Compare 8 local estate agents, data from 16 active listings








We track 8 estate agents actively marketing properties in the L24 5 postcode area of Liverpool, and we have ranked them all based on live listing data from our platform. Selling a family home in Hale or a luxury property near Liverpool John Lennon Airport, finding the right estate agent can make a significant difference to your sale outcome and final asking price.
The L24 5 property market serves an area that includes parts of Liverpool's southern suburbs, notably around Hale and the airport corridor. With an average asking price of £506,813 across 16 current listings, this is a market with diverse property types from three-bedroom semi-detached homes to luxury detached properties. Our analysis reveals that the market is predominantly driven by semi-detached properties, which account for over half of all available stock, while detached homes command premium prices averaging £876,667.
Whether you are selling a starter home or a million-pound property, we recommend obtaining at least three free valuations from different agents before making your decision. This approach gives you a clear picture of what different agents believe your property is worth and allows you to compare their marketing strategies and fee structures side by side.

8
Active Estate Agents
£506,813
Average Asking Price
16
Properties For Sale
The L24 5 property market presents a nuanced picture that differs from broader Liverpool trends. According to recent data from Zoopla, the average sold price in L24 5 over the last 12 months stands at £531,000, while Rightmove data for the specific sub-postcode L24 5RE indicates an overall average of £742,500. This variation highlights the importance of looking at granular data when assessing property values in this postcode. The broader L24 area, which encompasses multiple postcode sectors, shows an average sold price of £210,495, significantly lower than L24 5 specifically, suggesting that the L24 5 area commands premium prices compared to the wider district.
Price trends in L24 5 have shown some volatility recently, with house prices in this specific postcode falling by 9.4% in the last year according to Plumplot data. However, the broader L24 area has shown more resilience, with Property Solvers reporting an increase of £3,492 (1.93%) over the same period. Rightmove data for the wider L24 postcode suggests prices were 25% up on the previous year and 19% up on the 2022 peak, indicating that the overall market trajectory remains positive despite sector-specific corrections. For sellers, this means understanding your specific location within L24 5 is crucial for accurate pricing expectations.
The property type breakdown in L24 5 reveals distinct pricing tiers that reflect the broader Liverpool market. Detached properties in the area have achieved average sold prices of £542,833 over the last 12 months, while semi-detached homes averaged £229,773. Terraced properties, which form a significant portion of the broader L24 housing stock, sold for an average of £149,384, with flats averaging £85,563. These figures demonstrate the premium that L24 5 commands over the wider area average, with detached properties in particular showing strong value retention. Transaction volumes in L24 5 reached 17 sales over the last 24 months, while the broader L24 area saw 86 residential sales, representing a decrease of 62.79% relative to the previous year.
Source: Homemove live listing data
Analysis of current listings in L24 5 reveals a market dominated by three-bedroom semi-detached properties, which account for 12 of the 16 available listings with an average asking price of £327,917. These family-sized homes represent the backbone of the local market and are typically priced in the £300,000 to £500,000 range, making them accessible to a broad buyer demographic. The prevalence of three-bedroom properties suggests strong demand from families and first-time buyers looking to upgrade from smaller accommodation in surrounding areas.
The detached property segment in L24 5, while smaller in volume with only 6 listings, commands the highest average asking prices at £876,667. These premium properties span a wide price range, with three listings currently priced over £1 million. The high-end segment is particularly represented by agents such as Sutton Kersh, who handle properties averaging £1,350,000, positioning themselves in the luxury market niche. This premium tier likely reflects properties with larger plots, modern specifications, or desirable locations within the postcode.
New build activity specifically within the L24 5 postcode appears limited based on available data, with no major active developments verified within this specific sector. However, broader searches for the L24 area do indicate new build options in surrounding postcode sectors including L24 5RL, L24 5SE, and Hale Road in Hale Village. The broader Liverpool housing market has seen various new build developments in recent years, though L24 5 specifically appears to be characterized predominantly by existing housing stock. This presents both a challenge and opportunity for buyers seeking new construction in this particular postcode.

The L24 5 postcode area encompasses several distinctive neighborhoods within Liverpool's southern corridor, characterised by a mix of residential suburbs and areas proximity to major transport infrastructure. The postcode is notably associated with Liverpool John Lennon Airport and surrounding industrial estates, which serve as significant local employers and contribute to the economic character of the area. This connectivity makes L24 5 particularly attractive for commuters and those working in logistics, aviation, and related industries, while the presence of the airport also facilitates international travel convenience.
The predominant housing stock in the broader L24 area reflects Liverpool's architectural heritage, with terraced properties comprising a significant portion of homes, followed by semi-detached houses and a smaller proportion of flats. As part of the wider Liverpool region, properties in L24 5 are commonly constructed with traditional red brick, often featuring slate or tiled roofs characteristic of the region's Victorian and Edwardian-era housing. This building tradition continues through to post-war and more modern developments, creating a varied streetscape that offers different property types to suit various buyer preferences and budgets.
Demographically, the L24 area attracts a mix of families, commuters, and professionals drawn to the combination of residential amenity and transport connectivity. The presence of good schools, local shopping facilities, and parks makes it suitable for family life, while the excellent road connections to Liverpool city centre and the motorway network appeal to those working in the city or requiring easy access to Manchester and other regional centres. The area's character strikes a balance between suburban tranquility and urban accessibility, explaining its continued popularity among both first-time buyers and those moving up the property ladder.
We find that properties in L24 5 appeal particularly to buyers who value the airport proximity for travel, while also wanting access to the quieter residential streets that characterize areas like Hale. The mix of period properties and more recent developments creates a varied market where agents with local knowledge can really add value by understanding which streets command premium prices and which offer better value for money.
Sellers in L24 5 have a choice between traditional high-street estate agents and online agents, each offering distinct advantages depending on your priorities and property type. Traditional high-street agents like Ashtons Estate Agency, which currently leads the market with 4 active listings and a 25% market share, provide face-to-face consultations, physical branch presence, and comprehensive marketing services including window displays and local knowledge. Adams Real Estate, with 3 listings averaging £353,333, represents another established local option offering personalized service and deep knowledge of the Widnes and surrounding areas.
Online estate agents have emerged as a popular alternative, typically charging fixed fees ranging from £999 to £1,999 rather than percentage-based commissions. These agents can be particularly effective for properties in the lower to mid-price range, where the percentage fee would exceed the fixed-cost alternative. However, for premium properties in L24 5, such as those handled by Sutton Kersh with an average asking price of £1,350,000, the percentage-based high-street model often provides better value alongside the extensive marketing reach and negotiation skills that premium properties typically require.
When choosing between agent types in L24 5, consider your property's characteristics and your personal preferences for the sales process. Properties priced in the £200,000 to £300,000 range, which represents the majority of listings in this postcode (6 properties), may benefit from the cost certainty of online agents. Meanwhile, detached homes and premium properties commanding higher prices often justify the higher commission rates of traditional agents who can dedicate more resources to marketing and negotiation. Many sellers opt to obtain free valuations from multiple agents, including both online and high-street options, before making their final decision.
We always recommend that L24 5 sellers think carefully about the level of service they need. If your property is straightforward and priced competitively, an online agent might handle the sale effectively. However, if your home has unique features, requires specialist marketing, or is priced at the premium end of the market, the hands-on approach of a traditional agent with proven local expertise typically delivers better results.
Review the number of active listings, average asking prices, and market share percentages for agents operating in L24 5. Our data shows Ashtons Estate Agency leads with 25% market share, while Adams Real Estate and Sutton Kersh follow with strong positions in different price segments. Look at which agents have experience selling properties similar to yours.
Request valuations from at least three different agents to compare their assessments of your property's market value. Be wary of agents who significantly overprice to win your business, as this often leads to extended marketing periods and price reductions. We have seen this pattern repeatedly in the L24 5 market where overpriced properties eventually sell for less than they would have if priced correctly from the start.
Understand whether agents charge percentage-based fees (typically 1-3% plus VAT) or fixed fees. For a £500,000 property in L24 5, percentage fees would range from £5,000 to £15,000 plus VAT, while online alternatives might charge £999-£1,999 fixed. Remember that the cheapest fee does not always mean the best value if the agent achieves a lower sale price.
Enquire about how agents plan to market your property, including online portals (Rightmove, Zoopla), social media, local advertising, and floor plans. Properties with professional photography and virtual tours typically attract more interest. Ask specifically what marketing packages are included in their fee and what additional costs might apply.
Understand the duration of sole agency agreements (typically 8-16 weeks) and multi-agency options if you prefer to use more than one agent. Consider notice periods and exit terms before signing. We advise sellers to negotiate terms that protect their interests, including clear exit clauses if the agent fails to deliver results.
Do not accept the first fee quoted. Many agents are willing to negotiate, particularly if you can demonstrate competing quotes or if your property is in high demand. Some agents may reduce their fee in exchange for longer contract terms, but ensure you understand the full implications before agreeing.
When comparing estate agents in L24 5, look beyond just the fees. Consider their track record with properties similar to yours, their marketing strategy, and their knowledge of the local area. The cheapest agent is not always the best value if they achieve a lower sale price or take longer to sell your property. We have observed that agents with strong local presence in the L24 5 market often achieve better outcomes for sellers, particularly in the premium property segment.
The bedroom distribution in L24 5 currently shows strong emphasis on three-bedroom properties, which dominate the market with 12 listings averaging £327,917. This represents the sweet spot for the local market, appealing to families and first-time buyers seeking a balance of space and affordability. The concentration of three-bedroom stock suggests healthy demand for this property type, making it a competitive segment for both buyers and sellers.
Four-bedroom properties represent a smaller segment with just 1 listing currently available at an average asking price of £274,000, though this relatively low average suggests the single listing may be competitively priced or represent a specific property type within this category. The limited supply of larger family homes in L24 5 could present opportunities for sellers of four-bedroom properties, as demand may outstrip current supply. This supply-demand imbalance could advantage sellers willing to market premium family homes in the area.
We notice that two-bedroom properties are notably absent from the current L24 5 listings, which could indicate either strong demand that has cleared inventory or a gap in the market for smaller properties. First-time buyers entering the L24 5 market may find limited options at the lower price points, potentially driving demand for properties that do come to market in this category.

Pricing your property correctly from the outset is crucial for achieving the best price in the L24 5 market. Our data shows that properties priced within the £200,000 to £300,000 range account for 6 of the 16 current listings, while another 6 properties sit in the £300,000 to £500,000 bracket. Understanding where your property fits within this distribution, and pricing competitively relative to similar properties, increases the likelihood of attracting serious buyers and achieving a timely sale.
The current average asking price of £506,813 in L24 5 provides a useful benchmark, but individual property values vary significantly based on condition, location within the postcode, and specific features. Working with an experienced estate agent who understands the local market nuances, such as those operating in the premium segment around Hale or the more affordable areas near the industrial zones, can help you arrive at an optimal asking price. Agents with strong local presence, like those with multiple listings in the area, typically possess the market intelligence needed to price accurately.
Beyond pricing, effective negotiation skills can significantly impact your final sale price. Traditional high-street agents often provide more hands-on negotiation support compared to online alternatives, which can be particularly valuable in the L24 5 market where property types range from affordable terraced homes to million-pound detached properties. Consider this when selecting your agent, and ensure their negotiation approach aligns with your expectations for the sales process.
We have found that properties which appraise well against current market data tend to attract stronger interest within the first few weeks of marketing. The L24 5 market, with its current inventory levels, rewards properties that are realistically priced and professionally presented. Working with an agent who understands these dynamics can make a meaningful difference to your final sale price.

Based on our live listing data, Ashtons Estate Agency currently leads the L24 5 market with 4 active listings and a 25% market share. Adams Real Estate follows with 3 listings and 18.8% market share, while Sutton Kersh and Venmore each hold 12.5% market share with 2 listings each. The best agent for you will depend on your property type and price point, as different agents specialize in different market segments. We recommend requesting valuations from multiple agents to compare their approaches.
Estate agent fees in England typically range from 1% to 3% of the sale price plus VAT (1.2% to 3.6% inclusive). For a property at the L24 5 average asking price of £506,813, this would equate to fees between £6,082 and £18,245 including VAT. Online agents typically charge fixed fees between £999 and £1,999, which can be more cost-effective for properties in the lower price ranges. We advise sellers to carefully compare the total cost of different fee structures before making a decision.
The data shows mixed trends. L24 5 specifically saw a 9.4% price decline in the last year according to Plumplot data. However, the broader L24 area showed 1.93% growth, with Rightmove suggesting prices were 25% up on the previous year. This divergence highlights the importance of looking at granular postcode data rather than relying on broader area averages. We encourage sellers to focus on the specific L24 5 data when planning their sale.
L24 5 is a desirable Liverpool postcode offering a mix of suburban living with excellent transport connectivity. The area benefits from proximity to Liverpool John Lennon Airport, good road links to the city centre and motorway network, and local amenities including schools, shops, and parks. The housing stock predominantly consists of semi-detached and terraced properties, with a range of period and modern homes available. We find that buyers are attracted to the area's balance of accessibility and residential character.
Three-bedroom semi-detached properties dominate the L24 5 market, accounting for 12 of the 16 current listings. These family homes represent the largest segment of buyer demand. Detached properties, although fewer in number (6 listings), command premium prices averaging £876,667, while the limited supply of four-bedroom homes suggests potential opportunities for sellers in this segment. The market also shows some activity in the "other" category with 1 listing at £320,000.
Sale times vary based on pricing, property type, and market conditions. Properties priced correctly according to current market data tend to attract stronger interest. The broader L24 area saw 86 sales in the last year, down 62.79% from the previous year, suggesting a slower market where accurate pricing and effective marketing are even more critical for achieving timely sales. We recommend working with an agent who understands these current market dynamics.
Local agents like Ashtons Estate Agency and Adams Real Estate offer in-depth knowledge of the L24 5 market, physical presence, and personalized service, which can be valuable for navigating local buyer preferences. Online agents offer cost certainty through fixed fees but may provide less local expertise. For premium properties or complex sales, local expertise often proves worthwhile. We have observed that local agents tend to perform better in the L24 5 market, particularly for properties above £300,000.
While not legally required to sell, surveys are typically arranged by buyers rather than sellers. However, obtaining a pre-sale survey (such as a RICS Level 2 survey) can help you identify and address issues before marketing, potentially preventing delays or price negotiations later in the process. This is particularly valuable for older properties where hidden defects may exist, such as those common in Liverpool's Victorian and Edwardian housing stock. We recommend discussing survey options with your chosen agent.
From £400
Comprehensive survey identifying key issues with the property structure and condition
From £600
Detailed structural survey for older or complex properties
From £60
Energy Performance Certificate required by law when selling
Free
Professional valuation for mortgage and sale purposes
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Compare 8 local estate agents, data from 16 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.