Compare 24 local agents, data from 96 active listings








We've analysed 24 estate agents actively marketing properties across the RG23 8 postcode, covering areas around Basingstoke including Brighton Hill, Kempshott, and the town centre. Our platform tracks every active listing in real-time, giving you the most accurate picture of which agents are actually selling homes in your area. This means we can tell you not just who has the most listings, but who has sold properties in your specific street or postcode sector.
The current market in RG23 8 shows an average asking price of £390,177 across 96 available properties. selling a terraced house in the popular Brighton Hill area or a detached family home in Kempshott, choosing the right estate agent can make a significant difference to your final sale price and how quickly your property sells. Our data shows that agents with strong local market share in specific postcode sectors tend to achieve better results for sellers in those areas.
Ready to find the right agent for your property? Our comparison tool lets you request free valuations from multiple agents in RG23 8 simultaneously, so you can compare their local knowledge and fee structures in one place.

24
Active Estate Agents
£390,177
Average Asking Price
96
Properties For Sale
Our data shows the average sold price for properties in RG23 8 over the last 12 months stands at £360,611, based on Land Registry and ONS figures. This provides a realistic baseline for sellers to understand where their property might sit in the current market. The wider RG23 postcode area, covering Basingstoke and surrounding villages, shows an average of £434,761, which is 1% down on the previous year and roughly level with the 2023 peak of £436,646. Understanding this broader context helps when agents provide their valuations.
What makes RG23 8 particularly interesting is the variation between different postcode sectors. The RG23 8HN sector around the town centre has seen prices surge 40% year-on-year to an average of £516,000, while RG23 8NG in the Brighton Hill area has climbed 23% to £445,000. However, not all areas are experiencing growth, with RG23 8ES showing a 15% decline from its 2023 peak of £455,000 to around £385,000 currently. These sector-level differences highlight why local expertise matters when pricing your property.
Property types in RG23 8 show clear price stratification. Detached properties average £471,294 in sold prices, while semi-detached homes fetch around £416,154. Terraced properties, which form a significant portion of the housing stock in areas like Brighton Hill, average £286,259, and flats typically sell for around £210,000. Understanding these sector and property-type nuances is essential for setting the right asking price from day one.
The rental market in RG23 8 also shows healthy activity, with 33 rental listings across 6 agents. The average rental price sits around £1,129-£1,247 depending on property type, making buy-to-let investments viable in the area. Agents like Connells lead the rental market with 13 listings, followed by Waterfords with 6 and Martin & Co with 5.
Source: Homemove live listing data
The current listing mix in RG23 8 reveals what types of properties are available to buyers right now. Three-bedroom homes dominate the market with 47 active listings, representing nearly half of all available stock. These properties, averaging £351,106, attract first-time buyers and growing families looking for value in the Basingstoke area. Two-bedroom properties follow with 24 listings at an average of £310,833, while four-bedroom detached homes make up 18 listings with an average asking price of £576,386.
Looking at transaction volumes across the broader Basingstoke market, there were approximately 1,300 property sales in the last year. However, this represents a 10% decrease or 157 fewer transactions compared to the previous twelve months. This softening in market activity makes choosing an active and effective estate agent even more important for sellers who want to achieve a timely sale in competitive conditions. Properties in the most popular price bracket of £300,000-£500,000 (52 listings) face the most competition, so expert marketing becomes crucial.
One-bedroom properties represent a smaller but notable segment with 3 listings averaging £265,000, typically attracting first-time buyers or investors. At the premium end, five-bedroom homes show just 3 listings averaging £650,000, representing the top tier of the local market where buyer demand is more selective and specialized marketing often makes the difference.

RG23 8 covers several distinct residential areas within Basingstoke, each with its own character and property profile. The Brighton Hill area offers a mix of 1970s terraced housing and more modern developments, providing affordable options for first-time buyers with good transport links to the town centre. Properties in RG23 8NG (Brighton Hill) have seen impressive 23% growth to £445,000, reflecting strong demand in this area. Kempshott, to the northwest, features larger detached and semi-detached homes popular with families, particularly around the well-regarded primary schools in the area.
The town centre portion of RG23 8, particularly RG23 8HN, has shown the strongest growth in the area with a remarkable 40% year-on-year increase to £516,000 average. This sector benefits from proximity to Basingstoke railway station, offering regular services to London Waterloo in under an hour. The area benefits from the Festival Place shopping centre, numerous restaurants, and the historic Milestones Museum. Transport connections via the M3 motorway make RG23 8 attractive to commuters working in London, Reading, or Southampton, which supports demand for properties in the area despite broader market fluctuations.
Other postcode sectors show varied performance. RG23 8AJ averages £294,000 (up 7% year-on-year), RG23 8JS averages £300,000 (up 17%), and RG23 8HE averages an impressive £555,000. However, RG23 8BH has seen a significant 30% decline to £417,000, and RG23 8BP has dipped 3% to £292,500. These differences underscore why working with an agent who understands your specific sector is invaluable. The diverse housing stock, from compact flats suitable for first-time buyers to substantial family homes, contributes to an active local market where different estate agents often specialise in specific property types or neighbourhoods.
Sellers in RG23 8 can choose between traditional high-street estate agents and newer online alternatives, each with distinct fee structures and service levels. Traditional agents like Right Choice Estate Agents, who currently hold a 10.4% market share with 10 active listings in the area, operate from local offices and offer face-to-face valuations and dedicated property managers. These agents typically charge percentage-based fees averaging 1-3% plus VAT (1.2-3.6% inclusive) of the final sale price. The personal touch and local office presence means they can host viewings directly and build relationships with potential buyers walking in off the street.
Bridges Estate Agents and Romans both operate high-street offices in Basingstoke and hold strong market positions with 7.3% market share each. Bridges focuses on properties averaging £375,714, while Romans handles properties at a similar price point around £367,857. For sellers with higher-value properties, Gascoigne-Pees (part of Countrywide) and Brockenhurst Estate Agents handle premium homes averaging £477,500 and £497,500 respectively, offering specialised marketing for luxury properties. Winkworth also operates in the area with 4 listings averaging £392,500, providing another high-street option.
Online fixed-fee agents have emerged as alternatives, typically charging £999-£1,999 regardless of property value. However, these agents often lack local physical presence and may not have the same deep knowledge of RG23 8's micro-markets. For most sellers in this area, particularly those with properties in the £300,000-£500,000 range where the majority of listings sit, a traditional agent with local expertise in specific postcode sectors like RG23 8HN or RG23 8NG may deliver better outcomes. The difference between achieving a £380,000 sale versus £400,000 far exceeds any fee savings from choosing a cheaper online option.

Look at which agents have the most active listings in RG23 8 and their average asking prices. Agents like Right Choice, Bridges, and Romans dominate locally, but smaller agents like The Property Explorer or Belvoir may offer more personalised service. Check their market share percentages to gauge their influence in the local market.
Request free valuations from at least three agents. Compare their suggested asking prices against the £390,177 area average and the specific sold price data for your postcode sector. An agent who can explain why their valuation differs from the average based on your specific location and property type demonstrates genuine local knowledge.
Ask about the agent's market share in RG23 8. Agents with higher market presence often have more buyers registered and can sell faster, though they may charge premium fees. Right Choice leads with 10.4%, but smaller agents may work harder for your business.
Ask for recent sales in your specific area, particularly in your postcode sector. An agent who sold similar properties recently will understand pricing and buyer expectations better. Request data on days on market for their recent sales in your street or nearby roads.
Ensure the agent offers professional photography, floorplans, and Rightmove/Zoopla listings. Ask about their strategy for your property type, whether it's a terraced home in Brighton Hill or a detached house in Kempshott. Also ask about their social media presence and email marketing to existing buyer databases.
Estate agent fees are negotiable. Discuss sole agency versus multi-agency options, typical agreement lengths of 8-16 weeks, and what happens if your property doesn't sell within the initial period. Don't be afraid to ask for a reduced fee if you're a motivated seller or if the agent is keen to win your business.
Don't automatically go with the agent who suggests the highest valuation. Our data shows properties priced correctly from the start sell faster and often achieve closer to the asking price. Use the sold price data for your specific postcode sector to set realistic expectations. Properties in RG23 8HN (up 40% year-on-year) can justify higher valuations than those in RG23 8ES (down 15%).
The bedroom count significantly impacts both the price achievable and the type of buyer interested in your property. Three-bedroom homes dominate the RG23 8 market with 47 listings, making them the most competitive segment. These properties average £351,106 in asking price, reflecting strong demand from families and first-time buyers looking for affordable space in Basingstoke. With nearly half of all listings being three-bed, competition is fierce, so excellent marketing and realistic pricing are essential.
Four-bedroom properties represent 18 listings with an average asking price of £576,386, targeting professional couples and larger families. This segment includes many detached homes in Kempshott and the more affluent sectors of RG23 8. Two-bedroom properties, with 24 listings at £310,833, attract first-time buyers and investors. The premium five-bedroom sector shows only 3 listings averaging £650,000, representing the top end of the local market where buyer demand is more selective.
One-bedroom properties, while fewer in number with just 3 listings averaging £265,000, serve an important role in the market. These typically appeal to first-time buyers getting on the property ladder or investors seeking buy-to-let opportunities. Given the strong rental market in RG23 8 (average rents around £1,129-£1,247), investors should consider rental yield potential when deciding between selling and letting.

Pricing your property correctly from the start is the most critical factor in achieving a successful sale. Our market analysis shows properties in RG23 8 selling within specific price bands, with the majority (52 listings) falling in the £300,000-£500,000 range. Properties priced above £500,000 face longer market times, with only 16 listings currently above this threshold and just 4 above £750,000. The sweet spot for quick sales appears to be properties priced competitively within the dominant three-bedroom sector.
Understanding your postcode sector's performance is essential. If your property is in RG23 8HN (averaging £516,000), you have strong sector growth of 40% year-on-year, which supports confident pricing. However, sellers in RG23 8ES should note the 15% decline from peak prices, requiring more realistic expectations. RG23 8BH has seen an even more dramatic 30% decline. Adjusting your expectations accordingly helps avoid the disappointment of unsold properties and price reductions, which can deter subsequent buyers.
Estate agent fees are typically 1-3% plus VAT, so on a £390,000 property, you'd pay £4,680-£14,040 in fees. However, don't choose an agent solely on price. The difference between achieving a £380,000 sale versus £400,000 far exceeds any fee savings. Prioritise agents with strong local market share and proven results in your specific area and property type. Our comparison tool lets you see exactly which agents have sold properties similar to yours in your postcode sector.

Based on our live market data, Right Choice Estate Agents leads with a 10.4% market share and 10 active listings, followed by Bridges Estate Agents and Romans, each with 7.3% market share. The Property Explorer, Belvoir, and Connells all hold 5.2% market share. However, the best agent for you depends on your property type and price range. For higher-value properties, Gascoigne-Pees and Brockenhurst Estate Agents specialize in the premium segment with average asking prices around £477,500-£497,500.
Estate agent fees in England typically range from 1-3% plus VAT (1.2-3.6% inclusive) of the final sale price. For a property in RG23 8 averaging £390,177, this means fees between £4,682 and £14,046. Some agents may offer fixed-fee options or discounted rates for multi-agency instructions, so it's worth discussing terms with multiple agents. Online agents offer fixed fees around £999-£1,999 but may lack local expertise in RG23 8's specific micro-markets.
House prices in RG23 8 vary significantly by postcode sector. The RG23 8HN sector has seen 40% year-on-year growth to £516,000, while RG23 8NG is up 23% to £445,000. However, RG23 8ES has declined 15% from its peak to around £385,000, and RG23 8BH has dropped 30% to £417,000. The broader RG23 area shows a 1% year-on-year decrease, making local sector knowledge essential when pricing your property. Always ask agents for evidence of recent sales in your specific postcode sector.
RG23 8 covers residential areas in Basingstoke including Brighton Hill and Kempshott, offering good local schools, shopping facilities at Festival Place, and excellent transport links via Basingstoke railway station to London Waterloo in under an hour. The M3 motorway provides easy access by car to London, Reading, and Southampton. The area offers a mix of housing types from affordable terraced homes to larger family houses in Kempshott, suitable for various buyer profiles. The strong rental market (33 active lettings) also indicates good demand from professionals.
Currently there are 96 active sale listings in RG23 8 across 24 estate agents. The most common property type is three-bedroom homes with 47 listings, followed by two-bedroom properties with 24 listings and four-bedroom homes with 18 listings. There's also a small number of one-bedroom (3) and five-bedroom (3) properties. This gives buyers good selection but also means sellers need competitive pricing and marketing to stand out in a crowded market.
The average asking price in RG23 8 is currently £390,177 across 96 listings. This compares to an average sold price of £360,611 over the last 12 months, suggesting some negotiation room from asking prices. Property types range from flats at £307,500 to detached homes at £632,997 on average. By postcode sector, RG23 8HN commands the highest average at £516,000, while RG23 8BP and RG23 8AJ offer lower entry points around £292,500-£294,000.
While specific RG23 8 data isn't available, the broader Basingstoke market has seen a 10% decline in transaction volumes over the last year, with 1,300 sales representing 157 fewer transactions than the previous twelve months. This suggests longer marketing times than previously. Properties priced correctly according to their specific postcode sector's performance tend to sell faster than those with unrealistic asking prices. The most competitive segment (£300,000-£500,000) still sees activity, but expect 8-16 weeks as typical.
For RG23 8, local agents with Basingstoke offices like Right Choice, Bridges, and Romans have significant market presence and specific knowledge of local sectors. These agents understand the 40% growth in RG23 8HN versus the 15% decline in RG23 8ES, for example. Online agents may offer lower fixed fees but often lack local expertise in micro-markets. For most sellers in this market, particularly those in specific postcode sectors, a traditional local agent with demonstrated sector results may deliver better outcomes and justify their fees.
If you're considering letting rather than selling, the rental market in RG23 8 shows healthy activity with 33 listings across 6 agents. Connells leads with 13 rental listings at an average of £1,129 PCM, followed by Waterfords (6 listings, £1,247 PCM) and Martin & Co (5 listings, £1,246 PCM). For premium rentals, Charters and Simmons & Sons handle properties averaging £1,775-£1,967 PCM. Some estate agents offer both sales and lettings, so discuss your options if your circumstances might change.
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Compare 24 local agents, data from 96 active listings
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