Compare 27 local agents, data from 119 active listings








We track 27 estate agents actively marketing properties in SO16 9 Southampton, and we have ranked them all based on live listing data, market share, and performance metrics. Selling a family home in Shirley or a flat near the University of Southampton, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
The SO16 9 postcode covers several residential neighbourhoods including Shirley, Bassett, and the areas surrounding Southampton General Hospital. With 119 properties currently for sale and an average asking price of £241,063, this is a diverse market catering to first-time buyers, families, and investors alike. Our comprehensive comparison helps you identify which agents have the strongest track record in your specific area and price bracket.
Southampton itself serves as a major economic hub for the region, with the University of Southampton employing thousands of staff and attracting students from across the UK and internationally. Southampton General Hospital is another significant employer, while the Port of Southampton continues to operate as one of the UK's major cruise and cargo terminals. These factors contribute to a diverse housing market with sustained demand from key worker groups, though higher interest rates have tempered buyer enthusiasm across the city.

27
Active Estate Agents
£241,063
Average Asking Price
119
Properties For Sale
Based on Land Registry and ONS data, the average sold price in SO16 9 over the past twelve months stands at £222,193, reflecting a market that has seen some volatility in recent years. Our data shows that properties in this postcode have experienced varied performance across different streets and sectors, with some areas like SO16 9RD showing impressive 73% growth since its 2021 peak, while others such as SO16 9GJ have seen declines of 51% from their 2019 highs. This neighbourhood-level variation underscores the importance of choosing an agent with specific local expertise rather than relying on broad city-wide averages.
The broader SO16 postcode area recorded 498 residential property sales in the last twelve months, representing a substantial decrease of 28% compared to the previous year when 140 fewer transactions took place. Southampton city as a whole saw 2,800 sales with a 6% year-on-year decline, while the wider Southampton postcode area experienced an 11% drop in transaction volumes to 8,100 sales. These figures indicate a softening market where proper agent selection becomes even more critical for sellers looking to achieve optimal results in the current climate.
When examining property types in SO16 9, the data reveals terraced properties as the most prevalent with 30 current listings averaging £251,500, followed by flats at 26 listings with an average price of £148,231. Semi-detached homes command premium prices at £320,000 on average for just 14 available listings, while detached properties remain scarce with only 3 listings but achieving the highest average price of £436,667. This inventory mix suggests strong demand for family homes but limited supply at the top end of the market.
Source: Homemove live listing data
The current listing inventory in SO16 9 shows a market heavily weighted towards two and three-bedroom properties, with 42 two-bedroom homes and 50 three-bedroom homes available. This aligns with the strong demand from families and young professionals working at the University of Southampton and Southampton General Hospital, two of the city's major employers that drive housing demand in this area. One-bedroom flats account for 17 listings, primarily attracting first-time buyers and buy-to-let investors, while four-bedroom properties represent just 9 listings, indicating a shortage of larger family homes that typically attracts premium prices.
Transaction data for the broader SO16 area reveals a concerning trend for sellers, with sales volumes dropping by 28% year-on-year. This represents a significant slowdown from the property market peaks of 2021-2022 when many streets in SO16 9 reached their highest values. The most notable example is SO16 9RD which surged 73% above its 2021 peak, while SO16 9PR maintained strength at 15% above its 2018 peak. However, other streets have experienced sharper corrections, with SO16 9RU falling 23% year-on-year and SO16 9WF dropping 53% from its 2022 peak. These disparities highlight why local market knowledge is essential when pricing your property.

SO16 9 encompasses several distinct residential neighbourhoods within Southampton, each offering unique character and amenities. The Shirley area features a mix of period properties and more modern developments, with good access to local shops, schools, and transport links. Bassett offers a more suburban feel with tree-lined streets and proximity to the University of Southampton campus, making it particularly popular with academic staff and families seeking access to excellent local schools. The area benefits from strong transport connections via the M27 motorway and regular bus services to Southampton city centre and the coast.
The predominant housing stock in SO16 reflects Southampton's architectural history, with substantial Victorian and Edwardian terraced properties in many streets alongside post-war semi-detached homes and more recent flat developments. Properties in the Shirley area particularly benefit from period features such as original fireplaces, bay windows, and tessellated tile entrances that can add significant value when marketed correctly. For sellers, this means highlighting period features and character can add significant value, particularly in streets where original architectural details have been preserved.
The rental market in SO16 9 also shows healthy activity, with 10 rental listings currently available through 7 agents. Fox & Sons leads the rental market with 2 listings averaging £1,525 per month, while Castles Estate Agents manages a premium rental property at £2,000 per month. This rental activity indicates strong investor interest in the area, particularly given the proximity to the university and hospital which ensures consistent tenant demand. Investors buying in SO16 9 should consider working with agents who have strong rental departments, as tenanted properties often sell faster in this area.
Sellers in SO16 9 have the choice between traditional high-street estate agents and newer online fixed-fee alternatives. Connells, which dominates the local market with 17.6% market share and 21 active listings, operates as a traditional percentage-based agent with fees typically ranging from 1-2% plus VAT. Their strong local presence in Shirley and extensive branch network provides face-to-face service and established relationships with local buyers and solicitors. Charters, another major player with 10 listings at an average price of £292,000, similarly operates through the traditional high-street model, offering comprehensive marketing packages and experienced local valuers.
For sellers seeking alternatives, online agents such as Purplebricks and Yopa operate in the Southampton area with fixed fee structures typically ranging from £999 to £1,999 including VAT. These can be attractive for sellers looking to minimize upfront costs, though the trade-off often comes in reduced local presence and less personalized service. Traditional agents like Austin & Wyatt, Field Palmer, and Morris Dibben argue that their local expertise and established networks justify the higher fees, particularly for properties in premium brackets where Field Palmer achieves an average price of £264,444 and Morris Dibben averages £274,375. The choice depends on your specific circumstances, property type, and how much hands-on support you require throughout the selling process.
When considering fee structures, sellers should be aware that sole agency agreements typically run for 8-16 weeks, while multi-agency arrangements allow you to instruct more than one agent but usually incur higher total fees of around 2-3% plus VAT. Our data shows agents in SO16 9 achieving varying average prices, with Your Move targeting more affordable properties at £178,333 on average, while Charters and Morris Dibben focus on the mid-to-upper market segments. Getting valuations from multiple agents before instructing is essential, as agent estimates can vary significantly and will form the basis of your asking price.

Look at how many active listings each agent has in your specific postcode sector, their average selling prices, and how long properties typically stay on their books. Our data shows 27 agents operating in SO16 9, ranging from Connells with 21 listings to single-listing agents like Austin Gray.
Request free valuations from at least three agents. Compare their suggested asking prices and their reasoning behind the figures. Be wary of agents who overvalue your property to win your instruction.
Agents with higher market share typically have more buyers registered and more recent sales in your area. The top three agents in SO16 9 control 33.6% of the market, meaning they likely have active buyers looking in your price range.
Traditional percentage-based fees incentivize agents to achieve the highest price, while fixed-fee online agents earn the same regardless of sale price. Consider which model aligns with your priorities.
Ask about photography quality, floorplans, virtual tours, and online exposure. Properties with professional marketing photos typically generate more viewings and better offers.
Do not accept the first fee offered. Many agents are willing to negotiate, particularly if you can demonstrate you have received lower quotes from competitors or if you are selling a higher-value property.
Before instructing any estate agent, ask for evidence of recent sales in your specific street or neighbouring streets. Given the significant price variations within SO16 9, with some streets up 73% and others down 51%, local recent comparables are far more valuable than city-wide averages.
Our listing data reveals clear pricing patterns based on bedroom count in SO16 9, which can help you position your property competitively. Three-bedroom homes dominate the market with 50 listings averaging £295,500, reflecting strong demand from families and the relative scarcity of quality family housing in the area. Two-bedroom properties represent 42 listings at an average of £200,214, appealing to first-time buyers, couples, and investors targeting the substantial rental market near the university and hospital.
Four-bedroom properties command the highest average price of £343,889 across just 9 listings, indicating strong demand for larger family homes but limited supply. This shortage could work to your advantage if you are selling a four-bedroom property, as buyer competition may be higher. One-bedroom flats average £135,735 across 17 listings, representing the most affordable entry point to the SO16 9 market and attracting both first-time buyers and buy-to-let investors. The data suggests that two and three-bedroom properties offer the best balance of demand and competition, while one-bedroom flats may take longer to sell given the higher inventory relative to demand.

The SO16 9 property market shows remarkable variation at the street level, making localized expertise essential for accurate pricing. Streets in the Bassett area, particularly those close to the University of Southampton, have maintained strong values due to consistent demand from academic staff and postgraduate students. The SO16 9RD area has proven particularly resilient, with prices currently 73% above its 2021 peak, representing one of the strongest performing streets in the broader Southampton area.
In contrast, certain streets have experienced significant corrections from their previous highs. SO16 9WF has seen a dramatic 53% decline from its 2022 peak, while SO16 9RU has fallen 23% year-on-year and now sits 18% below its 2023 high. These variations highlight why sellers must research their specific street before setting an asking price. An agent with recent comparable sales on your exact street will be far more accurate than one relying on postcode-wide averages, which can mask significant micro-market differences.
Achieving the best price in the current SO16 9 market requires careful pricing strategy and agent selection. With transaction volumes down 28% year-on-year in the broader SO16 area and buyer demand softening, properties priced correctly from the outset are attracting the strongest interest. Properties priced at market value based on recent sold prices in your specific street are generating the most viewings and offers, while those priced optimistically are languishing on the market longer.
Your choice of agent can significantly impact your final sale price. Traditional high-street agents with strong local presence, such as Connells with 17.6% market share or Field Palmer focusing on properties averaging £264,444, have established buyer networks and can often negotiate premiums through their relationships. Their percentage-based fees also align their interests with achieving the highest possible price. When selecting an agent, consider their track record with properties similar to yours in both type and price range, as specialization matters in the current market.
The most successful sellers in SO16 9 tend to be those who price conservatively and remain flexible during negotiations. With fewer active buyers in the market compared to the 2021-2022 peak, properties that generate multiple competing offers are achieving the best outcomes. Your agent should have a clear marketing strategy that includes professional photography, detailed floorplans, and strong online exposure through major property portals. Properties with comprehensive marketing packages typically sell faster and closer to their asking price than those with minimal marketing.

Based on our live listing data, Connells leads the SO16 9 market with 21 active listings and 17.6% market share, making them the most active agent in the area. Charters follows with 10 listings and 8.4% market share, while Austin & Wyatt, Field Palmer, and Morris Dibben round out the top five. The best agent for you depends on your property type and price range, as different agents specialize in different market segments. Field Palmer and Morris Dibben tend to focus on higher-value properties, while Your Move targets more affordable stock.
Estate agent fees in SO16 9 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) depending on whether you choose a traditional high-street agent or an online fixed-fee provider. Traditional agents like Connells and Field Palmer usually charge percentage-based fees, while online agents offer fixed fees typically between £999 and £1,999 including VAT. In the current market, many traditional agents are willing to negotiate their rates, particularly for higher-value properties or if you can demonstrate competitive quotes.
The SO16 9 property market shows mixed performance across different streets. While the broader SO16 postcode area saw a 1.04% increase in the last twelve months, some streets have experienced significant growth (SO16 9RD up 73% from its 2021 peak) while others have seen substantial declines (SO16 9GJ down 51% from its 2019 peak). Southampton city as a whole saw a 3% decline in average property values over the past twelve months. Street-level research is essential before pricing your property, as broad averages can be highly misleading in this market.
The current average asking price in SO16 9 is £241,063 based on 119 active listings. This breaks down by property type as follows: detached homes average £436,667 (only 3 available), semi-detached properties average £320,000 (14 listings), terraced homes average £251,500 (30 listings), and flats average £148,231 (26 listings). The limited supply of detached properties and strong demand from families means larger homes may command premium prices.
There are currently 119 properties for sale in SO16 9, according to our live listing data. The inventory is dominated by two and three-bedroom properties, with 42 two-bedroom homes and 50 three-bedroom homes available, while one-bedroom flats account for 17 listings and four-bedroom properties represent just 9 listings. The shortage of four-bedroom family homes creates opportunity for sellers in that segment.
SO16 9 offers diverse residential neighbourhoods including Shirley and Bassett, with good access to local amenities, schools, and transport links. The area benefits from proximity to the University of Southampton and Southampton General Hospital, making it popular with key workers and families. Transport connections via the M27 and regular bus services provide easy access to Southampton city centre and the south coast. The mix of Victorian and Edwardian period properties alongside modern developments provides housing options for various budgets and preferences.
With transaction volumes in the broader SO16 area down 28% year-on-year, properties may take longer to sell than during the market peaks of 2021-2022. Properties priced correctly based on local comparable sales are achieving sales within reasonable timeframes, while overpriced properties risk sitting on the market for extended periods. Working with an experienced local agent who understands street-level variations is essential for a timely sale. In current market conditions, properties in SO16 9 typically sell fastest when priced at or slightly below market value.
The choice depends on your priorities and property type. Traditional local agents like Connells, Field Palmer, and Morris Dibben have established relationships with local buyers, solicitors, and mortgage brokers, and their percentage-based fees incentivize them to achieve the highest price. These agents typically have more active buyers registered in the SO16 9 area. Online agents offer lower fixed fees but may provide less personalized service and have less presence in the local area. For premium properties or complex sales, local expertise typically proves more valuable in achieving the best price.
The spring and early summer months traditionally see the highest buyer activity in Southampton, though the SO16 9 market has shown more year-round activity in recent years due to university and hospital staff relocating throughout the year. Autumn can also be productive, but the period between Christmas and New Year typically sees reduced activity. Properties listed in March through June tend to attract the most viewings, though well-presented homes can sell at any time of year in this area with the right agent.
Estate agent fees in the UK are typically calculated as a percentage of the final sale price, ranging from 1% to 3% plus VAT. This is known as a sole agency agreement. Some agents offer fixed-fee pricing, which can be cheaper for lower-value properties but offers less incentive for the agent to maximize your sale price. Multi-agency agreements, where you instruct multiple agents, typically cost 2-3% plus VAT total but give wider market coverage. Most agents in SO16 9 operate on a no-sale, no-fee basis.
From £400
Identify issues before selling
From £600
Detailed structural survey
From £60
Energy efficiency rating required by law
From £300
For properties with government equity loan
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Compare 27 local agents, data from 119 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.