£425,000
Detached, 4 bed
Maple Avenue, NG10 5EF
£425,000
Detached, 4 bed
Maple Avenue, NG10 5EF
Holdencopley
-7d ago
Compare 61 local agents, data from 849 active listings








Our analysis of 61 active estate agents currently marketing properties in NG10 reveals a competitive local market with 849 properties for sale. The average asking price sits at £250,601, making this an attractive market for both buyers and sellers in the East Midlands. We track every agent actively listing properties across Long Eaton, Stapleford, Beeston, and the surrounding NG10 postcode areas to bring you accurate, real-time market data. selling a Victorian terrace in Long Eaton or a modern detached home near the Trent, understanding which agents dominate your local market gives you the advantage when it comes time to sell.
Robert Ellis leads the NG10 market with an impressive 229 active listings from their Long Eaton office, representing 27% of all market activity. Holdencopley follows as the second-largest agent with 102 listings and an average asking price of £277,598, targeting the mid-to-upper market segment. Frank Innes rounds out the top three with 60 listings and a 7.1% market share, while their sister branch at Robert Ellis Stapleford contributes an additional 56 listings to their combined presence in the area. These three agents alone control nearly half of all property listings in NG10, making them the primary players any seller should consider.

61
Active Estate Agents
£250,601
Average Asking Price
849
Properties For Sale
The NG10 postcode covers a diverse mix of housing, from Victorian terraces in Long Eaton to modern detached homes in new developments. Our data shows the market is dominated by three-bedroom properties, which account for 436 of the 849 listings, with an average price of £248,004. Understanding local buyer preferences and neighbourhood characteristics is essential for achieving the best sale price, and experienced local agents possess this intimate market knowledge that you simply won't get from national online-only operators.
Top-performing agents in NG10 demonstrate strong local presence through multiple office locations. Robert Ellis operates both Long Eaton and Stapleford branches, giving them coverage across the postcode area. This multi-branch approach, used by other major players like Hortons, allows agents to serve clients moving within the area and tap into extensive local buyer networks. When we examined the rental market, we found 43 agents handling 211 rental listings, with Clayton & Co Lettings leading the lettings sector with 27 properties at an average rent of £688 per month. This shows which agents have the infrastructure to handle complete sales and lettings services.
Different agents specialise in different market segments. C P Walker & Son in Beeston averages £505,833, clearly targeting premium properties, while Righthouse Estate Agents focuses on entry-level homes averaging just £139,991. For sellers, this specialisation matters. If you have a high-value property, you want an agent whose database of buyers matches your market segment. Similarly, if you're selling a starter home, an agent experienced with first-time buyers will likely achieve better results than one focused on luxury properties.

Based on 358 live listings with an average asking price of £267,745.
Source: home.co.uk
See which agents are selling fastest and at the best prices in NG10.
Compare Estate Agents FreeThe NG10 property market features a mix of traditional high street agents and modern online fixed-fee alternatives. Our data shows traditional percentage-based agents dominate the market, with Robert Ellis, Holdencopley, and Frank Innes controlling over 46% of all listings between them. These agents typically charge between 1% and 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price, with the average around 1.5% plus VAT for sole agency agreements. The personal service, physical office presence, and local expertise these agents provide continue to resonate with sellers in the NG10 area.
Online agents including Yopa, Ewemove, and Belvoir (all operating under The Property Franchise Group) maintain a presence in NG10 with lower fixed-fee structures. Yopa offers services from around £999 plus VAT, while Ewemove and Belvoir provide hybrid models combining online convenience with local branch support. For sellers in NG10 where the average property sells for £250,601, a traditional agent charging 1.5% plus VAT would charge approximately £4,509, compared to £999-£1,500 for online alternatives. The savings are clear, but the service difference can be significant depending on your needs.
The choice between traditional and online often depends on property value and seller preferences. Our data shows C P Walker & Son in Beeston targets the premium market with an average asking price of £505,833, suggesting traditional high-street service works better for higher-value properties where personal attention and negotiation expertise matter more. Meanwhile, Righthouse Estate Agents focuses on entry-level properties at an average of £139,991, a segment where fixed-fee online agents can offer better value for money since the percentage-based fees would be proportionally smaller anyway.

Understanding bedroom distribution helps sellers price competitively and agents target the right buyers. Three-bedroom properties dominate the NG10 market with 436 active listings, representing over half of all properties for sale. These homes average £248,004, positioning them just below the overall average of £250,601. This segment attracts families and first-time buyers looking to upgrade from two-bedroom properties, making it the most competitive part of the market where presentation and pricing strategy can make or break a sale.
Two-bedroom properties represent the second-largest segment with 259 listings at an average of £184,269, making them the most affordable option for first-time buyers entering the NG10 market. Four-bedroom detached homes command premium prices averaging £365,297 across 101 listings, while five-bedroom properties average £532,813 for just 16 available properties. The limited supply of larger family homes creates strong demand and potential for competitive bidding, especially in sought-after areas like Beeston and Chilwell.
The premium end of the NG10 market shows interesting opportunities. Six-bedroom properties average £661,667 with only 3 listings, while seven-bedroom homes average £557,500 across 2 properties. Agents like C P Walker & Son average £505,833, indicating their focus on high-value properties in areas like Beeston. For sellers of larger homes, specialist agents with experience in the premium market segment may deliver better results than generalist agents who primarily deal with three-bedroom properties.
Our analysis of price bands reveals how the NG10 market is structured and where the strongest competition exists. The £200,000-£300,000 range dominates with 397 listings, representing 47% of all properties for sale. This is the heart of the market where three-bedroom family homes cluster, and where competition among agents is fiercest. Sellers in this price bracket benefit from high buyer demand but also face significant competition from similar properties.
The £100,000-£200,000 segment contains 255 listings (30% of the market), predominantly two-bedroom properties appealing to first-time buyers. Properties under £100k are scarce with only 15 listings, suggesting limited opportunities for investors seeking bargain properties in NG10. At the upper end, 154 properties sit in the £300k-£500k bracket, with just 21 homes priced between £500k and £750k indicating a smaller pool of buyers for premium properties.
The rental market in NG10 operates alongside the sales market, with 43 active letting agents managing 211 rental properties. Clayton & Co Lettings leads the rental sector with 27 properties at an average rent of £688 per month, making them the primary choice for landlords seeking professional management. Bairstow Eves follows with 17 listings at £600 average rent, while Openrent operates as a hybrid platform with 15 properties at £686 per month.
For sellers considering buy-to-let investments or those transitioning between properties, understanding the rental market adds another dimension to their selling strategy. Robert Ellis & Management handles 13 rental properties at a premium average of £896 per month, reflecting higher-end rental stock. Emma Cavers of Hortons manages 9 rentals at £1,164 per month, targeting professional tenants seeking quality accommodation in areas like Beeston and Long Eaton. Agents with strong lettings divisions can often assist sellers who need to rent before buying elsewhere.
Request free valuations from at least three agents in NG10. Our data shows significant variation in pricing strategies, with Holdencopley averaging £277,598 compared to Robert Ellis at £246,485. A good agent will provide a realistic valuation based on comparable properties and current market conditions, not an inflated price designed simply to win your business.
Ask about professional photography, floorplans, virtual tours, and online marketing. Properties with multiple quality images receive more views, and in NG10 where three-bedroom homes dominate, presentation makes the difference between attracting buyers and being overlooked. Request to see examples of their current listings and judge the quality yourself.
Review how many listings each agent has in NG10 right now. Robert Ellis leads with 229 listings, but a busy agent may have less time for your property. Smaller agents like Merritt Estates with 6 listings might provide more personal service. Consider whether you want a high-volume operation or dedicated attention.
Estate agent fees in NG10 typically range from 1% to 3% plus VAT. Do not be afraid to negotiate, especially if your property is valued above the £250,601 average. Multi-agency agreements (where you use more than one agent) typically cost 0.5-1% more but can generate more competition among agents for your property.
Most sole agency agreements in NG10 run for 8-16 weeks, with 12 weeks being common. Ensure you understand the contract length, notice period, and what happens if you find a buyer yourself during the term. Professional agents will explain these terms clearly before you sign, and you should never feel pressured into immediate decisions.
Do not automatically choose the agent with the highest valuation. Our data shows asking prices do not always reflect sale prices. Compare agents on their local knowledge, marketing approach, and recent sales in your specific NG10 neighbourhood, not just their initial price estimate. The agent who values your property most highly may simply be trying to win your business, only to later recommend price reductions.
358 properties currently listed across NG10. Here are the most recently added.
£425,000
Detached, 4 bed
Maple Avenue, NG10 5EF
£425,000
Detached, 4 bed
Maple Avenue, NG10 5EF
Holdencopley
-7d ago
£200,000
Semi-Detached, 3 bed
Worrall Avenue, NG10 1NR
£200,000
Semi-Detached, 3 bed
Worrall Avenue, NG10 1NR
Belvoir
-10d ago
£250,000
Detached, 3 bed
Sandringham Road, NG10 5LE
£250,000
Detached, 3 bed
Sandringham Road, NG10 5LE
Frank Innes
-10d ago
£400,000
Detached, 4 bed
Plant Lane, NG10 3BJ
£400,000
Detached, 4 bed
Plant Lane, NG10 3BJ
Frank Innes
-10d ago
£300,000
Detached, 4 bed
Sandringham Road, NG10 5LD
£300,000
Detached, 4 bed
Sandringham Road, NG10 5LD
Robert Ellis
-10d ago
£280,000
Terraced, 3 bed
Thorneywood Road, NG12 2DW
£280,000
Terraced, 3 bed
Thorneywood Road, NG12 2DW
£260,000
Semi-Detached, 3 bed
Ribblesdale Road, NG10 3JG
£260,000
Semi-Detached, 3 bed
Ribblesdale Road, NG10 3JG
Robert Ellis
-11d ago
£235,000
Semi-Detached, 3 bed
Wharfedale Road, NG10 3HG
£235,000
Semi-Detached, 3 bed
Wharfedale Road, NG10 3HG
Hortons
-11d ago
£110,000
Semi-Detached, 3 bed
Bracken Road, NG10 4DA
£110,000
Semi-Detached, 3 bed
Bracken Road, NG10 4DA
Sdl Property Auctions
-11d ago
£240,000
Semi-Detached, 3 bed
Hart Avenue, NG10 5FY
£240,000
Semi-Detached, 3 bed
Hart Avenue, NG10 5FY
Robert Ellis
-11d ago
£310,000
Detached, 4 bed
Sussex Way, NG10 5NU
£310,000
Detached, 4 bed
Sussex Way, NG10 5NU
Bettermove
-11d ago
£320,000
Semi-Detached, 3 bed
Thorneywood Road, NG12 2DW
£320,000
Semi-Detached, 3 bed
Thorneywood Road, NG12 2DW
Get free, no-obligation valuations from the top-performing local agents. Compare fees, services, and track records before you decide.
Compare Agents FreeBased on our live market data, Robert Ellis is the dominant agent in NG10 with 229 listings (27% market share) across their Long Eaton and Stapleford branches. Holdencopley is the second-largest with 102 listings and an average asking price of £277,598, positioning them in the mid-to-upper market segment. Frank Innes, Emma Cavers of Hortons, and Wallace Jones round out the top five. The best agent for you depends on your property type and location within NG10, so we recommend getting valuations from at least three agents before deciding.
Estate agent fees in NG10 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT) of the final sale price, with the national average around 1.5% plus VAT. For a property at the NG10 average price of £250,601, this means fees between £3,007 and £9,022. Online agents like Yopa offer fixed fees from around £999 plus VAT, while traditional high-street agents like Robert Ellis charge percentage-based fees but provide more comprehensive in-person services including valuation visits, viewings feedback, and negotiation.
Local agents with physical offices in NG10, such as Robert Ellis in Long Eaton or Holdencopley, typically have better local market knowledge and stronger buyer networks in the area. Our data shows traditional agents control over 70% of the market. Online agents can offer savings, particularly for properties under £200,000 where the percentage-based fees are proportionally smaller anyway, but may provide less personal service. Consider your property value, desired level of support, and whether you prefer face-to-face consultations or digital communication when making your choice.
Most sole agency agreements in NG10 run for 8-16 weeks, with 12 weeks being common. If your property does not sell within this period, you can renegotiate terms or move to a different agent. Multi-agency agreements, where you instruct multiple agents simultaneously, typically run longer and charge higher fees (usually an additional 0.5-1%) but can generate more buyer interest. Some agents offer rolling contracts with short notice periods, which can provide more flexibility if you're unsure about the market.
A good valuation should be based on comparable properties recently sold in your specific NG10 neighbourhood, not just broad market averages. Our data shows significant variation: three-bedroom properties average £248,004 while detached homes average £380,516. Ask agents for details of comparable sales they used in their valuation, and be wary of agents who suggest unrealistically high asking prices to win your business. The best valuations come with detailed reasoning and honest discussions about potential challenges with your property.
We recommend viewing 3-5 properties with different agents before instructing one. This gives you direct experience of how each agent operates, their marketing approach, and the quality of properties they handle. Pay attention to response times, the professionalism of their listings, and whether they take time to understand your specific needs as a seller in NG10. Visiting other properties on the market also helps you understand your competition.
Historical sold prices in NG10 were 1% down on the previous year according to Rightmove data, with the wider NG10 district seeing a 1.8% nominal increase but a -2.0% change when adjusted for inflation. The average sold price over the last 12 months sits around £228,644-£235,251 depending on the data source. This relatively flat market makes choosing the right agent even more important, as their negotiation skills can make the difference between meeting and exceeding your asking price.
Long Eaton and Stapleford are the most active areas within NG10, with Robert Ellis operating branches in both locations and collectively accounting for 33.6% of all market listings. Beeston also shows strong activity, particularly for higher-value properties, with C P Walker & Son averaging £505,833 per listing. The concentration of activity around these town centres means sellers in these areas have more agent options and higher buyer demand.
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Compare 61 local agents, data from 849 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.