Compare 10 local estate agents, data from 13 active listings








We track 10 estate agents actively marketing properties across the L14 4 postcode in Liverpool, and we've ranked them all based on current live listing data. selling a three-bedroom semi in West Derby or a terraced house near Page Moss, finding the right agent can make a significant difference to your final sale price and how quickly your property moves. Our data-driven approach means you can compare agents based on real market activity, not just marketing claims.
The L14 4 area, covering neighbourhoods including Page Moss, Swanside, and parts of West Derby, currently shows an average asking price of £142,692 across 13 active sale listings. This represents a sub-£150k market that's attracting strong interest from first-time buyers and growing families looking for affordable property in north Liverpool. With prices varying significantly by street and property type, working with an agent who knows the local nuances is essential for achieving the best possible outcome. The difference between sectors can be striking: properties in L14 4BN near Swanside have seen 26% annual growth, while those in L14 4AD near Page Moss have experienced 19% declines from their 2022 peak.
Our comparison tool puts you in control. We show you exactly which agents are winning listings in your specific area, what they're asking for similar properties, and how their fees compare. This transparency helps you make an informed decision rather than relying on cold calls or glossy brochures. Start comparing estate agents in L14 4 today and get free valuations from the agents most active in your local market.

10
Active Estate Agents
£142,692
Average Asking Price
13
Properties For Sale
The property market in L14 4 presents an accessible entry point for buyers, with Land Registry data showing average sold prices of £123,250 over the last 12 months. This asking-to-sold price gap is important for sellers to understand, as properties in this postcode sector are typically achieving sale prices below their initial asking figures. The broader L14 postcode area has seen property prices increase by 4.03% over the last year, adding approximately £7,750 to the average property value and indicating modest but steady growth in this part of north Liverpool.
Looking at the micro-level price trends within L14 4, there's notable variation between different streets and sectors. The L14 4BN area around Swanside has performed particularly strongly, with prices rising 26% year-on-year and sitting 33% above its 2023 peak of £97,667. Conversely, the L14 4AD sector near Page Moss has experienced a 19% decline from its 2022 peak of £147,000, while L14 4AQ has remained relatively stable with just a 1% dip from its 2021 high of £126,500. These sector-level differences highlight why local market knowledge is so valuable when pricing your property.
For the wider L14 postcode area, the current average sold price sits around £185,170, though L14 4 specifically appears to trade at a discount to this borough average. The property mix in L14 4 skews toward more affordable housing, with our current listings showing a concentration in the £100,000 to £200,000 price bracket. Detached properties in the broader L14 area averaged £304,643, while semi-detached homes fetched around £200,231, making L14 4 an attractive option for buyers seeking more space at lower price points compared to other Liverpool postcodes.
When we examine specific sub-postcodes within L14 4, the variation becomes even clearer. L14 4BP averaged £126,000 over the last year, while L14 4AD came in at £119,000 and L14 4AQ at £125,000. The strongest performer, L14 4BN around Swanside, averaged £130,000. These figures demonstrate why sellers need agent-specific local knowledge - pricing strategies that work in one sector may not translate to neighbouring streets just a few hundred metres away.
Source: Homemove live listing data
The current listing mix in L14 4 reveals what's available for buyers in this corner of Liverpool. Our data shows terraced properties dominate the market with 5 listings averaging £129,000, making them the most accessible option for first-time buyers entering the property market. The "Other" category, which typically includes properties that don't fit standard classifications, also accounts for 5 listings with an average price of £141,000, while semi-detached homes make up 3 listings at a higher average of £168,333.
Transaction volumes across the broader L14 postcode area show 184 residential sales in the last 12 months, though this represents a decline of 44 transactions compared to the previous year, down 23.91%. Over a two-year period, 512 properties sold in L14, indicating a moderate level of market activity. The L14 4BQ sector has recorded 13 property sales over the last 10 years, showing consistent but measured transaction levels. New build activity within L14 4 specifically appears limited, with no major developments currently verified in this postcode sector, suggesting the market is primarily driven by existing housing stock.
From a property type perspective, the L14 area shows Mouseprice data indicating detached properties averaging £246,431, semi-detached at £185,964, terraced at £121,245, and flats at £145,786. This broader data helps contextualise where L14 4 sits within the wider market - our local average asking price of £142,692 positions the area competitively against the Liverpool average, particularly for first-time buyers and investors seeking entry-level properties.

The L14 4 postcode covers several distinct residential neighbourhoods in north Liverpool, each with its own character and appeal. Page Moss, one of the key areas within this postcode, is a predominantly residential district known for its affordable housing stock and convenient access to local amenities. The area features a mix of post-war housing, primarily terraced and semi-detached properties that were built to accommodate families moving out of central Liverpool during the mid-20th century expansion.
Swanside and the western edges of L14 4 benefit from proximity to West Derby village, offering access to local shops, cafes, and the historic Courtyard Bar and Restaurant. The area is well-served by transportation, with regular bus routes connecting residents to Liverpool city centre and surrounding areas. Schools in the catchment include St Margaret Mary's Catholic Primary School and West Derby School, a co-educational secondary school with a good reputation in the area. The nearby Millennium Nature Reserve provides green space for families, while the broader Liverpool city region offers employment opportunities across sectors including healthcare, education, retail, and the growing digital and creative industries.
From a geological perspective, the Liverpool area generally sits on a foundation of glacial tills and sandstone deposits, with some alluvial deposits in lower-lying areas near watercourses. While specific shrink-swell clay risk data for L14 4 wasn't identified, standard building practices in Liverpool have historically used traditional brick construction, which dominates the housing stock. The area is not coastal, though general surface water flooding considerations apply to lower-lying sections, as with many urban areas in the region. No specific conservation areas or concentrations of listed buildings were identified within L14 4 itself, suggesting more modern housing development without the heritage constraints found in some Liverpool neighbourhoods.
The population of L14 4 reflects Liverpool's diverse demographics, with a mix of long-established families and younger households entering the property market for the first time. The affordability of the area compared to central Liverpool makes it particularly attractive to key workers in the NHS, education, and retail sectors who need reliable transport links to the city centre. The post-war housing stock, while lacking the architectural character of Victorian terraces in south Liverpool, offers practical family accommodation at price points that simply aren't achievable closer to the city centre or in more desirable postcodes.
Sellers in L14 4 have a choice between traditional high-street estate agents and newer online-only platforms, each with distinct fee structures and service models. Sutton Kersh, operating as part of Countrywide UK and based in West Derby, currently leads the local market with 3 active listings representing a 23.1% market share and an average asking price of £145,000. Their established presence in the area means they have established relationships with local buyers and conveyancing solicitors, which can help streamline the sales process from listing through to completion.
For sellers seeking alternatives to percentage-based fees, online agents like Northwood (part of The Property Franchise Group) offer fixed-fee pricing structures that can be more predictable, though typically with less in-person support. Northwood currently has 1 listing in L14 4 at an average price of £115,000. Mags Property, a local independent agent based in Liverpool, also operates in the area with an average listing price of £180,000, targeting the higher end of the local market. The choice between sole agency and multi-agency agreements is also worth considering, with sole agency agreements typically running for 8-16 weeks at standard commission rates, while multi-agency arrangements usually charge a premium of 0.5-1% for the increased exposure they provide.
When selecting an agent in L14 4, the average asking prices across different agents range from £105,000 at Acumen Estates to £185,000 at Whitegates in Huyton, demonstrating that different agents are targeting different market segments. Estate agent fees in England typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the national average around 1.5% plus VAT. In a market like L14 4 where properties sell for around £123,250 on average, a 1.5% plus VAT fee would represent approximately £2,218 in agent fees, while a 3% rate would cost around £4,436. Getting free valuations from multiple agents before instructing one is the most effective way to ensure you're getting accurate pricing advice and competitive fees.
The decision between using a high-street agent with physical presence in West Derby or an online alternative often comes down to the level of hand-holding you want throughout the selling process. Traditional agents like Sutton Kersh, Reeds Rains, and Venmore can offer accompanied viewings, immediate response to buyer enquiries, and face-to-face progress updates. Online agents may offer cost savings, but the day-to-day management of your sale often falls to you. Given the micro-market variations within L14 4 (with some sectors showing 33% growth while others decline), having an agent who understands your specific street and neighbourhood can add significant value that outweighs their fees.
Look at which agents are actively selling properties in L14 4 and what types of homes they handle. Sutton Kersh leads with 23% market share, but smaller agents may offer more personalized service. Check their websites, social media presence, and how quickly they respond to enquiries - this gives you a taste of their customer service before you commit.
Request free valuations from at least three different agents. This gives you comparison points on asking price and helps you identify agents who understand the local micro-market in your specific street or sector. Be wary of agents who over-inflate their valuations - the most accurate agents will provide realistic pricing based on sold prices, not just asking prices.
Ask about photographs, floorplans, virtual tours, and listing portals. Properties with professional photography and comprehensive listings typically attract more viewings and sell faster. In L14 4's competitive market, standing out matters - agents who invest in quality marketing materials demonstrate they're serious about achieving the best result for you.
Clarify whether fees are fixed or percentage-based, inclusive or exclusive of VAT, and what services are included. Negotiate if you're using a multi-agency agreement. Remember that the cheapest option isn't always the best - agents who charge lower fees may provide less marketing support or fewer viewings.
Ask for evidence of properties sold in L14 4 or similar Liverpool neighbourhoods, time on market, and achieved versus asking prices. Local track record matters. Agents who can demonstrate success in your specific area will understand the nuances that affect pricing and marketing strategies for properties like yours.
Look for testimonials from sellers in the local area. Online reviews can reveal patterns in communication, reliability, and customer service. Pay attention to how agents handle challenges - reviews that mention problem resolution often reveal more about an agent's service than those that only praise the positive outcomes.
Properties in L14 4 that receive multiple valuations from different agents typically sell for 5-8% closer to their asking price than those with just one valuation. This simple step can add thousands to your final sale price.
Understanding how bedroom count affects pricing in L14 4 helps you set realistic expectations when selling. Our current listing data shows that 2-bedroom properties dominate the market with 5 listings averaging £136,000, making them the most common property type available. These homes appeal strongly to first-time buyers and small families looking for affordable entry points to Liverpool's property market.
Three-bedroom properties represent 8 listings in L14 4 with an average price of £146,875, slightly above the overall average of £142,692. These homes typically attract families or buyers seeking additional space, and they're priced competitively compared to the broader L14 area where 3-bed semi-detached properties average around £200,231. The premium for moving from a 2-bed to a 3-bed in L14 4 is approximately £10,875, which is relatively modest compared to other Liverpool postcodes, making this an attractive option for buyers needing extra space.
For sellers, understanding this bedroom-based pricing helps you position your property competitively. If you're selling a 2-bed, you're competing against 5 other listings - differentiating your property through presentation, photography, and accurate pricing becomes crucial. For 3-bed sellers, the larger pool of competition means your agent's marketing reach and buyer database become significant factors in achieving a timely sale.

Pricing your property correctly from the outset is crucial in the L14 4 market, where buyers are price-sensitive and properties that sit unsold can quickly become stale. Our data shows the average sold price in L14 4 is £123,250, but current asking prices average £142,692, indicating a typical gap between asking and achieved prices that sellers should factor into their pricing strategy. Properties priced competitively from day one typically generate more viewings, create urgency among buyers, and achieve closer to their asking price.
The variation in price performance across different sectors within L14 4 reinforces the importance of sector-specific knowledge. Properties in L14 4BN near Swanside have seen 33% growth from their 2023 peak, while properties in L14 4AD near Page Moss have seen declines. An experienced local agent will understand these micro-market dynamics and help you price accordingly. Additionally, given that 184 properties sold in the broader L14 area last year (down from 228 the previous year), market conditions are moderately competitive, making accurate pricing and professional marketing even more important for achieving a timely sale.
Beyond pricing, presentation matters significantly in L14 4's competitive market. Properties that present well in photographs generate more interest and viewings. Consider decluttering, enhancing kerb appeal, and ensuring lighting is optimal for photographs. Your agent should provide guidance on presentation - those with strong local track records understand what buyers in this area value and can advise accordingly. The investment in presentation often returns multiple-fold in achieved sale price.

Based on current market share data, Sutton Kersh leads the L14 4 market with 23.1% of active listings (3 properties) and an average asking price of £145,000. Their strong presence in West Derby gives them particular expertise in that sector of L14 4. Other significant agents include Reeds Rains (also West Derby-based), Whitegates, and Venmore, each with one listing. The best agent for your property depends on your specific location within L14 4 (whether that's Page Moss, Swanside, or West Derby), your property type, and your target price range. Getting valuations from multiple agents allows you to compare their local knowledge and marketing approaches before making your decision.
Estate agent fees in England typically range from 1% to 3% plus VAT (1.2% to 3.6% total), with a national average of approximately 1.5% plus VAT. In L14 4, where the average property sells for around £123,250, this translates to fees between approximately £1,479 and £4,437. Some online agents offer fixed-fee alternatives ranging from £999 to £1,999, which can be more predictable but typically offer less hands-on support than traditional high-street agents. Given that most properties in L14 4 fall within the £100,000-£200,000 range, expect fees in the region of £1,500-£3,000 depending on the agent and service level you choose.
Price trends in L14 4 vary significantly by sector, making generalisations misleading. The broader L14 area has seen prices increase by 4.03% over the last 12 months. However, within L14 4 specifically, L14 4BN (Swanside) has seen strong 26% annual growth and is 33% above its 2023 peak, while L14 4AD (Page Moss) has seen 19% declines from its 2022 peak. The L14 4AQ sector has remained relatively stable with just a 1% dip. The overall average sold price in L14 4 is £123,250, compared to current asking prices averaging £142,692, indicating modest price growth but with significant sector-level variation that underscores the importance of local market knowledge.
L14 4 covers residential neighbourhoods including Page Moss, Swanside, and parts of West Derby in north Liverpool. The area offers affordable housing compared to central Liverpool, convenient access to Liverpool city centre via regular bus services, and local amenities including shops on Prescot Road and West Derby village. Families benefit from good local schools including St Margaret Mary's Primary and West Derby School, while the Millennium Nature Reserve provides green space for outdoor activities. It's particularly popular with first-time buyers and families seeking affordable property in a well-connected part of Liverpool, with the added advantage of being close to the M57 and M62 for those who need car access.
The broader L14 postcode area recorded 184 residential property sales in the last 12 months, representing a decline of 44 transactions (down 23.91%) compared to the previous year when 228 properties sold. Over a 24-month period, 512 properties sold in L14, showing consistent but moderating transaction activity. The L14 4BQ sector specifically recorded 13 property sales over the last 10 years, indicating measured but steady turnover in this specific postcode area. This transaction volume suggests a healthy market, though buyers have more choice than in previous years, making accurate pricing and quality marketing essential for sellers.
L14 4's housing stock is predominantly terraced and semi-detached properties, typical of post-war residential development in north Liverpool designed to accommodate families relocating from the city centre during the mid-20th century. Current listings show 5 terraced properties (averaging £129,000), 5 "other" properties (averaging £141,000), and 3 semi-detached homes (averaging £168,333). Two-bedroom properties dominate with 5 listings, followed by 8 three-bedroom homes. The area offers relatively limited detached property options, which tends to push families seeking more space toward the broader L14 area or neighbouring postcodes.
No major new build developments were specifically identified within the L14 4 postcode sector. Searches for "new build developments L14 4" and "new homes L14 4" did not yield verified results for this specific postcode. New build activity in the broader L14 area appears limited, with the market primarily driven by existing housing stock. Properties in L14 4 are typically post-war terraced and semi-detached homes built between the 1940s and 1970s, meaning many properties are now 50+ years old and may benefit from updates to kitchens, bathrooms, heating systems, and insulation.
The choice depends on your priorities and the level of support you need. Local agents like Sutton Kersh, Reeds Rains, and Venmore have established physical presence in West Derby with local market knowledge that can help with accurate pricing and buyer connections. They typically offer accompanied viewings, face-to-face valuations, and ongoing support throughout the sales process. Online agents like Northwood offer fixed fees and potentially lower costs but typically provide less face-to-face guidance. Given the micro-market variations within L14 4 (with some sectors showing 33% growth while others decline), working with an agent who understands your specific street and neighbourhood can add significant value that outweighs their fees.
Estate Agents In London

Estate Agents In Plymouth

Estate Agents In Liverpool

Estate Agents In Glasgow

Estate Agents In Sheffield

Estate Agents In Edinburgh

Estate Agents In Coventry

Estate Agents In Bradford

Estate Agents In Manchester

Estate Agents In Birmingham

Estate Agents In Bristol

Estate Agents In Oxford

Estate Agents In Leicester

Estate Agents In Newcastle

Estate Agents In Leeds

Estate Agents In Southampton

Estate Agents In Cardiff

Estate Agents In Nottingham

Estate Agents In Norwich

Estate Agents In Brighton

Estate Agents In Derby

Estate Agents In Portsmouth

Estate Agents In Northampton

Estate Agents In Milton Keynes

Estate Agents In Bournemouth

Estate Agents In Bolton

Estate Agents In Swansea

Estate Agents In Swindon

Estate Agents In Peterborough

Estate Agents In Wolverhampton

Compare 10 local estate agents, data from 13 active listings
Find AgentsThe wrong agent could cost you thousands.
Compare top-rated local agents free.
The wrong agent could cost you thousands.
Compare top-rated local agents free.





Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.