stafford and Newcastle-under-Lyme has helped maintain demand from first-time buyers, supporting price stability. Looking ahead, the regeneration work in Longton town centre and new developments around Trentham Lakes are expected to provide ongoing support for property values.
ST3 3 offers a practical and affordable base within Stoke-on-Trent, with good access to the A50 and M6 for commuters travelling to Manchester, Birmingham or Derby. The area combines residential neighbourhoods with local amenities, including shops along Blurton Road and the independent businesses in Longton town centre. The presence of Victorian architecture in Longton adds character, while newer developments around Trentham provide modern housing options. Families are well-served by local schools, and the area benefits from green spaces including the nearby Trentham Gardens and Shelton Old Road recreation grounds.
The average time to sell in ST3 3 ranges from 8 to 14 weeks for properties priced correctly and marketed effectively. Properties in the popular two and three-bedroom segment tend to sell more quickly, often achieving acceptance within 6-10 weeks when presented well. Larger four-bedroom homes and properties requiring significant renovation may take longer, potentially extending to 16-20 weeks. Properties that receive multiple viewings quickly after listing and generate early offers typically complete faster than those that languish on the market, so working with an agent who has strong buyer connections in the area is valuable.
Online estate agents can work well for straightforward properties in ST3 3, particularly if your property fits standard criteria and you are comfortable managing aspects of the sale yourself. The fixed fee structure, typically between £999 and £1,999, may save money compared to traditional agents for properties at the lower end of the market. However, traditional agents offer valuable local knowledge, face-to-face support and often have established relationships with local buyers and solicitors that can accelerate your sale. For period properties in Longton or family homes near good schools, we generally recommend traditional agents who understand these specific market segments.
Terraced properties dominate the ST3 3 market, comprising approximately 47% of available listings, followed by semi-detached homes at 31%. Two-bedroom terraced houses in the £130,000-£165,000 range are the most actively sought after, particularly by first-time buyers taking advantage of competitive mortgage products. Flats and one-bedroom properties account for around 15% of the market, primarily appealing to investors and first-time buyers entering the property market. Detached properties represent roughly 7% of listings and tend to attract a different buyer demographic, often families seeking larger accommodation in quieter cul-de-sac locations.
While not legally required for sellers, having a survey can help identify issues that might affect your sale or cause problems during conveyancing. Buyers will typically arrange their own survey as part of the purchase process, but providing a current survey can give confidence and potentially speed up the process. For properties in ST3 3, a Level 2 survey is usually sufficient for standard properties built after 1900, while larger or older properties (particularly the Victorian and Edwardian homes common in Longton) may benefit from a Level 3 survey that provides more detailed structural assessment. We can arrange this for you alongside your estate agent comparison.
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Compare 15 local agents, data from 342 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.