Compare 15 local agents, data from 140 active listings








We've analysed every estate agent actively marketing properties in SA72 6, and we've ranked them based on live listing data, market share, and average asking prices. Our platform tracks 15 estate agents in the Pembroke Dock area who are currently marketing over 140 properties for sale. selling a family home or a compact flat, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
The SA72 6 postcode area, covering the heart of Pembroke Dock in Pembrokeshire, offers a distinctive property market. With an average asking price of £204,919 according to our live data, the market presents opportunities across various property types. The broader SA72 postcode district saw 101 residential sales in the last year, representing an 11% increase compared to the previous year, indicating growing buyer interest in this coastal town. We update our agent rankings daily, ensuring you have the most current picture of who is actually selling property in your area right now.

15
Active Estate Agents
£204,919
Average Asking Price
140
Properties For Sale
12
Rental Listings
The SA72 6 postcode area, covering Pembroke Dock, has experienced nuanced price movements in recent years. Our data shows the average house price in this specific postcode sector stands at approximately £179,000 over the last year, while the broader SA72 district average sold price sits at £176,942 according to Zoopla data. Rightmove reports a slightly higher average of £188,350 for the SA72 area, with Property Solvers indicating an average of £217,160. These variations reflect the different methodologies used by property portals and the mix of properties sold during the measurement periods.
Year-on-year trends reveal interesting patterns within the local market. The SA72 6 sector saw house prices fall by 1.1% in the last year, which translates to a 4.8% decline after accounting for inflation. However, the broader SA72 postcode district tells a more positive story, with prices increasing by 12% compared to the previous year and sitting 2% above the 2022 peak of £184,931. Property Solvers reports a more modest 1.43% increase over the last 12 months for SA72, suggesting the market is stabilising after earlier fluctuations. The difference between the SA72 6 sector and the broader SA72 district highlights how important it is to price your property based on actual local data rather than general area trends.
Transaction volumes in the SA72 area have shown healthy growth, with 101 residential property sales in the last year representing an increase of 11 transactions, or 10.89%, relative to the previous year. This growth in sales activity indicates sustained buyer demand in the Pembroke Dock area. Recent sales activity has been recorded on streets including Owen Street, St Patricks Hill, Ocean Way, Picton Place, Ferry Road, London Road, Chapel Road, and St Peters Road, demonstrating active market participation across different neighbourhoods within SA72 6. The rental market in SA72 6 currently shows 12 properties available through 2 active agents, with average rental prices ranging from £532 to £764 per month depending on property type and location.
Source: Homemove live listing data
Analysis of current listings in SA72 6 reveals clear preferences among buyers in this coastal Pembrokeshire town. Terraced properties dominate the market with 41 active listings, averaging £151,091, making them the most accessible entry point for buyers looking to purchase in Pembroke Dock. Three-bedroom homes represent the largest segment with 63 listings, averaging £209,340, indicating strong demand from families and couples seeking mid-sized accommodation in the area.
Detached properties, while fewer in number at 17 active listings, command premium prices averaging £350,882. These homes attract buyers seeking more spacious accommodation with gardens, often appealing to families with children or those looking to upgrade from terraced properties. The semi-detached sector shows 10 listings at an average of £160,490, offering a middle ground between terraced and detached properties. Flats, with 10 listings averaging £103,740, provide affordable options for first-time buyers and those seeking low-maintenance living in this historic naval town. Looking at the bedroom breakdown, two-bedroom properties account for 41 listings at an average of £136,312, while four-bedroom homes (19 listings) average £273,682 and five-bedroom properties (13 listings) reach £323,457 on average.

Pembroke Dock, served by the SA72 6 postcode, is a town with rich maritime heritage situated on the Milford Haven Waterway in Pembrokeshire. The town has historical connections to the naval industry, and today maritime and related industries continue to play a significant role in the local economy. Key employers in the area include companies such as Industrial Engraving Services Ltd, Mainstay Marine Solutions Limited, and Mustang Marine Pembroke Dock Limited, all contributing to employment in the sector. The town's port continues to serve commercial and leisure vessels, supporting marine-related businesses. This maritime character shapes both the local economy and the types of properties available, from period naval terraces to modern waterside developments.
As a coastal town, Pembroke Dock presents specific considerations for property purchasers. The location on the Milford Haven Waterway means there is potential for coastal and river flooding, as well as surface water flood risk in certain areas. Prospective buyers should factor this into their property search and consider appropriate surveys. The town features a mix of property ages given its historical significance, with a reasonable proportion of properties over 50 years old, meaning RICS Level 2 surveys can prove particularly valuable in identifying common issues such as damp, roof condition concerns, and outdated electrical systems that frequently affect older properties. The blend of historic architecture with more modern developments creates a diverse housing stock that requires different approaches when marketing and selling.
The predominant housing stock in the SA72 area consists of terraced properties, reflecting the historical development patterns of this working town. The property market offers a range of options from period terraced houses to more modern developments. Local amenities include shops, schools, and services catering to the resident population, while the nearby coastline and beaches of Pembrokeshire attract visitors, supporting the local tourism economy. Transport links connect Pembroke Dock to surrounding towns including Pembroke and Haverfordwest, making it a practical location for commuters and families alike. The SA72 6 area spans various price points, with 14 properties listed under £100,000, 76 properties between £100,000 and £200,000, and 23 properties each in the £200,000-£300,000 and £300,000-£500,000 ranges.
Sellers in the SA72 6 area have a choice between traditional high-street estate agents and online or hybrid agents, each offering distinct advantages. The local market is well-served by established high-street agencies including Guy Thomas & Co, who lead the market with 27 active listings averaging £207,135 and a commanding 19.3% market share. Their strong local presence and established reputation make them a popular choice for sellers seeking hands-on guidance throughout the sales process. Fbm operates from both Pembroke and Haverfordwest, with 23 listings averaging £184,078 and 16.4% market share, offering coverage across the wider Pembrokeshire area.
West Wales Properties focuses on the premium sector of the local market, with 22 listings averaging £258,864 and 15.7% market share, making them particularly suitable for sellers of higher-value properties. John Francis, part of the Countrywide UK group, maintains 21 listings averaging £196,786 with 15% market share, combining local expertise with the backing of a national network. Traditional percentage-based fees with these agents typically range from 1% to 3% plus VAT, depending on the level of service and whether sole or multi-agency arrangements are chosen. The variation in average asking prices between agents reflects their different client bases and specialisms within the local market.
Online agents such as Yopa operate in the SA72 6 area with lower fixed fees, typically ranging from £999 to £1,999 including VAT. These agents can be suitable for sellers seeking to minimize upfront costs, though they generally offer less in-person support compared to high-street alternatives. Our data shows Yopa has 2 active listings in SA72 6 averaging £185,000, while Blackbear Properties has 2 listings averaging £287,475, positioning them in different market segments. Multi-agency agreements, where sellers instruct more than one agent, typically incur higher total fees (usually an additional 0.5% to 1%) but can expand the pool of potential buyers. For most sellers in Pembroke Dock, obtaining free valuations from multiple agents before making a decision represents the most effective approach to securing the best possible outcome.
Start by compiling a list of agents operating in SA72 6. Look at their current listings, average asking prices, and market share to understand their positioning in the local market. Pay particular attention to how many listings they have actively on the market, as this indicates their current sales activity and reach.
Request free valuations from at least three different agents. Compare their suggested asking prices and marketing strategies before making your decision. Be wary of agents who overpromise on price, as this can lead to inflated expectations and properties sitting unsold.
Understand what each agent offers for their fee. Traditional agents charge percentage-based fees while online agents typically offer fixed-price packages. Ensure you understand what services are included, such as professional photography, floorplans, and virtual tours. The cheapest option is not always the best value.
Ask about how quickly properties similar to yours have sold in the local area and at what prices. Agents with strong local knowledge can provide realistic pricing expectations. In the SA72 area, properties priced correctly according to current market data tend to attract interest within weeks.
Examine how agents plan to market your property, including photography, floorplans, online listings, and viewing arrangements. Quality marketing can significantly impact buyer interest. Ask which portals they advertise on and what additional marketing they offer.
Read the terms of any agreement carefully before signing. Typical sole agency contracts run for 8-16 weeks. Understand notice periods and exit terms should circumstances change. Negotiate flexible terms where possible, such as a no-sale no-fee arrangement or performance-based incentives.
Before instructing any estate agent in Pembroke Dock, always request at least three free valuations. This gives you leverage when negotiating fees and helps you understand the true market value of your property. Agents may offer different asking price suggestions, and choosing the middle ground often leads to the best results. Our data shows that properties priced competitively based on current market conditions tend to attract more viewings and generate stronger buyer interest.
Understanding how asking prices vary by bedroom count helps sellers position their property competitively in the SA72 6 market. Three-bedroom properties represent the largest segment of current listings at 63 homes, with an average asking price of £209,340. This indicates strong demand from families seeking mid-sized accommodation, making three-bed terraced and semi-detached houses the most active sector of the local market.
Four-bedroom properties, with 19 listings averaging £273,682, appeal to buyers needing additional space such as growing families or those working from home. Five-bedroom properties, averaging £323,457 across 13 listings, represent the premium end of the market and typically include larger detached homes. Two-bedroom properties remain popular with 41 listings averaging £136,312, offering affordable options for first-time buyers and smaller households. One-bedroom properties, though fewer in number at three listings averaging £127,167, provide the most accessible entry point to the Pembroke Dock property market.

Pricing your property correctly from the outset is crucial for achieving the best sale price in the SA72 6 market. Our data shows that properties priced competitively based on current market conditions tend to attract more viewings and generate stronger buyer interest. Properties priced too high often sit on the market, eventually requiring price reductions that can result in lower final sale prices than would have been achieved with accurate initial pricing. In the current SA72 6 market, the sweet spot for most properties falls between £100,000 and £200,000, where the majority of buyer activity is concentrated.
Negotiating agent fees is often overlooked but can represent significant savings. While the average estate agent fee in England ranges from 1% to 3% plus VAT (1.2% to 3.6% total), agents may be willing to negotiate, particularly if you have desirable properties or are willing to commit to longer contracts. Combining fee negotiations with performance-based incentives can align agent interests with achieving the best possible sale price. Remember that the cheapest agent is not always the best value if they achieve a lower sale price than a slightly more expensive but more effective agent. For a property selling at the SA72 6 average of £204,919, even a 0.5% difference in fee represents over £1,000 in savings.

Based on our live listing data, the top estate agents in SA72 6 by market share are Guy Thomas & Co with 19.3% market share and 27 active listings, Fbm with 16.4% market share and 23 listings, and West Wales Properties with 15.7% market share and 22 listings. These three agents collectively control over half of the local market, making them the dominant players in the Pembroke Dock area. Guy Thomas & Co leads with an average asking price of £207,135, while West Wales Properties focuses on the premium sector with an average of £258,864.
Estate agent fees in the SA72 6 area typically range from 1% to 3% plus VAT (1.2% to 3.6% total) of the final sale price for traditional high-street agents. Online agents such as Yopa offer fixed-fee packages typically between £999 and £1,999 including VAT. The average fee across England is approximately 1.5% plus VAT. Multi-agency agreements typically charge higher fees, usually an additional 0.5% to 1%, but give you access to more agents and wider marketing coverage. For a property at the SA72 6 average price of £204,919, a 1.5% fee plus VAT would be approximately £3,699.
The picture is mixed for house prices in SA72 6. The specific SA72 6 postcode sector saw prices fall by 1.1% in the last year, which translates to a 4.8% decline after inflation. However, the broader SA72 postcode district showed more positive trends with a 12% year-on-year increase and prices now 2% above the 2022 peak. The market appears to be stabilising, with transaction volumes growing by nearly 11% compared to the previous year. Property Solvers indicates a more modest 1.43% increase over the last 12 months for SA72.
Pembroke Dock is a historic coastal town in Pembrokeshire with a rich maritime heritage. Located on the Milford Haven Waterway, it offers scenic waterfront views and access to the beautiful beaches of the Pembrokeshire coastline. The town has practical amenities including shops, schools, and healthcare facilities. Local employment centres on maritime industries, marine engineering, and tourism, with companies like Mainstay Marine Solutions and Mustang Marine providing jobs. Transport links connect the town to Pembroke and Haverfordwest, making it practical for commuters. The area does have some flood risk due to its coastal location, which buyers should consider when purchasing property.
Terraced properties are the most common in the SA72 6 area, dominating current listings with 41 properties averaging £151,091. Three-bedroom homes represent the largest segment by bedroom count with 63 listings averaging £209,340, indicating strong demand from families. Detached properties command premium prices averaging £350,882, while flats offer the most affordable entry point at approximately £103,740 on average. The market is heavily weighted towards properties in the £100,000 to £200,000 range, which accounts for over half of all current listings.
Our live data shows there are currently 140 properties for sale in the SA72 6 postcode area, marketed by 15 active estate agents. This provides good choice for buyers and healthy competition among agents for sellers. The property mix includes 41 terraced properties, 17 detached homes, 10 semi-detached properties, and 10 flats, catering to various buyer requirements and budgets. Additionally, there are 12 rental properties available through 2 active letting agents.
Sale times in the SA72 area vary depending on property type, pricing, and market conditions. Properties priced correctly according to current market data tend to attract interest within weeks. The broader SA72 postcode district saw 101 sales in the last year, an 11% increase in transaction volume, suggesting reasonable demand. Working with a knowledgeable local agent who understands the market can help ensure your property reaches the right buyers quickly. The most active segment for sales in SA72 6 is properties priced between £100,000 and £200,000.
While surveys are typically arranged by buyers, sellers can benefit from obtaining their own RICS Level 2 survey before listing. This is particularly valuable in Pembroke Dock given the age of many properties in the area and potential issues such as damp, roof conditions, and outdated electrical systems common in older housing stock. A pre-sale survey helps you understand any issues that might affect the sale and allows you to address them or adjust your pricing expectations accordingly. Properties in SA72 6 may also face specific considerations due to the coastal location, including potential flood risk and salt air exposure affecting building materials.
From £400
Identify issues before buyers do
From £600
Detailed structural survey for older properties
From £60
Energy efficiency certificate required by law
Free
Free agent valuation to set asking price
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Compare 15 local agents, data from 140 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.