Compare 11 local estate agents, data from 91 active listings








We track 11 estate agents actively marketing properties in SA73 2, and we've ranked them all based on live listing data, market share, and average asking prices. selling a family home in Milford Haven or a terraced property near the harbour, our comparison tool helps you find the agent with the right local expertise for your property.
The SA73 2 property market centres on Milford Haven, a historic port town in Pembrokeshire with a current average asking price of £178,962. With 91 properties currently for sale across the postcode area, sellers have plenty of choice when selecting the right representation. Our data-driven approach analyses every active agent so you can make an informed decision without the guesswork.

11
Active Estate Agents
£178,962
Average Asking Price
91
Properties For Sale
The Milford Haven property market in SA73 2 has shown steady growth with average sold prices reaching £152,521 over the last 12 months, according to Land Registry data. This represents a 2.9% year-on-year increase, though after accounting for inflation, the real terms growth stands at approximately -1.0%. The market demonstrates considerable variation across different sub-postcodes, with some areas performing significantly stronger than others.
Sector-level analysis reveals notable price movements within SA73 2. The SA73 2LD sector near the waterfront has experienced remarkable growth of 34% compared to the previous year, reaching sold prices around £252,000. Similarly, SA73 2LH has surged 34% from its 2021 peak of £146,000 to approximately £195,000. However, not all areas have performed equally, with SA73 2EQ showing a 12% decline from its 2022 peak of £170,000 to around £149,999. These sub-postcode variations highlight the importance of local market knowledge when pricing your property.
Transaction volumes in the wider SA73 area have experienced a significant shift, with 190 residential property sales in the last year representing a decrease of 76 transactions compared to the previous year. This 40% decline in sales volume reflects broader market conditions affecting many UK regions, though the underlying demand for properties in this coastal town remains evident through the consistent average sold prices achieved. The average time to sell in this market typically ranges from 4-8 months depending on property type and pricing strategy.
Property type analysis by sold prices shows detached properties achieving around £209,345, while semi-detached homes average £161,136. Terraced properties, which form the backbone of the local housing stock, average £131,142 in sold prices. Interestingly, flats in the area show an average sold price of £195,000, reflecting the premium commanded by waterside apartments with harbour views in the Milford Haven area.
Source: Homemove live listing data
Analysis of current listings in SA73 2 reveals that three-bedroom properties dominate the market, comprising 63 of the 91 active listings with an average asking price of £185,423. Two-bedroom properties represent the second most common stock with 20 listings averaging £138,945, making them attractive to first-time buyers and investors seeking more affordable entry points into the Milford Haven market.
Terraced properties form the backbone of the local housing stock, with 37 listings averaging £142,120, followed by semi-detached homes at 11 listings with an average of £171,359. Detached properties remain relatively scarce with only 4 listings available at an average of £298,750, reflecting the premium these larger homes command in the area. The limited supply of detached properties suggests strong demand from families seeking more spacious accommodation, particularly those looking to upgrade from terraced homes in the town centre areas.
Price distribution analysis shows the SA73 2 market heavily weighted toward properties in the £100,000 to £200,000 bracket, which accounts for 62 of the 91 current listings. Six properties are priced under £100,000, offering entry points for first-time buyers, while 15 listings sit in the £200,000 to £300,000 range. Eight premium properties exceed £300,000, primarily consisting of the limited detached stock and larger family homes in sought-after locations near the waterfront.
New build activity within SA73 2 appears minimal based on available data, with no active verified developments identified in the immediate postcode area. This scarcity of newbuild stock means buyers seeking modern properties may need to consider the wider Pembrokeshire region or accept the character and potential maintenance requirements of the area's existing housing stock, which predominantly consists of older properties built using traditional Welsh materials including local stone and slate.

Milford Haven, the principal town within SA73 2, sits on the north bank of the Daugleddau estuary and forms part of the Pembrokeshire coastline renowned for its natural beauty and maritime heritage. The town's identity has been shaped by its role as a major port, with the energy industry playing a significant part in the local economy through oil and gas terminals and power generation facilities. This economic foundation provides employment opportunities that support the local housing market, though tourism and fishing remain important complementary sectors contributing to the town's vibrant character.
The geological landscape around Milford Haven features Old Red Sandstone and Carboniferous limestone formations, typical of Pembrokeshire's varied terrain. Properties in the area often reflect traditional Welsh construction methods using local stone, rendered facades, and slate roofing materials that contribute to the town's distinctive character. The coastal location means that potential buyers should be aware of possible flood risks in low-lying areas near the water, while surface water flooding can occur during periods of heavy rainfall given the drainage characteristics of the region. Properties in areas like SA73 2LD near the waterfront may require specific flood risk considerations during the conveyancing process.
Transport connectivity in SA73 2 centres on the A4075 road providing access to Haverfordwest and the broader Pembrokeshire road network. The town benefits from regular bus services connecting residents to larger centres including Pembroke and Tenby. For those travelling further afield, the nearest railway stations are located in Haverfordwest and Pembroke Dock, offering connections to the main rail network. The presence of the Milford Haven Waterway adds to the area's appeal for water enthusiasts and those seeking a maritime lifestyle, with sailing clubs and waterside attractions contributing to local amenity value.
The local housing stock reflects Milford Haven's historical development, with significant proportions of properties built before 1919 and during the interwar period. This older housing stock means buyers should factor in potential maintenance requirements when budgeting for purchase. Common issues in these older properties include damp (both rising and penetrating), roof condition concerns given the prevalence of slate roofing, timber defects in windows and flooring, and older electrical wiring that may require updating to meet current standards.
Sellers in SA73 2 can choose between traditional high-street estate agents with physical offices in Milford Haven and modern online agents operating nationally. The local market is dominated by established agents such as Fbm, who operate from offices in Milford Haven and Haverfordwest and hold the largest market share at 26.4% with an average asking price of £219,993. John Francis, part of the Countrywide group, represents another strong high-street option with 16 active listings averaging £152,969 and 17.6% market share.
Traditional percentage-based fees with high-street agents typically range between 1% and 3% plus VAT, though many local agents offer negotiable rates depending on the property type and expected sale price. Fbm, with their significant presence in the Milford Haven market, demonstrates that local knowledge and established relationships can command premium positioning, with their average listed properties at nearly £220,000 reflecting focus on higher-value homes. West Wales Properties, with 8 listings averaging £174,375, represents another established local option competing in the mid-market segment.
Online fixed-fee agents such as Yopa operate in SA73 2 with 2 listings averaging £160,000, offering an alternative for sellers seeking to minimise upfront costs. These agents typically charge flat fees between £999 and £1,999 regardless of property value, which can prove economical for properties at lower price points. However, the trade-off often involves reduced local presence and potentially less personalised service compared to established high-street operators with physical offices serving the community. For properties in SA73 2 averaging around £178,962, the fee comparison requires careful consideration of what level of service best matches your selling circumstances.
Additional agents operating in the SA73 2 market include Blackbear with 4 listings averaging £171,238, The Property Selling Company with a single listing at £97,500, and Springbok Properties with one listing at £185,000. Move Places, Exp UK, and Bryce & Co also each maintain minimal presence in the area. The rental market shows even less activity, with only John Francis and Fbm maintaining rental listings in the postcode area, indicating a relatively limited rental sector compared to sales activity.

Start by understanding the current market conditions in SA73 2, including average asking prices, recent sold prices, and how long properties typically take to sell. Our data shows an average asking price of £178,962 with 91 properties currently on the market, and average sold prices around £152,521 over the last 12 months according to Land Registry records.
Look at how many listings each agent has, their average asking prices, and market share. The top three agents in SA73 2 control over 52% of the market, indicating strong competitive positioning among leading operators like Fbm with 26.4% market share and John Francis at 17.6%.
Request free valuations from at least three different agents before making your decision. This gives you perspective on pricing strategy and reveals how each agent approaches your specific property type. The difference between agent valuations can be substantial in the SA73 2 market given the variation across different sub-postcodes.
Compare percentage-based fees from high-street agents against fixed-fee online alternatives. Traditional agents in this market typically charge 1-3% plus VAT, while online agents offer flat fees regardless of property value. For a property at the SA73 2 average price of £178,962, traditional fees would range from approximately £1,789 to £5,369 before VAT.
Understand the terms of any sole agency or multi-agency agreement before signing. Sole agency agreements in England typically run for 8-16 weeks, while multi-agency arrangements involve higher total fees but broader market exposure. Ensure you understand notice periods and exit clauses before committing.
Do not accept the first offer immediately. Many fees are negotiable, particularly for higher-value properties or if you are willing to commit to longer contract terms. The average asking price in SA73 2 means even small percentage differences represent significant sums, so always negotiate before signing any agreement.
Before instructing any estate agent in SA73 2, always request at least three free valuations. The difference between agent valuations can be substantial, and a well-priced property attracts more buyers and typically sells faster in the current market conditions.
Bedroom count significantly influences property values in SA73 2, with three-bedroom homes representing the most prevalent option in the current market. The 63 three-bedroom listings averaging £185,423 reflect strong demand from families seeking medium-sized properties in this coastal town. These properties typically fall within the £100,000 to £200,000 price band that dominates 62 of the 91 current listings.
Two-bedroom properties offer more accessible entry points at an average of £138,945, making them popular among first-time buyers and investors. Four-bedroom homes command premium prices averaging £231,666 with only 6 currently available, while five-bedroom properties at £217,500 represent a smaller segment with just 2 listings. The data suggests particular demand pressure on three-bedroom properties, which account for nearly 70% of all current stock, meaning sellers in this category face more competition.
Properties priced above £300,000 represent a smaller but notable segment with 8 listings, including the limited detached stock. These higher-value properties tend to have longer marketing times in most UK markets, making expert representation particularly valuable for sellers in this price bracket. The relative scarcity of detached properties at just 4 listings indicates potential opportunities for sellers of larger homes facing less competition in the SA73 2 market.
First-time buyers will find the most affordable options in the two-bedroom sector, with six properties currently listed under £100,000 providing accessible entry points into the Milford Haven property market. These properties typically consist of older terraced homes requiring varying degrees of modernisation, which can offer scope for value-add opportunities for purchasers willing to undertake improvement works.

Achieving the best possible price for your SA73 2 property starts with accurate pricing based on current market data. The average sold price of £152,521 provides a baseline, but sector-specific variations mean your exact location within SA73 2 can significantly impact value. Properties in areas like SA73 2LD have seen 34% year-on-year growth, while SA73 2EQ has experienced a 12% decline from its 2022 peak, making postcode-specific knowledge essential.
Estate agent selection plays a crucial role in price achievement. Agents with strong local market presence and established buyer networks, such as those dominating the 52.8% market share held by the top three operators, often achieve better results through targeted marketing and qualified buyer matches. The average asking price among leading agents ranges from £97,500 to nearly £220,000, reflecting different market positioning and buyer pools.
Presentation and marketing significantly influence final sale prices. Properties that present well in photographs, include accurate descriptions highlighting local features like harbour views or proximity to amenities, and are marketed across multiple channels typically attract more viewings and offers. Consider pre-sale improvements such as decluttering, minor repairs, and professional photography to maximise buyer interest in your property.
Understanding your target buyer profile helps tailor marketing approaches. Properties near the waterfront in SA73 2LD appeal to those seeking maritime lifestyle elements, while family homes near schools and local amenities attract different buyer segments. Working with an agent who understands these nuances helps position your property effectively to the right audience.

Based on our live market data, Fbm holds the largest market share at 26.4% with 24 active listings and an average asking price of £219,993, making them the leading agent in the area. John Francis follows with 17.6% market share and 16 listings averaging £152,969, while West Wales Properties ranks third with 8.8% market share. These three agents collectively control over 52% of the SA73 2 market, indicating strong local presence and buyer networks. Other notable agents include Blackbear with 4 listings and Fbm's Haverfordwest office with 3 additional listings.
Estate agent fees in SA73 2 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price, consistent with national averages. Traditional high-street agents like Fbm and John Francis generally charge percentage-based fees, while online agents such as Yopa offer fixed-fee alternatives typically between £999 and £1,999. For a property at the SA73 2 average price of £178,962, this translates to fees between £1,789 and £5,369 before VAT. Many local agents are negotiable on rates, particularly for higher-value properties or those in the premium price brackets.
Yes, house prices in SA73 2 have shown 2.9% growth over the last 12 months, though this represents -1.0% after accounting for inflation. However, performance varies significantly by sub-postcode, with SA73 2LD experiencing 34% year-on-year growth while SA73 2EQ has seen 12% decline from its 2022 peak. The overall average sold price stands at £152,521 according to Land Registry data. Properties in SA73 2LH have also performed strongly with 34% growth from the 2021 peak, while SA73 2JP has seen 27% growth from its 2006 peak.
SA73 2 centres on Milford Haven, a historic port town in Pembrokeshire known for its maritime heritage and stunning coastal scenery. The area offers a mix of traditional Welsh architecture, local amenities, and access to beautiful beaches and coastal walks. Economic activity centres on the port, energy sector, fishing, and tourism. Transport links include bus services and road connections to Haverfordwest via the A4075, with railway stations in nearby towns. The coastal location does mean some areas face potential flood risks, particularly in low-lying zones near the waterway, so buyers should consider flood risk assessments for properties in these locations.
Three-bedroom terraced and semi-detached properties dominate the SA73 2 market, representing 63 of 91 current listings. These family-sized homes at average prices around £185,423 attract strong buyer interest. Two-bedroom properties also perform well at an average of £138,945, appealing to first-time buyers seeking affordable entry points. Detached properties are scarce with only 4 listings, creating potential opportunities for sellers in this segment facing less competition. The relative scarcity of detached homes means sellers of larger properties may find less competition but should ensure realistic pricing given current market conditions.
Based on current market conditions in SA73 2 and the wider Pembrokeshire region, properties typically take between 4 and 8 months to sell from listing to completion. The exact timeframe depends on several factors including property type, asking price, and prevailing market conditions. Properties priced realistically according to recent sold data (around £152,521 average) tend to attract more interest and sell faster than those priced optimistically. Three-bedroom terraced properties, which dominate the market with 63 listings, may face longer marketing times due to higher competition, while detached properties with only 4 listings could sell more quickly given limited supply.
The choice depends on your priorities and property type. Local high-street agents like Fbm and John Francis offer physical office presence in Milford Haven, established local relationships, and often have active buyer databases for the area. They typically charge percentage-based fees ranging 1-3% plus VAT. Online agents like Yopa offer fixed lower fees typically between £999 and £1,999 but with less local presence. For premium properties averaging above £200,000, local expertise often proves valuable given the smaller pool of qualified buyers. For lower-priced properties in the sub-£150,000 bracket, the fixed-fee model can reduce selling costs significantly.
While buyers typically commission surveys, sellers benefit from understanding property condition before marketing. A RICS Level 2 Survey (HomeBuyer Report) costs approximately £400-£600 depending on property size and identifies defects common in older properties such as damp, roof issues, and timber defects. Given Milford Haven's older housing stock with significant pre-1919 and interwar properties, a survey helps price accurately and avoid renegotiations. An EPC (Energy Performance Certificate) is legally required before marketing and costs around £120-£150. For older properties, electrical and plumbing conditions often require attention given the age of typical housing stock in the area.
Based on available data, no active new-build developments were identified specifically within the SA73 2 postcode area. The local market primarily consists of existing housing stock, with properties likely built using traditional Welsh materials including local stone and slate. Buyers seeking newbuild properties may need to consider the wider Pembrokeshire region or accept the character of the area's established homes. The scarcity of newbuild stock means properties in SA73 2 predominantly consist of older housing requiring varying levels of maintenance and modernisation, which should be factored into purchasing decisions and budgets.
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Identify defects in older Milford Haven properties, from £400
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Detailed structural survey for unique properties, from £600
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Legally required energy certificate, from £120
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Free property valuation in SA73 2
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Compare 11 local estate agents, data from 91 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.