Compare 15 local agents, data from 143 active listings








We track 15 estate agents actively marketing properties in Pembroke Dock, and we've ranked them all based on live listing data, market share, and average asking prices. selling a Victorian terraced house on Commercial Street or a modern detached home near the waterfront, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
Pembroke Dock's property market offers a unique mix of historic charm and coastal living in south-west Wales. With an average asking price of £206,564 and 143 properties currently for sale, the market is attracting both local buyers and those looking to relocate to this attractive corner of Pembrokeshire. Our comparison tool helps you cut through the options and connect with the agents who know the local market best.

15
Active Estate Agents
£206,564
Average Asking Price
143
Properties For Sale
The Pembroke Dock housing market presents an interesting picture for sellers and buyers alike. According to recent Land Registry data, the average sold price in Pembroke Dock over the last 12 months stands at £166,808, with detached properties commanding an average of £257,603, while terraced homes sold for around £142,341. This distinction between asking and sold prices is crucial for sellers to understand when setting their expectations and working with an estate agent on valuation.
Price trends in the SA72 6 postcode sector, which covers central Pembroke Dock, show a modest decline of -1.1% over the last year, with a Real House Price Change of -4.8% when accounting for inflation. However, properties in the Pembroke Dock Station area have shown more resilience with a 2% increase year-on-year. This divergence between different parts of the town highlights the importance of local knowledge when pricing your property, which is where an experienced estate agent with street-level insight becomes invaluable.
Across Wales, house prices have increased by 2.2% annually in the 12 months to January, placing Pembroke Dock slightly behind the national average trend. The town's property market is heavily influenced by its unique character as a former Royal Navy dockyard, with period properties and Victorian architecture sitting alongside more modern developments. Transaction volumes indicate around 220 sales in the SA72 6 area in recent periods, with properties selling at between £1,240 and £1,940 per square metre in the more active segments of the market.
Source: Homemove live listing data
Analysis of current listings reveals that terraced properties dominate the Pembroke Dock market, accounting for 41 of the 143 properties currently for sale. This reflects the town's Victorian heritage, with many workers' cottages and period terraced houses lining the streets around the former dockyard. Three-bedroom homes are particularly prevalent, representing 63 listings, which suggests strong demand from families and first-time buyers looking for character properties at accessible price points.
The detached property segment, while smaller in volume with 18 listings, shows the highest average asking prices at £363,333. These properties tend to be located in more sought-after areas, particularly near the waterfront and in newer developments. Flats represent 11 listings with an average asking price of £101,127, making them the most affordable entry point into the Pembroke Dock market and popular with first-time buyers and investors. The rental market remains modest with just 15 listings, indicating that the majority of properties in the area are sold rather than let.

Pembroke Dock occupies a distinctive position on the south coast of Pembrokeshire, sitting opposite the historic town of Pembroke across the Daugleddau estuary. The town's heritage as a Royal Navy dockyard, established in the early 19th century, has left a lasting imprint on its character, with many period properties, Victorian architecture, and a layout that reflects its maritime past. The town centre features a mix of independent shops, cafes, and traditional pubs, while the waterfront area has seen residential redevelopment in recent years.
Transport links serve the community through Pembroke Dock railway station, which connects to Cardiff Central via regular services through the South Wales Main Line. For those traveling by car, the A477 provides access to the M4 motorway at Carmarthen, making major urban centres accessible despite the town's relatively remote position. The nearby ferry port of Pembroke Dock offers seasonal services to Rosslare in Ireland, adding to the area's appeal for those seeking coastal living with continental connections.
Local amenities include primary and secondary schools, healthcare facilities, and the historic Pembroke Dock Museum which charts the town's naval heritage. The surrounding Pembrokeshire Coast National Park offers outstanding natural beauty, with coastal walks and beaches within easy reach. The combination of affordable property prices compared to much of the UK, coastal lifestyle, and strong community spirit makes Pembroke Dock an attractive option for families, retirees, and those seeking a quieter pace of life while remaining connected to broader employment centres.
Selecting the right estate agent in Pembroke Dock requires understanding the local market dynamics and which agents have proven track records in the area. Guy Thomas & Co, based in nearby Pembroke, leads the market with 18.9% market share and 27 active listings at an average asking price of £207,135, demonstrating strong coverage across the market. Their local presence and established reputation make them a prominent choice for sellers seeking experienced representation in this competitive market.
Fbm operates from their Haverfordwest base with 25 listings averaging £180,350, capturing 17.5% of the market. Their strength lies in the mid-market segment, and they represent properties across various price points. West Wales Properties, also based in Pembroke, focuses on the premium end of the market with an average asking price of £258,864 across their 22 listings, making them particularly suitable for sellers of higher-value detached properties and character homes in sought-after locations.
When choosing between agents, consider whether you prefer a high-street presence with physical offices or an online agent with lower fees. High-street agents like John Francis, who have 21 active listings in the area, offer face-to-face consultations and local market knowledge that can be invaluable for pricing and marketing strategies. Online agents such as Yopa operate nationally with lower fixed fees, though they may offer less local insight. Most agents in England charge between 1% and 3% plus VAT, with sole agency agreements typically running for 8-16 weeks. We recommend obtaining valuations from at least three agents before making your decision.
Estate agent fees in Pembroke Dock follow the national average of 1% to 3% plus VAT, though the actual cost depends on whether you choose sole or multi-agency representation. For a property sold at the average asking price of £206,564, fees would range from approximately £2,479 to £7,436 at the typical percentage rate. Some online agents offer fixed-fee packages typically ranging from £999 to £1,999, though these often exclude the level of local marketing and personal service that traditional high-street agents provide.
that cheaper isn't always better when selecting an estate agent in Pembroke Dock. Agents with strong local knowledge and established market presence, like those dominating the SA72 6 postcode sector, often command slightly higher fees but deliver better results through accurate pricing, professional marketing, and skilled negotiation. The difference between an agent achieving the full asking price versus accepting a lower offer can far exceed their fee.
Before committing to any agreement, always request a full breakdown of costs including any additional charges for photography, floor plans, or premium portal listings. Some agents bundle these into their fee while others charge extras, so comparing like-for-like quotes ensures you understand the true cost of each service.
Start by reviewing the agents actively operating in Pembroke Dock, checking their current listings, average asking prices, and market share percentages.
Request free valuations from at least three different agents to compare their pricing strategies and market assessments.
Ask about each agent's marketing plan, including online presence, photography quality, and listing duration on major portals.
Understand the fee structure, whether sole or multi-agency, and the contract duration before signing any agreement.
Look for feedback from previous clients in Pembroke Dock to gauge agent performance and customer service.
Choose an agent you feel comfortable with and who demonstrates genuine knowledge of the local Pembroke Dock market.
Before instructing any estate agent, always ask for a comparative market analysis. This document should show similar properties in Pembroke Dock that have sold recently, helping you understand the realistic pricing range for your specific property type and location.
Understanding how bedroom count affects property values in Pembroke Dock helps sellers position their homes competitively and buyers understand what their budget achieves. Two-bedroom properties represent the largest segment with 43 listings, averaging £136,366, making them the most accessible entry point for buyers seeking modest family homes or investment properties. These properties typically consist of Victorian terraced houses or purpose-built flats.
Three-bedroom homes dominate the market with 63 listings at an average of £209,340, reflecting strong demand from families. This bedroom count offers the best balance of space and value in Pembroke Dock, with many properties featuring period features, gardens, and convenient locations close to local schools and amenities. Four-bedroom properties, with 20 listings averaging £288,748, appeal to buyers seeking larger family homes or those relocating from more expensive areas of the UK.
Five-bedroom properties represent the premium segment with 13 listings averaging £323,457, while one-bedroom flats at £127,167 offer the most affordable route onto the property ladder. The data shows a clear price gradient as bedroom count increases, though the premium for five-bedroom homes over four-bedrooms is relatively modest compared to national trends, suggesting the Pembroke Dock market remains accessible across the spectrum.
While the sales market dominates Pembroke Dock's property scene, the rental sector offers opportunities for investors and landlords considering the area. Our research shows 15 rental listings across just 3 active agents, with Fbm leading the rental market with 6 listings at an average of £737 per month. Homelink manages 5 rental properties averaging £532 monthly, while Hello Neighbour has a single listing at £895.
The relatively small rental market suggests strong demand for property ownership in the area, potentially driven by the affordable purchase prices compared to rental costs. For investors, the rental yield potential in Pembroke Dock can be attractive, particularly for terraced properties in the £100,000 to £150,000 range which could generate monthly returns of £500-£700 based on current rental data.
Sellers in Pembroke Dock face a fundamental choice between traditional high-street agents with local offices and newer online agents operating nationally. High-street agents like Guy Thomas & Co and Fbm offer the advantage of physical presence, face-to-face consultations, and agents who can accompany potential buyers through viewings. Their local knowledge proves particularly valuable in a market where price trends vary significantly between different streets and neighbourhoods.
Online agents such as Yopa and Express Estate Agency typically charge lower fixed fees, often between £999 and £1,999, which can appear attractive for sellers looking to minimize upfront costs. However, these agents often provide less local market insight and may rely on automated valuation tools rather than the hands-on assessment that comes from a local agent walking through your property.
For the best outcome in Pembroke Dock's specific market conditions, we generally recommend traditional local agents who understand the nuances of selling period properties, know which streets command premium prices, and have established relationships with local solicitors and mortgage advisors. The cost difference is often recouped through better sale prices and smoother transactions.

Based on current market share data, Guy Thomas & Co leads with 18.9% of the market across 27 active listings, followed by Fbm with 17.5% and West Wales Properties with 15.4%. However, the best agent for your specific property depends on your price point, property type, and personal preferences. We recommend comparing multiple agents through our free service to find the best match for your needs. Local agents with established presence in the SA72 6 postcode generally outperform national operators in this market.
Estate agent fees in Pembroke Dock follow the national average of 1-3% plus VAT. This means if you sell your property for £200,000, you could pay between £2,400 and £7,200 in agent fees. Some online agents offer fixed-fee packages typically ranging from £999 to £1,999, though these may not include the same level of local marketing and personal service as traditional high-street agents. Always compare the full service offered rather than fees alone.
House prices in the SA72 6 postcode sector of Pembroke Dock have shown a modest decline of -1.1% over the last year, with a Real House Price Change of -4.8% after inflation. However, properties in the Pembroke Dock Station area have seen a 2% increase. The broader Wales market has seen 2.2% annual growth, suggesting the town is slightly behind national trends but showing signs of stability in specific areas. The variation between different parts of the town makes local agent knowledge particularly valuable.
The current average asking price in Pembroke Dock is £206,564 based on 143 active listings. This differs from the average sold price of £166,808, which reflects the gap between asking expectations and final sale prices. Detached properties average £363,333, while terraced homes average £151,091 and flats around £101,127. The difference between asking and achieved prices highlights the importance of accurate pricing from the outset.
Sale times in Pembroke Dock vary depending on property type, price, and market conditions. The SA72 6 area has seen approximately 220 transactions recently, indicating active market activity. Properties priced competitively with professional marketing typically achieve sales within 8-16 weeks, though this can extend during slower periods or for properties requiring significant price adjustments. Working with an agent who understands local buyer preferences can significantly accelerate the sale process.
Pembroke Dock offers a charming coastal town experience with strong community spirit, affordable property prices compared to much of the UK, and excellent access to the Pembrokeshire Coast National Park. The town features Victorian architecture, local shops and restaurants, good transport links including rail services to Cardiff, and seasonal ferry connections to Ireland. It's particularly popular with families, retirees, and those seeking a slower pace of life while remaining within reach of employment centres in Swansea and Cardiff.
Local agents like Guy Thomas & Co, Fbm, and West Wales Properties have established presence and market knowledge specific to Pembroke Dock and the surrounding Pembrokeshire area. These agents understand local buyer preferences, property values in different neighbourhoods, and can provide accurate valuations based on recent sales in the SA72 6 area. National online agents like Yopa may offer lower fees but typically provide less local insight, which can impact both the sale price and the speed of sale.
While not legally required, a survey provides valuable information about your property's condition and can help identify issues that might affect the sale. For older properties in Pembroke Dock, which include many Victorian terraced homes, a RICS Level 2 survey is particularly recommended to identify common issues such as damp, roof condition, or outdated electrical systems. Having a survey available early can build buyer confidence and prevent delays during the conveyancing process.
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Compare 15 local agents, data from 143 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.