Compare 11 local agents, data from 102 active listings








We track 11 estate agents actively marketing properties in SA43 1, and we have ranked them all based on live listing data, market share, and current asking prices. Whether you are selling a family home in Cardigan town centre or a coastal property in nearby Gwbert, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
The SA43 1 postcode, covering Cardigan and surrounding Ceredigion countryside, currently shows an average asking price of £308,249 across 102 active sale listings. The market here reflects the broader Ceredigion trend where detached properties dominate and the area attracts both families seeking rural charm and retirees drawn to the coastal lifestyle. Our analysis pulls directly from live agent data to help you compare who is performing best in your local market.
The SA43 postcode district, which includes SA43 1, has seen 128 residential property sales in the last twelve months according to Land Registry data. The broader SA43 area shows an average house price of £197,666 from HM Land Registry figures, while Rightmove reports a slightly higher average of £258,748, reflecting the mix of property types coming to market.

11
Active Estate Agents
£308,249
Average Asking Price
102
Properties For Sale
Our live data for SA43 1 specifically shows 102 active listings with an average asking price of £308,249, suggesting sellers in this postcode are pricing at a premium compared to the wider district average. Price trends across different SA43 1 sectors show considerable variation. The SA43 1PP sector around Gwbert commands the highest average sold prices at £750,000, reflecting its premium coastal positioning. Meanwhile, SA43 1RD has experienced significant price correction, down 44% on the previous year and 52% down from its 2022 peak of £415,000.
In contrast, SA43 1RE and SA43 1PS have shown resilience with 9% year-on-year growth, demonstrating that certain micro-markets within SA43 1 are outperforming the broader regional trend. The SA43 district overall increased by 2.01% over the last twelve months, indicating modest but positive growth. Rightmove data shows SA43 approximately 4% down on the previous year and 11% down on the 2023 peak of £291,988, suggesting the market has softened from recent highs but remains active.
Property types in SA43 1 reflect the rural and coastal character of Ceredigion. Our current listings data shows 54 properties categorised as "Other" (which typically includes bungalows and unique rural properties), 18 terraced houses, 15 detached homes, 12 semi-detached properties, and just 3 flats. This stock profile aligns with the broader Ceredigion picture where detached houses are the predominant accommodation type, with almost half of residents living in detached properties. The relative scarcity of flats suggests limited opportunity for first-time buyers seeking entry-level apartments in this market.
Source: Homemove live listing data
Analysis of recent sales data reveals that three-bedroom properties dominate the SA43 1 market, with 50 active listings at an average asking price of £277,264. This aligns with the area's appeal to families and the substantial stock of traditional three-bedroom houses found throughout Cardigan town and surrounding villages. Four-bedroom properties represent the second most common stock with 22 listings averaging £388,720, reflecting demand from larger families and those seeking rural homes with space for home offices or hobbies.
The transaction volumes across SA43 1 sub-sectors provide insight into market activity hotspots. SA43 1PE has recorded 55 property sales, making it the most active sector, while SA43 1NJ saw 38 transactions and SA43 1NH recorded 27 sales. These figures suggest concentrated buyer interest in specific neighbourhoods, possibly around primary school catchments and the town centre amenities. The broader SA43 district's 128 annual transactions indicate a relatively active market for a rural area, supported by buyers attracted to Ceredigion's lifestyle offerings including coastal access, countryside walks, and community events.

Cardigan (Aberteifi in Welsh) sits at the mouth of the River Teifi, offering a blend of historic market town character and access to the Ceredigion coastline. The SA43 postcode district has a population of approximately 12,649 residents, while the wider Ceredigion county houses 71,500 people according to the 2021 Census. The area has experienced notable demographic change, with the median age rising from 42 to 47 between 2011 and 2021, indicating an ageing population that reflects broader Welsh and UK trends. This demographic shift has implications for housing demand, with strong interest from retirees seeking single-level living and smaller properties.
The local economy in Ceredigion is influenced by agriculture, tourism, and public sector employment, with Ceredigion County Council, education, and health services providing significant employment. A notable economic challenge is housing affordability, with Ceredigion recording the third-highest housing affordability ratio in Wales at 8.27 in 2022, meaning average house prices are over eight times average earnings. This affordability pressure contributes to a shrinking working-age population as younger residents are priced out of the local market, potentially impacting long-term housing demand dynamics.
Cardigan benefits from a designated Conservation Area, and the SA43 postcode contains 103 listed buildings including the Grade I listed Cardigan Castle situated on a promontory overlooking the river. Properties in areas like Pendre and Gwbert include listed buildings requiring specialist consideration during purchase. The housing stock age profile for Ceredigion shows significant pre-1919 construction, with over 14,000 occupied addresses built before that period, meaning many properties in SA43 1 would benefit from thorough surveys due to their age and potential for hidden defects.
The SA43 1 market is served by a mix of traditional high-street agents and online operators, each offering different fee structures and service levels. The dominant local agent is John Francis, part of Countrywide UK, which currently markets 30 properties representing 29.4% of the active market. Their average asking price of £280,695 positions them firmly in the mainstream market segment. Cardigan Bay Properties follows with 19 listings at an average price of £322,289, while Jj Morris operates from Cardigan with 18 listings averaging £286,872.
Traditional percentage-based agents like John Francis and Jj Morris typically charge between 1% and 3% plus VAT (1.2% to 3.6% total) of the final sale price, with the average across England sitting around 1.5% plus VAT. These agents offer marketing, viewings, negotiation, and progression services throughout the sale. Online fixed-fee agents such as Purplebricks, which has 2 active listings in SA43 1 at an average price of £394,000, charge typically between £999 and £1,999 regardless of the final sale price. For a property valued at the SA43 1 average of £308,249, a traditional agent charging 1.5% plus VAT would cost approximately £5,536, while an online agent might charge around £1,200, though with reduced hands-on service.
Choosing between high-street and online representation depends on your priorities as a seller. If you value in-person valuations, regular branch contact, and someone to handle viewings and negotiations directly, a traditional agent like John Francis or Jj Morris may suit your needs. If you are comfortable managing aspects of the sale yourself and prioritise lower upfront costs, an online model could work. Many sellers in SA43 1 opt for sole agency agreements typically running for 8-16 weeks, though multi-agency arrangements with higher fees (usually 0.5-1% extra) remain an option for those seeking maximum market exposure.

Look at how many listings each agent has in your area, their average asking prices, and their market share. Our data shows the top three agents in SA43 1 control 65.6% of the market, so focusing on established players makes sense.
Request free valuations from at least three agents before instructing one. This gives you comparison data and helps you understand realistic pricing for your property type. Beware of agents who over-value to win your business.
Understand whether agents charge percentage-based fees (typical range 1-3% + VAT) or fixed fees. Consider what services are included and whether you will need to pay extra for things like photography, floorplans, or premium listing features.
Agents with established presence in SA43 1 understand the nuances of different micro-markets, from Cardigan town centre to Gwbert coastal properties. Ask about recent sales in your specific neighbourhood and how they would market your property.
Understand the sole agency period (typically 8-16 weeks), what happens if you want to switch agents, and whether the agreement is subject to a longer notice period. Always read the terms before signing.
After meeting agents, consider who you feel most comfortable with and who demonstrated genuine interest in your property. Your agent should be someone you can communicate with easily throughout what can be a stressful process.
Negotiating agent fees is common practice. If you are committed to a particular agent, ask if they can match competitor pricing or offer a bundled service package. With typical fees ranging 1-3% + VAT, even a small percentage reduction can save you thousands on your final sale price.
Bedroom count significantly influences property values in SA43 1, with clear price segmentation evident in current listings. Three-bedroom properties represent the largest segment with 50 listings averaging £277,264, making them the backbone of the local market and typically attracting families and first-time buyers looking for manageable property sizes in a sought-after configuration.
Four-bedroom properties command an average of £388,720 across 22 listings, representing the premium segment with buyers paying a substantial premium for additional space. Two-bedroom properties average £203,315 across 17 listings, offering more accessible entry points for first-time buyers, though scarcity of one-bedroom options (just 1 listing at £50,000) suggests limited provision for single buyers or investors seeking smaller units.
The upper end of the market includes five-bedroom properties averaging £575,000 across just 2 listings, and six-bedroom homes at £335,000 across 3 listings (reflecting the nature of these unique properties). Notably, seven-bedroom properties average £495,000 across 2 listings, demonstrating that larger period homes in Cardigan can represent relative value compared to the four-bedroom new-build or modern detached segment. The SA43 1 market shows that pricing strategy should reflect not just size but property character and location within the postcode.

Pricing your property correctly from the outset is crucial in the SA43 1 market, where buyer activity varies significantly between micro-markets. Properties priced realistically based on current market data tend to attract more viewings and generate competing offers, while over-priced properties can stagnate and eventually sell for less than they would have achieved had they been priced correctly from the start. Our data shows average asking prices ranging from £70,000 for flats to £584,530 for detached properties, so understanding where your property fits in this spectrum is essential.
The valuation process should involve at least three agents providing written estimates based on their assessment of your property. Agents like John Francis and Cardigan Bay Properties have extensive local market knowledge from handling significant listing volumes, making their valuations particularly valuable. Be cautious of agents who provide valuations significantly higher than others, as this often indicates over-optimistic pricing designed to secure your instruction rather than achieve a realistic sale.
Once you have instructed an agent, effective marketing becomes critical. Ensure professional photography is included, as properties with high-quality images receive significantly more online views. Consider whether your agent offers premium listings on Rightmove and Zoopla, which can increase visibility. Given that SA43 1 includes areas with listed buildings and conservation considerations, your agent should advise on how these factors affect marketing and which buyer segments might be most interested in your property type.

Based on our live market data, the top performing agents in SA43 1 are John Francis with 30 active listings and 29.4% market share, followed by Cardigan Bay Properties with 19 listings (18.6% market share), and Jj Morris with 18 listings (17.6% market share). These three agents collectively control 65.6% of the active market, making them the dominant players in the Cardigan area. John Francis operates from their Cardigan branch as part of Countrywide UK, while Cardigan Bay Properties is a local independent specialist in the coastal market around Gwbert.
Estate agent fees in SA43 1 follow typical UK patterns, with traditional high-street agents charging between 1% and 3% plus VAT (1.2% to 3.6% inclusive) of the final sale price. For a property at the SA43 1 average price of £308,249, this would translate to fees between £3,699 and £11,097. Online fixed-fee agents typically charge between £999 and £1,999 regardless of property value. The average fee across England is approximately 1.5% plus VAT, which would be around £5,536 for a property at the local average asking price.
The SA43 postcode district has shown modest growth of 2.01% over the last twelve months according to Property Solvers data. However, performance varies significantly by micro-market within SA43 1. Some sectors like SA43 1PJ have seen 17% year-on-year growth, while others like SA43 1RD have experienced 44% decline. The broader Rightmove data shows SA43 approximately 4% down on the previous year and 11% down on the 2023 peak of £291,988, indicating a market that has softened from its recent highs but remains active with 128 annual transactions.
Our current live data shows an average asking price of £308,249 across 102 active listings in SA43 1. This compares to the broader SA43 district average of £197,666 from HM Land Registry and £258,748 from Rightmove. The higher SA43 1 average reflects the mix of properties currently marketed in this postcode, with premium coastal positions around Gwbert (where SA43 1PP averages £750,000) and larger family homes commanding higher prices than the wider district average.
Cardigan (Aberteifi) offers a traditional Welsh market town experience with access to the Ceredigion coastline. The town has a population of around 12,649 in the SA43 district, with the wider county at 71,500. The area features a conservation zone, 103 listed buildings including Cardigan Castle, and a growing retiree population (median age 47). Local economy relies on agriculture, tourism, and public services, with the main challenges being housing affordability (affordability ratio of 8.27) and a shrinking working-age population as younger residents are priced out. The town centre offers traditional shops, restaurants, and access to the River Teifi for walking and fishing.
The broader SA43 postcode district recorded 128 residential property sales in the last twelve months according to Property Solvers data. Within SA43 1 specifically, the most active sub-sectors include SA43 1PE with 55 recorded sales, SA43 1NJ with 38 sales, and SA43 1NH with 27 sales, indicating concentrated buyer activity in these neighbourhoods. SA43 1PE covers the Cardigan town centre area, while SA43 1NJ includes residential areas like Parc y Dail, and SA43 1NH covers parts of the Gwbert Road area.
The current SA43 1 market shows 54 properties categorised as "Other" (including bungalows and rural homes), 18 terraced houses, 15 detached homes, 12 semi-detached properties, and just 3 flats. Three-bedroom properties dominate with 50 listings averaging £277,264, followed by four-bedroom homes at 22 listings averaging £388,720. This stock profile reflects the rural and coastal character of Ceredigion where detached properties are most common. The scarcity of flats (only 3 listings) indicates limited options for first-time buyers or investors seeking apartment-style accommodation in this market.
Given that Ceredigion has a significant proportion of older housing stock (over 14,000 occupied addresses pre-1919), a RICS Level 2 Survey is highly recommended for most properties in SA43 1. These surveys identify common issues in older properties including damp, roof condition problems, outdated electrics, and potential subsidence. Properties in the Cardigan Conservation Area or listed buildings will require more comprehensive RICS Level 3 Building Surveys due to their historical significance and potential restrictions on alterations. National average cost for a Level 2 Survey is around £455 with typical range £416-£639, though this varies based on property size and value.
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Compare 11 local agents, data from 102 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.