Compare 9 local agents, data from 85 active listings








We track 9 estate agents actively marketing properties in SA71 4, Pembroke, and we've ranked them all based on live listing data. With 85 properties currently for sale across the area and an average asking price of £228,702, the local market offers solid opportunities for both buyers and sellers. Our comprehensive tracking gives you the inside track on which agents are performing best in this historic market town.
looking to sell a family home in Monkton, a period property near Pembroke Castle, or a modern property in the South Pembroke area, choosing the right estate agent can make a significant difference to your sale price and how quickly your property moves. We've analysed every agent's current listings, pricing strategy, and market presence to bring you the definitive comparison that helps you make an informed decision for your specific property and situation.

9
Active Estate Agents
£228,702
Average Asking Price
85
Properties For Sale
+6.1%
YoY Price Change
The Pembroke property market in SA71 4 has demonstrated resilience with a 6.1% increase in house prices over the last year, translating to a 2.1% rise after accounting for inflation. Our data from 157 property transactions in the last 24 months shows that the median price per square metre sits at £2,050, with half of properties selling between £1,740 and £2,440 per square metre. This indicates a healthy market with reasonable price growth that has outpaced inflation, making Pembroke an attractive option for both homeowners and investors looking at the Pembrokeshire property landscape.
When examining specific postcode sectors within SA71 4, we see considerable variation in performance. The SA71 4PF sector around South Pembroke has shown exceptional strength with a 31% year-on-year increase, reaching an average price of £215,000 and sitting 13% above its 2022 peak. Similarly, the SA71 4LD area has bounced back with 31% growth to £117,500, though it remains 25% below its 2017 peak. The SA71 4NY sector, which includes parts of the town centre around the castle, has seen 10% growth to £268,333, with terraced properties in this area selling for an impressive average of £285,000.
However, not all sub-postcodes have performed equally, and understanding these micro-market differences is crucial for sellers. The SA71 4ES area has experienced a 3% decline to £154,000, down 14% from its 2022 peak, while SA71 4AN has fallen 5% to £128,000, now 17% below its 2011 peak. The SA71 4TS sector has also seen a 3% dip to £180,000. These sector-level differences highlight why working with a local agent who understands micro-market dynamics is crucial for achieving the best price - an agent who knows which streets are performing and which are currently experiencing slower demand can make all the difference to your sale outcome.
Source: Homemove live listing data
Our listing data reveals that three-bedroom properties dominate the SA71 4 market, with 38 active listings at an average price of £236,576. Two-bedroom properties follow with 24 listings averaging £155,415, making them the most accessible entry point into the Pembroke market and particularly popular with first-time buyers. Four-bedroom homes account for 15 listings at £287,990, while five-bedroom properties represent the premium end at £377,000 across just 5 listings - these larger family homes tend to attract buyers looking for space in this scenic coastal town.
The property type breakdown shows terraced homes as the most common option with 22 listings averaging £185,227, followed by detached properties at £309,154 across 12 listings that typically appeal to families seeking more space and the quieter residential areas near Monkton. Semi-detached homes offer a middle ground at £229,989 on average, providing good value for buyers wanting more room than a terraced property but at a lower price point than detached homes. Flats remain scarce with only 5 listings at £106,990, reflecting the limited apartment stock in this historic market town where most housing consists of traditional houses rather than modern developments.

Pembroke (SA71 4) is a historic market town in Pembrokeshire renowned for its stunning medieval castle that dominates the town centre and attracts visitors year-round. The town sits approximately 8 miles east of Pembroke Dock and offers a blend of traditional Welsh culture with modern amenities, making it a popular choice for families, retirees, and those seeking a slower pace of life while remaining connected to larger towns. The SA71 4LP sub-postcode alone has a population of around 1,688 residents, and the broader area benefits from good transport links via the A477 and the West Wales railway line connecting to Cardiff and broader Wales.
The local economy in Pembroke and the surrounding Pembrokeshire area relies significantly on tourism, agriculture, and some light industrial activity. The famous Pembroke Castle, birthplace of Henry VII, draws significant visitor numbers and contributes to the town's character, while the nearby coastal areas offer beaches and scenic walks that make the region popular with retirees and holiday home buyers alike. The town centre features a mix of independent shops, pubs, and restaurants alongside everyday amenities including supermarkets and healthcare facilities, with the recent development activity in nearby areas bringing additional shopping options to the region.
Housing in the SA71 4 area reflects Pembroke's historical heritage with a mix of period properties alongside more modern developments. The Monkton Lane area within SA71 4LP shows a concentration of traditional houses, suggesting a significant proportion of older housing stock that may require careful consideration during the survey and valuation process. Properties range from affordable terraced homes suitable for first-time buyers to substantial detached houses commanding premium prices in sought-after positions, with the SA71 4NY sector around the town centre particularly popular for its proximity to amenities and the historic castle grounds.
For those considering the broader area, Monkton sits just north of Pembroke town centre and offers a more residential feel with good access to local schools. The South Pembroke area around SA71 4PF has shown the strongest price growth in recent years, making it an attractive option for buyers and sellers alike. Understanding these neighbourhood nuances is where local expertise becomes invaluable - our tracked agents have detailed knowledge of which streets and developments are performing best in the current market conditions.
When selling your property in SA71 4, you'll need to decide between traditional high-street estate agents and online alternatives that are increasingly entering the Welsh market. West Wales Properties, with 17 active listings representing 20% market share and an average asking price of £223,235, exemplifies the local high-street presence with physical offices in Pembroke and Haverfordwest that potential buyers can visit in person. John Francis, operating under Countrywide UK, maintains 16 listings at £224,375 average, while Fbm (Haverfordwest Estates LTD) holds 16 listings at a slightly higher £239,372 average, positioning them in the premium segment of the market.
Traditional percentage-based agents in Pembroke typically charge between 1% and 3% plus VAT (1.2% to 3.6% including VAT), with the market average sitting around 1.5% plus VAT - this is broadly in line with national averages but slightly lower than some city areas. For a property at the SA71 4 average price of £228,702, this translates to agent fees of approximately £2,287 to £6,861, representing a significant cost that deserves careful consideration when choosing your representation. However, online agents like Purplebricks, which has 1 active listing in the area at £220,000, offer fixed-fee alternatives typically ranging from £999 to £1,999, regardless of your property's value - these can represent significant savings for higher-value homes where percentage fees would be substantial.
The decision between sole agency and multi-agency agreements also deserves careful consideration. Sole agency agreements in Pembroke typically run for 8-16 weeks and offer lower fees in exchange for exclusive representation, which can work well in a competitive market with limited agent options. Multi-agency arrangements, while costing 0.5-1% more in total fees, can generate broader market exposure by listing with multiple agents simultaneously. For SA71 4's competitive market with 9 active agents, discussing these options with your chosen agent and potentially negotiating terms based on their local knowledge and current market conditions is strongly advisable - our comparison makes it easy to approach multiple agents and negotiate the best possible terms.
One often-overlooked factor is the local knowledge and presence that traditional agents bring, particularly important given the significant variation between different SA71 4 postcode sectors. Agents with physical offices in Pembroke like West Wales Properties and John Francis can offer face-to-face valuations, regular property viewings, and immediate responses to viewer feedback - something that can be particularly valuable when timing your sale to coincide with optimal market conditions in specific micro-markets like SA71 4PF (up 31% year-on-year) versus more challenging areas.

Start by comparing agents active in SA71 4 using our comprehensive data. Look at their current listings, average asking prices, and how long properties have been on the market. Agents with strong local presence like West Wales Properties or John Francis understand the nuances of different neighbourhoods, from the town centre around the castle to the Monkton residential areas. Our live data shows exactly which agents are most active in your specific postcode sector.
Request free valuations from at least three agents before instructing one. This gives you a realistic picture of your property's worth in the current market and allows you to compare their pricing strategies and marketing approaches. Be wary of agents who over-value your property to win your business - our data on actual listing prices in your specific SA71 4 postcode sector helps you gauge what represents a realistic asking price. Properties in strong-performing areas like SA71 4PF may warrant more optimistic pricing than those in declining sectors.
Understanding an agent's market share helps gauge their local influence and reach to potential buyers. In SA71 4, the top three agents (West Wales Properties, John Francis, and Fbm) control over 57% of active listings, meaning they have significant buyer reach and strong local brand recognition. However, smaller agents like Guy Thomas & Co with 12 listings at £185,821 may offer more personalized service and potentially better fees, particularly for properties in the more affordable price segments.
Ask about photography quality, virtual tours, floor plans, and their online presence across major property portals. Properties with professional marketing typically attract more views and achieve better prices. In a historic town like Pembroke, quality photography that showcases period features can significantly enhance buyer interest, particularly for properties near the castle or in conservation-sensitive areas. Check whether your agent offers video tours, social media marketing, and international buyer reach if relevant to your property type.
Negotiate fees where possible - while standard rates apply, agents may offer flexibility especially if you're willing to commit to a multi-agency agreement or have a premium property. For SA71 4's average property value of £228,702, even a 0.5% difference in fees represents over £1,000 in savings. Don't be afraid to use our comparison data to leverage competing quotes - agents know they're being compared and may offer better terms to secure your business, particularly for well-presented properties in popular areas.
Look for feedback from sellers in the local area, ideally those who have sold similar property types to yours. Testimonials from clients in similar property types and price ranges provide valuable insight into an agent's service quality, communication style, and ability to achieve asking prices. While our data focuses on current market performance, speaking to past clients gives you the human perspective on what it's actually like to work with each agent during the selling process.
Don't settle for the first valuation you receive. With 9 active agents in SA71 4 and significant price variations between different postcode sectors, getting three to four valuations gives you negotiating power and a clearer picture of your property's true market value. Properties in sectors like SA71 4PF (up 31% year-on-year to £215,000) may warrant more optimistic pricing than those in declining areas like SA71 4ES (down 3% to £154,000). Our data helps you understand exactly which sector your property falls into and what performance to expect.
Analysing bedroom count reveals clear pricing tiers in the SA71 4 market that can help you position your property competitively. One-bedroom properties represent the entry level with just 1 listing at £100,000, while two-bedroom homes are more prevalent with 24 listings averaging £155,415 - these smaller properties appeal strongly to first-time buyers and investors seeking rental opportunities in this historic town with its strong tourist presence. The relative scarcity of one-bedroom properties suggests potential demand from buy-to-let investors looking to capitalize on holiday lets near Pembroke Castle and the coast.
Three-bedroom properties form the market's backbone with 38 listings at £236,576, representing the most popular choice for families and the largest share of inventory in SA71 4. This segment of the market typically sees the fastest turnover as families upsizing or relocating to the area are drawn to Pembroke's schools, amenities, and quality of life. Four-bedroom homes command premium prices at £287,990 on average across 15 listings, appealing to larger families and those seeking period properties with character, particularly in the Monkton areas and near the town centre. Five-bedroom properties reach £377,000, though these represent only 5% of total inventory and tend to be substantial period homes or newer executive developments.
Understanding where your property fits within this bedroom distribution helps set realistic expectations and informs your pricing strategy. The current market shows 40% of listings in the £200,000-£300,000 bracket, making this the most competitive price band where proper marketing and pricing are essential to stand out. Properties under £100k represent only 4 listings (5%), typically flats or properties requiring significant renovation, while premium properties over £500k account for just 3 listings (4%), usually substantial period properties or homes with exceptional locations near the coast or overlooking the castle. Your agent should position your property appropriately within this landscape to attract the right buyers.

Pricing your property correctly from the outset is essential in the SA71 4 market, where significant variation exists between different postcode sectors. With the average asking price at £228,702 and prices varying from under £100,000 for flats to over £500,000 for premium properties, an experienced local agent can help you position your property competitively within your specific micro-market. Properties priced correctly from day one tend to attract more viewings and often achieve closer to the asking price than those requiring subsequent reductions, with properties in the best-performing areas like SA71 4PF particularly sensitive to correct initial pricing given strong demand.
The current market shows 40% of listings in the £200,000-£300,000 bracket, making this the most competitive price band where differentiation through marketing and presentation becomes crucial. Properties under £100k represent only 4 listings (5%), typically attract investors or first-time buyers, while premium properties over £500k account for just 3 listings (4%), usually substantial period properties in prime locations. Understanding where your property fits within this distribution helps set realistic expectations and informs your pricing strategy - our data gives you the objective market context to have informed discussions with your chosen agent about the best approach for your specific property.
Agent fee negotiation is often overlooked but can yield significant savings that directly impact your net proceeds from the sale. While typical rates in Pembroke range from 1% to 3% plus VAT, agents may be flexible on pricing especially for well-presented properties in popular areas or for sellers willing to sign longer-term contracts. Given the significant variation in performance between different SA71 4 postcode sectors - from 31% growth in SA71 4PF to declines in SA71 4ES - choosing an agent with specific local knowledge of your street and property type is crucial. Combining your agent search with a free valuation comparison using our service ensures you get the best deal alongside expert local guidance tailored to your specific circumstances and property type.

Based on our live listing data, the top agents in SA71 4 are West Wales Properties with 17 listings and 20% market share, followed by John Francis and Fbm, each with 16 listings representing 18.8% market share. These three agents dominate the local market and have strong physical presences in Pembroke. Guy Thomas & Co also maintains strong presence with 12 listings at an average price of £185,821, making them particularly active in the more affordable segment of the market. When choosing an agent, consider not just their overall market share but their specific experience with properties similar to yours in your particular postcode sector.
Estate agent fees in Pembroke typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the market average sitting around 1.5% plus VAT, which is slightly lower than some city areas. For a property at the SA71 4 average price of £228,702, this means fees between approximately £2,287 and £6,861 - a significant cost that deserves careful consideration and negotiation. Online fixed-fee agents like Purplebricks offer alternatives starting around £999-£1,999, which can represent significant savings on higher-value properties, though you lose the face-to-face service and local presence that traditional agents provide. Don't be afraid to negotiate - our comparison data gives you leverage to discuss fees with multiple agents.
Yes, the SA71 4 property market has seen a 6.1% increase in house prices over the last year (2.1% after inflation), showing reasonable growth that has outpaced inflation and made Pembroke a performing market relative to national trends. However, performance varies significantly by postcode sector - SA71 4PF has surged 31% year-on-year to £215,000, making it one of the best-performing areas in Pembrokeshire, while SA71 4ES has declined 3% to £154,000. Over five years, the area shows 0.7% annual growth (3.4% total real terms increase), indicating steady rather than spectacular long-term growth. Working with a local agent who understands these micro-market dynamics is essential for achieving the best price in your specific area.
The current average asking price in SA71 4 is £228,702 based on 85 active listings across the postcode area, with this figure reflecting a healthy mix of property types from affordable flats to premium family homes. Property types average differently: detached homes at £309,154 (12 listings), semi-detached at £229,988 (9 listings), terraced at £185,227 (22 listings), and flats at £106,990 (5 listings reflecting limited apartment stock). Three-bedroom properties dominate the market at £236,576 average across 38 listings, representing the most popular choice for families looking to move to this historic town. The median price per square metre sits at £2,050, with half of properties selling between £1,740 and £2,440 per square metre.
SA71 4 Pembroke is a historic market town famous for its medieval castle, the birthplace of Henry VII, which dominates the town centre and draws visitors year-round, contributing to a vibrant local economy and community atmosphere. The town offers good amenities including independent shops, pubs, restaurants, supermarkets, and healthcare facilities, alongside excellent transport links via the A477 and the West Wales railway connecting to Cardiff and broader Wales. The surrounding Pembrokeshire coast provides beautiful beaches and scenic walks, making the area popular with families, retirees, and those seeking a blend of Welsh culture and coastal living. The SA71 4LP sub-postcode alone has a population of around 1,688 residents, and the town serves as a practical base for commuters while maintaining its historic character and community feel.
There are 9 active estate agents marketing properties for sale in SA71 4, with a combined total of 85 listings across all property types and price points. The top three agents (West Wales Properties, John Francis, and Fbm) control over 57% of the market, indicating a moderately concentrated market where these established players have significant buyer reach and influence. Several smaller operators are also active, including specialists like Country Living Group with a £595,000 average listing price targeting the premium segment. This competition benefits sellers, as agents are motivated to offer competitive terms to win your business - our comparison makes it easy to leverage this competition when instructing your agent.
While exact figures for SA71 4 specifically weren't available, the broader Pembrokeshire market typically sees properties selling within 8-16 weeks when priced correctly for their micro-market, though this varies by property type and price point. Properties in the popular £200,000-£300,000 bracket (which represents 40% of SA71 4 listings) may sell more quickly given stronger buyer demand at this price level, particularly three-bedroom family homes which dominate the market. Properties requiring price reductions tend to take significantly longer, often doubling the time on market, which is why correct initial pricing with your agent's local knowledge is crucial. The 31% growth areas like SA71 4PF may see faster sales due to strong demand, while slower areas require more competitive pricing and marketing.
The choice depends on your specific needs, property type, and priorities. Local agents like West Wales Properties and John Francis offer physical presence in Pembroke, market knowledge of specific postcode sectors, and personalised service throughout the selling process - particularly valuable given the significant variation between different SA71 4 sectors. Online agents like Purplebricks offer fixed fees regardless of property value, which can represent savings for higher-value homes, though they may lack the local street-by-street knowledge that comes from having boots on the ground in the town. For complex properties, premium prices, or sellers wanting face-to-face guidance, local expertise often proves valuable, while straightforward sales in popular price brackets may work well with either option.
Property prices in SA71 4 vary significantly by postcode sector due to several local factors. SA71 4PF around South Pembroke has shown 31% year-on-year growth to £215,000, likely driven by demand for family homes in this area with good local schools and access to amenities. In contrast, SA71 4ES has declined 3% to £154,000, and SA71 4AN has fallen 5% to £128,000, reflecting different neighbourhood characteristics and property types. Proximity to Pembroke Castle and the town centre commands premium prices, while areas further from the centre or with more challenging property types may see slower growth. Working with an agent who understands these micro-market dynamics is crucial for realistic pricing and achieving the best outcome for your specific property.
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Compare 9 local agents, data from 85 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.