Compare 35 local agents, data from 133 active listings








We track 35 estate agents actively marketing properties in the NW2 5 postcode area, and we've ranked them all based on live listing data, average asking prices, and market presence. selling a flat in Cricklewood or a terraced house in Willesden Green, finding the right agent can make a significant difference to your final sale price and how quickly your property sells.
The NW2 5 area, covering parts of Cricklewood, Golders Green, and Willesden Green, offers a diverse property market with an average asking price of £723,836. Our comprehensive analysis shows the current landscape of agents operating in this pocket of North West London, helping you make an informed decision when choosing representation for your property sale.

35
Active Estate Agents
£723,836
Average Asking Price
133
Properties For Sale
Our analysis reveals a diverse mix of estate agents operating across different market segments in NW2 5. Foxtons leads the local market with 14 active listings and a 10.5% market share, primarily focusing on properties averaging around £482,857. Marsh & Parsons, part of the Dexters group based in Willesden Green, manages 8 listings with an average asking price of £578,125, offering strong local presence and market expertise. Lampards in Queens Park targets the premium sector with 8 listings averaging £787,488, while Jonathan Arron Residential concentrates on luxury properties with an impressive average asking price of £1,591,667.
The diversity among top agents means sellers can find representation that matches their property type and target market. Smaller agents like Portland Estate Agents (5 listings at £595,000 average) and Camerons Stiff & Co (5 listings at £609,970) provide more personalised services, while larger chains offer broader marketing reach and established buyer databases. Understanding each agent's specialisation helps ensure your property reaches the most appropriate buyer pool.
The NW2 5 property market has shown remarkable stability despite broader economic uncertainties. Our data from multiple sources indicates that the average sold price in this postcode area stands at approximately £679,219, based on Land Registry and other property data sources. The market has experienced a modest adjustment of around -1.03% over the past twelve months, which is comparatively better than many other London postcodes that have seen steeper declines during the same period.
When examining price trends by property type, the data reveals interesting patterns. Detached properties in NW2 5 have seen the most significant adjustment at approximately -1.20%, while terraced houses proved slightly more resilient with a -0.95% change. Flats, which dominate the housing stock in this area, experienced a -0.99% adjustment. The relative stability across all property types suggests a mature market with realistic pricing expectations from sellers.
Transaction volumes over the past year total approximately 106 sales, with flats accounting for the majority at 71 transactions. This preference for flats reflects the predominantly urban character of NW2 5 and its appeal to first-time buyers and investors alike. The balance between terraced properties (20 sales), semi-detached homes (10 sales), and detached properties (5 sales) indicates a healthy mix of housing options catering to different buyer segments and budget levels.
Source: Homemove live listing data
The NW2 5 housing market is predominantly characterised by flats, which represent the largest segment of both available listings and completed sales. Our Atlas data shows 78 flats currently on the market, with an average asking price of £481,329. This makes the area particularly attractive to first-time buyers entering the property market, as flats offer a more accessible entry point compared to houses in neighbouring zones.
New build activity in NW2 5 remains relatively limited, with no major developments confirmed strictly within this postcode sector. The broader NW2 area has seen some regeneration, including the Artisan development near Cricklewood Broadway in NW2 6QB, which offers one, two, and three-bedroom apartments. Many new-build homes in the wider NW2 district are marketed at a broader postcode level, reflecting the incremental nature of development in this established residential area.
Transaction data reveals that two-bedroom flats are the most popular choice among buyers, with 53 two-bed properties currently listed at an average price of £484,079. Three-bedroom properties (28 listings at £692,670 average) cater to growing families, while higher-end properties with four or more bedrooms (14 four-bed listings at £1,101,061 and 8 five-bed listings at £1,387,494) serve the premium segment of the market.

The NW2 5 postcode encompasses several distinctive neighbourhoods within the London Borough of Barnet, each offering its own character and amenities. The area is predominantly residential, with a rich variety of housing ranging from Victorian and Edwardian terraced houses to post-war blocks of flats and more contemporary conversions. Many properties date from the late Victorian and Edwardian periods (pre-1919), featuring the characteristic London stock brick construction that defines much of North West London's architectural heritage.
The geology of NW2 5 presents important considerations for property owners and buyers. The underlying London Clay creates a moderate to high shrink-swell risk, meaning the ground can expand significantly during wet periods and contract during dry spells. This geological characteristic makes properties in the area susceptible to subsidence and heave, particularly those with older, shallower foundations or those situated near mature trees that draw moisture from the soil. Prospective buyers should factor this into their property surveys and ensure adequate building insurance coverage.
Transport connectivity is a major strength of the NW2 5 area, with excellent links to Central London via multiple tube and rail stations. The A406 North Circular Road and A5 Edgware Road provide arterial road connections, making the area popular with commuters who work in the City or West End. Local employment centres around retail, healthcare, education, and service industries, supported by the diverse and established community infrastructure. The proximity to Hampstead Garden Suburb and Golders Green adds to the area's appeal, offering additional amenities and green spaces.
Flood risk in NW2 5 is generally low from rivers and sea, though certain areas experience medium to high surface water flooding risk during periods of heavy rainfall, particularly along main roads and lower-lying sections. The broader NW2 district includes conservation areas such as Cricklewood Broadway and Golders Green, which contain numerous listed buildings and properties of architectural interest subject to stricter planning controls. These heritage considerations add character to the area but may impose restrictions on renovations and extensions.
Sellers in NW2 5 have a choice between traditional high-street estate agents and newer online alternatives, each offering distinct advantages. Traditional agents like Foxtons, which operates from Willesden Green with 14 active listings in this postcode and a market share of 10.5%, provide comprehensive in-person services including dedicated branch offices, physical property viewings, and face-to-face negotiations. Marsh & Parsons, part of the Dexters group and located in Willesden Green, manages 8 listings with an average asking price of £578,125, offering strong local market knowledge and established relationships with buyers and other agents.
The average asking prices among top agents in NW2 5 vary considerably, reflecting different market specialisations. Foxtons concentrates on more affordable properties with an average asking price of £482,857, while Lampards in Queens Park focuses on the premium sector at £787,488 average. Jonathan Arron Residential targets the luxury market with listings averaging £1,591,667, demonstrating the breadth of the local market and the importance of matching your property with an agent who understands its specific segment.
Online estate agents typically charge fixed fees ranging from £999 to £1,999, which can represent significant savings for sellers of lower-value properties. However, these agents generally offer less hands-on support, with sellers handling more of the process themselves. Traditional percentage-based agents in NW2 5 typically charge between 1% and 3% plus VAT (1.2% to 3.6% inclusive), with the average sitting around 1.5% plus VAT. For a property at the NW2 5 average of £723,836, this would translate to fees between approximately £8,686 and £26,058. Multi-agency agreements, where sellers instruct more than one agent, typically charge higher rates of around 2% to 3% plus VAT.
Start by examining which agents are actively marketing properties in NW2 5. Look at their current listings, average asking prices, and how long properties have been on the market. Agents with strong local presence and relevant experience in your property type are more likely to achieve the best outcome.
Request free valuations from at least three different agents. Be wary of agents who value your property unrealistically high to secure your instruction, as this often leads to price reductions later and a stale listing.
Understand exactly what is included in each agent's fee. Some quote a percentage but offer different service levels, while others offer fixed-fee packages. Ensure you compare like-for-like services and clarify what is included in any quoted price.
Ask about each agent's marketing approach. Quality photography, floor plans, virtual tours, and exposure on major property portals like Rightmove and Zoopla are essential. Enquire about their database of registered buyers and how they plan to promote your specific property.
Carefully examine the terms of any sole agency or multi-agency agreement. Standard sole agency contracts run for 8-16 weeks. Understand the notice period required to terminate and what happens if you find a buyer independently during or after the contract period.
Choose an agent you feel comfortable working with and who demonstrates genuine enthusiasm for your property. Clear communication, regular updates, and a proactive approach are signs of a quality agent who will represent your interests effectively.
When instructing an estate agent in NW2 5, we always recommend negotiating the fee. Many agents have flexibility in their commission rates, particularly for properties at the higher end of the market. Getting just 0.5% reduction on a £700,000 property saves you £3,500 in fees.
Understanding how asking prices vary by bedroom count helps sellers position their property competitively and helps buyers assess value. In NW2 5, one-bedroom properties average £347,342 across 19 current listings, making them the most affordable entry point to home ownership in this postcode. Two-bedroom flats and houses represent the most active segment with 53 listings averaging £484,079, reflecting strong demand from couples and first-time buyers.
Three-bedroom properties in NW2 5 command an average asking price of £692,670 across 28 listings, appealing to growing families who need additional space. The premium segments show four-bedroom properties averaging £1,101,061 (14 listings) and five-bedroom homes reaching £1,387,494 average (8 listings). For those seeking maximum space, six-bedroom properties average £2,689,990, though these larger homes represent a smaller portion of the market with just 5 current listings.
The price per bedroom analysis reveals interesting value opportunities in the NW2 5 market. Moving from a two-bedroom to three-bedroom property costs approximately £208,591 more on average, while stepping up from three to four bedrooms requires an additional £408,391. Buyers on tighter budgets may find the greatest value in two-bedroom properties, which represent the sweet spot between affordability and practical living space in this area.

Achieving the best possible price for your NW2 5 property starts with an accurate valuation based on current market conditions. Properties priced correctly from the outset attract more viewings, generate stronger buyer interest, and typically sell faster than those requiring subsequent price reductions. Our data shows that properties in this postcode area have an average asking price of £723,836, but individual property values vary significantly based on condition, location, and specific features.
The condition and presentation of your property significantly impact saleability. Given that much of the NW2 5 housing stock consists of older Victorian and Edwardian properties, buyers often expect to factor in renovation costs. Properties in good decorative order with modern kitchens and bathrooms command premium prices, while those requiring significant updating may appeal to investors or buyers seeking a project. Consider investing in professional photography and potentially staging to showcase your property's potential.
Timing your sale strategically can also influence your final price. The NW2 5 market typically sees increased activity in spring and early autumn, when buyers are most active and properties benefit from longer daylight hours for viewings. Marketing your property when competition is lower can sometimes yield faster results, even if the peak buying season brings more overall viewers. Your chosen estate agent should provide guidance on optimal marketing timings based on current market conditions and local trends.

Based on our live listing data, Foxtons leads the NW2 5 market with 14 active listings and a 10.5% market share, followed by Marsh & Parsons (8 listings, 6% share) and Lampards (8 listings, 6% share). The best agent for your property depends on your specific circumstances, property type, and target price point. Foxtons and Dexters focus on more affordable properties averaging around £480,000-£483,000, while Lampards and Jonathan Arron Residential target the premium sector with higher average asking prices. We recommend requesting valuations from multiple agents to compare their proposed selling strategies.
Estate agent fees in NW2 5 typically range from 1% to 3% plus VAT (1.2% to 3.6% inclusive) of your final sale price, with the national average around 1.5% plus VAT. For a property at the NW2 5 average of £723,836, this means fees between approximately £8,686 and £26,058. Some agents offer fixed-fee packages, which can be more economical for lower-value properties, though they may come with reduced services compared to traditional high-street agents. We always recommend negotiating the fee, as many agents have room for flexibility especially on higher-value properties.
House prices in NW2 5 have experienced a modest decline of approximately -1.03% over the past twelve months, according to property data sources. Detached properties saw the largest adjustment at -1.20%, while terraced houses proved slightly more resilient at -0.95%. Despite this slight downward trend, the NW2 5 market remains comparatively stable relative to other London postcodes that experienced steeper corrections. The market shows realistic pricing expectations from sellers and consistent transaction volumes across property types.
NW2 5 offers a convenient residential location in North West London with excellent transport links to Central London via tube and rail connections. The area features a mix of Victorian and Edwardian properties, good local amenities, and proximity to green spaces. The presence of the A406 North Circular and A5 Edgware Road makes it popular with commuters. The area benefits from diverse community infrastructure including shops, schools, and healthcare facilities, though it lacks the premium prestige of some neighbouring postcodes like Hampstead or St John's Wood.
Flats dominate the NW2 5 housing market, accounting for 78 of the 133 current listings and 71 of 106 sales in the past year. Terraced properties represent the next largest segment with 12 current listings, followed by other property types including converted houses and larger developments. The area has relatively few semi-detached properties, with just 4 currently available, making this property type relatively scarce. Two-bedroom flats are particularly popular among first-time buyers and investors, reflecting the urban character of the postcode.
Given that the majority of properties in NW2 5 are over 50 years old (Victorian, Edwardian, or inter-war construction), a RICS Level 2 Survey (HomeBuyer Report) is strongly recommended. These older properties are more susceptible to defects including damp, roof issues, subsidence (particularly due to the London Clay geology), and outdated electrics and plumbing. Level 2 surveys in NW2 5 typically cost between £400 and £800 depending on property size and value, with higher-value or larger properties commanding higher fees. For listed buildings or properties in conservation areas, a more comprehensive RICS Level 3 Survey may be advisable.
NW2 5 has a generally low risk of flooding from rivers and the sea. However, certain areas experience medium to high surface water flooding risk during heavy rainfall, particularly along main roads and in lower-lying sections. Property buyers should consider flood risk when purchasing and ensure adequate building and contents insurance coverage. The London Clay geology also presents a moderate to high risk of ground movement, which can affect foundations, particularly for older properties with shallow foundations or those near mature trees that cause soil moisture changes.
Active new-build developments strictly within the NW2 5 postcode are limited. The broader NW2 area has seen some regeneration, including the Artisan development near Cricklewood Broadway (NW2 6QB) which offers one, two, and three-bedroom apartments. Many new-build homes in the vicinity are marketed at broader postcode levels. The established nature of the NW2 5 area means that buyers seeking new construction may need to consider neighbouring postcodes or wider London locations, though premium new-build options remain relatively scarce in this specific sector.
From £400
A detailed survey for modern homes and flats
From £600
Comprehensive survey for older or complex properties
From £60
Energy performance certificate required for sale
From £150
Official valuation for mortgage and sale purposes
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Compare 35 local agents, data from 133 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.