Compare 25 local agents, data from 196 active listings








We track 25 estate agents actively marketing properties in PO7 5, the Waterlooville area of Hampshire, and we have ranked them all based on live listing data. Whether you are selling a family home in the PO7 5JB sector near the town centre or a modern property in one of the newer developments, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
The current average asking price in PO7 5 stands at £413,901, with properties ranging from one-bedroom flats around £117,000 to detached family homes reaching nearly £800,000. With 196 properties currently on the market and transaction volumes showing 312 sales in the past two years, this remains a healthy market for sellers who approach it with the right representation.

25
Active Estate Agents
£413,901
Average Asking Price
196
Properties For Sale
The PO7 5 property market has shown remarkable variety across different postcode sectors over the past twelve months. Our data shows that the overall average sold price in PO7 5 currently sits at £343,098, though this figure masks significant variation between different parts of the postcode district. The PO7 5JB sector, which covers the area closest to Waterlooville town centre, has experienced particularly strong growth with prices up 51% on the previous year and now sitting 37% above the 2020 peak of £357,500.
Detached properties in PO7 5 command the highest average prices at £471,241, followed by semi-detached homes at £342,370 and terraced properties at £299,263. Flats remain the most accessible entry point at an average of £175,800. The wider PO7 postcode area has seen overall prices increase by 1% year-on-year, with the market showing resilience despite broader economic uncertainty. The PO7 5LE and PO7 5NL sectors offer more affordable options, with average prices around £315,000-£317,000, making them popular with first-time buyers and those looking to upsize from flats.
Some sectors have experienced price corrections from their recent peaks. The PO7 5HR sector has seen prices decline 7% year-on-year and 24% from its 2023 peak of £337,088, while PO7 5UP is down 15% from its 2022 high. However, these corrections need to be viewed in context, as both sectors remain above their 2021 levels. Land Registry data confirms that PO7 5 as a whole saw a 3.5% price increase over the last year, indicating underlying market strength for sellers who price realistically.
Source: Homemove live listing data
Transaction data reveals that the PO7 5 market is dominated by three-bedroom properties, which make up 86 of the 196 current listings and represent the most popular choice for families in the area. Four-bedroom homes follow with 51 listings, appealing to buyers seeking more space in a location that offers good value compared to nearby Portsmouth or Chichester. The 312 sales recorded over the past two years in the wider PO7 5 area demonstrate consistent market activity, with the PO7 5ED sector alone recording 58 property transactions in the last year.
New build activity within the specific PO7 5 postcode appears limited, with the Sargent Terrace development in PO7 5GA representing past new-build activity from 2017 rather than current supply. The wider PO7 area does see new development, but PO7 5 itself primarily consists of existing housing stock. This means properties in PO7 5 tend to be established homes with established gardens and infrastructure, appealing to buyers who want to move into an area with proven local schools, shops, and transport connections rather than waiting for an estate to be completed.
The property type mix in PO7 5 reflects its position as a suburban hub in Hampshire. Semi-detached properties form the backbone of the market with 51 active listings, followed closely by detached homes at 46 listings. Terraced properties are available but less common with just 14 current listings, while flats account for 10 properties. This distribution suggests good choice for families seeking medium-sized homes but potentially limited options for those seeking period terraced houses or larger apartment living.

Waterlooville sits comfortably in the Havant borough of Hampshire, offering residents a balance of suburban convenience and access to the South Coast. The PO7 5 area encompasses several distinct neighbourhoods, from the more affordable terraced streets around PO7 5HR (average prices around £257,500) to the premium residential areas reflected in PO7 5BY (averaging £570,000). The geology of the wider Hampshire area includes chalk and clay formations, which is typical of South East England and generally presents no unusual foundation concerns for properties in PO7 5.
Transport links from PO7 5 are a significant selling point for commuters. The postcode benefits from proximity to major road connections including the A3(M) and M27, providing straightforward access to Portsmouth, Southampton, and beyond. While specific flood risk data for PO7 5 was not identified in our research, the area is inland enough to avoid the coastal erosion concerns that affect some Hampshire coastal towns, and local planning authorities would be the definitive source for any site-specific flood assessments. The area is not known for mining history, reducing concerns about subsidence from former mining activity.
The demographic profile of Waterlooville makes it particularly attractive to families and commuters. Local amenities include shopping centres, restaurants, and pubs along the main London Road, while nearby Portsmouth offers additional retail and cultural options. Schools in the area perform generally well, and the combination of reasonable property prices compared to London-commuter hotspots, good road connections, and the attractions of the South Coast nearby makes PO7 5 an enduringly popular choice for those looking to balance career accessibility with quality of life. Conservation areas and listed buildings do exist in the wider Waterlooville area, though our research did not identify specific concentrations within PO7 5 itself.
When selling in PO7 5, homeowners face a choice between traditional high-street estate agents and newer online alternatives. Jeffries and Dibbens Estate and Lettings Agents dominate the local market with a 17.3% market share and 34 active listings, operating from their Waterlooville office with an average property price of £379,858. Their strong local presence and established reputation make them a go-to choice for many sellers in the area who value face-to-face consultations and local market knowledge.
Archbold and Edwards, also based in Waterlooville, hold a 10.7% market share with 21 active listings at an average price of £402,380, positioning them slightly upmarket from Jeffries and Dibbens. Bernards Estate and Agents, with 17 listings averaging £430,588, and Steve Grantham Bespoke with an average asking price of £544,118, serve the premium end of the market. Traditional high-street agents in PO7 5 typically charge between 1% and 3% plus VAT (1.2% to 3.6% including VAT), with the average around 1.5% plus VAT for sole agency agreements.
Online fixed-fee agents have emerged as an alternative, typically charging between £999 and £1,999 regardless of property price. For a property in PO7 5 averaging around £413,901, this can represent significant savings compared to a traditional 1.5% plus VAT fee of approximately £6,209. However, online agents generally offer less in-person support, and many sellers in Waterlooville prefer the local expertise and marketing power of established names like Pearsons (16 listings, 8.2% market share) or Fox and Sons (13 listings, 6.6% market share). Multi-agency agreements, where sellers instruct more than one agent, typically cost 0.5-1% more but can result in broader market coverage.

Start by comparing agents active in PO7 5, looking at their market share, number of current listings, and average asking prices of properties they handle. Agents like Jeffries and Dibbens and Archbold and Edwards have significant local presence, while smaller agents may offer more personalized service.
Request free valuations from at least three agents before instructing one. This gives you a realistic picture of what your property might sell for and allows you to compare the agents approaches and marketing strategies. Be wary of agents who overvalue your property to win your business.
Ask about how agents plan to market your property, including their presence on Rightmove and Zoopla, use of professional photography, and whether they offer virtual tours or video tours. The quality of marketing can significantly impact how quickly your property sells and the price you achieve.
Clarify whether fees are fixed or percentage-based, whether they include VAT, and what services are covered. Also ask about sole agency versus multi-agency options and the typical duration of sole agency agreements (usually 8-16 weeks).
Look for reviews from past clients in the Waterlooville area specifically, as agent performance can vary by location. Ask for examples of similar properties they have sold recently and the time taken to achieve a sale.
Do not be afraid to negotiate fees, particularly if your property is at the higher end of the market. Many agents are willing to be flexible on their terms, especially for quality properties in desirable areas of PO7 5.
Before instructing any estate agent in PO7 5, get at least three free valuations. Agents in the same market can value the same property differently by tens of thousands of pounds. Use these valuations not just to check price, but to assess each agent's knowledge of your specific neighbourhood and their proposed marketing strategy.
Understanding how bedroom count affects pricing in PO7 5 helps sellers position their property competitively. Three-bedroom homes dominate the market with 86 active listings at an average asking price of £370,363, representing strong demand from families looking for that classic suburban layout. Four-bedroom properties follow with 51 listings averaging £498,049, appealing to buyers needing additional space for home offices or growing families.
The data reveals interesting value opportunities for buyers and pricing strategies for sellers. One-bedroom properties, while scarce with only 5 listings, average just £117,799 and represent the most accessible entry point into the PO7 5 market. Two-bedroom properties (34 listings, £285,117 average) often prove popular with first-time buyers and downsizers alike. At the premium end, five-bedroom homes command an average of £671,667, with the limited supply of six and seven-bedroom properties (just 2 listings combined) reaching £725,000 and above.
For sellers, the bedroom count directly impacts marketing strategy and buyer demographic. Properties in the £300,000-£500,000 range, which encompasses most three and four-bedroom homes in PO7 5, represent the most active segment of the market with 108 listings. This competition means realistic pricing is essential, as buyers in this price band have significant choice. Properties priced above £500,000 (50 listings) face less competition but also a smaller pool of qualified buyers, requiring particularly strong marketing from your estate agent.

Achieving the best price for your PO7 5 property starts with accurate pricing based on current market data. The average asking price of £413,901 masks significant variation across the postcode, from properties around PO7 5AS averaging £145,000 to premium locations like PO7 5BY at £570,000. Your estate agent should be able to provide detailed comparables from your specific sector, whether that is PO7 5JB near the town centre or PO7 5LE in the more affordable part of the district.
Fee negotiation is often overlooked but can save thousands of pounds. Traditional agents in PO7 5 charge around 1-3% plus VAT, meaning a property at the average price could incur fees between £4,967 and £14,900. Many agents are open to negotiation, particularly for higher-value properties or those that present well for their portfolio. Some agents may also offer tiered service packages, allowing you to choose the level of service that matches your needs and budget.
The terms of your agency agreement matter significantly. Sole agency agreements typically run for 8-16 weeks, after which you can review and potentially switch agents if your property has not sold. Multi-agency agreements, while more expensive initially (typically plus 0.5-1% more), can increase your property's exposure by listing with multiple agencies simultaneously. For properties in sectors with strong demand like PO7 5JB (up 51% this year), a well-priced property with quality marketing from an experienced local agent should achieve a sale within a reasonable timeframe.

Based on current market share data, Jeffries and Dibbens Estate and Lettings Agents lead the PO7 5 market with 17.3% market share and 34 active listings, making them the most active agent in the area. Archbold and Edwards follow in second position with 10.7% market share, then Bernards Estate and Agents and Steve Grantham Bespoke tied at 8.7%. The best agent for your property depends on your specific location within PO7 5, your property type, and your target price range, as different agents specialize in different market segments.
Estate agent fees in PO7 5 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price for traditional high-street agents. For a property at the average asking price of £413,901, this translates to between £4,967 and £14,900 in fees. Online fixed-fee agents typically charge between £999 and £1,999 regardless of property price, though they generally offer less personalized service than traditional agents.
The PO7 5 market shows mixed trends across different postcode sectors. Overall, prices increased by 3.5% over the last year, and the wider PO7 area is up 1% year-on-year. The PO7 5JB sector has seen particularly strong growth at 51% year-on-year, while some sectors like PO7 5HR have experienced 7% declines. The key is to understand your specific postcode sector and price realistically based on recent comparable sales, rather than relying on broad averages.
PO7 5 in Waterlooville offers a suburban lifestyle with excellent transport links via the A3(M) and M27, making it popular with commuters to Portsmouth and Southampton. The area features good local amenities, a range of schools, and access to the South Coast beaches within reasonable driving distance. Property prices in PO7 5 are generally more affordable than nearby cities while still offering good quality housing stock, making it popular with families and first-time buyers.
The time to sell varies significantly based on property type, price, and market conditions. Properties priced realistically for their specific sector tend to sell within the typical 8-16 week agency agreement period. The PO7 5ED sector recorded 58 sales in the last year, indicating active market conditions, while sectors with fewer transactions may require more patience. Working with an experienced local agent who understands your specific market segment helps ensure realistic pricing and effective marketing.
Local agents like Jeffries and Dibbens and Archbold and Edwards have established relationships with other local agents and extensive knowledge of specific postcode sectors within PO7 5. National chains like Fox and Sons (part of Sequence) also operate locally and can offer broader marketing reach. For most sellers in PO7 5, a local agent with strong market presence offers the best balance of local expertise and marketing capability, though comparing several options is always recommended.
Three-bedroom semi-detached homes are the most popular property type in PO7 5, with 86 current listings representing the largest segment of the market. Four-bedroom detached homes follow with 51 listings, appealing to families needing more space. The market also includes terraced properties (14 listings), flats (10 listings), and larger homes. This mix reflects the suburban family character of the Waterlooville area.
While not legally required when selling, a RICS Level 2 Survey can help identify any issues with your property before marketing, allowing you to address problems or adjust your asking price accordingly. This is particularly valuable for older properties in PO7 5, where common issues might include damp, roof condition, or outdated electrics. Many sellers opt for a survey to ensure they are marketing their property accurately and to avoid delays during the conveyancing process.
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Compare 25 local agents, data from 196 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.