When selling your property in PO10, one of the first decisions you will face is whether to use an online estate agent or a traditional high street agency. Online agents like Homewise, which operates across the South East with an average asking price of £273,250 in our data, offer lower fixed fees typically ranging from £999 to £1,999. These platforms provide basic marketing packages and rely on you to handle much of the admin work, including conducting viewings and negotiating directly with buyers. For straightforward sales in the lower price brackets, this approach can represent good value.
High street agents like Treagust & Co and Borland & Borland, who together control over 33% of the PO10 market, offer a more comprehensive service that includes professional photography, orchestrated viewings, qualified negotiators handling buyer communications, and regular progress updates. These agents charge percentage-based fees, typically between 1% and 3% plus VAT (1.2% to 3.6% inclusive), which for a property priced at the PO10 average of £522,463 would equate to between £6,269 and £18,808. The additional cost often proves worthwhile for complex properties, those in higher price brackets, or sellers who prefer professional handling of every aspect of the sale.
Our research shows that premium agents like Hamptons, with an average asking price of £770,833 across just 6 listings, and Stride and Son, averaging £860,000, clearly target the top end of the market. These agents often have established networks of high-net-worth buyers and may achieve prices that justify their higher fees. For the average PO10 seller, comparing agents based on their track record with similar properties in your specific area and price range makes more sense than focusing purely on headline fees.