Compare 12 local agents, data from 64 active listings








We track 12 estate agents actively marketing properties in St. Asaph, and we've ranked them all based on live listing data, market share, and average asking prices. selling a Victorian townhouse near the cathedral or a modern family home on the outskirts, finding the right agent is the first step to a successful move.
The St. Asaph property market offers a unique mix of historic character and contemporary living. As Wales' smallest city, it combines rural charm with excellent transport links via the A55, making it attractive to commuters and families alike. Current asking prices average £310,101, with properties ranging from compact flats to substantial detached homes.

12
Active Estate Agents
£310,101
Average Asking Price
64
Properties For Sale
The St. Asaph housing market has shown resilience despite broader regional fluctuations. According to recent data from Rightmove, Zoopla, and Plumplot, the overall average house price in St. Asaph stands at approximately £246,819, with property values having decreased by 2% over the last twelve months. This modest correction follows a period of steady growth and reflects broader economic conditions affecting the North Wales property sector. Detached properties command the highest average prices at around £336,654, while flats remain the most affordable option at approximately £107,500.
Analysis of postcode sector performance reveals varying trends across the LL17 area. The market has seen approximately 68 property sales in the past twelve months, indicating sustained transaction activity despite economic uncertainty. Semi-detached properties experienced the most significant price adjustment at minus 3%, while terraced houses proved most resilient with just a 1% decrease. This data suggests that terraced properties in St. Asaph may offer the best value retention for sellers looking to maximise their return.
The relationship between asking prices and sold prices provides important context for sellers. Our current listing data shows an average asking price of £310,101, which sits above the overall sold price average, indicating seller optimism in the market. Properties priced correctly for current conditions are achieving sales, particularly in the £200,000 to £300,000 bracket where we see the highest concentration of listings at 28 properties. This represents the sweet spot where buyer demand remains strongest and marketing times tend to be shortest.
Housing stock in St. Asaph reflects its character as a small but historic city. ONS Census 2021 data shows detached properties comprise 37.1% of homes, semi-detached at 30.5%, terraced houses at 19.8%, and flats accounting for 10.1% of the housing mix. This relatively high proportion of detached homes reflects the family's appeal in this area.
Source: Homemove live listing data
Transaction data reveals a clear picture of what types of properties are changing hands in St. Asaph. Three-bedroom homes dominate the market with 23 active listings, representing the most sought-after property type for families and first-time buyers alike. These properties average £292,252, positioning them in the heart of the market where buyer demand remains strongest.
New build activity continues to shape the St. Asaph landscape with several developments bringing modern homes to the area. The Pastures, developed by Anwyl Homes off Glascoed Road, offers three and four-bedroom homes from £269,995. Castle Green Homes is delivering Lon Celyn on Chester Street with similar specifications and pricing, while Macbryde Homes' Glan Llyn development provides additional options from £259,995. These new builds account for a growing percentage of transactions, appealing to buyers seeking energy efficiency and modern layouts.

St. Asaph occupies a distinctive position in the Vale of Clwyd, nestled between the rolling hills of Denbighshire and the North Wales coast. The city has a population of approximately 3,428 residents across 1,515 households, creating an intimate community feel while offering the amenities expected of a city, however small. The historic core centres around St Asaph Cathedral, a Grade I listed building that anchors the city's Conservation Area and draws visitors throughout the year. The cathedral close and High Street feature Georgian and Victorian architecture, with many properties constructed from local limestone and rendered finishes typical of the region.
The geology of the Vale of Clwyd presents specific considerations for property owners. The underlying Carboniferous limestone and glacial till deposits create conditions where shrink-swell risk can affect buildings with shallow foundations, particularly those with mature trees nearby. Properties in flood-risk areas near the River Elwy require careful consideration, as the city experienced significant flooding in 2012. Surface water flooding remains a concern during heavy rainfall, and buyers should factor this into their property selection and insurance requirements.
Transport connectivity makes St. Asaph particularly attractive to commuters. The A55 North Wales Expressway provides direct links to Chester, Liverpool, and Manchester, while local employment centres include Ysbyty Glan Clwyd in nearby Bodelwyddan, which serves as a major healthcare employer for the region. The surrounding rural economy includes agriculture and tourism, with local schools including St. Asaph Cathedral School providing educational options for families. Housing stock reflects this diverse economy, with detached properties comprising 37.1% of homes, semi-detached at 30.5%, terraced houses at 19.8%, and flats accounting for 10.1% of the housing mix.
Selecting the right estate agent in St. Asaph requires understanding the local market dynamics and your specific property type. Williams Estates, based in Denbigh, dominates the local market with 37.5% market share and 24 active listings at an average asking price of £261,660. Their strong presence across the £200,000 to £300,000 price bracket makes them a go-to choice for standard family homes. Monopoly, also operating from Denbigh, holds 17.2% of the market with 11 listings averaging £277,436, positioning them competitively in the mid-market segment.
For higher-value properties, Ll Estates based in Rhuddlan represents a different market tier, with an average asking price of £466,369 across their eight listings. Their portfolio suggests experience with premium properties and potentially larger period homes in the conservation area. Peter Large Estate Agents operates from both Rhyl and Prestatyn, combining for eight listings with prices ranging from £303,333 in Prestatyn to £353,000 in Rhyl, indicating their reach across the North Wales coast market.
Several smaller agents serve specific niches within the St. Asaph market. Jones Peckover, based in Denbigh, has one listing at £295,000, focusing on traditional period properties. Simply Estates from Rhuddlan offers one listing at £210,000, while Clough & Co in Denbigh lists a property at £159,950, representing more affordable entry points to the market. Jones & Redfearn in Rhyl has one listing at £150,000, also targeting the lower price bracket.
When choosing between agents, consider whether an online model or traditional high-street presence better suits your needs. Agents like Yopa offer fixed-fee options starting around £999, which can work well for properties at the lower end of the price spectrum. However, the personal service and local market knowledge of established agents like Williams Estates and Monopoly often prove valuable for more complex sales, particularly for period properties requiring sensitive marketing. Always request a free valuation from multiple agents before instructing, comparing their market appraisals and proposed marketing strategies.
Start by identifying agents with active listings in St. Asaph. Look at their market share, the types of properties they handle, and their average asking prices to gauge whether they match your property type. Our data shows Williams Estates leads with 37.5% market share, making them a dominant choice for most property types.
Contact at least three agents for a free valuation. Be wary of agents who overprice to win your business, as an unrealistic asking price will lead to a stale listing. In the current market where prices have decreased by 2%, accurate pricing is essential for achieving a sale.
Ask about photography, floor plans, virtual tours, and their approach to listing portals. Agents investing in quality marketing typically achieve better results. For period properties in the conservation area near St Asaph Cathedral, professional photography that showcases architectural features is particularly important.
Understand whether fees are fixed or percentage-based, inclusive or exclusive of VAT, and clarify sole agency versus multi-agency options. Typical rates range from 1% to 3% plus VAT. In St. Asaph, agents like Williams Estates and Monopoly typically charge around 1.5% plus VAT.
Ensure you understand the notice period, contract duration typically eight to sixteen weeks for sole agency, and any tie-in provisions before signing. Ask specifically about extension clauses that may lock you in beyond the initial term.
Estate agent fees are often negotiable, especially for properties likely to generate strong interest. Don't automatically accept the first fee quoted - getting quotes from multiple agents puts you in a stronger negotiating position. Properties in the £200,000 to £300,000 bracket where demand is strongest offer particularly good scope for fee negotiation.
Most estate agents are happy to negotiate their fees, especially for properties likely to sell quickly. Don't automatically accept the first fee quoted - getting quotes from multiple agents puts you in a stronger negotiating position.
Understanding how bedroom count affects pricing helps sellers position their property competitively and assists buyers in identifying value within the St. Asaph market. Our data reveals that three-bedroom properties dominate with 23 active listings, reflecting strong demand from families and representing the largest segment of available stock. These properties average £292,252, offering a middle ground between affordability and space that attracts consistent buyer interest.
Four-bedroom homes comprise 12 listings averaging £391,663, appealing to growing families and those seeking home office space following shifts in working patterns. The premium five-bedroom segment includes six properties averaging £489,158, with a standout six-bedroom property listed at £800,000 representing the upper end of the St. Asaph market. Two-bedroom properties remain popular with first-time buyers and downsizers, with 18 listings averaging £193,603, making them the most accessible entry point to the St. Asaph market.
The one-bedroom segment shows limited supply with just one listing at £170,000, suggesting potential demand from investors or first-time buyers seeking rental opportunities. Properties in the £200,000 to £300,000 range represent the sweet spot of the market, with 28 listings creating healthy competition among sellers. Those pricing in the £300,000 to £500,000 bracket, comprising 20 listings, face more selective buyer pools but benefit from less competition.
For investors considering buy-to-let, the rental market in St. Asaph remains relatively small with only two active agents marketing two rental properties. Dafydd Hardy handles one listing at £325 per calendar month, while Openrent offers one listing at £985 per calendar month. This limited supply suggests potential opportunities for landlords in a market where rental demand may outstrip available stock.
Based on current market share data, Williams Estates leads the St. Asaph market with 37.5% of active listings and 24 properties for sale. Monopoly follows with 17.2% market share and 11 listings. Ll Estates holds 12.5% of the market with a focus on higher-value properties averaging £466,369. The top three agents combined control 67.2% of the market, indicating significant concentration among leading operators. For premium period properties in the conservation area, Ll Estates may be particularly suitable given their higher average listing values.
Estate agent fees in England and Wales typically range from 1% to 3% plus VAT (bringing the total to 1.2% to 3.6%). In St. Asaph, you can expect to pay around 1.5% plus VAT on average, though this varies by agent and property type. Some online agents offer fixed fees starting from £999, which may suit lower-value properties. Williams Estates and Monopoly, the two largest agents, typically work within the 1.5% to 2% range plus VAT.
House prices in St. Asaph have decreased by approximately 2% over the last twelve months according to Rightmove and Zoopla data. Detached properties decreased by 2%, semi-detached by 3%, terraced by 1%, and flats by 4%. This follows a period of growth and reflects broader economic conditions affecting the North Wales property market. Despite this correction, the city remains attractive due to its relatively affordable prices compared to larger regional centres and excellent transport links via the A55.
St. Asaph, Wales' smallest city, offers a unique blend of historic character and modern convenience. The city features a Conservation Area centred around the cathedral, good transport links via the A55 to Chester and the North Wales coast, and local employers including Ysbyty Glan Clwyd. The population of approximately 3,428 creates an intimate community, while property prices remain more affordable than larger regional centres. The main considerations include flood risk near the River Elwy and potential shrink-swell issues with clay-rich soils in some areas. Local schools including St. Asaph Cathedral School serve families, while the city's range of shops and restaurants along the High Street provide daily amenities.
Three-bedroom properties are the most common in St. Asaph with 23 active listings, followed by four-bedroom homes at 12 listings and two-bedroom properties at 18 listings. Detached properties command the highest average prices at £402,247, while terraced houses average £202,356. New build developments including The Pastures, Lon Celyn, and Glan Llyn are bringing modern three and four-bedroom homes to the area from around £259,995. These new builds are particularly popular with families seeking energy-efficient homes with modern specifications.
Twelve estate agents are currently actively marketing properties for sale in St. Asaph. This includes both local specialists like Williams Estates and Monopoly based in Denbigh, as well as larger regional operators like Peter Large Estate Agents and Beresford Adams. The rental market is less active with just two agents handling two listings, suggesting potential opportunities for landlords in the area.
Online estate agents like Yopa offer fixed fees typically between £999 and £1,999, which can be cost-effective for straightforward property sales. However, traditional high-street agents like Williams Estates and Monopoly provide more personal service, local market expertise, and physical presence for viewings. For period properties in the conservation area or higher-value homes, a traditional agent's marketing expertise often delivers better results. Given that properties near St Asaph Cathedral and the High Street often require sensitive marketing to attract the right buyers, the extra service from a traditional agent can be worthwhile.
The current average asking price in St. Asaph is £310,101 across 64 active listings. Property types range significantly, with detached homes averaging £402,247, semi-detached at £318,333, terraced houses at £202,356, and flats at £185,000. The most common price band is £200,000 to £300,000 with 28 listings, representing properties that typically sell most quickly in the current market conditions.
Selling period properties in St. Asaph's Conservation Area requires particular attention to marketing that highlights architectural features. Properties near the cathedral and along the High Street often feature Georgian and Victorian details, local limestone construction, and original features that appeal to buyers seeking character homes. Estate agents with experience in period properties, such as Ll Estates with their higher average listing values, may have the appropriate buyer database. Ensure your agent arranges professional photography that showcases period features and considers virtual tours for properties that may attract buyers relocating from further afield.
From £450
A basic survey suitable for conventional properties
From £600
Comprehensive survey for older or complex properties
From £80
Energy performance certificate required for sale
From £250
Required for Help to Buy equity loan applications
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Compare 12 local agents, data from 64 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.