Ask about each agent's marketing plan for your property. Premium agents like May Whetter & Grose often use targeted marketing to affluent buyer databases, while high-volume agents like The Property Shop may offer broader online exposure. Consider which approach matches your target buyer. Enquire about professional photography, floor plans, virtual tours, and their presence on Rightmove, Zoopla, and PrimeLocation. In PL22, local newspaper advertising and village noticeboards still generate interest from buyers unfamiliar with online property portals.