Ask each agent about their marketing approach, including online presence, photography quality, and negotiation tactics. The best agents in Fort William will have strong local knowledge and connections with potential buyers, including those relocating to the area for work or seeking holiday homes. Enquire about their presence on property portals like Rightmove and Zoopla, and ask how they plan to market your specific property type to the right audience, whether that be local families, retirees, or buy-to-let investors.