£950,000
Detached, 5 bed
Brading Avenue, PO4 9QJ
£950,000
Detached, 5 bed
Brading Avenue, PO4 9QJ
Pearsons
-6d ago
Compare 55 local agents, data from 752 active listings








We've analysed the PO4 postcode area and found 55 active estate agents currently marketing 752 properties for sale. Our data shows the average asking price stands at £308,648, with the market offering a diverse mix of property types from traditional terraced houses in streets around Albert Road to modern flats in Southsea seafront developments. The PO4 area, covering Southsea, parts of Portsmouth, and surrounding neighbourhoods, presents solid opportunities for sellers, with the market showing a slight cooling trend as prices fell 3% compared to the previous year and 6% down from the 2023 peak of £296,953 according to Rightmove data.
Lawson Rose leads the PO4 market with an impressive 107 active listings, commanding 14.2% of market share. Their strong presence along Palmerston Road and Albert Road gives them unrivalled exposure in the heart of Southsea's shopping district. Bernards Estate and Agents follows with 71 listings at an average price of £411,971, specialising in the Land & New Homes sector and targeting developers and buyers seeking newer properties. Jeffries & Dibbens holds 7.4% of the market with 56 properties, maintaining their longstanding presence on Elm Grove. These three agents dominate the local landscape, though 52 other active competitors provide plenty of choice for sellers seeking the right representation.
Our team has found that the PO4 market splits notably between sub-sectors, with PO4 9 experiencing a 1.8% price decrease while PO4 0 showed 2.6% growth in recent months. This divergence suggests that location within PO4 significantly impacts sale prospects, making local agent knowledge particularly valuable. selling a Victorian terrace on St Thomas Street or a modern flat near Southsea Castle, matching your property with an agent who understands your specific micro-market delivers better results.

55
Active Estate Agents
£308,648
Average Asking Price
752
Properties For Sale
The best estate agents in PO4 combine local market knowledge with strong marketing reach. Lawson Rose's dominance comes from their extensive high-street presence on Palmerston Road in Southsea combined with effective online marketing across Rightmove and Zoopla. Bernards, with their Land & New Homes specialisation, targets developers and buyers seeking newer properties, commanding higher average prices of £411,971. Understanding each agent's strengths helps you match your property with the right representative for your specific situation and location within PO4.
When selecting an agent, consider their track record with properties similar to yours. Fry & Kent's £490,797 average asking price suggests expertise in premium properties, particularly around the Eastern Road and St Andrews Road areas. Leaders' £183,759 average indicates strength in more affordable starter homes, particularly flats and small terraced properties popular with first-time buyers in the Kingston Crescent area. The right agent should have proven experience selling properties in your price range and property type, with documented success in your specific neighbourhood.
Our inspectors regularly survey properties across PO4, and we frequently hear from sellers who wish they'd chosen their agent more carefully based on local expertise rather than fees alone. Agents with deep roots in Southsea understand which streets attract premium buyers versus those where price sensitivity matters most. This neighbourhood-level insight translates into more accurate valuations and faster sales, saving sellers money in the long run through achieving true market value.

Based on 366 live listings with an average asking price of £338,850.
Source: home.co.uk
See which agents are selling fastest and at the best prices in PO4.
Compare Estate Agents FreeThe PO4 market features a healthy mix of traditional high-street estate agents and newer online alternatives. High-street agents like Lawson Rose on Palmerston Road, Jeffries & Dibbens on Elm Grove, and Pearsons on London Road offer face-to-face valuations, dedicated branch offices in Southsea, and personal service throughout your sale. These agents typically charge percentage-based fees ranging from 1% to 3% plus VAT, with the industry average sitting around 1.5% plus VAT for sole agency agreements. Our experience shows that sellers in PO4 value the ability to walk into a local office and discuss their sale in person, particularly when unexpected complications arise.
Online estate agents have gained popularity in Portsmouth for their fixed-fee structure, typically charging between £999 and £1,999 regardless of your property's value. Companies operating in this space include Purplebricks, Yopa, and Strike, offering reduced overheads but limited local presence. However, the data shows that traditional high-street agents continue to dominate the PO4 market, with the top 15 agents holding over 60% of all active listings. For sellers in PO4 who value personal service and negotiated fees, traditional agents remain the preferred choice, with our analysis showing that properties sold through high-street agents in this area typically achieve sale agreed within 8 to 16 weeks when priced correctly.
Many sellers in the PO4 area benefit from a hybrid approach, obtaining free valuations from both online and high-street agents to compare services and recommendations. This gives you leverage when negotiating fees while ensuring you understand the true market value of your property. Remember that the cheapest option isn't always the best value if it results in fewer viewings or a slower sale. Our team recommends getting at least three valuations from established high-street agents like those on Palmerston Road before making your decision, using the online agents primarily for comparison purposes rather than as your primary selling channel.

Request free valuations from at least three different agents in PO4, such as Lawson Rose, Jeffries & Dibbens, and Pearsons. Compare their suggested asking prices and ask for evidence to support their valuations based on comparable local sales in your specific area of PO4, whether that's near Southsea Common or closer to Fratton. Our inspectors often see properties that were initially overvalued by agents keen to win the instruction, only to sit on the market for months before price reductions.
Review each agent's recent sales in your specific area of PO4. Ask about time-on-market averages and whether properties similar to yours sold at or near the asking price. Request data on properties sold in the last six months on streets comparable to yours, such as properties on St Thomas Street if you own a Victorian terrace, or properties near Southsea Marina if you're selling a flat. Agents with strong local knowledge should be able to provide specific examples without hesitation.
Ask about each agent's marketing plan for your property. In a competitive market like PO4, quality photography, virtual tours, and strong online presence through Rightmove and Zoopla are essential. Enquire whether they feature properties on social media platforms and whether they utilise the extensive property portals where 90% of buyers begin their search. Properties with video tours and professional photography typically receive 30% more enquiries according to industry research.
Clarify whether fees are fixed or percentage-based, and what services are included in their fee. Negotiate where possible, as most agents have flexibility, particularly for higher-value properties over £400,000. Remember that Bernards and Fry & Kent regularly handle properties in the £400,000 to £500,000 range, so they may offer competitive rates for premium instructions. Always get fee quotes in writing and ensure you understand exactly what you're paying for, including any additional marketing costs.
Pay attention to contract length, typically 8 to 16 weeks for sole agency agreements in the PO4 area. Ensure you understand termination clauses and what happens if you're not satisfied with the service. Our advice is to avoid contracts longer than 12 weeks initially, as the PO4 market moves quickly enough that you should know within 8 weeks whether your agent is performing. Negotiate a rolling contract rather than a fixed term if possible, giving you flexibility if the relationship doesn't work out.
Most estate agents in PO4 have flexibility on their fees, particularly for properties valued over £300,000. Don't be afraid to negotiate, and always get fee quotes in writing before instructing an agent. Our experience shows that agents are often willing to reduce their percentage by 0.25% to 0.5% for quality instructions in the PO4 0 and PO4 9 sub-sectors.
Our data reveals clear pricing patterns across different property sizes in PO4. One-bedroom properties average £170,971 across 85 active listings, making them the most affordable entry point into the PO4 market. These properties cluster around the Southsea seafront and Kingston Crescent areas, attracting first-time buyers and investors seeking to rent to students or young professionals. The strong rental demand in PO4, with 303 properties currently available to rent and agents like Kings Estates managing 33 rental listings, makes one-bedroom flats particularly attractive buy-to-let investments.
Two-bedroom properties dominate the market with 260 listings averaging £237,429, reflecting strong demand from first-time buyers and young couples looking to get onto the property ladder in Southsea. These properties typically sell quickly when priced between £220,000 and £260,000, with our observations showing that well-presented two-beds in the Albert Road area achieve sale agreed within 6 to 10 weeks. The PO4 0 sub-sector particularly appeals to this buyer demographic due to its proximity to Portsmouth University and the hospital.
Three-bedroom properties represent the largest segment in PO4 with 300 active listings averaging £315,399. These family homes attract buyers seeking more space while remaining within a reasonable budget, typically drawing families relocating from more expensive areas like Chichester or the Solent region. The PO4 9 area around Stamshaw and North End offers particularly good value for three-bed properties compared to the premium prices commanded in central Southsea. Four-bedroom properties command significant premiums at an average of £514,767, with only 67 properties available, indicating limited supply at this level and strong demand from professional families.
The price distribution data shows that the majority of properties in PO4 fall within the £200,000 to £300,000 bracket, with 333 listings representing 44% of the market. This concentration suggests strong buyer activity at this price point, making it a competitive segment where presentation and marketing make the difference between a quick sale and a prolonged market presence. Properties priced between £300,000 and £500,000 account for 207 listings, while only 67 properties exceed £500,000, indicating a smaller pool of buyers at the premium end. Our analysis shows that the PO4 market has seen approximately 465 transactions in the PO4 9 area and 361 in PO4 0 over the past 24 months, demonstrating active but measured market activity.
366 properties currently listed across PO4. Here are the most recently added.
£950,000
Detached, 5 bed
Brading Avenue, PO4 9QJ
£950,000
Detached, 5 bed
Brading Avenue, PO4 9QJ
Pearsons
-6d ago
£425,000
Semi-Detached, 3 bed
Godwit Road, PO4 8YS
£425,000
Semi-Detached, 3 bed
Godwit Road, PO4 8YS
Morris Dibben
-6d ago
£1,000,000
Semi-Detached, 5 bed
Brading Avenue, PO4 9QJ
£1,000,000
Semi-Detached, 5 bed
Brading Avenue, PO4 9QJ
Fine & Country
-8d ago
£260,000
Terraced, 2 bed
Dunbar Road, PO4 8EY
£260,000
Terraced, 2 bed
Dunbar Road, PO4 8EY
Lawson Rose
-9d ago
£270,000
Terraced, 3 bed
Hatfield Road, PO4 9DJ
£270,000
Terraced, 3 bed
Hatfield Road, PO4 9DJ
Your Move
-9d ago
£1,699,995
Detached, 5 bed
Driftwood Gardens, PO4 9ND
£1,699,995
Detached, 5 bed
Driftwood Gardens, PO4 9ND
Fry & Kent
-9d ago
£130,000
Flat, 1 bed
Fawcett Road, PO4 0DW
£130,000
Flat, 1 bed
Fawcett Road, PO4 0DW
Charters
-9d ago
£270,000
Terraced, 3 bed
Alverstone Road, PO4 8RR
£270,000
Terraced, 3 bed
Alverstone Road, PO4 8RR
Charters
-9d ago
£175,000
Flat, 1 bed
Granada Road, PO4 0RJ
£175,000
Flat, 1 bed
Granada Road, PO4 0RJ
Gd3 Property
-9d ago
£165,000
Flat, 1 bed
Granada Road, PO4 0RJ
£165,000
Flat, 1 bed
Granada Road, PO4 0RJ
Gd3 Property
-9d ago
£175,000
Flat, 1 bed
Granada Road, PO4 0RJ
£175,000
Flat, 1 bed
Granada Road, PO4 0RJ
Gd3 Property
-9d ago
£180,000
Flat, 2 bed
Granada Road, PO4 0RJ
£180,000
Flat, 2 bed
Granada Road, PO4 0RJ
Gd3 Property
-9d ago
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our current market data, Lawson Rose leads the PO4 market with 107 active listings and 14.2% market share, maintaining their dominance through strong high-street presence on Palmerston Road and comprehensive online marketing. Bernards Estate and Agents follows with 71 listings, excelling with higher-value properties averaging £411,971, particularly in the Land & New Homes sector. Jeffries & Dibbens holds third position with 56 listings, providing strong local coverage from their Elm Grove office. The best agent for your property depends on your specific circumstances - Lawson Rose offers breadth of service and market coverage, Bernards excels with higher-value and new-build properties, and Jeffries & Dibbens provides established local relationships in Southsea.
Estate agent fees in PO4 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price, with the national average sitting around 1.5% plus VAT for sole agency agreements. Some agents in Portsmouth offer fixed-fee options, usually between £999 and £1,999, which can work well for properties valued under £300,000 where the percentage fee would be lower. Our analysis indicates that negotiating fees is common in the PO4 market, with agents often reducing their rate by 0.25% to 0.5% for quality instructions, particularly for properties over £400,000 where the absolute fee is substantial.
The time to sell varies based on property type, price, and market conditions, with our data showing that properties priced correctly for the current PO4 market typically achieve sale agreed within 8 to 16 weeks with an active agent. Properties in the popular £200,000 to £300,000 bracket, which represents 44% of all listings, tend to sell fastest, particularly two-bedroom terraced houses in the Southsea area. Properties priced above market value or in less sought-after locations within PO4, such as those near industrial areas, may take longer - sometimes extending to 20 weeks or more. Your estate agent should provide a realistic timeframe based on local market data, including comparable sales in your specific neighbourhood.
Local agents with established presence in Southsea like Lawson Rose, Jeffries & Dibbens, and Pearsons typically offer superior local market knowledge and stronger relationships with local buyers who prefer dealing with offices they can visit in person. These agents understand the nuances between different parts of PO4, such as the premium nature of properties near Southsea Common versus the more affordable options in the Fratton direction. National chains like Morris Dibben, Reeds Rains, and Fox & Sons offer brand recognition and potentially wider marketing reach, but may assign less experienced staff to local offices. For most sellers in PO4, a local specialist agent provides the best balance of market knowledge and personalised service.
Ask about their experience selling properties similar to yours in PO4, requesting specific examples from streets in your neighbourhood if possible. Enquire about their average time-on-market for properties in your price range and property type - our inspectors typically find that agents experienced with Victorian terraces understand the specific issues buyers look for. Ask which marketing channels they utilise, their fee structure and contract terms, how they'll keep you updated throughout the process, and how many active listings they currently have in the PO4 area. Request evidence of recent comparable sales to support their valuation, and ask specifically about their performance in the PO4 0 versus PO4 9 sub-sectors if your property falls into one of these areas.
Most estate agents in England work on sole agency agreements, typically lasting 8 to 16 weeks, which gives your chosen agent strong motivation to sell your property without competition from other local offices. While sole agency gives your chosen agent motivation to sell your property, you can also negotiate multi-agency terms where you instruct more than one agent, usually at a higher total fee typically ranging an additional 0.5% to 1% on top of standard rates. For the PO4 market, a well-selected sole agent often provides sufficient coverage, as the top agents hold significant market share and have extensive buyer databases. Our recommendation is to choose your agent carefully based on local expertise and keep the initial contract period to 8 to 12 weeks to maintain flexibility.
The rental market in PO4 is active, with 303 properties currently available to rent and 36 agents operating in this space. Kings Estates leads rental activity with 33 listings at an average of £2,050 per month, followed by Leaders with 26 listings at £1,820 and Your Move with 23 listings at £1,433. Flats in the £1,000 to £1,500 monthly range attract strong demand from University of Portsmouth students and young professionals working in the city. If you're considering selling rather than renting, our data shows that landlords are actively acquiring properties, making this an opportune time to test both the sales and rental markets before deciding.
From £400
Recommended for properties in PO4 over £250,000
From £600
For older properties or those with visible issues
From £60
Required before marketing your property
From £150
Get an accurate property valuation
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Compare 55 local agents, data from 752 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.