Compare 39 local estate agents, data from 215 active listings








We track 39 estate agents actively marketing properties in the SE23 2 postcode, covering Forest Hill, Honor Oak, and surrounding areas. We've analysed every agent's current listings, pricing strategy, and market presence to create a comprehensive ranking that helps you find the right partner for your property sale.
The SE23 2 property market is showing strong fundamentals, with an average asking price of £580,358 across 215 active listings. selling a Victorian terrace in Forest Hill or a modern flat near Honor Oak Park, our data-driven comparison reveals which agents have the local expertise and market reach to achieve the best price for your home.
Our database updates daily, giving you real-time insight into which agents are genuinely active in your neighbourhood versus those with stale listings. We focus on market share, average asking prices, and listing volume to help you make an informed decision.

39
Active Estate Agents
£580,358
Average Asking Price
215
Properties For Sale
The SE23 2 property market has demonstrated resilient growth, with sold prices averaging £569,726 over the last twelve months according to Land Registry data. This represents a year-on-year increase of 4.1%, or 0.2% after accounting for inflation, indicating steady demand from buyers despite broader economic uncertainties. The market has seen particular activity in the Forest Hill sector, with Rightmove recording 192 sold properties in the wider SE23 area over the past six months alone.
Analysis of recent transactions reveals interesting dynamics across property types. Terraced properties in SE23 2 have sold for an average of £710,257, while semi-detached homes achieved £681,786. Flats, which dominate the current inventory with 108 listings, have transacted at an average of £408,384. The disparity between asking and sold prices suggests that well-priced properties in the £300,000 to £500,000 bracket are achieving strong results, with many homes receiving multiple offers within the first few weeks of marketing.
The postcode sector data shows varied performance across different parts of SE23 2. The SE23 2PS sector around the Horniman Gardens area has recorded 64 property sales in the past year, while SE23 2LN near Honor Oak has seen 27 transactions. This geographic spread indicates that demand is spread across the entire SE23 2 catchment, though properties closer to transport links and local amenities command premium prices. Properties near Forest Hill station, which offers direct London Overground services to Canada Water and Highbury & Islington plus National Rail to London Bridge and Cannon Street, continue to attract strong buyer interest.
Homemove live listing data
The current listing mix in SE23 2 reveals strong demand for flats, which comprise over half of all available stock with 108 units on the market. Two-bedroom flats are particularly prevalent, with 77 listings at an average price of £446,986, making them the most accessible entry point to the Forest Hill market. This flats-dominated supply reflects both the area's historic conversion of period properties and the prevalence of modern apartment developments.
New build activity in the broader SE23 area includes several notable developments. Taymount Mansion in Forest Hill offers sixteen 1, 2, and 3-bedroom apartments, with a 3-bedroom unit recently listed at £685,000. Evergreen Walk in Honor Oak represents the eco-conscious development trend, while Moonlight Drive features family homes with exposed brick reception rooms. Ackroyd Road has seen new build entries including 1 and 2-bedroom flats and a 2-bedroom end-of-terrace house priced at £550,000. These developments, while not all specifically in SE23 2, indicate the ongoing regeneration of the Forest Hill area.
Transaction data from the last twelve months shows that terraced properties remain highly sought after, with 33 current listings at an average of £789,242. The limited supply of detached homes, with only 5 listings averaging £1,260,000, creates opportunities for buyers seeking family homes while also supporting premium pricing for sellers. Semi-detached properties, currently with 15 listings at £936,600, represent another segment where supply struggles to meet demand, particularly for homes with gardens near good schools.

SE23 2 encompasses the residential heart of Forest Hill and Honor Oak, areas known for their distinctive Victorian and Edwardian housing stock. The neighbourhood retains much of its historic character through period features including bay windows, original fireplaces, and ornate cornicing. Many properties were constructed between 1890 and 1910, built with traditional solid brick walls that require specific consideration when assessing condition and renovation potential. The tree-lined streets, particularly around Dartmouth Road and Waldram Park Road, contribute to the area's established residential feel.
Transport connectivity is a major draw for SE23 2 residents. Forest Hill station provides London Overground services to Canada Water and Highbury & Islington, plus National Rail services to London Bridge and Cannon Street. The area sits on the London Clay geology common across South London, which can present foundation considerations for older properties, particularly those with mature trees nearby. Flood risk in SE23 2 is generally low, though buyers should request environmental searches as part of their due diligence.
The demographic profile of SE23 2 reflects its appeal to young professionals and families. The 2011 Census data for small sectors within SE23 2, such as SE23 2PS with 274 residents across 125 households, shows a population that skews younger than outer London averages. Local amenities include the Horniman Museum and Gardens, Forest Hill Pools, and a growing selection of cafés and independent shops along Dartmouth Road and Honor Oak Road. Schools in the catchment area consistently perform well, adding to family appeal.
Sellers in SE23 2 have a choice between traditional high-street agents with physical offices and online agents offering fixed-fee services. The local market features established high-street presence from Pedder, whose Forest Hill office handles 26 active listings with an average price of £531,346, positioning them as the volume leader with 12.1% market share. Kinleigh Folkard & Hayward operates from Sydenham with a premium focus, averaging £702,588 across 17 listings, while Winkworth at Forest Hill maintains strong visibility with 16 listings averaging £632,813.
Traditional percentage-based agents typically charge between 1% and 2% plus VAT, though some premium agents may charge higher for properties over £500,000. In SE23 2, the average property price of £580,358 means a 1.5% fee would equate to approximately £8,706 plus VAT. Online fixed-fee agents like Purplebricks, which has 4 listings in the area at an average of £648,750, offer alternatives with fees typically ranging from £999 to £1,499, though these often exclude in-person viewings and negotiation services that high-street agents provide.
The decision between online and high-street often depends on property type and seller preference. For flats in the £300,000 to £450,000 bracket, which dominate SE23 2 with 79 listings in the £300k-£500k range, the fixed-fee model can represent meaningful savings. However, for premium properties like the terraced homes averaging £789,242 or the limited detached stock at £1,260,000, the comprehensive service and local market expertise of established agents like Benjamin Matthews, who average £580,000 across 15 listings, often delivers superior results through their established buyer networks and sophisticated marketing approaches.
Look at how many active listings each agent has in SE23 2 and their average asking prices. Agents with strong local presence like Pedder with 26 listings or Kinleigh Folkard & Hayward with 17 listings demonstrate market knowledge and buyer interest. High listing volume typically indicates strong vendor relationships and effective marketing.
Different agents use varying strategies. Some focus on professional photography and virtual tours, while others prioritise local newspaper advertising or social media presence. Ask about their marketing plan for your specific property type. In SE23 2, agents like Winkworth and Benjamin Matthews often feature properties across major portals including Rightmove, Zoopla, and OnTheMarket.
Request free valuations from at least three agents. The asking price they suggest reveals their assessment of your property's market position. Be wary of agents who over-optimistically inflate valuations to win your business. A realistic valuation based on comparable recent sales will sell faster and often for a better price.
Confirm whether fees are sole or multi-agency, and what services are included. Typical agreements run for 8-16 weeks. Ensure you understand what happens if your property doesn't sell within the initial period. Some agents offer tiered packages including premium marketing options like floorplans, EPCs, and virtual tours.
Choose an agent who provides regular updates and explains their reasoning. The best agents in SE23 2 will discuss comparable properties, market conditions, and adjust strategies based on feedback from viewings. Regular communication and honest feedback are essential for a successful sale.
Estate agent fees are often negotiable, especially for properties valued over £500,000. Don't be afraid to discuss the fee structure, and ask whether inclusive services such as professional photography, floorplans, and virtual tours are included in the quoted rate. Many agents are willing to offer discounts for sole agency agreements or combined selling and letting instructions.
Bedroom count significantly influences both listing price and buyer demand in SE23 2. One-bedroom properties, with 32 current listings averaging £321,406, represent the most affordable entry point to the market. These units typically appeal to first-time buyers and investors, with the rental market showing steady demand for compact flats near transport links.
Two-bedroom properties dominate the market with 77 listings averaging £446,986, representing the sweet spot for first-time buyers and young couples. The strong supply in this segment means competitive pricing is essential, though properties in good condition with modern kitchens or bathrooms command premium valuations. Three-bedroom homes, with 43 listings at £670,814, attract families and consistently generate strong interest when priced correctly.
Larger properties show distinct market dynamics. Four-bedroom homes average £836,324 across 37 listings, while five-bedroom properties at £1,055,769 across 13 listings face a smaller pool of buyers but benefit from reduced competition. The six-bedroom segment, with just 3 listings averaging £1,500,000, represents the premium end where agents like Pickwick Estates and Dexters, whose average prices exceed £780,000, focus their high-net-worth client services.

Achieving the best price in SE23 2 starts with accurate pricing based on current market data. Our analysis shows that properties priced correctly for their condition and location are achieving sales within weeks, while overpriced properties risk stagnation. The average time on market varies by price band, with properties in the £300,000 to £500,000 range typically selling fastest given the high buyer demand in this segment.
Working with an agent who understands local micro-markets is crucial. The difference between postcode sectors can be significant, with properties near Forest Hill station commanding premiums over those in quieter residential streets. Agents with established local networks, such as Hunters with 11 listings averaging £486,818, often have buyers registered who are specifically looking in certain streets or property types.
Before instructing an agent, obtain at least three valuations to understand the realistic price range for your property. The valuation is also an opportunity to assess the agent's knowledge, communication style, and marketing proposals. Remember that the agent with the lowest fee isn't necessarily the best value if they achieve a lower sale price. The total fee, including marketing costs and the final sale price achieved, determines your true return.

Based on current market share data, the leading agents in SE23 2 are Pedder with 12.1% market share and 26 active listings, Kinleigh Folkard & Hayward at 7.9% with 17 listings, and Winkworth at 7.4% with 16 listings. The best agent for your property depends on your price point and property type. Pedder dominates volume with properties averaging £531,346, while Kinleigh Folkard & Hayward and Winkworth focus on the premium segment with average prices above £600,000. Pickwick Estates and Dexters serve the Honor Oak area with higher-value properties averaging over £780,000.
Estate agent fees in SE23 2 typically range from 1% to 3% plus VAT, with the national average around 1.5% plus VAT. For a property at the average asking price of £580,358, this would equate to fees between £5,804 and £17,411 plus VAT. Some agents offer fixed-fee packages, typically ranging from £999 to £1,499 for basic services, though these often exclude full marketing packages and in-person viewings. Fee negotiation is common, particularly for properties over £500,000.
Yes, house prices in SE23 2 have grown by 4.1% over the past twelve months, or 0.2% after accounting for inflation. This represents steady growth that outpaces many outer London areas. Terraced properties have performed particularly well, with sold prices averaging £710,257, while flats have seen more modest increases, averaging £408,384 in recent transactions. The SE23 2PS sector around Horniman Gardens has recorded 64 sales in the past year, showing strong market activity.
SE23 2 is a desirable residential area in the London Borough of Lewisham, known for its Victorian and Edwardian housing stock, tree-lined streets, and strong community feel. The area offers excellent transport links via Forest Hill station to London Bridge and Overground services, access to the Horniman Museum and Gardens, and a growing selection of cafés and independent shops along Dartmouth Road and Honor Oak Road. The schools in the catchment area perform well, making it popular with families. The area retains a village-like atmosphere while being just 20 minutes from London Bridge.
Flats dominate the housing stock in SE23 2, comprising 108 of the 215 current listings. Two-bedroom flats are the most common configuration with 77 listings averaging £446,986. Terraced properties represent the next largest segment with 33 listings averaging £789,242, followed by semi-detached homes with 15 listings at £936,600. Detached properties are rare, with only 5 currently available at £1,260,000 on average, reflecting the urban character of the Forest Hill area.
The time to sell varies by property type and price point. Properties in the popular £300,000 to £500,000 bracket, which represents 79 listings in SE23 2, typically sell within four to eight weeks when priced correctly. Premium properties above £750,000 may take longer due to reduced buyer pools. The current market shows strong demand, particularly for well-presented two and three-bedroom homes near Forest Hill station and good schools.
Local agents like Pedder, Winkworth, and Benjamin Matthews have established networks and in-depth knowledge of the SE23 2 market, including awareness of specific street characteristics and recent transaction prices. These agents have physical offices in Forest Hill and Sydenham, allowing for face-to-face meetings and more personalized service. Online agents like Purplebricks offer lower fixed fees but typically provide less hands-on service. For properties in the premium segment or period homes requiring specialist marketing, local expertise often delivers better results.
While specific new builds within SE23 2 are limited, the broader SE23 area has seen development activity. Taymount Mansion in Forest Hill offers 1, 2, and 3-bedroom apartments with a 3-bedroom unit listed at £685,000. Other developments include eco-homes at Evergreen Walk in Honor Oak and various apartment schemes along major roads. Moonlight Drive features family homes with exposed brick reception rooms. Buyers interested in new builds should verify exact postcodes as many developments market themselves under the broader SE23 area.
While not legally required, a RICS Level 2 survey is highly recommended for properties in SE23 2, particularly given the area's significant stock of Victorian and Edwardian homes built between 1890 and 1910. Common issues in these older properties include dampness due to solid-wall construction, roof defects, timber decay, outdated electrical systems, and potential foundation movement due to London Clay geology. Survey costs in London typically range from £400 to £1,000 depending on property size and value. For properties over 50 years old or with visible defects, a more comprehensive Level 3 survey may be advisable.
From £450
Recommended for Victorian and Edwardian properties in SE23 2
From £600
Comprehensive structural survey for older or complex properties
From £60
Required before selling, available from
From £300
For properties sold under government schemes
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Compare 39 local estate agents, data from 215 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.