Compare 19 local agents, data from 106 active listings








We track 19 estate agents actively marketing properties in SA62 3, and we've ranked them all based on live listing data, market share, and average asking prices. selling a coastal cottage in Broad Haven or a family home near Haverfordwest, choosing the right agent can make a significant difference to your sale outcome.
The SA62 3 property market encompasses some of Pembrokeshire's most desirable coastal and rural locations. With an average asking price of £369,166 across 106 active listings, the market offers options across various price points from terraced starter homes through to substantial detached properties. Our comparison tool helps you find the agent with the right local expertise and market reach for your specific property.

19
Active Estate Agents
£369,166
Average Asking Price
106
Properties For Sale
The SA62 3 postcode area, covering parts of Pembrokeshire including Broad Haven, Little Haven, and surrounding rural villages, presents a nuanced property market. Our data shows the average sold price in SA62 3 over the last 12 months stands at £257,180, with significant variation across property types. Detached properties fetched an average of £335,818, while semi-detached homes sold for around £197,050. Terraced properties averaged £188,345, and flats achieved approximately £194,264.
Price trends across SA62 3 sub-postcodes reveal considerable divergence. The SA62 3UN sector around Little Haven has shown resilience with a 5.2% price increase over the past year, reaching an average price of £320,000. In contrast, SA62 3ST experienced a -13.9% price change over 12 months, while SA62 3HP saw prices fall 57% on the previous year and 63% off its 2023 peak. The broader SA62 area has seen average asking prices decline by 2.9%, reflecting broader market adjustments.
Transaction volumes in SA62 3 remain modest, reflecting the rural nature of the area. SA62 3ST recorded 12 property sales in the last year, while some sub-postcodes have seen very limited activity. The relatively low transaction volume means agents with strong local networks and buyer databases can add considerable value. Land Registry data confirms the importance of understanding these micro-market variations when pricing your property.
Source: Homemove live listing data
Current listing data reveals the property mix in SA62 3 is dominated by detached properties, which account for 32 of the 106 available listings with an average asking price of £499,652. The "Other" category, likely encompassing smaller holdings, cottages, and properties with land, comprises 54 listings at an average of £349,998. Three-bedroom properties represent the largest segment with 42 listings at an average of £291,570, followed by four-bedroom homes at 20 listings averaging £447,742.
New build activity within SA62 3 remains limited, with no major active developments confirmed within the postcode area itself. The broader Pembrokeshire region does see new build interest, particularly in areas around Haverfordwest, but SA62 3's rural character means development is constrained. This relative scarcity of newbuild supply makes existing character properties particularly appealing, especially period homes constructed from local limestone or those featuring traditional Pembrokeshire slate roofing.
Price distribution analysis shows SA62 3 has strong representation across multiple brackets: 29 listings in the £100k-£200k range, 27 in £200k-£300k, and 30 in £300k-£500k. Higher-value properties are less prevalent with 14 listings between £500k-£750k, five properties exceeding £1m, and just one listing in the £750k-£1m bracket. This distribution indicates a market with good choice for mainstream buyers but limited ultra-premium stock.

SA62 3 encompasses some of Pembrokeshire's most characteristic coastline and countryside. The area around Broad Haven and Little Haven offers direct access to beaches and coastal paths, while inland villages provide a peaceful rural setting. The geology of Pembrokeshire is remarkably diverse, with Carboniferous Limestone forming the southern coastal cliffs and older rocks underlying the rural heartland. Local building traditions reflect this geology, with traditional properties using local limestone for walls and slate for roofing, while some older farmhouses were constructed from cob, a mixture of clay, sand, and straw known locally as "clom."
The demographic profile of SA62 3 reflects its rural character. Sub-postcode data indicates very small populations, with areas like SA62 3US having just 3 residents and SA62 3TH having just 4. Average household income in these areas is approximately £37,500, below national averages. The median age in Pembrokeshire is 48, with 26% of the population aged over 65, indicating an older demographic profile. This affects housing needs and preferences, with demand often centred on retirement properties, holiday homes, and family residences with land.
Flood risk varies across SA62 3, with some sub-postcodes including SA62 3TH and SA62 3RD requiring specific checks. The Natural Resources Wales flood mapping service should be consulted for individual properties. The broader Pembrokeshire coastline experiences coastal erosion, particularly in areas with Coal Measure rocks around St. Bride's Bay. Properties in coastal locations should consider flood risk and erosion trends when assessing suitability and insurance requirements.
The local economy is heavily influenced by tourism, with approximately 30% of jobs in accommodation and food services in some parts of Pembrokeshire. This tourism dominance contributes to a significant proportion of properties being purchased as second homes or holiday lets, which reduces housing availability for permanent residents and influences price dynamics. The average salary in Pembrokeshire (£25,397) remains below Welsh and UK averages, creating affordability challenges for local buyers competing against second-home purchasers.
Sellers in SA62 3 can choose between traditional high-street estate agents and newer online alternatives. West Wales Properties maintains the strongest market presence in the area with 18 active listings from their Haverfordwest office at an average asking price of £281,166, plus an additional 6 listings from their Milford Haven branch. Their dominant 17% market share reflects extensive local experience and established buyer networks across Pembrokeshire's coastal communities. For premium properties, Savills handles just 2 listings but at an average price of £1,550,000, indicating specialisation in high-value coastal estates.
John Francis, part of the Countrywide UK network, operates from both Haverfordwest and Milford Haven with a combined 23 listings across both offices. Their Haverfordwest office averages £229,647, positioning them competitively in the affordable segment, while their Milford Haven branch targets higher-value properties at £342,500 average. This dual-office presence provides broad market coverage. Fbm, trading as Haverfordwest Estates LTD, offers 14 combined listings across two offices with prices ranging from £310,250 in Haverfordwest to £425,833 in Milford Haven.
Online estate agents operate on fixed-fee models, typically charging £999-£1,999 regardless of property value. For SA62 3's average property values, these fixed fees can represent a higher percentage than traditional commission rates. However, traditional percentage-based agents (typically 1-1.5% plus VAT) offer marketing expertise, negotiation skills, and crucially, local knowledge that proves valuable in a market with complex micro-dynamics like SA62 3. Multi-agency agreements, usually charging 0.5-1% more than sole agency, remain an option for sellers wanting maximum exposure.
Look for agents with strong listing volumes in your specific area of SA62 3. Those with established databases of buyers actively looking in Pembrokeshire coastal villages will often achieve faster sales.
Request free valuations from at least three agents. Be wary of agents who significantly overvalue to win your instruction, as overpriced properties can languish on the market.
Ask about online marketing, photography quality, floorplans, and Rightmove/Zoopla positioning. In tourist-heavy SA62 3, effective marketing to second-home buyers is essential.
Understand sole agency periods (typically 8-16 weeks) and notice periods. Ensure you understand the full fee structure including any upfront costs or optional extras.
Estate agent fees are negotiable, particularly if you can demonstrate competitor quotes. Some agents will match or beat rival offers to secure your business.
Once instructed, maintain regular contact with your agent. Review marketing feedback weekly and be prepared to adjust your pricing strategy based on market response.
Always get at least three free valuations before instructing an estate agent. In a market like SA62 3 with varied micro-markets, agent valuations can differ significantly. Use our comparison tool to find agents offering the best combination of local expertise and competitive fees.
Bedroom count significantly influences both listing volume and pricing in SA62 3. Three-bedroom properties dominate the market with 42 active listings at an average of £291,570, representing strong demand from families and those seeking holiday let investments. Two-bedroom properties comprise 24 listings at an average of £204,412, appealing to first-time buyers and retirement downsizers.
Four-bedroom homes command substantial premiums, with 20 listings averaging £447,742. These properties typically attract families seeking space in coastal villages or buyers looking for larger holiday accommodations. The premium segment shows interesting data, with five-bedroom properties averaging £700,000 and six-bedroom homes reaching an average of £1,158,990, indicating demand for substantial coastal estates and country houses.
One-bedroom properties remain scarce in SA62 3 with just 2 listings averaging £145,000, reflecting the area's family-oriented and retirement-focused housing stock. This limited supply suggests potential opportunities for developers or investors targeting the smaller property market, which experiences less competition from available stock.

Pricing strategy in SA62 3 requires careful consideration of the varied micro-markets within the postcode. Properties in areas showing positive trends like SA62 3UN (5.2% annual growth) may warrant premium pricing, while those in declining sectors require competitive pricing to attract buyers. The current average asking price of £369,166 compared to average sold prices of £257,180 indicates realistic pricing expectations are essential.
Estate agent fees in England and Wales typically range from 1-3% plus VAT (1.2-3.6% inclusive), with the national average around 1.5% plus VAT. For a property at SA62 3's average price of £369,166, this translates to fees between £4,430 and £13,290. These fees are negotiable, and many agents will offer discounts for sole agency agreements or bundled services. Some agents also charge upfront marketing fees, so understanding the full cost structure is essential.
A professional valuation from a RICS-registered surveyor can provide an objective property assessment, supporting your pricing decisions. For properties in SA62 3's diverse housing stock, from period cottages to modern homes, understanding construction type and any inherent issues is valuable. Survey costs in Pembrokeshire for RICS Level 2 surveys range from £450-£700 depending on property value, providing negotiating leverage.

If you're selling a property in SA62 3, understanding its true condition before listing can give you a significant advantage in negotiations. The area's housing stock includes numerous period properties built from traditional materials like local limestone and cob, which can present unique structural considerations. Our inspectors frequently identify issues specific to Pembrokeshire's older properties, including damp penetration from the coast, roof deterioration from exposure to salt air, and in some cases, structural movement related to the county's clay soils.
The geology of Pembrokeshire creates specific challenges for property owners. The bedrock geology includes Carboniferous Limestone in southern areas and Coal Measures along St. Bride's Bay, meaning some properties may have historical mining connections. Our surveyors are familiar with the signs of subsidence related to clay shrink-swell behaviour, particularly during dry spells when moisture levels in the soil fluctuate significantly. Coastal properties face additional considerations from erosion and flood risk, particularly in areas like SA62 3TH and SA62 3RD where Natural Resources Wales advises checking specific flood mapping.
A RICS Level 2 Survey provides you with a comprehensive condition report that highlights any issues requiring attention before buyers discover them during their own surveys. For the average SA62 3 property at £369,166, survey costs of £450-£700 represent a modest investment that can prevent costly surprises during conveyancing. Many sellers in the area use their survey report to complete remedial works before marketing, while others adjust their asking price to reflect known issues, avoiding last-minute negotiations that can delay or derail sales.
Based on our live listing data, West Wales Properties leads the SA62 3 market with 18 listings from their Haverfordwest office and a 17% market share. John Francis follows closely with 17 listings from their Haverfordwest branch and 16% market share. Jj Morris handles premium properties with 9 listings averaging £612,772, while Fbm offers strong coverage across both Haverfordwest and Milford Haven with 14 combined listings. For high-value coastal estates, Savills maintains a presence with 2 listings at £1,550,000 average.
Estate agent fees in SA62 3 follow national patterns, typically ranging from 1% to 3% plus VAT of the sale price. For the average property at £369,166, this means fees between £4,430 and £13,290. Some agents offer fixed-fee packages, which may suit higher-value properties, while percentage-based fees align agent incentives with achieving the best price for your home. Fees are negotiable, and many agents in the competitive Pembrokeshire market will offer discounts for sole agency instructions or bundled marketing packages.
House prices in SA62 3 show varied trends across sub-postcodes. SA62 3UN around Little Haven has shown 5.2% annual growth, reaching average prices of £320,000. However, other sectors have experienced declines, with SA62 3ST falling -13.9% and SA62 3HP dropping 57% on the previous year. The broader SA62 area has seen asking prices decline by 2.9%, indicating a market requiring careful pricing. Working with a local agent who understands these micro-market variations is essential for accurate property valuation.
SA62 3 offers a coastal and rural lifestyle in one of Pembrokeshire's most attractive areas. The region features stunning beaches at Broad Haven and Little Haven, excellent coastal walking, and a strong sense of community in small villages. The area attracts retirees, holiday-home buyers, and families seeking a quieter pace of life. Local amenities are concentrated in nearby Haverfordwest and Milford Haven, with the tourism economy providing employment but also driving up property prices through second-home demand. The average household income of approximately £37,500 reflects the area's rural economic profile.
SA62 3's housing stock is dominated by detached properties (32 listings), followed by terraced homes and cottages (5 listings). Semi-detached properties number 8 listings, with 7 flats available. Three-bedroom homes represent the largest segment (42 listings), reflecting family demand, while four-bedroom properties (20 listings) serve larger households and holiday-let investors. The "Other" category, likely including smallholdings and properties with land, comprises 54 listings at £349,998 average.
Online estate agents offer fixed fees typically between £999-£1,999, which can appear attractive for lower-value properties. However, in SA62 3's market with complex micro-dynamics and significant variation between sub-postcodes, traditional agents like West Wales Properties and John Francis offer valuable local knowledge, established buyer networks, and marketing expertise specific to Pembrokeshire's coastal and rural property market. The area's strong second-home buyer segment requires targeted marketing that local agents understand. For most sellers, traditional agents provide better service and often achieve higher sale prices.
Sale times in SA62 3 vary significantly based on property type, pricing, and location. Properties priced competitively in popular areas like Broad Haven tend to sell faster, while premium coastal estates may take longer. The modest transaction volumes across some sub-postcodes, with SA62 3ST recording just 12 sales in the last year and SA62 3UN recording only 1 sale in two years, indicate the importance of agent buyer databases and effective marketing. Working with agents actively selling in your specific area improves your chances of achieving a timely sale.
While not legally required for selling, an RICS Level 2 Survey provides valuable information about your property's condition. For SA62 3's varied housing stock, including older period properties built from local stone or cob, a survey can identify potential issues like damp, structural concerns, or roofing problems common in coastal areas. Pembrokeshire surveyors typically charge £450-£700 for Level 2 surveys, depending on property value. The area's geology, including clay soils prone to shrink-swell movement and potential mining legacy, means some properties may have structural considerations worth identifying before buyers do their own surveys.
From £450
Comprehensive survey for conventional properties
From £700
Detailed structural survey for complex properties
From £80
Energy performance certificate required for sale
From £300
RICS valuation for mortgage purposes
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Compare 19 local agents, data from 106 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.