The SP9 market is served by a mix of established high-street agents and online operators, each with distinct strengths. Brockenhurst Estate Agents leads the local market with 21 active listings and a 23.6% market share, averaging £366,190 per property. Their strong local presence in Andover makes them a go-to choice for sellers seeking aggressive marketing and high street visibility. Austin Hawk Estate Agents follows with 16 listings at an average price of £265,309, focusing on the more affordable end of the market, making them suitable for first-time seller properties and starter homes.
Castles, based in Ludgershall, commands 15.7% of the market with 14 listings averaging £222,186, positioning themselves as specialists in affordable properties. For sellers with premium properties, Milfords averages £441,667 across just three listings, suggesting a focus on higher-value homes, while Goadsby holds one listing at £600,000. The variation in average prices across agents reflects different specialisms, and matching your property type to an agent with relevant experience can significantly impact sale outcomes.
When selecting an agent, consider their fee structure alongside their local performance. High-street agents in SP9 typically charge between 1% and 3% plus VAT (1.2% to 3.6% including VAT), with the market average around 1.5% plus VAT. Online agents such as Yopa offer fixed-fee alternatives starting around £999, though these may lack the local knowledge and negotiation skills that proven high-street performers bring. We recommend obtaining at least three free valuations from different agents before instructing, paying close attention to their comparable evidence and marketing strategy.
Beyond the top agents, several smaller players serve specific niches in the market. Your Move in Andover holds two listings averaging £225,000, while Graham & Co offers one listing at £325,000. Fox & Sons operates from Amesbury with four listings at £300,000 average, and Connells also bases themselves in Amesbury with three lower-priced listings averaging £151,667, typically representing smaller or more affordable properties.