Compare 15 local agents, data from 31 active listings








We track every active estate agent marketing properties in RM1 1, gathering real-time listing data to help you make an informed choice. Our platform monitors 15 agents currently selling in this postcode sector, giving you transparent insights into their performance, pricing strategies, and market presence before you make contact.
Selling a property in Romford town centre or a terraced house in a quieter residential street requires an agent who understands the local micro-market dynamics. The RM1 1 property market forms part of the wider Romford area in East London, where the average asking price currently sits at £216,581 across 31 properties for sale. With one-bedroom and two-bedroom flats dominating the local stock, choosing an agent with specific experience in this segment can significantly impact your final sale price and how quickly your property moves.
Our live listing data reveals clear patterns in agent performance, from market leaders like Haart with 19.4% market share to smaller independents operating in the area. We update our agent rankings daily, so you can see which agents are actively securing listings and achieving sales in your specific postcode sector. selling a flat near Romford station or a larger property in the surrounding streets, our comparison tools help you find the right match for your needs.

15
Active Estate Agents
£216,581
Average Asking Price
31
Properties For Sale
The property market in RM1 1 has shown interesting dynamics in recent months. According to Land Registry and Zoopla data, the average sold price for properties in RM1 1 over the last 12 months stands at approximately £199,083, based on 59 recorded transactions in the area. However, the broader RM1 postcode area shows significantly higher averages, with Rightmove reporting £445,820 and Zoopla listing £433,089 for the wider district. This discrepancy reflects the mix of property types across the larger area, as RM1 encompasses diverse neighborhoods from Romford town centre to more residential districts in Gidea Park and Hornchurch.
Price trends within RM1 1 itself have been mixed at the sub-postcode level. While the wider RM1 area has seen a 9% year-on-year increase and is now 2% above the 2022 peak of £438,817, the more granular RM1 1 sector has experienced a -12.8% decline in the last year. Individual postcode sectors show even wider variation, with RM1 1EG down 39% compared to the previous year, while RM1 1TF has remained relatively stable. This variance highlights the importance of understanding micro-market conditions when pricing your property, as a street-by-street approach can yield significantly different valuations.
Transaction density in RM1 1 shows that roughly half of properties sold for between £3,460 and £4,540 per square metre, indicating a fairly consistent valuation landscape within the sector. The predominant property type locally is flats, which aligns with the urban character of this part of Romford, and this concentration has a significant impact on both pricing dynamics and the type of buyer activity in the area. For sellers, this means competition is particularly fierce in the one and two-bedroom flat segments, making agent selection crucial for standing out.
When examining property types across the broader RM1 area, the data reveals substantial price differences. Detached properties average around £716,625, semi-detached homes reach approximately £580,866, and terraced houses sit at around £465,808. Flats in the wider RM1 area average between £213,381 and £218,030, closely aligning with the RM1 1 average of £216,581. These figures demonstrate why specifying your exact location and property type is essential when comparing agents, as their local expertise varies significantly across different market segments.
Source: Homemove live listing data
The current listing landscape in RM1 1 reveals clear patterns in what types of properties are available to buyers. Our data shows that two-bedroom properties dominate the market with 20 active listings, averaging £247,700, followed by one-bedroom flats with 10 listings at an average of £150,000. There's currently just one three-bedroom property on the market in the area, listed at £260,000, reflecting the limited supply of family homes in this particular postcode sector.
Looking at price distribution, the majority of properties fall within the £200,000 to £300,000 band, accounting for 20 of the 31 total listings. Four properties are priced under £100,000, representing opportunities for first-time buyers or investors seeking lower entry points, while only two properties exceed £300,000. This distribution suggests a market that's accessible to a broad range of buyers, particularly those looking for one and two-bedroom flats which form the backbone of available stock in RM1 1.
New build activity specifically within RM1 1 remains limited according to our research, with no active new-build developments verified within this precise postcode sector. The broader Romford area has seen some new development activity, but RM1 1 itself appears to be characterised more by existing housing stock rather than new additions to the market. For sellers in older properties, this means highlighting renovation potential and modernised features can help your property stand out against similar aged stock.
The rental market in RM1 1 shows modest activity with 10 listings across 6 agents. Average rental prices range from £1,150 to £1,650 per month, with William H. Brown currently managing the only rental listing at £1,650. This rental data indicates investor interest in the area, and agents with strong rental portfolios may offer valuable insights if you're considering a buy-to-let investment alongside your sale.

RM1 1 sits within Romford, which serves as the commercial and retail hub of the London Borough of Havering. The area benefits from excellent transport links, with Romford station providing regular services into London Liverpool Street and good road connections via the A12 and M25. This accessibility makes RM1 1 particularly attractive to commuters working in central London who are seeking more affordable property options compared to zones one and two. The journey time to Liverpool Street is approximately 30-40 minutes, making it practical for daily commuters.
The housing stock in RM1 1 reflects its urban London location, with flats comprising the vast majority of properties. The area has undergone various phases of development over the decades, resulting in a mix of building ages and styles typical of outer London suburbs. While specific data on conservation areas or listed buildings within RM1 1 wasn't identified in our research, the broader Romford area features several period properties and character homes in neighbouring districts like Gidea Park and Hornchurch. The predominant construction uses traditional brick methods common throughout East London suburbs.
Romford town centre offers comprehensive shopping facilities including the Liberty Shopping Centre, along with markets, restaurants, and entertainment options. The area also provides good access to schools, parks, and healthcare facilities, making it a practical choice for families and professionals alike. The combination of relatively affordable London property prices, strong transport links, and local amenities continues to attract buyers to the RM1 1 area. For families, several primary and secondary schools in the surrounding area have good Ofsted ratings, adding to the neighborhood's appeal.
The demographic profile of RM1 1 skews towards young professionals and first-time buyers, reflecting the affordable entry point compared to central London. The prevalence of one and two-bedroom flats suits this buyer profile well, while the limited supply of three-bedroom properties means family homes in the area command a premium when they become available. Understanding these buyer profiles can help you work with your agent to target the right audience for your property.
When selling property in RM1 1, homeowners need to decide between traditional high-street agents and online alternatives. High-street agents like Haart, which currently leads the local market with 19.4% market share and 6 active listings, offer face-to-face consultations, local branch presence in Romford, and hands-on support throughout the sales process. Haart's average asking price of £193,333 indicates strong activity in the more affordable segment of the local market, typically representing properties that appeal to first-time buyers and investors.
Bairstow Eves, another established high-street brand operating from Romford, holds 12.9% market share with 4 listings averaging £187,500. These traditional agents typically charge percentage-based fees, usually between 1% and 3% plus VAT, and provide comprehensive services including property viewings, negotiation, and progress chasing through to completion. Balgores and Durden & Hunt also maintain local presences in the area, with Balgores focusing on slightly higher-priced properties averaging £245,000 and Durden & Hunt averaging £189,500 across their two listings.
Online and hybrid agents like Yopa, Purplebricks, and Pattinson offer alternative fee structures, often with fixed-price packages ranging from £999 to £1,999. Yopa currently has one listing in RM1 1 at £375,000, while Purplebricks has a property listed at £115,000. These agents can be suitable for sellers comfortable with managing aspects of the sale themselves, though they may offer less local market knowledge compared to established Romford-based agents with on-the-ground experience. Our data shows that traditional high-street agents dominate the RM1 1 market, with online agents holding minimal market share.
The choice between high-street and online agents often comes down to the level of service you require. Traditional agents provide dedicated account managers, regular progress updates, and professional negotiation on your behalf. For properties in competitive market conditions, this hands-on approach can be valuable. However, if your property is in good condition and competitively priced, the additional cost of a high-street agent may not be necessary. We recommend obtaining quotes from both agent types to make an informed decision based on your specific circumstances.
Start by compiling a list of agents active in RM1 1 using our comparison data. Look at their current listings, average asking prices, and how long properties have been on the market. Our data shows 15 agents currently operating in the area, ranging from large chains like Haart and Bairstow Eves to smaller independents like Durden & Hunt and Keystones Property.
Request free valuations from at least three agents. Be wary of agents who overvalue your property to win your business, as this often leads to price reductions later and extended marketing times. The current average asking price in RM1 1 is £216,581, so ensure your valuation aligns with market reality for your specific property type and condition.
Ask about recent sales in your specific area and property type. Agents with proven success in the local market, like Haart with 6 recent listings or Bairstow Eves with 4, demonstrate active buyer interest in their properties. Request data on sold prices rather than just asking prices to understand their actual performance.
Traditional agents typically charge 1-3% plus VAT (1.2-3.6% total), while online agents offer fixed fees. Consider what's included in the fee, such as floorplans, photographs, and viewings, rather than focusing solely on the cheapest option. Many agents are negotiable on their fees, particularly for properties valued above £200,000.
Ask how they plan to market your property, including online portals, social media, and local advertising. Quality photography and accurate descriptions are essential for RM1 1's competitive flat market. Enquire about their presence on Rightmove, Zoopla, and OnTheMarket, as these portals drive the majority of buyer traffic.
Look for feedback from previous clients in the Romford area. Positive reviews about communication, negotiation skills, and completed sales are valuable indicators of agent performance. Check independent review platforms alongside any testimonials the agent provides.
Before instructing any estate agent in RM1 1, always negotiate on their fee. Many agents are willing to reduce their commission, especially for properties valued above £200,000. Getting quotes from multiple agents and mentioning competing offers can help you secure a better rate while still choosing the right agent for your property.
Understanding how bedroom count affects property prices in RM1 1 helps sellers position their homes competitively. Two-bedroom properties represent the largest segment of the market with 20 active listings averaging £247,700, suggesting strong demand from couples, small families, and buy-to-let investors seeking properties with rental potential. This segment also faces the most competition, so presentation and pricing precision are critical for sellers in this category.
One-bedroom flats, with 10 listings averaging £150,000, appeal particularly to first-time buyers and young professionals. This segment benefits from the lower entry cost compared to larger properties and aligns with the affordability gap between RM1 1 and central London. The minimal presence of three-bedroom properties, with just one listing at £260,000, indicates limited supply in the family home category. For sellers with three-bedroom properties, this reduced competition could work in your favour.
For sellers, this data suggests that two-bedroom properties have the most competition from other listings, meaning presentation and pricing are particularly critical for standing out. One-bedroom flat sellers face less direct competition in terms of bedroom count but should emphasise location, condition, and any additional features to attract buyers in this price-conscious segment. Features like parking, outdoor space, or modern kitchen and bathroom fittings can differentiate your property.
Investors should note that the rental yield potential varies across bedroom counts. One-bedroom flats at £150,000 average, with rental prices around £1,150-£1,650 per month, could offer attractive yields for buy-to-let investors. The strong commuter links to Liverpool Street make RM1 1 a practical location for renting to London workers, and agents with rental departments like William H. Brown can advise on both selling and letting strategies.

Pricing your property correctly from the outset is crucial in the RM1 1 market. With the average asking price at £216,581 and the recent sub-postcode price variations showing declines in some sectors, setting a realistic asking price based on comparable evidence is essential. Properties priced correctly attract more viewings and typically achieve sale prices closer to their asking price, while overpriced properties risk sitting on the market and eventually selling for less.
Working with an agent who understands the local micro-market is invaluable. Some postcode sectors within RM1 1 have seen significant price movements, with RM1 1EG down 39% year-on-year while other sectors remained stable. An experienced local agent can advise on which comparable properties are most relevant and help you price competitively within your specific neighbourhood. Agents like Haart and Bairstow Eves, with their established Romford presence, have detailed knowledge of these micro-market variations.
Don't be tempted to overprice based on historical values or hoping for a better offer. The data shows 59 transactions in the last 12 months, indicating active buyer interest, but also shows price sensitivity with the -12.8% annual decline in RM1 1. A well-priced property in good condition will attract multiple buyers and create competitive situations that work in the seller's favour. Your agent should provide a comparative market analysis (CMA) specific to your property type and location.
Beyond pricing, presentation matters significantly in RM1 1's competitive flat market. Quality photographs, accurate floorplans, and detailed descriptions help your property stand out. Consider whether your property would benefit from virtual tours or video walkthroughs, particularly for attracting out-of-area buyers who may not be able to view in person immediately. Agents offering these services as standard typically achieve faster sales.

Based on our live listing data, Haart leads the RM1 1 market with 19.4% market share and 6 active listings, making them the most active agent in the area. Bairstow Eves follows with 12.9% market share and 4 listings, while Balgores and Durden & Hunt each hold 6.5% market share with 2 listings. The best agent for your property depends on your specific property type and price range, as each agent focuses on different market segments. Haart performs strongly in the sub-£200,000 segment, while Balgores targets higher-priced properties averaging £245,000.
Estate agent fees in RM1 1 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price for traditional high-street agents like Haart and Bairstow Eves. Online and hybrid agents like Purplebricks and Yopa offer fixed-fee alternatives, usually between £999 and £1,999, which can be more economical for properties valued under £200,000 but may offer less personal service. Always negotiate, as many agents will reduce their standard rate, particularly for higher-value properties.
The picture is mixed in RM1 1. While the broader RM1 postcode area has seen a 9% year-on-year increase and is 2% above its 2022 peak, the more granular RM1 1 sector has experienced a -12.8% decline in the last year. Individual postcode sectors show even wider variation, with RM1 1EG down 39% year-on-year while RM1 1TF remained stable. Current market conditions suggest caution on pricing and the importance of using an agent who understands these micro-market variations. Properties in some streets may have depreciated significantly while others held value.
The current average asking price in RM1 1 is £216,581 based on 31 active listings. However, this varies significantly by property type, with flats averaging £227,926 and other property types at £140,000. By bedroom count, two-bedroom properties average £247,700, one-bedroom flats average £150,000, and the limited three-bedroom stock averages £260,000. The majority of listings (20 properties) fall in the £200,000-£300,000 range, with just 4 properties under £100,000 and 2 exceeding £300,000.
RM1 1 sits within Romford, offering excellent transport links into London Liverpool Street via regular train services taking approximately 35 minutes. The area provides comprehensive shopping facilities including the Liberty Shopping Centre, along with markets, restaurants, and entertainment options. Good access to schools, parks like Raphael Park, and healthcare facilities makes it practical for families, while the relatively affordable property prices compared to central London attract young professionals and first-time buyers. The predominantly flat-based housing stock suits commuters particularly well.
Sale times vary based on property type, pricing, and market conditions. With 59 transactions in the last 12 months in RM1 1, there is active buyer interest in the area. Properties priced correctly for their specific micro-market tend to sell within 4-8 weeks, while overpriced properties can languish on the market for months. Working with a knowledgeable local agent helps ensure your property is priced competitively from day one, and agents with strong local presence like Haart and Bairstow Eves can advise on realistic timeframes based on current market activity in your specific street.
Local agents like Haart and Bairstow Eves with established Romford branches offer valuable on-the-ground knowledge of the RM1 1 market, including specific street-level trends and buyer preferences across different postcode sectors. They can provide face-to-face guidance, handle viewings personally, and negotiate directly with buyers. Online agents may offer lower fixed fees but typically provide less local expertise. For the best result in RM1 1's micro-market, consider a local agent with proven RM1 1 experience, particularly given the significant variation in price trends across different streets within the postcode sector.
When selling a property in RM1 1, you'll typically need an Energy Performance Certificate (EPC), which is legally required before marketing your property. Many sellers also opt for a RICS Level 2 survey (formerly HomeBuyer Report), particularly for flats and older properties which dominate the RM1 1 housing stock. Given that most properties in RM1 1 are flats, a building inspection can be valuable to identify any issues with shared structures or cladding that may affect saleability. A RICS Level 3 survey provides more detailed analysis if the property is older or has visible issues. For flats, also check whether the building has any outstanding EWS1 (External Wall System) requirements.
Preparing your flat for sale in RM1 1's competitive market requires attention to presentation and documentation. Ensure all rooms are clean, decluttered, and well-lit for photographs. Address any maintenance issues, particularly in kitchens and bathrooms which are key selling points for flats. Gather relevant documentation including the lease, service charge details, building insurance, and any planning permissions for modifications. If you have a parking space or share of freehold, ensure this is clearly communicated to agents. Given the prevalence of flats in RM1 1, properties that present well and have complete documentation tend to sell faster and at better prices.
From £400
Essential for flats and older properties to identify defects before sale
From £600
Comprehensive structural survey for older or modified properties
From £60
Legally required before marketing your property
From £200
Professional valuation for mortgage and selling purposes
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Compare 15 local agents, data from 31 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.