The SA68 market is served by a mix of national chains and independent local specialists, each bringing different strengths to the selling process. John Francis, operating under the Countrywide UK brand from their Tenby office, currently dominates the market with 24 active listings representing a 26.4% market share and an average asking price of £304,167. Their extensive inventory demonstrates strong local presence and brand recognition, making them a common sight for both buyers and sellers in the area. For sellers seeking maximum exposure through high-street presence and online portals, John Francis offers the advantage of established marketing infrastructure and name recognition that attracts buyers from across the UK.
Fbm, trading as Haverfordwest Estates LTD, operates from their Tenby office with 18 active listings at an average asking price of £374,989, capturing 19.8% of the market. Their higher average asking price positions them as the agent of choice for premium property sales, and their market share demonstrates strong performance in the upper price brackets. West Wales Properties, also based in Tenby, maintains 10 active listings with an average asking price of £357,000 and an 11% market share, specialising in properties that appeal to the coastal and lifestyle buyer demographic that dominates this part of Pembrokeshire.
For sellers seeking alternatives to the larger agencies, Blackbear Property offers a more boutique approach with 9 listings in Tenby averaging £262,767 and an additional 2 listings in broader Pembrokeshire at a higher average of £447,500, demonstrating versatility across different property types and price points. Their presence in both the more affordable segment and the premium market shows breadth of expertise. Jj Morris, based in Narberth, brings 4 listings to the market with an average asking price of £289,999, appealing to sellers in the more affordable end of the market. When selecting an agent, consider their track record with properties similar to yours, their marketing strategy, and their fee structure, remembering that the cheapest option is rarely the best value when significant commissions are at stake.