Compare 32 local agents, data from 152 active listings








We track 32 estate agents actively marketing properties in SE23 1, covering Forest Hill, Honor Oak, and the surrounding neighbourhoods. Our platform monitors every active listing in real-time, giving you the most accurate picture of which agents are winning business in this corner of South London. With 152 properties currently for sale across the postcode, the market is showing steady activity despite broader national uncertainty.
The SE23 1 area has become increasingly sought after by buyers attracted to its blend of period properties, good transport connections, and village-like atmosphere. Our data shows the average asking price sits at £623,911, reflecting the premium nature of this market compared to other parts of south London. selling a Victorian terraced house or a modern flat, we've analysed every agent operating in this postcode to help you make an informed choice.

32
Active Estate Agents
£623,911
Average Asking Price
152
Properties For Sale
Based on Land Registry and Zoopla data, the average sold price in SE23 1 over the last twelve months stands at £607,210, very close to the current average asking price of £623,911. This suggests sellers are pricing realistically in this market, with properties typically achieving close to their asking prices. The broader SE23 postcode district shows an average house price of £591,553 according to Rightmove, indicating that SE23 1 sits slightly above the wider area average, likely due to the premium properties in certain pockets around Honor Oak.
Year-on-year price changes have been modest but positive, with the SE23 area seeing a 1.39% increase over the last twelve months. However, the data reveals significant variation across different postcode sectors within SE23 1. The SE23 1LP sector has performed particularly strongly, with prices up 26% on their 2021 peak of £737,500. Conversely, the SE23 1RT sector has seen prices fall 17% year-on-year and 19% below their 2023 peak of £300,000, highlighting the importance of understanding micro-market dynamics when pricing your property.
Transaction volumes in the broader SE23 area reached 360 residential sales over the last year, representing a decrease of 59 transactions compared to the previous year (a 16.39% decline). This reduction in sales volume reflects broader national trends but should be viewed in context of the strong market activity in preceding years. For sellers, this means competition may be less fierce than in previous boom periods, but accurate pricing remains essential to attract the reduced pool of active buyers.
Source: Homemove live listing data
Our listing data reveals that flats dominate the current market in SE23 1, with 74 flats currently available at an average price of £414,418. This reflects the area's substantial stock of conversion apartments and modern developments that cater to first-time buyers and investors alike. Terraced properties represent the next largest segment with 24 listings averaging £835,417, while semi-detached homes are relatively scarce with just 10 properties on the market at around £870,000 each.
The limited supply of larger family homes creates particular opportunities for sellers with detached or semi-detached properties. With only 5 detached houses currently listed (averaging £1.25 million), demand from families seeking space continues to outstrip supply in this segment. The broader SE23 area saw 360 transactions in the last year, and while this represents a decline from the previous year, the market remains active with buyers specifically seeking the period character and good schools that Forest Hill and Honor Oak provide.

SE23 1 encompasses the Forest Hill and Honor Oak neighbourhoods, areas renowned for their attractive Victorian and Edwardian housing stock, tree-lined streets, and strong community feel. The predominant housing reflects the architectural history of South London, with period properties featuring traditional brick construction and characteristic bay windows. Many homes date from the late 19th and early 20th centuries, giving the area considerable charm but also meaning buyers should factor in the potential for maintenance associated with older properties.
The geological context of SE23 1 is worth considering for prospective buyers. Much of South London, including the Forest Hill area, sits on London Clay, which is susceptible to shrink-swell movement depending on moisture levels. This can affect older properties with shallower foundations, though proper building surveys will identify any concerns. Surface water flooding represents a consideration in urban areas, and we recommend buyers factor in flood risk assessments, particularly for lower-lying properties.
Transport connectivity is a major draw for SE23 1, with Honor Oak Park and Forest Hill stations providing access to the London Overground and National Rail services. Commuters can reach Charing Cross in approximately 19 minutes, making the area particularly popular with young professionals working in central London. The local area boasts excellent amenities including the Horniman Museum and Gardens, Mayow Park, and a growing selection of independent cafes, restaurants, and shops along Forest Hill's main thoroughfare. The combination of period housing, green spaces, and transport links explains why SE23 1 continues to attract buyers seeking a balance between city access and residential quality.
Sellers in SE23 1 can choose between traditional high-street agents with physical offices and modern online brokers offering fixed-fee services. The market here is well-served by both models, with established names like Dexters and Pickwick Estates operating from local offices in Honor Oak and Forest Hill, while national online operators also compete for business. Understanding the differences between these models is essential for making the right choice for your sale, as each offers distinct advantages depending on your priorities and property type.
Dexters, with 16 active listings in SE23 1 and an average asking price of £756,844, exemplifies the traditional high-street approach with experienced local agents who understand the nuances of the Honor Oak market. Pickwick Estates matches Dexters with 16 listings at an average of £743,750, demonstrating strong local presence and market knowledge. Meanwhile, agents like Kinleigh Folkard & Hayward operate from nearby Brockley with 8 listings averaging £631,250, offering coverage across the Brockley-Forest Hill corridor. These established agents typically charge percentage-based fees (around 1.5% plus VAT) but provide comprehensive marketing, negotiation, and viewing services.
Online agents offer an alternative with fixed fees typically ranging from £999 to £1,999, which can represent significant savings for higher-value properties. However, the trade-off often includes reduced personal service, limited local market knowledge, and less hands-on support through the sales process. For properties in the premium segment (where Dexters and Pickwick Estates operate at averages above £740,000), the additional support and local expertise of a traditional agent may justify the higher fees. We recommend obtaining valuations from agents of both types before making your decision.
Understanding how prices vary by bedroom count helps you position your property competitively in the SE23 1 market. Our current listing data shows that two-bedroom properties dominate the market with 70 listings averaging £465,921, representing excellent value for first-time buyers and investors seeking rental income potential. This bedroom count appears to represent the sweet spot between affordability and livability in the current market.
Three-bedroom homes (31 listings at an average of £707,177) represent the traditional family housing segment and continue to attract strong demand given the area's popularity with families. Four-bedroom properties command significant premiums at £965,938 on average, while five-bedroom homes reach £1,189,583, reflecting the premium nature of larger period properties in the postcode. For sellers, this data suggests that competitively priced two and three-bedroom properties may attract the most interest given buyer demand at these price points.

Start by comparing agents active in SE23 1. Look at their current listings, average prices, and market share to understand who is actually winning business in this postcode. Our data shows 32 agents operate here, but market concentration means the top few handle a significant portion of sales.
Request free valuations from at least three agents before instructing anyone. This gives you comparison points and prevents you from accepting an unrealistic (either too high or too low) valuation. Agents will typically offer free valuations with no obligation.
Ask each agent how they would market your specific property. Their answers reveal their local knowledge and marketing approach. Agents who mention specific comparable properties in SE23 1 demonstrate genuine market understanding.
Estate agent fees in England typically range from 1% to 3% + VAT (1.2% to 3.6% including VAT). Remember that the lowest fee is not always best. Consider what services are included and the agent's track record in your specific market segment.
Standard sole agency agreements run for 8-16 weeks. Understand the terms before signing, including what happens if you want to switch agents. Multi-agency agreements typically charge higher fees (usually an additional 0.5-1%) but give you broader market coverage.
After meeting agents and comparing their proposals, trust your judgment about who will best represent your interests. The right agent should have local knowledge, realistic pricing expectations, and a communication style that works for you.
Do not accept the first fee you are offered. Many agents are willing to negotiate, particularly if you have a desirable property or are using multiple agents. With typical fees ranging from 1-3% + VAT, there is often room to secure a better rate while still receiving quality service. Getting quotes from 3+ agents gives you leverage.
Achieving the best price for your SE23 1 property starts with accurate pricing based on current market data. Our analysis shows that properties in SE23 1 are achieving prices very close to their asking prices on average, with the average sold price of £607,210 comparing favourably to the current average asking price of £623,911. This suggests that realistic pricing is rewarded in this market, while overpriced properties risk sitting unsold as buyers have plenty of options.
Working with an experienced local agent who understands the micro-markets within SE23 1 can make a significant difference to your final sale price. Agents like Dexters and Pickwick Estates, who collectively hold over 21% of the market, have proven track records in the Honor Oak and Forest Hill areas. Their local knowledge enables them to price accurately, market effectively to the right buyers, and negotiate strongly on your behalf. The investment in a quality agent typically pays for itself through better sale prices and smoother transactions.

If you are selling a period property in SE23 1, be aware that buyers will likely commission surveys to identify issues common to Victorian and Edwardian housing. Our research into local property conditions reveals several recurring concerns that frequently appear in building surveys for older homes in this area.
Damp is one of the most common issues identified in period properties across Forest Hill and Honor Oak. Rising damp, penetrating damp, and condensation problems affect many Victorian and Edwardian homes, particularly those with solid brick walls rather than modern cavity wall construction. Roof condition issues also feature prominently, with slipped tiles, worn felt, and lead flashing defects commonly found on older properties. Given the London Clay geology underlying much of SE23 1, subsidence and foundation movement represent another key concern, especially for homes with shallower period foundations that may be vulnerable to shrink-swell behaviour.
Outdated electrics and plumbing are frequently flagged in surveys of SE23 1 properties, as many homes still contain original wiring and pipework from the early 20th century. Timber defects including rot and woodworm affect many period properties, particularly those with solid timber floors and original joinery. Being aware of these common issues allows you to address them before marketing your property, potentially speeding up the sale process and achieving a better price.
The SE23 1 market benefits significantly from agents who understand the subtle differences between neighbourhoods. Forest Hill and Honor Oak, while closely located, have distinct characteristics that affect property values and buyer preferences. Our data shows that agents with physical presence in the area, such as those with offices on Honor Oak Road or near Forest Hill station, consistently achieve strong results.
Dexters operates from their Honor Oak office and has developed particular expertise in the premium segment of the SE23 1 market, with an average asking price of £756,844 across their 16 active listings. Pickwick Estates, also based locally in Honor Oak, matches this market presence with 16 listings at £743,750 average. Meanwhile, Acorn and Stanford Estates maintain strong operations in Forest Hill itself, focusing on the more accessible price points that attract first-time buyers to the area.
The rental market in SE23 1 also shows active agent participation, with Pickwick Estates, Winkworth, and Dexters all managing rental portfolios. Average rental prices through these agents range from £2,150 to £2,517 per month, indicating strong demand from tenants. Whether you are a landlord seeking agent representation or a seller, choosing an agent with proven rental market expertise can provide valuable insights into investor buyer behaviour.
Based on our live market data, Dexters and Pickwick Estates are currently the leading agents in SE23 1, each with 16 active listings and approximately 10.5% market share. Dexters leads in the premium segment with an average asking price of £756,844, while Pickwick Estates operates at £743,750. Acorn, Stanford Estates, and Kinleigh Folkard & Hayward also have significant presence, making them worth considering depending on your property type and price point. All these agents maintain physical offices nearby, giving them genuine local market knowledge.
Estate agent fees in SE23 1 typically range from 1% to 3% + VAT (1.2% to 3.6% including VAT), which aligns with national averages. High-street agents like Dexters and Pickwick Estates generally charge percentage-based fees around 1.5% + VAT for sole agency agreements. Online agents offer fixed-fee alternatives typically between £999 and £1,999. The right choice depends on your property value and the level of service you require. For premium properties in SE23 1 where achieving the best price is crucial, the local knowledge of a traditional agent is often worthwhile.
The broader SE23 area has seen house prices increase by 1.39% over the last twelve months, showing modest growth. However, performance varies significantly by specific postcode sector within SE23 1. The SE23 1LP sector has performed exceptionally well with prices up 26% on its 2021 peak, while other sectors like SE23 1RT have seen declines of 17% year-on-year. This micro-market variation underscores the importance of researching your specific location and working with an agent who understands these neighbourhood-level dynamics.
SE23 1 encompasses Forest Hill and Honor Oak, two sought-after South London neighbourhoods known for their period properties, excellent transport links (around 19 minutes to Charing Cross), and strong community atmosphere. Residents enjoy access to the Horniman Museum, Mayow Park, and increasing numbers of independent cafes and restaurants. The area particularly appeals to young professionals and families seeking a balance between city accessibility and residential quality. The combination of good schools, green spaces, and reliable transport makes SE23 1 consistently popular with buyers.
Flats dominate the current market with 74 listings, but two-bedroom properties at an average of £465,921 represent the most active segment in terms of buyer interest. Three-bedroom family homes also attract strong demand given limited supply. Detached properties are scarce (only 5 listings) but command premium prices averaging £1.25 million. The mix of property types makes SE23 1 suitable for various buyer segments from first-time purchasers to families seeking larger period homes. Properties priced realistically for current market conditions tend to achieve sales within 8-16 weeks.
The choice depends on your priorities. High-street agents like Dexters, Pickwick Estates, and Kinleigh Folkard & Hayward offer local market expertise, personal service, and full marketing support, typically charging around 1.5% + VAT. Online agents offer fixed fees (typically £999-£1,999) but with reduced personal support. For premium properties in SE23 1 where achieving the best price is crucial, the local knowledge of a traditional agent is often worthwhile. For lower-value properties, the fixed fee may represent better value. We recommend getting valuations from both types before deciding.
Sale times vary based on pricing, property type, and market conditions. The broader SE23 area saw 360 transactions in the last year, a decline of 16% from the previous year, suggesting a slower market than the peak period. Properties priced correctly for current market conditions typically achieve sales within 8-16 weeks with the right agent. Overpriced properties risk stagnation, so accurate pricing from the outset is essential. Working with a local agent who understands SE23 1 micro-markets helps price your property correctly from day one.
Sellers should be prepared to commission an EPC (Energy Performance Certificate) before marketing, which is legally required. For older properties in SE23 1 (the area has significant Victorian and Edwardian housing stock), buyers will likely request a RICS Level 2 survey (formerly HomeBuyer Report) to identify any structural issues common in period properties. Given the London Clay geology underlying the area, surveys may flag potential subsidence or movement issues, particularly in older properties with shallow foundations. Common defects found in local surveys include damp, roof condition issues, outdated electrics, and timber defects.
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Compare 32 local agents, data from 152 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.