Compare 26 local agents, data from 180 active listings








We track 26 estate agents actively marketing properties in SO31 6, and we've ranked them all based on live listing data. selling a family home in Warsash, a waterside apartment near the River Hamble, or a property in Park Gate, finding the right agent can make a significant difference to your sale outcome and final price.
The SO31 6 postcode covers Warsash, Park Gate, and surrounding areas in the heart of the Solent region. Our platform aggregates real-time data from every agent in this postcode, giving you an unfair advantage when choosing who to instruct. Rather than relying on guesswork or aggressive marketing, you can see exactly how many properties each agent is currently selling, their average asking prices, and their market share. This transparency helps you make an informed decision backed by performance data rather than sales patter.
With an average asking price of £418,937 across 180 current listings, the SO31 6 market offers opportunities across all property types, from one-bedroom flats under £200,000 to luxury waterside homes exceeding £750,000. Our comprehensive agent rankings help you navigate this diverse market and find the perfect partner for your sale.

26
Active Estate Agents
£418,937
Average Asking Price
180
Properties For Sale
The SO31 6 property market has shown remarkable resilience despite broader national fluctuations. Our data from Land Registry confirms the average sold price over the last 12 months stands at £390,077, with detached properties commanding an average of £509,229. The market in this waterside corner of Hampshire has its own rhythm, influenced significantly by the proximity to the River Hamble and Southampton Water. While the broader SO31 postcode district saw a modest 0.39% increase over the year, individual sub-postcodes within SO31 6 tell a more nuanced story, with some areas like SO31 6XS showing impressive 85% growth while others have experienced corrections.
The number of transactions has decreased nationally, and SO31 6 reflects this trend with 525 residential sales in the broader SO31 district over the past year, representing a 34.67% decrease compared to the previous year. However, within SO31 6 itself, there were 340 sales over the last 24 months, indicating sustained activity in the local market. The average asking price currently sits at £418,937, which is notably higher than the average sold price, suggesting sellers are testing market conditions with optimistic pricing. Understanding this spread between asking and selling prices is crucial when pricing your own property competitively.
Property types in SO31 6 skew heavily towards detached homes, which make up 63 of the 180 current listings with an average asking price of £552,885. This dominance of larger homes reflects the area's popularity with families and professionals seeking space near the coast. Semi-detached properties average £351,731, while terraced homes come in at around £294,895. Flats, though fewer in number at 17 listings, offer more accessible entry points at an average of £205,824. The mix suggests a market catering primarily to mid-to-upper bracket buyers, with good representation across all property types for those looking to move within the area.
The market dynamics within SO31 6 vary significantly by neighbourhood. Properties in the SO31 6XS sub-postcode have surged 85% year-on-year, suggesting strong demand driven by specific local factors such as new amenities or transport improvements. Conversely, areas like SO31 6PF have experienced 26% declines, and SO31 6AX has seen 24% drops from peak prices. This variance underscores the importance of choosing an agent with deep local knowledge who understands the micro-market dynamics of your specific street or development.
Source: Homemove live listing data
Analysis of current listings reveals what buyers are actively seeking in SO31 6. Three-bedroom properties dominate the market with 63 active listings at an average of £403,170, representing the sweet spot for families looking to balance space and budget. Four-bedroom homes are equally popular with 49 listings averaging £530,597, appealing to those needing additional room for home offices or growing families. Two-bedroom properties provide the most active segment for first-time buyers and investors, with 46 listings at £282,389 on average.
The price distribution shows that the majority of properties fall within the £300k-£500k band, comprising 79 of the 180 current listings. A significant number of properties (43) are priced between £500k and £750k, reflecting the premium nature of many homes in this waterside location. Properties under £300k represent 50 listings, offering opportunities for first-time buyers, while the luxury market above £750k accounts for 8 properties. The transaction data shows 340 sales in SO31 6 over the past 24 months, demonstrating consistent market activity despite broader economic uncertainties.
Bedroom analysis reveals interesting value patterns for sellers to consider. Four-bedroom homes represent excellent value at approximately £108,000 per bedroom, while three-bedroom properties average £134,000 per bedroom. This means four-bedroom homes offer more space per pound spent, potentially making them stronger performers in terms of buyer interest. A four-bedroom property priced competitively against the three-bedroom segment can attract significant attention from buyers seeking extra space without stepping into the premium price bracket.

SO31 6 encompasses the charming waterside communities of Warsash and Park Gate, situated on the western shore of the River Hamble estuary in Hampshire. The area enjoys a distinctive maritime character, with the river and Southampton Water shaping both the landscape and the lifestyle of residents. Warsash itself is known for its yachting facilities, coastal walks, and the historic Hook War Memorial that overlooks the Solent. The neighbourhood offers a blend of period properties, modern developments, and waterside homes that attract buyers seeking a quieter alternative to Southampton city centre while maintaining easy access to urban amenities.
Transport connections in SO31 6 are particularly strong for commuters and those travelling to coastal destinations. The area benefits from good road links via the M27 and M3, providing straightforward access to Southampton, Portsmouth, and Winchester. Hedge End railway station serves the northern parts of SO31 6, offering regular services to Southampton Central and Portsmouth. For those travelling by air, Southampton Airport is within reasonable driving distance, making international travel convenient. Local schools in the area perform well, with primary and secondary options serving families, and the proximity to Southampton's university adds to the area's appeal for academic professionals.
The demographic profile of SO31 6 reflects a prosperous community with higher-than-average household incomes compared to national figures. The area attracts professionals working in maritime industries, engineering, finance, and the service sector. Property characteristics range from substantial detached homes built throughout the twentieth century to contemporary apartments with harbour views. The combination of good schools, low crime rates, and access to outdoor activities including sailing, walking, and coastal exploration makes Warsash and Park Gate particularly appealing to families and retirees alike. The local economy benefits from proximity to Southampton's major employers, including the port, hospital and university, providing employment diversity that supports the housing market.
When selling your property in SO31 6, one of the fundamental decisions is whether to use a traditional high-street estate agent or an online fixed-fee alternative. The local market features a strong presence of established high-street agents who have built relationships within the community over many years. Addison Estate Agents, based in Warsash, exemplifies the traditional approach with 29 active listings and an average asking price of £472,878, commanding 16.1% of the local market. Their physical presence on the high street provides vendors with face-to-face consultations, local market knowledge, and hands-on support throughout the sales process.
Walker & Waterer LTD, operating from Park Gate with 18 active listings at an average of £417,361, represents another established local agency competing in the mid-market segment. For vendors seeking premium representation, Marco Harris focuses on higher-value properties with an average asking price of £675,000, demonstrating specialisation in the luxury sector. Traditional percentage-based fees typically range from 1% to 3% plus VAT (1.2% to 3.6% inclusive), though many local agents offer negotiable rates depending on property type and anticipated sale price. The advantage of these agents lies in their local expertise, physical office presence, and ability to conduct viewings and negotiate directly with buyers.
Online estate agents have emerged as a significant alternative, offering fixed-fee pricing typically between £999 and £1,999 regardless of property value. These services can appear attractive for vendors looking to minimise upfront costs, particularly for properties at lower price points. However, the trade-off often involves reduced personal service, limited local market knowledge, and the vendor taking on greater responsibility for viewings and marketing coordination. In a market like SO31 6 where properties average over £400,000, the percentage difference between a 1.5% traditional fee (approximately £6,284 on an average property) and a £1,500 online fixed fee may be justified by the additional service and local expertise a high-street agent provides. Multi-agency agreements, where vendors instruct more than one agent simultaneously, typically incur higher total fees (usually an additional 0.5% to 1%) but can generate broader market coverage and competitive pressure.

Look beyond marketing materials and examine real data. How many properties is each agent currently selling in your area? What are their average asking prices, and how does this compare to your property? Our platform provides this information transparently, allowing you to compare agents based on performance rather than sales claims.
Request free valuations from at least three different agents before making your decision. An accurate valuation is the foundation of a successful sale, priced too high and your property languishes on the market, priced too low and you lose money. Use our comparison tool to see how different agents value your property.
Examine whether agents charge percentage-based fees, fixed fees, or hybrid models. Remember that the lowest fee is not always the best value; consider what services are included and what additional costs might arise during the marketing process. Negotiate where possible, particularly if you are selling a higher-value property.
Enquire about each agent's marketing approach, including online presence, social media advertising, property portal listings, and traditional marketing methods. In a competitive market like SO31 6, comprehensive marketing can make the difference between a quick sale and months of waiting.
Understand the duration of sole-agency agreements (typically 8 to 16 weeks) and what happens if your property does not sell. Multi-agency options provide more coverage but at higher total cost. Ensure you understand exit clauses and notice periods before signing anything.
Clear communication with your chosen agent about pricing, timeline, and marketing will set the foundation for a successful relationship. Regular updates on viewings and feedback help you adjust your strategy if needed.
In SO31 6's competitive market, agents are often willing to negotiate their fees, particularly for higher-value properties. If your property is likely to sell for £500,000 or more, you have greater leverage to request a reduced percentage rate. Consider asking for a bundled package that includes professional photography, floorplans, and marketing materials rather than paying extra for these services separately.
Understanding how bedroom count affects property value in SO31 6 helps you price competitively and identify your property's market position. Four-bedroom homes represent excellent value in this market, with 49 listings averaging £530,597, or approximately £108,000 per bedroom. Three-bedroom properties, the most common type with 63 listings, average £403,170 or roughly £134,000 per bedroom, making them slightly less efficient on a per-bedroom basis but offering strong demand from families.
Two-bedroom properties provide the entry point for many buyers at an average of £282,389, making them attractive to first-time buyers and investors alike. With 46 active listings, this segment shows healthy competition among buyers seeking affordable entry to the SO31 6 market. One-bedroom properties, while scarce at just 8 listings, average £128,731 and represent the most affordable path to homeownership in this desirable postcode. At the upper end, five-bedroom properties command an average of £774,091, with a single six-bedroom home listed at £750,000 catering to buyers seeking substantial family homes or luxury waterside properties.
The data reveals interesting patterns for sellers to consider when deciding how to present their property. Properties that offer more bedrooms than typical for their price range tend to attract stronger interest. A three-bedroom home priced competitively against the two-bedroom segment will generate significant attention from buyers seeking extra space. Similarly, four-bedroom properties at the lower end of their price band present opportunities for sellers to achieve premium prices by positioning their homes as family solutions at accessible price points. Working with a knowledgeable local agent who understands these dynamics can help you position your property effectively against the competition.

Achieving the best possible price for your property in SO31 6 requires a strategic approach that begins with accurate pricing and continues through effective marketing and skilled negotiation. The difference between asking price and sale price in this market averages around 7% to 10%, meaning properties priced realistically from the outset tend to sell faster and closer to their asking price than those starting optimistically. Our data shows the average asking price is £418,937 while the average sold price is £390,077, highlighting the importance of pricing alignment.
Working with an agent who understands the local micro-markets within SO31 6 can significantly impact your final sale price. Different sub-postcodes show dramatically different performance, with some areas like SO31 6XS showing 85% annual growth while others experienced 20-26% declines. An agent with deep local knowledge can advise on which neighbourhood characteristics are driving value in your specific location, whether it is proximity to schools, waterside access, or transport links. Chimneypots Estate Agents, with an average asking price of £459,667, and Robinson Reade at £355,286 demonstrate the range of pricing strategies agents employ based on their target markets and property specialisations.
Beyond pricing, presentation plays a crucial role in achieving premium values. Properties presented with professional photography, accurate floorplans, and compelling descriptions attract more viewings and generate stronger offers. The initial weeks on market are critical, as fresh listings attract the most attention from active buyers and their agents. Properties that sit on the market for extended periods often face price reductions that result in lower final sale prices than if they had been correctly priced from the start. Your chosen agent should provide honest feedback on presentation improvements and pricing adjustments throughout the campaign.

Based on our live data, Addison Estate Agents leads the market with 29 active listings and 16.1% market share, making them the most active agent in the SO31 6 area. Walker & Waterer LTD follows with 18 listings and 10% market share, while Chimneypots Estate Agents holds 8.3% with 15 listings. The best agent for your property depends on your specific situation, property type, and price point, as each agent has different specialisations and average asking prices. For example, if you have a higher-value property, Marco Harris with an average asking price of £675,000 may be better suited to your needs, while Robinson Reade at £355,286 might be ideal for more modestly priced homes.
Estate agent fees in SO31 6 follow national patterns, typically ranging from 1% to 3% plus VAT (1.2% to 3.6% inclusive) of the final sale price. On an average property valued at £418,937, this translates to fees between £5,027 and £15,082. Some agents offer fixed-fee alternatives, and fees are often negotiable, particularly for higher-value properties in the £500,000-plus bracket where agents may reduce their percentage to secure your business. Always clarify what is included in the fee before instructing an agent, as some packages include professional photography, floorplans, and enhanced portal listings while others charge extra for these services.
The SO31 6 market has shown mixed results with a -0.2% annual change, though the broader SO31 district saw 0.39% growth. Sub-postcode performance varies dramatically, with some areas like SO31 6XS showing 85% growth while others experienced 20-26% declines. The average sold price stands at £390,077, suggesting a stable but nuanced market where local knowledge is essential for accurate price expectations. Properties in the SO31 6LH area have shown 58% growth, while SO31 6LP has seen 42% declines from its 2023 peak, demonstrating how neighbouring streets can perform very differently.
SO31 6 encompasses Warsash and Park Gate, desirable waterside communities on the River Hamble estuary in Hampshire. Residents enjoy maritime character, good transport links via the M27 and M3, access to good schools, and outdoor activities including sailing and coastal walks. The area attracts professionals and families seeking a balance between coastal lifestyle and proximity to Southampton and Portsmouth for work. The presence of Hedge End railway station makes commuting practical, while the range of properties from affordable flats to luxury waterside homes provides options for buyers at various stages of their property journey.
There are currently 180 active sale listings in SO31 6, with property types ranging from one-bedroom flats to six-bedroom detached homes. The market is dominated by detached properties (63 listings) and three-bedroom homes (63 listings), providing good options across price ranges from sub-£100,000 properties to luxury homes exceeding £750,000. The rental market is smaller with only 11 listings, averaging around £1,100-£1,200 per month, indicating limited options for those seeking to rent in this desirable postcode.
The average asking price in SO31 6 is £418,937, according to current live data. However, this varies significantly by property type, with detached homes averaging £552,885, semi-detached at £351,731, terraced at £294,895, and flats at £205,824. Bedroom count also affects pricing substantially, from £128,731 for one-bedroom properties to £774,091 for five-bedroom homes. The most active price band is £300,000-£500,000 with 79 listings, representing the sweet spot for family buyers in this market.
The choice depends on your needs and budget. Traditional high-street agents like Addison Estate Agents and Walker & Waterer provide local expertise, face-to-face service, and hands-on negotiation, typically charging percentage-based fees. These agents have physical offices in Warsash and Park Gate, enabling them to conduct viewings and negotiate directly with buyers. Online agents offer fixed fees around £999-£1,999 but require more vendor involvement. For properties in SO31 6 averaging over £400,000, the personal service and local knowledge of a traditional agent often provide better value, particularly given the complex micro-market dynamics where neighbouring streets can show dramatically different performance.
Marketing times in SO31 6 vary based on pricing, property type, and market conditions. Properties priced correctly for their segment typically see interest within the first few weeks, with sales completing within 2-4 months from listing. The current market shows 340 sales over 24 months in SO31 6, indicating consistent but measured activity. Properties priced realistically relative to the £390,077 average sold price tend to achieve faster sales, while those with optimistic asking prices above £418,937 may face longer marketing periods and eventual price reductions. Working with an experienced local agent helps price and present your property to attract serious buyers quickly.
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Compare 26 local agents, data from 180 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.