Compare 18 local agents, data from 154 active listings








We track 18 estate agents actively marketing properties in SA69 9, and we've ranked them all based on live listing data. selling a seaside cottage or a family home near the harbour, finding the right agent can make a significant difference to your final sale price and how quickly your property moves. Our comprehensive comparison helps you understand which agents dominate the local market and what they charge for their services.
The Saundersfoot property market sits within the beautiful Pembrokeshire Coast National Park, offering a unique blend of coastal living and village charm. With an average asking price of £404,967 across 154 current listings, the market caters to buyers seeking everything from modest flats to premium detached homes. The village attracts both permanent residents and holidaymakers, creating a diverse property market with strong demand for holiday let opportunities. Read on to discover which agents are dominating the local market and how you can secure the best deal.

18
Active Estate Agents
£404,967
Average Asking Price
154
Properties For Sale
The Saundersfoot property market in SA69 9 presents a nuanced picture for sellers. Our data shows an average asking price of £404,967, though sold price data from Zoopla indicates properties have been achieving around £283,598 on average over the past 12 months. This gap between asking and achieved prices is a critical factor for sellers to understand when pricing their properties competitively. The difference highlights the importance of working with an agent who understands local market dynamics and can advise on realistic pricing strategies.
Recent market trends reveal that house prices in SA69 9 grew 2.8% in the last year, though this represents a -1.1% decrease after accounting for inflation according to Housemetric data. Property Solvers reports a slight overall decline of -0.32% across the broader SA69 Saundersfoot area, with Rightmove noting that sold prices were 9% down on the previous year and 15% below the 2022 peak of £353,257. These figures suggest a market that has softened from its pandemic-era highs but remains active, with buyers still drawn to the area's coastal location and quality of life.
Transaction volumes tell a story of stability despite the price corrections. There were 60 residential property sales in SA69 over the last year, representing a modest increase of 1.67% compared to the previous year according to Property Solvers. This indicates sustained buyer interest in the area, driven by Saundersfoot's desirable coastal location, its proximity to Tenby, and the broader appeal of Pembrokeshire as a holiday destination and place to live. The stability in transaction volumes suggests the market has found its equilibrium after the boom years.
Source: Homemove live listing data
Analysis of current listings in SA69 9 reveals strong demand across multiple property types. Detached properties dominate the market with 50 active listings at an average price of £539,879, reflecting the premium that buyers pay for space and privacy in this coastal location. The high number of detached homes available suggests developers and sellers recognise the demand from families seeking permanent residences and those looking for holiday homes with garden space.
Three-bedroom homes represent the most active segment with 62 listings averaging £370,101, indicating strong demand from families and couples seeking a balance of space and affordability. This bedroom count represents the heart of the Saundersfoot market, appealing to both local families upgrading from smaller properties and buyers relocating from more urban areas. The two-bedroom sector offers particular opportunities for first-time buyers and investors, with 34 properties available at an average price of £250,113.
Four-bedroom properties also show healthy activity with 37 listings at £490,401 on average, catering to the family market and those seeking larger holiday homes in this tourism-driven area. The premium end of the market includes five-bedroom homes averaging £628,000, with six and seven-bedroom properties reaching £1,000,000 and £850,000 respectively. This upper tier appeals to buyers seeking expansive coastal properties, often used as holiday lets during peak season to generate significant rental income.

Saundersfoot occupies a picturesque position on the Pembrokeshire coastline, forming part of the stunning Pembrokeshire Coast National Park. The village centres around its historic harbour and sandy beach, with the River Ritec flowing through the area, creating a natural flood risk consideration for certain properties in lower-lying locations near the watercourse. The local geology features Old Red Sandstone and Carboniferous Limestone formations, typical of this part of Wales, which contributes to the distinctive character of local buildings and the red sandstone walls seen throughout the village.
The local economy revolves significantly around tourism and hospitality, with visitors drawn to the area's coastal walks, watersports, and family-friendly beaches. This seasonal economic driver influences the property market significantly, with many properties functioning as holiday lets or second homes. The presence of Pembrokeshire Coast National Park also shapes development and planning, with conservation considerations affecting what can be built and renovated in the area. Local amenities include shops, restaurants, and schools serving the resident population, while the nearby town of Tenby provides additional services and transport links including the great western railway branch line.
Housing stock in Saundersfoot reflects its evolution from traditional fishing village to popular tourist destination. Properties range from historic stone cottages and Victorian terrace houses to modern developments built in recent decades. The coastal environment means properties can face challenges related to damp and salt exposure, making building condition an important consideration for buyers. Properties over 50 years old are common in the area, and a RICS Level 2 Survey is particularly valuable for identifying any structural issues or defects that may not be immediately apparent, especially those related to coastal weathering and salt corrosion.
Sellers in Saundersfoot can choose between traditional high-street agents and online alternatives, each offering distinct advantages. The local market is dominated by established high-street agencies with physical offices in Tenby and surrounding towns. John Francis operates from Tenby with the strongest market presence at 28.6% share and 44 active listings, making them the most visible agent in the area. Their average asking price of £379,623 reflects their focus on mid-market properties across Saundersfoot and the surrounding villages.
West Wales Properties, also based in Tenby, commands 12.3% of the market with 19 listings at an average price of £350,526, positioning them slightly below John Francis in terms of pricing. Blackbear, a local independent agent, holds 11% market share with 17 listings at £416,117 average, indicating a focus on higher-value properties and a more boutique approach to marketing homes in the area. Their local expertise in the Saundersfoot harbourfront properties and premium coastal positions sets them apart for sellers seeking specialised knowledge.
Country Living Group in Haverfordwest handles properties at an average price of £910,000, though with only 4 listings they represent a smaller portion of the market but focus on premium properties. Online agents like Nested and Yopa also operate in the SA69 9 area, offering fixed-fee pricing models that can appear attractive for sellers looking to minimise upfront costs. However, these agents typically have fewer local listings and may lack the in-depth knowledge of the Saundersfoot market that comes from having physical offices nearby. Traditional percentage-based fees typically range from 1% to 3% plus VAT, with the local average sitting around 1.5% plus VAT for sole agency agreements.

Start by comparing agents active in SA69 9. Look at their current listings, average asking prices, and market share to understand their positioning in the local market. Agents with strong local presence like John Francis and West Wales Properties have established networks and buyer databases that can benefit your sale.
Request free valuations from at least three agents. This gives you comparison data and helps you understand the realistic price range for your property. Be wary of agents who overprice to win your business, as this often leads to extended marketing periods and price reductions later.
Look beyond the headline fee percentage. Consider what's included - marketing, photography, floorplans, and viewing arrangements all add value. Some agents include professional photography and virtual tours in their fee, while others charge extra. Ask specifically what you get for your money.
The best agents understand Saundersfoot's specific market dynamics, including which areas command premiums like the harbourfront and coastal roads, and what buyers in this coastal location typically seek. Agents based in Tenby like John Francis and Blackbear have particular insight into the local market nuances.
Pay attention to contract length (typically 8-16 weeks for sole agency) and termination clauses. Avoid unnecessarily long commitments, especially if you're in a competitive market where properties should sell within weeks if priced correctly. Negotiate a rolling contract or short initial term if possible.
Estate agent fees are often negotiable, particularly if you have a desirable property or are willing to commit to a multi-agency agreement. Many agents will reduce their fee to secure your business, especially for properties likely to sell quickly at a good price. Don't be afraid to ask for a better deal.
The Saundersfoot market shows a gap between asking and achieved prices. Pricing competitively from the start can help your property sell faster, especially in the current market where prices have softened slightly from their 2022 peak. Consider getting a RICS valuation to understand your property's true market worth before listing.
Understanding how price varies by bedroom count helps sellers position their property correctly and buyers understand value in the Saundersfoot market. Three-bedroom properties represent the largest segment with 62 listings at £370,101 average, indicating strong supply and demand at this level. These properties typically appeal to families and represent the heart of the local market, with good liquidity and buyer interest throughout the year.
Two-bedroom properties offer the best value entry point at £250,113 average across 34 listings, making them popular with first-time buyers and investors considering holiday let opportunities. This segment benefits from strong rental demand during the summer season, with many buyers looking to offset purchase costs through holiday letting income. The relative affordability compared to larger properties makes this an attractive entry point to the Saundersfoot market.
Four-bedroom homes command significant premiums at £490,401 average, reflecting the additional space and flexibility they offer. For those seeking larger properties, five-bedroom homes average £628,000, while six and seven-bedroom properties represent the premium end of the market at £1,000,000 and £850,000 respectively. One-bedroom properties, while limited with only 5 listings, average £277,990, showing that the per-square-foot price for smaller properties can actually exceed larger units in certain market conditions.

Securing the best price for your Saundersfoot property starts with accurate pricing and effective marketing. Our data shows that properties priced correctly for the current market conditions are selling, with 60 transactions completing in the past year alone. The key is working with an agent who understands the local nuances, from the premium locations near the harbour to the more affordable options further inland towards the A478. Agents with strong local presence have buyer databases already searching for properties in this area.
Agent fees in the area typically range from 1% to 3% plus VAT, with the average around 1.5% plus VAT for sole agency agreements. While it can be tempting to opt for the lowest fee, agents who charge premium rates often justify their fees through superior marketing, more viewings, and better negotiation outcomes. Consider what services are included - professional photography, virtual tours, floorplans, and dedicated viewing staff all add value to your marketing package.
Negotiating fees is common in Saundersfoot, especially if your property is likely to sell quickly or if you're considering a multi-agency arrangement, which typically increases the overall fee but widens your exposure to buyers. We recommend getting quotes from at least three agents and comparing not just the fee but the services included and their local market knowledge. The cheapest option isn't always the best value selling your biggest asset.

Based on current market share data, John Francis leads the Saundersfoot market with 28.6% share and 44 active listings, followed by West Wales Properties at 12.3% and Blackbear at 11%. These three agents together control over 52% of the market, meaning they have the strongest buyer databases and local visibility. The best agent for you depends on your property type and price range, as each has different specialisations - Blackbear tends toward higher-value properties while Birt & Co focuses on more affordable homes.
Estate agent fees in Saundersfoot typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the average around 1.5% plus VAT for sole agency agreements. This means on a £400,000 property, you'd pay approximately £6,000 to £7,200 in fees. Online agents may offer fixed fees starting around £999-£1,999, though these often come with limited local presence and may charge additional fees for extras like photography or viewings. Always ask for a full breakdown of what is included in the fee.
House prices in SA69 9 grew 2.8% in the last year according to Housemetric data, though this represents a -1.1% decrease after inflation adjustment, meaning real purchasing power has actually declined. Property Solvers reports a slight decline of -0.32% over the past 12 months, with Rightmove noting prices are 9% down on the previous year and 15% below the 2022 peak of £353,257. The market appears to be stabilising after the pandemic boom, with modest growth in asking prices but some softening in achieved prices.
Saundersfoot is a picturesque coastal village in Pembrokeshire, forming part of the Pembrokeshire Coast National Park, offering stunning scenery and outdoor activities. It features a harbour, sandy beach, and access to coastal walks along the Wales Coast Path, making it ideal for those who love the sea and nature. The local economy relies heavily on tourism and hospitality, with many businesses seasonal, though this also creates opportunities for holiday let owners. Amenities include shops, restaurants, and schools, with Tenby providing additional services and transport links including train services to Cardiff and Swansea.
Detached properties are most prevalent with 50 current listings averaging £539,879, reflecting buyer preference for space and privacy in this coastal location. Semi-detached homes follow with 20 listings averaging £317,017, while flats represent 19 listings at £238,942 average, often popular with first-time buyers and investors. Terraced properties are less common with only 4 listings, typically found in the older village centre. Three-bedroom homes dominate the market with 62 properties available, representing the most active segment for sales.
There were 60 residential property sales in SA69 over the last 12 months, representing a modest increase of 1.67% compared to the previous year according to Property Solvers data. This indicates stable transaction volumes despite the slight price corrections seen in the broader market. The sales volume suggests healthy market activity, with properties selling when priced correctly for current conditions. The stability in transaction numbers contrasts with the price fluctuations seen over the same period.
Given Saundersfoot's coastal location, a RICS Level 2 Survey is highly recommended to identify issues related to damp, salt exposure, and coastal weathering that can affect properties in the area. Many properties are over 50 years old, making surveys particularly valuable for identifying hidden defects that might otherwise only emerge during the conveyancing process. A survey can also help you price accurately and address any issues before marketing, potentially avoiding negotiations falling through later. Survey costs typically range from £400-£900 depending on property value and size.
Specific active new build developments in SA69 9 are limited according to available data. Most properties in Saundersfoot are existing stock rather than new builds, with the village having evolved organically over many decades. Any new development in this coastal National Park location would be subject to strict planning constraints from Pembrokeshire Coast National Park Authority, which limits large-scale development. The limited new build supply means buyers seeking modern properties may need to consider nearby areas like Tenby or Haverfordwest for more new housing options.
From £400
Identify defects in properties over 50 years old, common in Saundersfoot's coastal environment
From £600
Detailed structural survey for older or unusual properties
From £60
Required by law before selling, checks energy efficiency
From £200
RICS valuation for mortgage, probate, or equity release
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Compare 18 local agents, data from 154 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.