Compare 4 local agents, data from 9 active listings








We track 4 estate agents actively marketing properties in St Ishmael's, and we have ranked them all based on live listing data, market share, and average asking prices. Whether you are selling a cottage by the coast or a family home in this charming Pembrokeshire village, finding the right agent makes all the difference to your sale.
St Ishmael's sits beautifully along the Pembrokeshire coastline, offering a peaceful village setting with easy access to the larger towns of Milford Haven and Haverfordwest. With an average asking price of £306,111 across our current listings, the local market presents opportunities across various price points, from terraced cottages to substantial detached homes.
The village attracts buyers seeking a balance between coastal tranquility and practical access to amenities. With 18 properties sold in the last 12 months and prices rising approximately 2% annually in the SA62 3SR postcode area, the St Ishmael's market shows healthy demand from both permanent residents and those seeking holiday homes in this scenic corner of Wales.

4
Active Estate Agents
£306,111
Average Asking Price
9
Properties For Sale
The St Ishmael's housing market reflects the broader trends in Preseli Pembrokeshire, with our live data showing an average asking price of £306,111 across 9 current listings. However, sold price data from Land Registry reveals that properties in this coastal village have achieved an average of £268,917 over the last 12 months, with transactions ranging from £150,000 for entry-level properties to £400,000 for premium homes.
Analysis of the SA62 3SR postcode area, which covers St Ishmael's, indicates prices have risen by approximately 2% over the past year, showing steady growth in this sought-after coastal location. The village has seen 18 property sales in the last 12 months, with 219 properties changing hands over the past decade, demonstrating consistent demand for properties in this area.
Property types in St Ishmael's skew heavily towards detached housing, with detached properties accounting for around 63% of transactions in the postcode area. This predominance of larger homes reflects the village's rural character and the desire for space that draws buyers to Pembrokeshire. Semi-detached properties have sold at an average of £252,500, while terraced homes have achieved around £184,333 in recent sales.
The gap between asking and sold prices is notable in this market, with average asking prices at £306,111 compared to average sold prices of £268,917. This difference of approximately £37,194 suggests that buyers and sellers should work closely with their estate agents to set realistic expectations and achieve successful transactions within a reasonable timeframe.
Source: Homemove live listing data
The current listings in St Ishmael's show a healthy mix of property types, with detached properties leading the market at an average asking price of £335,000 across 3 available homes. This aligns with the established pattern of detached properties dominating the local housing stock, appealing to families and those seeking rural character homes in this scenic corner of Wales.
The "other" category, which includes unique properties such as bungalows and character cottages, shows 5 listings with an average price of £302,000. These properties often attract buyers looking for something different from the standard modern layout, with many period features and characterful details that reflect St Ishmael's heritage as a traditional Pembrokeshire village.
Our bedroom distribution data reveals that 3-bedroom properties are most commonly available, with 3 listings averaging £346,667, followed by 2-bedroom options at £180,000. The market also includes higher-end properties, with one 5-bedroom home currently listed at £500,000, catering to buyers seeking substantial family homes or those looking to relocate to Pembrokeshire from more expensive regions.
The price segmentation shows that the majority of listings fall within the £300,000-£500,000 bracket, with 4 properties currently available. This concentration at the mid-to-upper price point reflects the demand for quality family homes in a location that offers both coastal beauty and access to regional amenities.

St Ishmael's is a small coastal village nestled in the Preseli Pembrokeshire area, offering residents a tranquil lifestyle while remaining within reach of larger towns. The village benefits from its proximity to Milford Haven, where local amenities, schools, and employment opportunities are readily available, making it an ideal location for those seeking a balance between rural peace and practical convenience.
The local housing stock reflects the area's character, with a significant proportion of detached properties built to take advantage of the stunning coastal views and open countryside. The predominance of larger homes in the 63% detached segment suggests that families and retirees are the primary market, attracted by the space and quality of life that Pembrokeshire offers.
Transport links connect St Ishmael's to the wider region, with the road network providing access to Haverfordwest and beyond. The village's position along the Pembrokeshire coast places it within reach of beautiful beaches and coastal walks, contributing to the area's appeal for both permanent residents and those seeking holiday homes. The 2% annual price growth in the SA62 3SR postcode area indicates steady demand, driven partly by the area's lifestyle attractions and relative affordability compared to more congested parts of the UK.
Milford Haven, located approximately 8 miles from St Ishmael's, serves as the primary hub for local services including supermarkets, healthcare facilities, and the local authority offices. The town also hosts the Hexham General Hospital and several primary and secondary schools, making it an essential resource for families considering a move to the village. Haverfordwest, slightly further afield, provides additional shopping facilities and employment opportunities at the County Hall and surrounding business parks.
When selecting an estate agent in St Ishmael's, understanding the local market presence of different firms helps you make an informed decision. John Francis, operating from Milford Haven and part of Countrywide UK, currently leads the market with 4 active listings representing a 44.4% market share and an average asking price of £391,250, positioning them at the premium end of the local market.
West Wales Properties, also based in Milford Haven, offers strong local presence with 2 listings averaging £232,500, appealing to buyers seeking more affordable options in the village. For sellers, this distinction is important: agents with higher average prices typically handle premium properties, while those with lower averages may achieve faster sales at competitive price points.
The choice between high-street and online agents is relevant in this rural market. High-street agents like John Francis and West Wales Properties offer valuable on-the-ground presence, local market knowledge, and the ability to conduct physical viewings, which remains important for buyers investing in coastal properties where physical inspection is crucial. Typical fees in Pembrokeshire range from 1% to 3% plus VAT, with many agents offering negotiable rates depending on your property type and the services provided.
Fbm, operating from Haverfordwest, holds a smaller market share with 1 listing at £325,000, while Seel and Co LTD focuses on auction services with 1 listing at £180,000. For sellers, understanding these different specialisations helps match your property with an agent whose expertise aligns with your selling goals and property type.
Look at which agents are actively marketing properties in St Ishmael's and compare their current listings, average prices, and market share to understand their specialisms. Agents with strong local presence, like those with offices in Milford Haven, often have better connections to prospective buyers.
Request free valuations from at least 3 agents to compare their suggested asking prices and understand the range of values for your property in the current market. Be wary of agents who suggest significantly higher prices than others, as this may be a tactic to win your business.
Ask about each agent's marketing strategy, including online presence, photography quality, and how they plan to reach potential buyers for coastal properties. Given St Ishmael's appeal to buyers from outside the region, strong online marketing is essential.
Understand whether agents charge fixed fees or percentage-based fees, and negotiate where possible. Remember that the cheapest option is not always the best value, and consider what services are included in the fee.
Pay attention to contract lengths, which typically run for 8-16 weeks for sole agency agreements, and understand your rights to terminate if you are not satisfied. Some agents may offer more flexible terms than others.
Choose an agent you feel comfortable with, who understands your property type and the specific appeal of St Ishmael's to buyers. An agent with local knowledge of the area can significantly impact how your property is marketed.
Before instructing any estate agent, always get at least 3 free valuations. In a smaller market like St Ishmael's with just 4 active agents, comparing valuations ensures you price your property correctly from the start. Remember that agents may suggest higher prices to win your business, so use our comparison tool to verify their local performance.
Understanding how bedroom count affects asking prices in St Ishmael's helps you position your property competitively. Our current listings data shows that 3-bedroom properties are most prevalent, with 3 homes available at an average of £346,667, representing the core family home market in this coastal village.
Two-bedroom properties offer more accessible entry points to the St Ishmael's market, with 2 listings averaging £180,000. These properties often appeal to first-time buyers, couples, or those seeking a holiday let investment in this tourist-friendly area of Pembrokeshire. The lower price point relative to larger homes makes them particularly attractive in a market where prices have grown 2% annually.
At the premium end, 4-bedroom properties average £325,000 with one listing currently available, while the sole 5-bedroom home commands £500,000, targeting buyers seeking substantial family accommodation or a luxury coastal residence. For sellers, this bedroom-based pricing demonstrates that the greatest demand sits in the 2-3 bedroom range, while premium 4-5 bedroom homes represent a narrower but still active market segment.
The holiday let potential in St Ishmael's should not be overlooked when considering bedroom configuration. Properties with 2-3 bedrooms in coastal villages like St Ishmael's can generate significant rental income during the peak summer months, making them attractive investments beyond their residential value. This additional income potential can justify higher asking prices for suitable properties.
Based on current market data, John Francis leads with 44.4% market share and 4 active listings at an average price of £391,250, making them the dominant agent for premium properties. West Wales Properties holds 22.2% market share with a focus on more accessible price points averaging £232,500. Both operate from Milford Haven and have strong local presence in the St Ishmael's area, with Fbm and Seel and Co holding smaller but relevant market positions.
Estate agent fees in St Ishmael's and the broader Pembrokeshire area typically range from 1% to 3% plus VAT (1.2% to 3.6% total). For a property priced at the local average of £306,111, this would mean fees between £3,061 and £11,020. Many agents offer negotiable rates, especially for properties at the higher end of the market or during slower periods. Fixed-fee online agents may charge between £999 and £1,999 for similar services.
Yes, property prices in the SA62 3SR postcode area covering St Ishmael's have risen by approximately 2% over the past year, showing steady growth consistent with the broader Pembrokeshire market. The average sold price of £268,917 reflects this upward trend, with properties selling between £150,000 and £400,000 in recent transactions. Over the past decade, 219 properties have changed hands in the village, indicating consistent long-term demand.
St Ishmael's is a peaceful coastal village in Preseli Pembrokeshire, offering a tranquil lifestyle with access to beautiful beaches and coastal walks. The village has a predominantly detached housing stock (around 63% of properties), making it ideal for families and retirees seeking space and rural character. Local amenities are available in nearby Milford Haven, approximately 8 miles away, while Haverfordwest provides additional services and employment opportunities. The area attracts both permanent residents and those seeking holiday homes in this scenic part of Wales.
Detached properties dominate the St Ishmael's market, accounting for approximately 63% of transactions and achieving average sold prices of £290,962. Three-bedroom homes represent the most active segment, while 2-bedroom properties offer accessible entry points at around £180,000. The coastal location adds appeal for holiday lets and second homes, broadening the buyer demographic. The "other" category, including bungalows and character cottages, also performs well with 5 current listings averaging £302,000.
While specific data for St Ishmael's is not available, the Pembrokeshire market typically sees properties selling within 8-16 weeks when priced correctly. With 18 properties sold in the last 12 months in the village, the market shows consistent activity. Properties priced competitively relative to current asking prices of £306,111 on average tend to achieve faster sales. The gap between asking and sold prices (approximately £37,000) suggests that realistic pricing is key to timely sales.
Online estate agents can offer cost savings with fixed fees typically between £999 and £1,999, which may seem attractive for properties in this price range. However, high-street agents like John Francis and West Wales Properties have significant local presence and market knowledge that can be valuable for coastal properties where buyer interest may come from further afield. For premium properties especially, the personal service and local expertise often prove worthwhile, and the potential cost difference may be offset by better outcomes.
The current average asking price in St Ishmael's is £306,111 across 9 active listings, according to our live market data. This is higher than the average sold price of £268,917 recorded over the last 12 months, which is typical as asking prices often exceed final sale prices. Price ranges span from the £100k-£200k bracket (2 listings) to properties over £500,000 (1 listing), with the majority of properties falling in the £300,000-£500,000 range.
When selling a coastal property in St Ishmael's, look for agents with proven track records in the Pembrokeshire market and understanding of what makes coastal homes attractive to buyers. Agents based in Milford Haven like John Francis and West Wales Properties have the advantage of local knowledge and established networks. Ensure your agent understands the appeal of coastal living, can market your property's location effectively to out-of-area buyers, and has strong photography and virtual tour capabilities to showcase your property's best features.
From £400
Identify any issues before selling your St Ishmael's property
From £600
Detailed structural survey for older properties
From £60
Energy performance certificate required by law
From £200
Official valuation for mortgage purposes
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Compare 4 local agents, data from 9 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.