Compare 6 local agents, data from 102 active listings








We track 6 estate agents actively marketing properties in SA65 9, and we have ranked them all based on live listing data. Whether you are selling a family home in Fishguard, a cottage in the countryside, or a seaside property along the Pembrokeshire coast, finding the right agent can make a significant difference to your sale outcome and final price achieved.
The SA65 9 postcode covers Fishguard and the surrounding rural communities in Pembrokeshire, a region known for its stunning coastline, rich heritage, and thriving tourism sector. Current market data shows an average asking price of £297,925 across 102 active listings, with properties ranging from traditional terraced homes to substantial detached residences. Our comprehensive analysis helps you identify which agents have the local market knowledge, customer base, and track record to sell your property effectively.

6
Active Estate Agents
£297,925
Average Asking Price
102
Properties For Sale
The SA65 9 property market presents a nuanced picture for sellers and buyers alike. According to Land Registry data, the overall average house price in the SA65 postcode district stands at £231,247, with detached properties commanding an average of £288,671 and terraced properties averaging £186,329. Our live listing data shows the current average asking price sits slightly higher at £297,925, reflecting seller optimism in the current market conditions. The difference between asking and achieved prices suggests room for negotiation, with typical properties selling for approximately 95-97% of their asking price in the current climate.
Year-on-year price trends reveal interesting patterns across different parts of SA65 9. The broader SA65 area has seen prices rise by 15% compared to the previous year, though this comes after a 7% decline from the 2023 peak of £247,810. Sub-postcode analysis shows significant variation, with SA65 9AW recording an average of £141,500 (44% down on the previous year), while SA65 9RD achieved £307,500 despite being 50% down from its 2011 peak of £610,000. These sector-level differences highlight why local market expertise matters when pricing your property and choosing which agent to instruct.
Recent transaction volumes in the area include October 2025, when 4 properties sold with an average price of £157,813. The average sold price across SA65 in the last 12 months stands at £232,848, providing a reliable benchmark for sellers looking to gauge realistic sale expectations. Properties in the £200,000 to £300,000 price band dominate current listings, accounting for 40 of the 102 available properties, while higher-end homes in the £500,000 to £750,000 range represent 7 listings targeting buyers seeking premium Pembrokeshire residences.
Source: Homemove live listing data
Analysis of current listings in SA65 9 reveals clear patterns in what types of properties are available and what buyers are seeking. The market is predominantly characterized by detached and terraced properties, with detached homes representing 15 listings at an average price of £468,317. Terraced properties account for 13 listings averaging £227,488, while semi-detached homes make up 6 listings with an average price of £232,825. Flats remain scarce in this rural coastal area, with only 2 listings at an average of £107,475, reflecting the limited apartment development in Fishguard and surrounding villages.
New build activity in SA65 9 appears limited, with no major active developments identified within the postcode sector. This scarcity of new-build stock means buyers in the area are largely focused on the existing housing stock, which includes period properties, traditional cottages, and modernisations. The lack of new construction also positions older properties well, as they represent the majority of available housing. Transaction data shows properties selling across various sub-postcodes including SA65 9BH, SA65 9DR, SA65 9EP, and SA65 9NW, demonstrating activity spread throughout the area rather than concentrated in specific hotspots.

SA65 9 encompasses Fishguard and its surrounding rural communities in North Pembrokeshire, an area renowned for its dramatic coastline, rolling countryside, and strong sense of local identity. Fishguard itself serves as a market town and gateway to the Pembrokeshire Coast National Park, with the famous Fishguard Fort and Goodwick Harbour defining its maritime heritage. The area attracts both permanent residents and holidaymakers, creating a housing market driven by a mix of local families, retired couples seeking coastal retirement, and investors purchasing holiday lets in this tourist-friendly region.
Demographics in the SA65 9 area reflect a balanced community with families, working-age adults, and retirees. The population includes significant numbers of people employed in tourism, hospitality, agriculture, and local services, with the fishing industry and maritime activities continuing to play roles in the local economy. Properties in the area range from modern bungalows to centuries-old cottages, with the presence of Grade II listed buildings in certain sub-postcodes (such as SA65 9QL) indicating the historical significance of specific buildings and neighborhoods. This architectural diversity means buyers can find everything from contemporary homes to traditional Welsh cottages with character features.
Transport connections serve the area through the Fishguard rail station and good road links connecting to Haverfordwest and the wider Pembrokeshire region. Local amenities include schools, shops, and healthcare facilities typical of a market town, while the proximity to the coast provides recreational opportunities that draw visitors throughout the year. Some sub-postcodes within SA65 9 have flood risk considerations, particularly those near watercourses or low-lying areas, so buyers should investigate specific property locations. The combination of coastal beauty, community spirit, and relative affordability compared to more metropolitan areas makes SA65 9 an attractive proposition for those seeking a slower pace of life without sacrificing connectivity.
Sellers in SA65 9 can choose between traditional high-street estate agents and online alternatives, each offering distinct advantages depending on your priorities and property type. Jj Morris, based in Fishguard, dominates the local market with 39 active listings representing a 38.2% market share and an average asking price of £274,417. Their deep local presence means they understand the nuances of different neighborhoods, have established relationships with local buyers, and can provide hands-on guidance throughout the selling process. John Francis, operating from Fishguard as part of Countrywide UK, holds 21.6% of the market with 22 listings at an average price of £330,195, positioning them toward the middle-to-upper market segment.
West Wales Properties, based in nearby Cardigan, operates as a regional independent with 7 active listings and a 6.9% market share, offering average asking prices of £290,571. These traditional agents typically charge percentage-based fees, usually between 1% and 3% plus VAT, which aligns with their comprehensive service offering including valuations, marketing, viewings, and negotiation through to completion. Online agents such as Yopa, which has 1 listing in SA65 9 at £700,000, offer fixed-fee alternatives that can reduce upfront costs but may lack the local market knowledge and personal service that characterizes successful sales in rural areas like Pembrokeshire.
When deciding between agent types, consider your property's complexity and target market. Premium properties and those with unique characteristics often benefit from high-street agents who can provide tailored marketing and attract serious local buyers. The average asking price of £297,925 across SA65 9 suggests most properties will achieve optimal results with agents who understand the local buyer profile and can effectively showcase properties to both local purchasers and those relocating from outside the area. Multi-agency agreements, which typically increase fees by 0.5-1%, may be worth considering for harder-to-sell properties or those in slower market segments.

Start by identifying agents with active listings in SA65 9 and examine their track record. Look at their current inventory, average asking prices, and how long properties have been on the market.
Request free valuations from at least three agents. Be wary of agents who value your property significantly higher than others, as this may indicate unrealistic expectations designed to win your instruction.
Discuss how each agent plans to market your property. Professional photography, virtual tours, floor plans, and listings on major portals like Rightmove and Zoopla are essential.
Understand the agreement duration, typically 8-16 weeks for sole agency, and what happens if you want to switch agents. Multi-agency options provide broader coverage but at higher total cost.
Estate agent fees are negotiable. While the national average sits around 1.5% plus VAT, you may be able to secure better rates depending on your property type, market conditions, and agent workload.
Before instructing any estate agent, always get at least three free valuations. The difference between the highest and lowest valuation can be significant, and understanding the true market value of your property is essential for setting a realistic asking price that attracts serious buyers.
Understanding how bedroom count affects pricing in SA65 9 helps sellers position their property competitively and helps buyers understand value in the local market. Three-bedroom properties represent the largest segment of current listings, with 36 properties averaging £315,058. This property type appeals to families and represents the heart of the market in this area. Four-bedroom homes account for 23 listings at an average of £401,917, targeting buyers seeking more space, home offices, or guest accommodation common in rural property purchases.
Two-bedroom properties form the second-largest segment with 28 listings averaging £209,975, making them accessible entry points for first-time buyers or those seeking holiday lets. One-bedroom properties number 7 listings at an average of £251,335, with these typically being flats or smaller terraced homes. The premium for one-bedroom properties in this area appears elevated relative to two-bedroom properties, possibly reflecting the limited flat stock and specific buyer demographics seeking compact coastal living. Six-bedroom properties represent a small but notable segment with 3 listings averaging £435,000, representing the upper end of the market for substantial family homes or potential conversion opportunities.

Achieving the best price for your property in SA65 9 requires strategic pricing from the outset. Research shows properties priced correctly from the start attract more viewings, receive more offers, and often sell closer to their asking price than those that languish on the market with inflated asking prices. The current average asking price of £297,925 provides a baseline, but your specific property's condition, location, and characteristics will determine its optimal price point. Properties in the £200,000 to £300,000 range represent the sweet spot in this market, accounting for 40 of 102 current listings.
Negotiating agent fees is often overlooked but can save thousands of pounds. While typical estate agent fees in England range from 1% to 3% plus VAT (1.2% to 3.6% inclusive), many agents are willing to negotiate, particularly for straightforward properties in good condition. Some agents offer fixed-fee packages that may suit certain sellers, though these often provide less comprehensive marketing support. Remember that the cheapest agent is not necessarily the best value. Consider their local market share, marketing quality, and track record when making your decision.
Your choice of agent should reflect your property's specific market positioning. Agents like Jj Morris, with their dominant 38.2% market share, offer proven sales velocity and access to active buyers in the local market. For premium properties, John Francis with their higher average price point of £330,195 may attract buyers seeking higher-end homes. Whatever your situation, securing a free valuation from multiple agents before instructing one ensures you understand the true market value and can select the representative best suited to sell your specific property successfully.

Based on current market data, Jj Morris leads the SA65 9 market with 38.2% market share and 39 active listings, making them the most active agent in the area. John Francis follows with 21.6% market share and 22 listings, while West Wales Properties holds 6.9% with 7 listings. The top three agents combined control 66.7% of the market, meaning they represent the majority of available properties for sale in the Fishguard area. Their dominance reflects established local presence and strong buyer networks throughout Pembrokeshire.
Estate agent fees in SA65 9 follow national patterns, typically ranging from 1% to 3% plus VAT (1.2% to 3.6% inclusive). The average fee sits around 1.5% plus VAT for standard sole agency agreements. High-street agents like Jj Morris and John Francis generally charge percentage-based fees that cover full marketing and sales services. Online agents may offer fixed-fee alternatives, though these often come with reduced support and may not be suitable for properties requiring local market expertise in the Fishguard area.
House prices in SA65 9 grew by 0.9% in the last year (February 2025 to February 2026), though after inflation this represents a -2.9% real-terms change. The broader SA65 area saw 15% growth compared to the previous year, but remains 7% down from its 2023 peak of £247,810. Different sub-postcodes show varying trends, with some areas experiencing significant corrections while others maintain relative stability. The current average asking price of £297,925 suggests stable market conditions for sellers in Fishguard and surrounding villages.
SA65 9 encompasses Fishguard and surrounding Pembrokeshire communities, offering coastal living with strong community spirit. Residents enjoy access to the Pembrokeshire Coast National Park, maritime heritage sites, and good local amenities including shops, schools, and healthcare. The area attracts families, retirees, and those seeking a slower pace of life. Tourism supports the local economy, while agriculture and fishing remain important traditional industries. Transport links connect to Haverfordwest and beyond, though car ownership is generally necessary for full convenience in this rural coastal region.
Three-bedroom properties represent the largest segment of the SA65 9 market, accounting for 36 current listings. Two-bedroom homes (28 listings) and four-bedroom properties (23 listings) also perform well. Detached properties command the highest average prices at £468,317, while terraced homes offer more accessible entry points at £227,488. The limited flat stock (only 2 listings) suggests demand outstrips supply in this category, potentially creating opportunities for flat sellers seeking to attract buyers in this undersupplied segment.
The current market in SA65 9 shows 102 active sale listings across all property types. This represents a reasonable selection for buyers and indicates active market participation from sellers. The distribution across price bands shows 40 properties in the £200,000-£300,000 range, 25 in the £100,000-£200,000 band, and 21 in the £300,000-£500,000 bracket, providing options across various buyer budgets from first-time purchasers to those seeking premium coastal residences.
Using a local estate agent like Jj Morris or John Francis, both based in Fishguard, offers significant advantages for selling in SA65 9. These agents possess intimate knowledge of local neighborhoods, understand buyer preferences specific to the area, and maintain relationships with local buyers and professionals. Their market dominance (combined 59.8% share) demonstrates their established buyer networks. Local agents can provide accurate valuations based on comparable sales in specific sub-postcodes and can offer personalized service that remote or online alternatives may lack.
Yes, SA65 9 contains listed buildings, including Grade II listed character cottage residences in sub-postcodes such as SA65 9QL. These historic properties require special considerations when selling, as buyers may need specialist surveys and listings come with specific responsibilities regarding maintenance and modification. If you own a listed property, choosing an agent experienced in handling historic homes can help market its unique features effectively to appropriate buyers who appreciate the character and heritage these properties offer.
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Compare 6 local agents, data from 102 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.