Compare 9 local agents, data from 88 active listings








We track 9 estate agents actively marketing properties across the SA61 2 postcode area of Haverfordwest, and we have ranked them all based on live listing data, market share, and average asking prices. Selling a family home in a quiet residential street or a character property near the town centre, our comparison helps you find the agent with the right local expertise for your move.
The Haverfordwest property market in SA61 2 currently shows an average asking price of £220,061 across 88 active listings. With property prices in the broader SA61 area having increased by 4.61% over the last 12 months, now is an active time to instruct an agent who understands local market nuances, from the postcodes performing strongly to those facing challenges. Our data-driven approach means you can compare agents knowing exactly how many listings they currently hold and what price range they typically handle.
Transaction volumes have declined by 43.61% compared to the previous year, with only 133 sales in the SA61 area in the last 12 months. This makes choosing the right estate agent even more critical - you need someone with strong buyer connections, effective marketing reach, and the skills to convert listings into completed sales despite the more challenging environment.

9
Active Estate Agents
£220,061
Average Asking Price
88
Properties For Sale
The property market in SA61 2 reflects the broader trends in Haverfordwest, the historic county town of Pembrokeshire. Our data shows the current average asking price sits at £220,061, while Land Registry figures indicate the average sold price over the last 12 months reached £200,951 for properties within this specific postcode. This asking-to-sold price differential gives sellers a realistic benchmark when pricing their homes, and it highlights the importance of working with an agent who prices accurately from day one to avoid prolonged market time.
Year-on-year price trends in the SA61 area show a 4.61% increase, which is positive news for homeowners considering a sale. However, sub-postcode analysis reveals significant variation that local agents understand intimately. The SA61 2RL sector, covering areas near the University of Wales Trinity Saint David campus, has seen prices surge 8% year-on-year with an average of £265,000. In contrast, the SA61 2ST sector has experienced a dramatic 38% correction with an average of just £70,000, likely reflecting a different property type mix or specific transaction volume anomalies. These sector-level differences underscore why local market knowledge matters when choosing your agent.
Transaction volumes in the broader SA61 area have seen a notable decline, with 133 residential sales in the last 12 months representing a 43.61% decrease from the previous year. This reduction in completed sales makes it even more crucial to partner with an agent who has strong buyer connections and effective marketing reach. The current market favours sellers who price realistically and agents who can demonstrate their ability to convert listings into completed sales despite the more challenging transaction environment.
Looking at sold prices by property type from Land Registry data, detached properties achieved an average of £273,594 over the last year, while semi-detached homes sold for an average of £191,611. Terraced properties in SA61 2 averaged £179,105, and flats achieved £76,300 on average. These figures provide essential context for sellers to understand where their property sits within the local market and what buyers are currently paying for different housing types.
Source: Homemove live listing data
Three-bedroom properties dominate the SA61 2 market, with 51 active listings averaging £211,840. This property type accounts for the majority of available stock and typically attracts family buyers looking for modest homes in a town that offers good schools, local amenities, and manageable commute times to larger centres. The strong representation of three-bedroom homes in the current mix suggests steady demand from local families upgrading or downsizing within the area.
Two-bedroom properties represent the next largest segment with 20 listings averaging £161,980, making them the most affordable entry point into the SA61 2 market. These properties appeal to first-time buyers, young couples, and investors targeting the rental market, particularly given the presence of educational institutions in Haverfordwest that attract student tenants. The four-bedroom segment comprises 10 listings at an average of £265,495, while premium five-bedroom properties command an average of £395,000 across just three current listings, indicating limited supply at the top end.
The price distribution across listings shows that the majority of properties fall in the £100k-£200k bracket with 38 listings, followed closely by the £200k-£300k range with 33 listings. Properties above £300k represent 12 listings, while entry-level properties under £100k account for just 4 listings. This distribution suggests a healthy middle market but limited options for both first-time buyers at the lower end and those seeking premium properties at the upper end.

Haverfordwest, served by the SA61 2 postcode, stands as the county town of Pembrokeshire, providing the administrative, retail, and educational hub for the wider county. The town sits along the River Cleddau and offers a blend of historic architecture, from Georgian terraces to Victorian developments, alongside more modern residential estates. The presence of the University of Wales Trinity Saint David campus brings student population and associated services, while the town's position as a gateway to the Pembrokeshire Coast National Park makes it attractive to those seeking a balance between town living and outdoor recreation.
The SA61 2 area benefits from good transport connections despite its relative distance from major UK centres. The town has rail links connecting to Cardiff and London via the West Wales line, while the A40 trunk road provides road access to Carmarthen and beyond. Local amenities include the Merlin Theatre, various supermarkets, and a range of independent shops along the High Street. The area's character appeals to families, retirees, and professionals seeking a quieter lifestyle without complete rural isolation, with the coast and countryside of Pembrokeshire easily accessible for weekend activities.
Property types in the area reflect its historical development, with good stocks of period terraced houses in the town centre, semi-detached properties in residential suburbs, and larger detached homes in more exclusive pockets. The lack of significant new build development in the immediate SA61 2 area, as confirmed by our market research, means the existing housing stock largely comprises older properties that may benefit from modernisations and updates. This factor makes the choice of estate agent important, as those with renovation and investment property expertise can help position properties appropriately for their target market.
The rental market in SA61 2 shows limited activity with only 15 rental listings currently available. West Wales Properties leads the rental market with 3 listings at an average of £732 per month, followed by John Francis with 1 listing at £675 PCM and Fbm with 1 listing at £695 PCM. This constrained rental supply suggests potential opportunities for investors, and agents with rental expertise can advise landlords on achieving optimal yields in the current market.
The SA61 2 market is served by a mix of traditional high-street agents and newer online models, giving sellers various options for how they want to market their property. Traditional agents like John Francis, which operates from Haverfordwest as part of Countrywide UK and currently commands 18.2% of the market with 16 active listings, offer face-to-face consultations, prominent town-centre offices, and established local buyer relationships. These established agents often have longer market track records and can point to recent sales in specific streets or developments when advising on pricing strategy.
West Wales Properties, with 13.6% market share and 12 listings averaging £239,167, represents another strong local option focused specifically on the Pembrokeshire market. Their specialisation in the county means they understand the nuances of coastal and rural property sales that generalist agents might miss. For properties at the higher end, Jj Morris handles properties averaging £343,000, demonstrating expertise in the premium segment where personal service and market knowledge carry greater weight. The choice between high-street and online often comes down to the level of service expectation and fee structure preference.
Online estate agents typically charge fixed fees ranging from £999 to £1,999, which can appear attractive for higher-priced properties where percentage fees would exceed this amount. However, the SA61 2 average asking price of £220,061 means traditional percentage fees of around 1-3% plus VAT would typically fall in the £2,640 to £7,923 range, making the fixed-fee option potentially more expensive for many sellers. More importantly, traditional agents generally offer greater marketing support, professional photography, viewing accompaniment, and negotiation skills that justify their fees in competitive markets where getting the highest price matters.
Our research shows that traditional high-street agents maintain significant market presence in SA61 2, with the top three agents controlling over 43% of all active listings. This market concentration indicates strong buyer demand for properties marketed through established agencies with physical offices and proven track records. When selecting an agent, consider not just the fee but the full package of services, marketing reach, and track record in achieving asking prices for properties similar to yours.

Start by understanding what properties in your street and neighbourhood have sold for recently. Our data shows the average sold price in SA61 2 is £200,951, but individual streets and property types vary significantly. Look for agents who have recently sold similar properties in your area.
Check how many active listings each agent holds in your postcode, their average asking prices, and their market share. The top three agents in SA61 2 control 43.2% of the market, but smaller agents may offer more personal service.
Request free valuations from at least three agents before instructing anyone. A good agent will provide a realistic valuation backed by comparable evidence, not an inflated price designed to win your business. The SA61 2 market has seen sector-level variations of over 30%, so local knowledge is essential.
Ask about professional photography, floorplans, virtual tours, and online marketing reach. In a market with 88 active listings, standing out matters. Also clarify whether they offer accompanied viewings and how they feed back buyer interest.
Estate agent fees are negotiable, particularly if you are willing to commit to a sole agency agreement. Typical sole agency agreements run for 8-16 weeks. Do not be afraid to negotiate on fees or ask what services are included.
Ensure you understand termination clauses, tie-in periods, and what happens if you change agents. The right agent will explain everything clearly and will not pressure you into signing immediately.
The SA61 2 market shows significant variation between postcode sectors, with some areas seeing 8% annual growth while others have experienced corrections. Always ask your potential agent about recent sales in your specific postcode sector before instructing them.
The bedroom count analysis for SA61 2 reveals clear price brackets that help sellers position their properties competitively. Three-bedroom homes, the most common property type in the area with 51 current listings, average £211,840 and attract strong demand from families looking for modestly sized accommodation in a town with good local schools and amenities. The concentration of three-bedroom stock suggests this is the heart of the local market where competition among buyers remains most active.
Four-bedroom properties, with 10 listings at an average of £265,495, appeal to larger families and those seeking more spacious accommodation. These properties typically sell to buyers upgrading from three-bedroom homes or relocating from more expensive areas who can afford premium space at relatively accessible prices compared to southern England. Two-bedroom properties at an average of £161,980 serve the first-time buyer and investor segments, with potential rental yields supported by the student population and local service sector employment.
The premium five-bedroom sector, with just three listings at £395,000 average, represents limited supply at the top end of the SA61 2 market. These properties attract buyers seeking period features, larger gardens, or exclusive locations, and their scarcity means serious buyers have fewer options. For sellers in this segment, the right estate agent with access to high-net-worth buyers and experience in premium property sales becomes particularly important to achieve the best price.
Detached properties command the highest average prices at £257,630, reflecting their appeal to buyers seeking space, privacy, and modern amenities. Semi-detached homes average £187,627, while terraced properties average £159,988 as the most affordable option for buyers entering the market. Flats at £95,000 represent the entry-level price point, though with only 2 current listings, supply is extremely limited in this segment.

Pricing your property correctly from the outset is the single most important factor in achieving a successful sale in the current SA61 2 market. With transaction volumes down 43.61% in the broader SA61 area compared to the previous year, overpriced properties risk stagnation while correctly priced homes continue to attract viewings and offers. The difference between asking and achieved prices in SA61 2, where the average asking price is £220,061 against an average sold price of £200,951, highlights the importance of realistic pricing expectations.
Agent fees in the SA61 2 area typically range from 1% to 3% plus VAT, with the average around 1.5% plus VAT meaning fees of approximately £3,301 on a property at the average asking price. However, fees are negotiable, and many agents offer reduced rates for sole agency agreements or bundled services including surveys and conveyancing introductions. The cheapest fee is not always the best value if it comes with reduced marketing effort or less experienced staff handling your sale.
When negotiating with agents, consider what services you are paying for rather than just the headline percentage. Professional photography, virtual tours, floorplans, accompanied viewings, and regular marketing updates all add value and increase the likelihood of achieving the best price. John Francis and West Wales Properties, as the market leaders with combined market share exceeding 30%, can demonstrate their sales track record and buyer database, which often justifies their rates over smaller competitors who may offer lower fees but with reduced marketing reach.
Given the current market conditions with reduced transaction volumes, selecting an agent with proven negotiation skills and strong buyer relationships becomes especially important. Our data shows that agents with established local presence and comprehensive marketing packages achieve better outcomes for sellers, even if their fees appear higher at first glance. The difference between achieving your asking price and accepting a lower offer can easily exceed any fee savings from choosing a cheaper, less experienced agent.

Based on our live market data, John Francis leads the SA61 2 market with 18.2% market share and 16 active listings, followed by West Wales Properties at 13.6% with 12 listings, and Popular Move at 11.4% with 10 listings. These three agents control over 43% of the market, indicating strong buyer interest in their portfolios. The best agent for your specific property depends on your price point, property type, and whether you prefer a larger corporate agency or a more personal local service. Jj Morris stands out for premium properties with an average asking price of £343,000, while Blackbear and Popular Move serve the more affordable segments effectively.
Estate agent fees in SA61 2 typically range from 1% to 3% plus VAT (1.2% to 3.6% total), with the national average around 1.5% plus VAT. On a property at the SA61 2 average asking price of £220,061, this translates to fees of approximately £2,641 to £7,923. Some agents offer fixed-fee packages which may suit higher-value properties, while others provide tiered services allowing you to choose the level of marketing support that matches your needs and budget. Fees are negotiable, especially for sole agency instructions, so always discuss terms before committing.
The broader SA61 (Haverfordwest) area has seen property prices increase by 4.61% over the last 12 months, according to recent Land Registry data. However, the SA61 2 postcode shows significant variation between different sectors. The SA61 2RL sector has performed strongly with 8% annual growth averaging £265,000, while SA61 2ST has experienced a 38% correction averaging just £70,000. More positively, SA61 2PD shows 20% growth above the 2007 peak at £300,000 average. This variation means your specific location within SA61 2 significantly impacts your property is performance, and local agents understand these micro-market dynamics.
SA61 2 covers parts of Haverfordwest, the county town of Pembrokeshire, offering a blend of historic character and modern conveniences. The town provides good local schools, shopping facilities, and transport links including rail connections to Cardiff and London. Its position makes it popular with families, retirees, and those seeking a quieter lifestyle with access to the Pembrokeshire Coast National Park. The presence of the University of Wales Trinity Saint David campus adds a vibrant, youthful element to the local community, while the River Cleddau and surrounding countryside provide attractive outdoor recreation opportunities.
The current SA61 2 market shows 88 active sale listings across all property types. Three-bedroom properties dominate with 51 listings, followed by two-bedroom properties with 20 listings, four-bedroom homes with 10 listings, and premium five-bedroom properties with just 3 listings. This relatively limited supply, particularly at the higher end, means serious buyers have fewer options and well-presented properties in the mainstream segments can attract strong interest. The rental market is even tighter with just 15 properties available to rent, suggesting strong demand from tenants.
Three-bedroom properties are the most prevalent in SA61 2, reflecting their appeal to families and the established housing stock in the area. Detached properties command the highest average price at £257,630, followed by semi-detached homes at £187,627, terraced properties at £159,988, and flats at £95,000. The property mix aligns with Haverfordwest is character as a traditional county town with a good stock of period homes alongside more modern developments. With limited new-build activity in the area, buyers largely rely on the existing housing stock which includes Victorian, Edwardian, and post-war properties.
Market times in SA61 2 vary depending on pricing, property type, and how well your home presents to buyers. With the current market showing a 43.61% decline in transaction volumes compared to the previous year, realistic pricing is essential to achieve a timely sale. Properties priced correctly for their specific location and condition typically achieve sales within 8-16 weeks when marketed effectively by experienced local agents with strong buyer databases. Overpriced properties risk stagnation in the current environment, while competitively priced homes continue to attract viewings and generate offers.
Online estate agents typically charge fixed fees between £999 and £1,999, which can appear competitive compared to traditional percentage fees. However, given that the SA61 2 average asking price is £220,061, traditional agent fees at 1-3% would typically range from £2,200 to £6,600, making the price difference marginal for many properties. Traditional high-street agents offer additional services including accompanied viewings, professional negotiation, and regular progress updates that many sellers find valuable, particularly in a market with reduced transaction volumes where getting the sale over the line matters more than ever. The choice depends on your preference for hands-on service versus cost savings.
Effective marketing can make the difference between a quick sale and a property languishing on the market. Look for agents who offer professional photography, detailed floorplans, virtual tours, and strong online presence across major property portals. In a market with 88 active listings, your property needs to stand out. Ask whether the agent provides accompanied viewings, regular marketing updates, and feedback after every viewing. Agents with larger buyer databases and stronger online reach can expose your property to more potential buyers, increasing competition and likely achieving a better price.
First impressions matter significantly in the Haverfordwest market. Ensure your property is clean, decluttered, and well-presented for viewings. Consider minor improvements like fresh paint, tidy gardens, and addressing any obvious maintenance issues. Properties that present well achieve better prices and sell faster. Your agent should provide guidance on presentation based on what buyers in the SA61 2 market are seeking. Given the mix of period properties in the area, highlighting original features while offering modern comforts can appeal to buyers seeking character homes.
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Compare 9 local agents, data from 88 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.