Compare 15 local agents, data from 69 active listings








We track 15 estate agents actively marketing properties in the L18 1 postcode, which covers the Mossley Hill and Allerton areas of Liverpool, and we've ranked them all based on live listing data. Our platform monitors every active listing in real-time, giving you the most accurate picture of which agents are winning instructions in your local market.
The L18 1 property market sits within one of Liverpool's most desirable residential pockets. With an average asking price of £301,695 across 69 current listings, this area offers a mix of period properties, family homes, and modern developments. The market has shown resilience, with prices increasing 2.1% over the past year according to Land Registry data. Below we've compiled everything you need to compare local agents and find the right one for your sale.

15
Active Estate Agents
£301,695
Average Asking Price
69
Properties For Sale
£568 (rooms)
Average Rental Price
The L18 postcode district, which includes L18 1, represents one of Liverpool's more affluent residential areas encompassing Mossley Hill and Allerton. Our data shows the current average asking price sits at £301,695, though Land Registry figures for the broader L18 area indicate an overall average of £366,922 over the last year. Property prices in L18 increased by 2.1% in the last 12 months, showing steady growth despite broader economic uncertainties. The market has seen 267 residential property sales in the past year, though this represents a decrease of 23.22% compared to the previous year, suggesting some cooling from the peak activity levels seen in 2022.
Looking at specific postcode sectors within L18 1, the data reveals varied performance across different streets and neighborhoods. Properties in L18 1ES have shown particularly strong performance, with prices 40% up on the 2019 peak of £205,000 over the last year according to Property Solvers analysis. Meanwhile, L18 1LY has seen prices remain similar to the previous year and 13% up on the 2022 peak of £266,000. However, not all sectors have performed equally, with L18 1JP seeing prices 10% down on its 2023 peak of £405,050, demonstrating the importance of street-level analysis when pricing your property.
The majority of sales in the L18 area over the last year fell within the £274,000 to £348,000 price bracket, with 74 transactions in this range, followed by 56 sales in the £200,000 to £274,000 bracket. This concentration of activity in the £200k-£350k band reflects the area's characteristic mix of terraced properties and semi-detached family homes. Our current listing data shows 36 properties in the £200k-£300k range and 27 listings in the £300k-£500k bracket, indicating healthy supply across these popular price points.
Source: Homemove live listing data
Our listing data reveals that terraced properties dominate the L18 1 market, accounting for 42 of the 69 current listings with an average asking price of £301,309. This aligns with the broader L18 area where terraced properties sold at an average of £295,749 according to recent data. Semi-detached properties, though currently fewer in number at just 2 active listings, command the highest average prices at £362,500, reflecting the premium these family homes command in this affluent Liverpool suburb.
The bedroom breakdown shows strong demand for three-bedroom properties, which make up the largest segment with 34 active listings averaging £279,176. Four-bedroom properties follow with 18 listings at an average of £337,778, while the higher end of the market includes five-bedroom homes averaging £458,990 across 5 listings. The limited supply of one-bedroom flats (just 1 listing at £130,000) and the relative scarcity of flats overall (only 3 listings at £153,333 average) suggests opportunities for first-time buyers or investors in a market where demand outstrips supply in this category. Transaction data confirms terraced properties were the most commonly sold type in the L18 area over the past year.

L18, particularly the L18 1 postcode covering Mossley Hill and Allerton, is recognised as one of Liverpool's most desirable residential areas. The area features tree-lined avenues and substantial period properties, including numerous Grade II listed buildings that speak to its historic character. Notable listed properties in the wider L18 area include Calderstones House on Calderstones Road, Harthill Lodge, and various properties along Allerton's historic streets. This architectural heritage contributes significantly to the area's charm and typically commands premium prices in the local market.
The local amenities and lifestyle offerings make L18 1 particularly attractive to families and professionals. Allerton Road serves as a vibrant hotspot for bars and restaurants, popular with residents in their mid-twenties through forties, while Smithdown Road provides convenient access to local shops and student-friendly venues given its proximity to university campuses. Sefton Park, spanning 235 acres, offers extensive recreational facilities and contributes to the tranquil, family-friendly atmosphere that defines the area. The combination of excellent transport links into Liverpool city centre and the suburban peace of Mossley Hill makes this postcode particularly sought-after.
The housing stock in L18 reflects its established nature, with properties ranging from former mansions and substantial period homes to suburban middle-class housing and terraced properties originally built for workers. Construction materials typically include brick and stone with slate roofs, characteristic of Liverpool's Victorian and Edwardian era properties. Given the age of much of the housing stock in L18 1, with numerous properties pre-dating 1919, prospective buyers should consider the benefits of a RICS Level 2 survey to identify any potential issues common in older properties such as damp, roof condition concerns, or outdated electrical systems.
The L18 1 market is served by a mix of traditional high-street agents and online operators, each offering different fee structures and service levels. Move Residential, based in Mossley Hill, leads the market with 18 active listings representing a 26.1% market share and an average asking price of £302,056, demonstrating strong local presence and expertise in this affluent pocket of Liverpool. Atlas Estate Agents follows with 12 listings averaging £316,667, while Abode in Allerton holds 10.1% market share with 7 listings at an average of £300,000. These traditional agents typically charge percentage-based fees, usually between 1% and 3% plus VAT of the final sale price.
For sellers seeking more cost-effective options, online agents including Purplebricks and Yopa operate in the L18 1 area. Purplebricks currently has 3 listings with an average asking price of £366,650, positioning them toward the premium end of the market, while Yopa has 1 listing at £240,000. These online fixed-fee agents can offer savings, typically charging between £999 and £1,999 total, though they may provide less hands-on support than traditional high-street counterparts. Sutton Kersh, part of the Countrywide group and based in Allerton, offers both standard sales and auction services, providing flexibility for different property types and seller circumstances.
When choosing between online and high-street agents in L18 1, we recommend considering the value of local market knowledge. Traditional agents like Move Residential and Atlas Estate Agents have established physical presence in the Mossley Hill and Allerton areas, meaning they can conduct in-person viewings and have established relationships with local buyers. However, multi-agency agreements, which typically cost an additional 0.5-1% compared to sole agency, can be worth considering for premium properties where maximising exposure is crucial. We always suggest obtaining free valuations from at least three agents before making your decision.

The rental market in L18 1 operates alongside the sales market, with 44 rental listings currently available. Rooms4U dominates the rental sector with 13 active listings at an average of £568 per month, primarily serving the student and young professional market given the area's proximity to university campuses. Marshall Property and Move Residential both offer 3 rental listings each, with Move Residential's rentals commanding premium prices averaging £1,300 per month, reflecting their focus on larger, higher-end properties.
For landlords in the L18 1 area, the tenant demographic splits broadly between students gravitating toward Smithdown Road and surrounding streets, and young professionals seeking modernised properties closer to Allerton Road's amenities. Atlas Estate Agents also operates in the rental market with 2 listings averaging £1,375 per month, targeting the mid-to-upper rental segment. Openrent, the online platform, has 3 listings with an average of £786 per month, offering another option for landlords seeking lower-cost tenant placement.
Request valuations from at least three different agents in L18 1. This gives you comparison data on their suggested asking price and helps you understand the true market value of your property. Be wary of agents who overpromise on price to win your instruction, as this often leads to disappointment later.
Look at how many active listings the agent has in L18 1 specifically, and their average asking prices. Our data shows the top agents here include Move Residential with 18 listings and Atlas Estate Agents with 12 listings. Experience in your specific postcode matters significantly when selling in this competitive market.
Traditional agents in Liverpool typically charge 1-3% plus VAT (1.2-3.6% total), while online agents offer fixed fees around £999-£1,999. Consider what's included in the fee, such as photography, floorplans, and marketing materials that can affect how quickly your property sells.
Ask about how they plan to market your property, including online portals, social media, local advertising, and their database of registered buyers. In the L18 1 market, quality photography is essential given the premium nature of the area and the competitive listings landscape.
Don't accept the first terms offered. Negotiate on fees, contract length (typically 8-16 weeks for sole agency), and multi-agency options. Remember, the cheapest fee isn't always the best value when an agent's expertise can help you achieve a higher sale price.
Ensure you understand the terms, including notice periods, sole vs multi-agency provisions, and what happens if you find a buyer independently. Get everything in writing before signing to avoid any misunderstandings later.
The top three agents in L18 1 (Move Residential, Atlas Estate Agents, and Abode) control 53.6% of the market. This concentration means these agents likely have the strongest buyer databases for your property type, making them worth considering even if their fees are slightly higher.
Understanding how prices vary by bedroom count helps you position your property correctly in the L18 1 market. Our data shows three-bedroom properties dominate the market with 34 active listings averaging £279,176, making them the most competitive segment. Four-bedroom homes represent the second largest segment at 18 listings with an average of £337,778, showing a significant price premium for additional space. This data suggests that three-bedroom terraced houses in the £270,000-£290,000 range face the most competition from similar properties.
At the premium end, five-bedroom properties command an average of £458,990 across just 5 listings, indicating strong demand for larger family homes but limited supply. The six-bedroom and seven-bedroom categories each have just 1 listing at £380,000 and £270,000 respectively, representing unique properties in the market. For two-bedroom properties, the 8 listings average £220,000, offering more affordable entry points into the L18 1 market. One-bedroom flats remain scarce with only 1 listing at £130,000, suggesting potential opportunities for investors in an undersupplied segment.
If you're selling a two-bedroom property in L18 1, the competition is relatively manageable with just 8 similar listings. However, three-bedroom sellers face stiff competition with 34 active listings, meaning your property needs to present well to stand out. Four and five-bedroom sellers benefit from stronger demand relative to supply, potentially giving them more negotiating power on price.

Pricing your property correctly from the outset is crucial in the L18 1 market. Our data shows the average listing price in L18 has actually decreased by 19.51% from six months ago according to Rightmove data, making accurate pricing more important than ever. Properties priced realistically for their condition and location tend to attract more viewings and achieve faster sales, while overpriced properties can stagnate and eventually sell for less than they would have with correct initial pricing.
When negotiating with agents on fees, remember that the fee is only one component of the total cost. A cheaper agent who achieves a lower sale price costs you more. In L18 1, where properties can sell for £300,000 or more, the difference between achieving full market value versus accepting an under-offer can easily exceed any fee savings. Consider what services are included, such as professional photography, floorplans, and virtual tours, which can significantly impact buyer interest. A well-presented property in Mossley Hill or Allerton with quality marketing materials will typically achieve a higher price than one with basic listing photos.
The length of your agency agreement matters too. Standard sole agency agreements in England typically run for 8-16 weeks. If your property hasn't generated acceptable offers within this period, you can renegotiate terms or switch agents rather than being locked into a lengthy contract. Multi-agency agreements, which typically cost an additional 0.5-1% but give your property exposure through multiple agents, can be worth considering for unique or high-value properties in the L18 1 area where maximising reach is important.

Based on our live listing data, Move Residential is the leading agent in L18 1 with 18 active listings representing 26.1% of the market. Atlas Estate Agents follows with 12 listings (17.4% market share), and Abode holds third position with 7 listings (10.1% market share). These three agents control over 53% of the market, making them the most active in the area. Each has a strong local presence in Mossley Hill and Allerton, with Move Residential based specifically in Mossley Hill and Abode operating from Allerton.
Traditional estate agents in Liverpool typically charge between 1% and 3% plus VAT of the final sale price, which equates to 1.2% to 3.6% including VAT. For a property selling at the L18 1 average of £301,695, this would mean fees ranging from approximately £3,620 to £10,861. Online fixed-fee agents like Purplebricks or Yopa charge typically between £999 and £1,999 total, though they offer less personal service and may not have the same local buyer database that established Mossley Hill and Allerton agents possess.
According to Land Registry data, property prices in the broader L18 area increased by 2.1% over the last 12 months. However, performance varies significantly at the street level within L18 1. Properties in L18 1ES have seen prices surge 40% above their 2019 peak, while L18 1LY is 13% above its 2022 peak. Conversely, L18 1JP has seen prices fall 10% from its 2023 peak of £405,050. The overall L18 average price stands at £366,922, with terraced properties averaging £295,749 and semi-detached properties at £461,202.
L18 1, covering Mossley Hill and Allerton, is one of Liverpool's most desirable residential areas. The area features tree-lined streets, numerous Grade II listed buildings, and a mix of period properties and family homes. Allerton Road offers vibrant bars and restaurants popular with young professionals in their mid-twenties to forties, while Sefton Park provides 235 acres of recreational space including cafes, a lake, and sports facilities. The area appeals to families, professionals, and students alike, with good transport links to Liverpool city centre via regular bus services along Smithdown Road and Allerton Road. It's considered an affluent suburb with strong community feel and low crime rates.
Our data shows 69 active sale listings in L18 1 currently, with an average asking price of £301,695. The breakdown shows 42 terraced properties, 22 other property types (including semi-detached and larger homes), 3 flats, and just 2 semi-detached homes. By bedroom count, three-bedroom properties dominate with 34 listings, followed by four-bedroom homes with 18 listings. The rental market has 44 listings available, with rooms starting from around £568 per month through agents like Rooms4U who primarily serve the student market.
Terraced properties are the most commonly sold type in the L18 area, with our current data showing 42 terraced listings averaging £301,309. Three-bedroom terraced houses in the £270,000-£290,000 range represent the most active segment of the market. Semi-detached family homes command the highest prices at an average of £362,500 but have limited supply with only 2 current listings, creating potential for strong prices for sellers. Four and five-bedroom family homes also attract strong demand given the area's family-friendly character and the limited supply of larger properties.
For the L18 1 market, we recommend local agents like Move Residential and Atlas Estate Agents because they offer valuable knowledge of the Mossley Hill and Allerton areas, including specific street-level performance data and established buyer relationships. However, online agents like Purplebricks (currently with 3 listings averaging £366,650) and Yopa can offer significant fee savings and may suit sellers who are comfortable managing more of the process themselves. The top local agents have a combined 53.6% market share, suggesting they have stronger buyer databases. We recommend getting quotes from both local and online agents before deciding.
While surveys are typically organised by buyers, sellers should be aware that many properties in L18 1 will require a RICS Level 2 survey due to the age of the housing stock. The area contains numerous listed buildings and period properties built using traditional methods (brick and stone with slate roofs), which may have issues common to older properties including damp, roof condition concerns, or outdated electrical systems. A Level 2 survey typically costs between £380 and £629 depending on property value and size. For listed buildings or older properties, a more comprehensive Level 3 survey may be recommended, which costs more but provides greater detail on structural issues that might affect value.
A sole agency agreement means you instruct one estate agent to sell your property, with fees typically ranging from 1-3% plus VAT. A multi-agency agreement involves instructing multiple agents simultaneously, usually costing an additional 0.5-1% (bringing total to 1.5-4% plus VAT) but providing broader market coverage. For premium properties in L18 1, particularly those priced above £400,000 in the Mossley Hill or Allerton areas, multi-agency can maximise exposure to different buyer pools. However, for the majority of properties in the £250,000-£350,000 range, a sole agency with an experienced local agent typically provides sufficient coverage.
The time it takes to sell in L18 1 varies based on pricing, property type, and market conditions. Properties priced correctly for their condition typically achieve acceptance within the first 4-8 weeks of marketing. Given the current 69 active listings and 267 annual sales in the broader L18 area, the market is active but competitive. Three-bedroom terraced properties face more competition and may take longer, while four and five-bedroom family homes with limited supply tend to sell faster. Working with an agent who has strong local presence, like Move Residential or Atlas Estate Agents, can help accelerate the process through their established buyer databases.
From £380
Essential for older properties in L18 1 given the age of housing stock
From £600
Recommended for listed buildings or period properties
From £60
Required by law before marketing
From £200
Get an accurate property valuation
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Compare 15 local agents, data from 69 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.