Compare 29 local agents, data from 79 active listings








We track 29 estate agents actively marketing properties in the M7 4 postcode area of Manchester, and we have ranked them all based on live listing data. Selling a family home in Higher Broughton or a flat in Salford, choosing the right agent can make a significant difference to your final sale price and how quickly your property moves. Our team continuously monitors every active listing and agent performance across the area, so you can make an informed decision when selecting who to sell your home.
The M7 4 property market sits within the wider M7 postcode covering parts of Salford and Manchester. With an average asking price of £370,878 across 79 current listings, the area offers a diverse mix of property types from Victorian terraces to modern apartments. Our data captures every active listing and agent performance, so you can make an informed decision when choosing who to sell your home. We also track rental activity across the area, with 28 rental listings from 16 agents, showing a healthy lettings market alongside sales.

29
Active Estate Agents
£370,878
Average Asking Price
79
Properties For Sale
28
Rental Listings
The M7 postcode area has shown steady growth in property values, with prices increasing by 4.33% over the last 12 months and an impressive 26.23% over the last five years. According to Land Registry data, the average sold price in M7 sits at £320,626, which reflects a healthy market with consistent demand from buyers. The M7 4TA specific area around Higher Broughton has seen particularly strong performance, with average prices reaching £235,000 in the last year, representing a 4% increase from the 2022 peak of £225,500. This growth trend has been driven by continued buyer interest in the area, particularly from first-time buyers and families seeking affordable housing within reach of Manchester city centre.
Property type analysis reveals clear price stratification in the M7 4 area. Detached properties command the highest average sold prices at £447,389, followed by semi-detached homes at £382,861. Terraced properties in M7 4 average £311,366, while flats represent the most accessible entry point at £218,075. This diversity in property types means buyers across different budget ranges can find suitable accommodation, from first-time buyer flats to family homes. The data shows that flats dominate the current listings with 32 properties, reflecting strong demand from investors and first-time buyers entering the market.
Transaction volumes in the broader M7 area reached 164 sales over the last 12 months, representing a 1.22% increase compared to the previous year. The majority of transactions, 43 sales, fell within the £120,000 to £202,000 price bracket, indicating strong activity in the affordable housing segment. This steady flow of transactions demonstrates market liquidity and suggests sellers can expect reasonable timeframes for completing sales when pricing appropriately. Properties in the £200,000 to £300,000 range saw 18 sales, showing solid demand in the family home segment, while 17 properties sold between £300,000 and £500,000, indicating a healthy mid-market.
Source: Homemove live listing data
Current listing data reveals flats dominate the M7 4 market with 32 properties available, representing the largest segment of available housing. Semi-detached properties follow with 14 listings, while detached homes account for 10 listings. Terraced properties make up the smallest segment at just 5 current listings, suggesting potential shortage for buyers seeking this property type. This imbalance between supply and demand may work in favour of sellers with terraced properties, as limited supply typically creates competitive buyer interest.
New build activity in the M7 4 area remains limited, with most new development concentrated in the wider M7 and neighbouring postcode areas. Properties on Lower Broughton Road and Priory Grove in the broader M7 area represent newer stock, with several six-bedroom family homes listed around the £800,000 mark. The lack of significant new build construction within M7 4 specifically means the market primarily consists of second-hand properties, which often require careful consideration of condition and any necessary renovations. For buyers, this means the Victorian and Edwardian housing stock may require investment in updating roofing, electrical systems, or damp-proofing measures that were not standard in original construction.

The M7 4 postcode covers parts of Salford, specifically the Higher Broughton area, characterised by a mix of Victorian and Edwardian terraced housing alongside more modern developments. The predominant housing stock reflects Greater Manchester's industrial heritage, with red brick construction featuring heavily in period properties. Many homes in the area were built with solid walls rather than cavity wall insulation, which can affect energy efficiency and may require specialist consideration during surveys. The solid wall construction common in Victorian terraces often means higher heating costs and potential damp issues if properties have not been properly maintained.
Transport connections serve the M7 4 area well, with regular rail services from Manchester Victoria station providing links to the city centre and beyond. The area benefits from proximity to the M60 motorway, making it accessible for commuters travelling by car. Local bus routes connect residents to shopping facilities, schools, and healthcare services throughout the Greater Manchester conurbation. The nearby Salford Quays development offers additional employment opportunities and leisure facilities, including the Lowry theatre and cinema complex. This accessibility makes M7 4 particularly attractive to commuters working in Manchester city centre who are looking for more affordable housing options than city centre prices.
The demographic profile of the M7 area shows a diverse population with a mix of young professionals, families, and older residents. The presence of the University of Salford campus nearby influences the local housing market, with demand for rental properties from students and academic staff. Local schools serve families with children, and the area features several parks and green spaces that contribute to its residential appeal. While specific flood risk data for M7 4 was not identified, the area's proximity to the River Irwell means potential buyers should make enquiries about flood risk for specific properties. Properties in low-lying areas near the river may have increased flood risk, so conducting thorough searches on the Government flood risk portal is advisable before purchasing.
Sellers in M7 4 have a choice between traditional high-street estate agents and online fixed-fee providers, each offering distinct advantages. Traditional agents like Aubrey Lee & Co, based in Prestwich, provide face-to-face consultations, local market expertise, and hands-on support throughout the selling process. With 14 active listings in the area and an average asking price of £343,211, Aubrey Lee & Co holds the largest market share at 17.7%, suggesting strong local buyer engagement. Their presence in the nearby Prestwich area means familiarity with the broader M7 market dynamics and established relationships with local solicitors and mortgage advisors.
Normie Sales and Lettings operates from North Manchester with 12 active listings and focuses on the premium sector, with an average asking price of £620,000. This positions them distinctly in the higher price bracket, appealing to sellers of larger family homes and executive properties. Their expertise in the premium segment means they often work with buyers seeking larger properties with four or five bedrooms. For those seeking more affordable options, Hyde Estate and Lettings Agents handles properties at the lower end, with an average asking price of £138,650, covering the first-time buyer segment effectively. S and S Property Group, with 6 listings averaging £464,992, occupies the mid-market position and represents another strong local option for sellers in the typical price range.
Online estate agents typically charge fixed fees ranging from £999 to £1,999, making them attractive for sellers seeking to minimise upfront costs. However, traditional percentage-based agents, charging typically 1-1.5% plus VAT, often provide more comprehensive marketing including professional photography, dedicated viewings, and negotiation expertise. Our research shows that agents with physical offices in the area, such as those in Prestwich or Bury, tend to have stronger local market presence and can offer more personalized service. Multi-agency agreements, where sellers instruct more than one agent, typically increase fees by 0.5-1% but can broaden exposure for challenging properties or in slower market conditions. The decision depends on property value, seller priorities, and how much hands-on support the selling process requires.
Start by gathering information on agents active in M7 4. Look at their current listings, average asking prices, and how long properties typically stay on the market with each agent. Our data shows the most active agents in the area, so use this to create a shortlist of those who regularly sell properties similar to yours.
Contact at least three agents for a free valuation of your property. Be wary of agents who overvalue significantly to secure your instruction, as this often leads to price reductions later. Ask each agent to explain their valuation methodology and provide comparable evidence from recent sales in your specific area of M7 4.
Ask about each agent's marketing approach, including online presence, photography quality, floorplans, and whether they use video tours or virtual viewings to attract buyers. In the current market, properties with professional photography and strong online listings typically generate more interest. Find out which portals they advertise on and whether they utilize social media marketing.
Understand the agreement length, typically 8-16 weeks for sole agency, and what happens if you need to terminate early. Check whether fees apply if you find a buyer independently. Some agents offer fixed-term contracts with exit clauses, while others may charge fees if you withdraw. Always get terms in writing before signing.
Estate agent fees are negotiable. Do not automatically accept the first quote; many agents will reduce their percentage, especially for higher-value properties or if you agree to multi-agency. For a property at the average M7 4 asking price of £370,878, a 1% reduction in fees saves over £3,700. Use quotes from competing agents as leverage in negotiations.
Verify the agent is a member of a redress scheme like The Property Ombudsman or Property Redress Scheme, and check client reviews on independent platforms. Membership of professional bodies such as ARLA Propertymark or NAEA Propertymark indicates additional training and compliance with industry standards.
Always get at least three agent valuations before instructing. This gives you market perspective, allows fee negotiation, and helps identify agents who truly understand your property's value rather than those simply trying to win your business. Our data shows agents in M7 4 typically quote varying valuations, so comparing at least three gives you the best picture of realistic pricing.
Analysis of bedroom count reveals the M7 4 market serves different buyer segments effectively. Two-bedroom properties dominate with 27 listings averaging £178,070, representing strong demand from first-time buyers and small families. Three-bedroom homes follow closely with 26 listings averaging £294,135, forming the backbone of family housing demand in the area. The prevalence of two and three-bedroom properties reflects the terraced housing stock typical of the Higher Broughton area, with many Victorian and Edwardian homes offering generous room sizes.
The premium segment shows interesting dynamics with four-bedroom properties averaging £597,772 across 9 listings, while five-bedroom homes command £820,500 on average from 8 listings. Larger family homes in M7 4 clearly attract buyers seeking space, though the sample size suggests this segment moves more slowly. One-bedroom flats, with 5 listings averaging £100,000, serve the entry-level market and investor buyers, while six-bedroom properties represent the ultra-premium end at £1,100,000 average from just 4 listings. The price per bedroom decreases significantly as property size increases, making larger homes better value per room for families who need the extra space.

Achieving the best price for your M7 4 property starts with accurate pricing based on comparable sold prices rather than asking prices. Our data shows the average sold price in M7 sits at £320,626, while current asking prices average £370,878, indicating a typical gap that suggests pricing competitively from the outset can accelerate sales. Properties priced correctly for their condition and location typically attract more viewings and multiple offers, creating competitive tension that benefits sellers. In the current M7 4 market, properties priced in the most active price brackets of £100,000 to £300,000 tend to sell fastest.
Agent fees in England typically range from 1% to 3% plus VAT (1.2% to 3.6% total), with the average around 1.5% plus VAT. For a property in M7 4 at the average asking price of £370,878, this translates to fees between £4,450 and £13,350. Negotiating can often reduce this to 1% plus VAT, saving thousands. Consider whether sole agency or multi-agency suits your situation, remembering that multi-agency typically costs more but provides broader market coverage. The cheapest option is not always the best value when significant sums are involved. Many sellers in M7 4 find that paying slightly higher fees for an agent with strong local presence and active listings generates better overall results.

Based on our live listing data, Aubrey Lee and Co leads the M7 4 market with 14 active listings and 17.7% market share, making them the most active agent in the area. Normie Sales and Lettings follows closely with 12 listings (15.2% market share) and focuses on higher-value properties averaging £620,000. S and S Property Group holds third position with 7.6% market share, while Thornley Groves and Hyde Estate and Lettings each hold 3.8%. The best agent for your property depends on your price range and specific location within M7 4, as different agents specialize in different market segments.
Estate agent fees in the M7 4 area typically range from 1% to 3% plus VAT of the final sale price. For a property at the average asking price of £370,878, this means fees between £4,450 and £13,350. Many agents are open to negotiation, and securing quotes from multiple agents before instructing allows you to compare services and negotiate better rates. Our data shows agents in the area are competitive, with Aubrey Lee and Co and Normie representing different ends of the market in terms of average property values they handle.
Yes, the M7 postcode area has seen property prices increase by 4.33% over the last 12 months and by 26.23% over the last five years. The specific M7 4TA area has performed particularly well, with average prices reaching £235,000, which is 4% above the 2022 peak of £225,500. This growth trend suggests continued demand for properties in the area, driven by affordable pricing compared to central Manchester and good transport connections to the city centre. The steady transaction volume of 164 sales in the last year demonstrates healthy market activity.
M7 4 covers the Higher Broughton area of Salford, offering a mix of Victorian and Edwardian terraced housing with good transport links to Manchester city centre. The area benefits from proximity to the M60 motorway, regular train services from Manchester Victoria, and local bus routes. Nearby Salford Quays provides employment and leisure opportunities, while the presence of the University of Salford influences the local rental market. The area offers affordable housing options compared to central Manchester while maintaining good connectivity, making it popular with first-time buyers and families.
Two-bedroom and three-bedroom properties dominate the M7 4 market, with strong demand from first-time buyers and families. Flats represent the largest listing segment with 32 properties available, reflecting the affordable entry point at around £100,000 for one-bedrooms. The most active price bracket is £100,000 to £300,000, where transaction volumes are highest. Detached and larger family homes command premium prices, though they typically take longer to sell due to smaller buyer pools. Terraced properties, with only 5 current listings, may see strong demand given the limited supply.
While exact timescales vary based on property type, price, and market conditions, properties in the M7 area benefit from steady transaction volumes with 164 sales in the last 12 months. Properties priced correctly for current market conditions typically sell within 8-16 weeks, though this can extend during quieter periods or for properties requiring significant price adjustments. The most active price segments (£100k-£300k) tend to see faster sales, while premium properties above £500,000 may take longer due to smaller buyer demand. Working with a local agent who understands buyer preferences in M7 4 can help accelerate the sale.
Online estate agents offer fixed fees typically between £999 and £1,999, which can be attractive for sellers looking to minimise upfront costs. However, traditional agents like Aubrey Lee and Co or Normie Sales and Lettings provide local expertise, physical office presence, and more hands-on support including viewings and negotiation. For properties in the M7 4 market, where the average price is around £370,000, the percentage fee difference between online and traditional agents may amount to £2,000-£4,000. For higher-value properties in M7 4, the comprehensive service and market knowledge of traditional agents often proves more valuable than the cost savings of online alternatives.
While not legally required to sell, obtaining a survey can actually benefit sellers by identifying issues before buyers discover them during their own surveys. Given the age of many properties in M7 4, with Victorian and Edwardian housing stock common, issues such as damp, roof condition, outdated electrical wiring, or structural movement may be present. A RICS Level 2 Survey (formerly HomeBuyer Report) typically costs between £380 and £600 for properties in the M7 4 price range and can help price your property accurately or address problems proactively. For older properties or those showing signs of wear, a RICS Level 3 Survey may be more appropriate as it provides more detailed analysis of the property condition.
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Compare 29 local agents, data from 79 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.