Discuss how each agent plans to market your property. Quality photography, virtual tours, floorplans, and exposure on major property portals like Rightmove and Zoopla are essential. Ask about their social media presence, email marketing to existing buyer databases, and whether they advertise in local publications. For premium properties in the £500,000-plus bracket, agents like Cornish Bricks and Lillicrap Chilcott often provide more comprehensive marketing packages including professional staging and dedicated PR.