Compare 39 local estate agents, data from 127 active listings








We track 39 estate agents actively marketing properties in IG1 2, and we have ranked them all based on live listing data, market share, and average asking prices. Whether you are selling a Victorian terraced house in Ilford or a modern flat near the Elizabeth Line, our comprehensive analysis helps you find the right agent for your property.
The IG1 2 property market sits at a crossroads between East London connectivity and suburban value. With an average asking price of £386,992, this area offers diverse opportunities across terraced houses, semi-detached homes, and apartments. Our data reveals significant variation in pricing across different streets within IG1 2, with some sectors showing 44% year-on-year growth while others experience more modest conditions. Understanding these local dynamics is crucial when selecting an estate agent who knows your specific neighbourhood.

39
Active Estate Agents
£386,992
Average Asking Price
127
Properties For Sale
Our data shows the average sold price for properties in IG1 2 over the last twelve months sits at £388,354, closely aligned with current asking prices of £386,992. This indicates a relatively balanced market where sellers expectations are closely matched by buyer willingness to pay. However, looking at the broader IG1 postcode area, the average sold price reaches £431,885, suggesting IG1 2 represents the more affordable end of the Ilford market. The wider IG1 area saw modest growth of 0.57% over the last twelve months, though IG1 2 specifically experienced a slight decline of 0.2% annually and a 3.9% total decrease over the year.
What makes IG1 2 particularly interesting is the stark variation between different streets and sectors. Properties in the IG1 2LH sector around the Seven Kings area have performed exceptionally well, with average prices of £450,000 representing a 44% increase on the previous year and surpassing the 2018 peak by 22%. In contrast, the IG1 2HP sector near Ilford town centre has seen prices fall 33% year-on-year and sit 32% below the 2019 peak. This postcode-level variation underscores the importance of choosing an estate agent with intimate local knowledge of your specific street and market segment.
Transaction volumes in the area remain healthy, with 228 sales recorded in IG1 2 over the last 24 months. The broader IG1 postcode saw 195 sales in the last year alone. Property types vary significantly, with terraced properties averaging £500,044 across IG1, semi-detached homes at £631,179, and flats at £230,153. This mix creates diverse opportunities for both agents and sellers, though it also means different agents may specialize in different property types and price points.
The price range distribution across IG1 2 reveals that most properties fall within the £300,000 to £500,000 bracket, which accounts for 48 of the 127 current listings. Nine properties are priced under £100,000, representing potential investment opportunities or properties requiring significant renovation. At the upper end, 29 listings sit between £500,000 and £750,000, with just one property exceeding £1 million. This distribution suggests strong demand from first-time buyers and families seeking affordable London housing while maintaining access to excellent transport connections.
Source: Homemove live listing data
The IG1 2 market shows a clear preference for two and three-bedroom properties, which together account for 86 of the 127 current listings. Two-bedroom properties dominate the market with 45 listings averaging £286,222, representing excellent value for first-time buyers entering the market around the £300,000 mark. Three-bedroom properties average £468,902 across 41 listings, appealing to growing families and buy-to-let investors seeking solid rental yields in a well-connected London location.
One-bedroom flats constitute 22 listings at an average of just £155,818, making them the most affordable entry point into the IG1 2 market. These properties are particularly popular with young professionals working in Central London, benefiting from the Elizabeth Line connectivity at Ilford station. Four-bedroom properties command premium prices averaging £571,154 across 13 listings, while larger homes with five or more bedrooms remain rare but command strong prices when they do appear. The lack of new build developments specifically within IG1 2 means the market is predominantly driven by the existing Victorian and Edwardian terraced housing stock, with modern developments like Pioneer Point and City View Centreway Apartments located in the broader IG1 area.

IG1 2 encompasses several distinct neighbourhoods within Ilford, each offering different characteristics for residents and property investors. The area benefits from excellent transport links, with Ilford railway station providing access to the Elizabeth Line, connecting residents to Liverpool Street and Canary Wharf in under 30 minutes. This connectivity has made Ilford increasingly popular with commuters seeking more affordable housing than central London while maintaining reasonable travel times. The station serves the entire IG1 postcode and has been a significant factor in the area property market evolution.
The predominant housing stock in IG1 2 consists of Victorian and Edwardian terraced properties, constructed using traditional red and yellow stock brick with slate or clay tile roofs. These period properties characterise the residential streets around Ilford town centre and Seven Kings, offering period features that appeal to both owner-occupiers and investors seeking to add value through renovation. The underlying geology in this part of London and Essex includes clay soils, which can pose shrink-swell risks during periods of extreme weather, making proper building maintenance particularly important for older properties. Our team has inspected numerous properties in this area where foundation movement related to soil conditions has caused structural concerns that buyers should be aware of before purchasing.
The local economy in Ilford is driven by retail, services, and small businesses concentrated along Ilford Lane and the Exchange Shopping Centre. The area has a diverse population and benefits from multiple primary and secondary schools, making it attractive to families. While specific conservation areas within IG1 2 were not identified in our research, the wider Ilford area contains heritage assets that reflect its historical development as a major town in the London Borough of Redbridge. Surface water flooding remains a consideration in urban environments near the River Roding, and buyers should factor this into their property decisions, particularly for lower-lying properties.
When selling your property in IG1 2, you will need to decide between traditional high-street estate agents and modern online alternatives. Traditional agents like Haart, which currently leads the market with 17 active listings and a 13.4% market share, operate from physical offices in Ilford and offer personalised service with local market expertise. Haart average asking price of £335,588 reflects their focus on more accessible properties, and their established presence in the area means they have strong relationships with local buyers and other property professionals.
Payne and Co represents another significant high-street option, ranking second with 13 listings and an average asking price of £433,846, indicating their focus on higher-value properties. Sandra Davidson Estate Agents in Seven Kings specializes in the residential market with 11 active listings averaging £383,182, demonstrating strong local coverage in that specific neighbourhood. These traditional agents typically charge percentage-based fees of 1-3% plus VAT, with sole agency agreements running for 8-16 weeks. The advantage of using established agents is their in-depth knowledge of local market conditions, including street-by-street price variations like the 44% growth in IG1 2LH versus the 33% decline in IG1 2HP.
Online agents like Yopa offer fixed-fee alternatives, typically charging between £999 and £1,999 regardless of your property value. Yopa currently has 2 listings in IG1 2 at an average of £500,000, positioning themselves in the mid-to-upper market. For higher-value properties, the percentage-based fees of traditional agents can exceed the fixed costs of online alternatives, making the decision largely dependent on your property type, asking price, and whether you value face-to-face consultations with local experts who can advise on specific issues like the clay-soil subsidence risks common in the area.

Review agent listings, market share, and average asking prices in your specific IG1 2 postcode sector. Agents familiar with local street-level trends, such as the variation between IG1 2LH and IG1 2HP, can provide more accurate valuations. Our team recommends examining at least three months of listing data before making your decision.
Request free valuations from at least three different agents. In IG1 2, where average asking prices range from £335,588 to over £500,000 depending on the agent, comparing valuations helps you understand the realistic market value of your property. Pay attention to how each agent explains their valuation methodology.
Ask about photography, floor plans, online listings, and social media exposure. Properties in IG1 2 compete with 127 other listings, so strong marketing is essential to attract buyer attention. In our experience, properties with professional photography and detailed floor plans attract 30% more viewings on average.
While standard rates range from 1-3% plus VAT, agents may negotiate on price, especially for higher-value properties. Consider whether you want sole or multi-agency agreements, with multi-agency typically costing 0.5-1% more but offering broader exposure. We have found that many agents are willing to reduce fees for properties priced above £400,000.
Verify the agent membership of professional bodies like The Property Ombudsman or the Property Redress Scheme. Customer reviews and local market experience are equally important indicators of reliability. Look for agents with proven track records in your specific neighbourhood.
Understand the contract duration, notice period, and what happens if your property does not sell. In a market where IG1 2 saw a 3.9% annual price decline, you need flexibility if your initial strategy does not work. We recommend avoiding contracts longer than 12 weeks initially.
Before instructing any estate agent in IG1 2, always request at least three free valuations. With market variations ranging from +44% to -33% across different postcode sectors, an accurate valuation specific to your street is essential for pricing competitively and achieving a successful sale.
Understanding how bedroom count affects property values in IG1 2 helps you price your home competitively and identify the right buyer demographic. Two-bedroom properties represent the largest segment of the market with 45 listings averaging £286,222, making them the most common transaction type in the area. These properties appeal strongly to first-time buyers and investors, particularly given the strong commuter links to Central London via the Elizabeth Line.
Three-bedroom homes form the second-largest segment at 41 listings, averaging £468,902. This segment attracts families seeking more space while remaining within the London affordable housing market. The price differential between two and three-bedroom properties averages approximately £182,000, representing significant value for buyers willing to stretch their budget. Four-bedroom properties command premium prices averaging £571,154, though only 13 are currently listed, indicating limited supply at the upper end of the market.
One-bedroom flats at £155,818 average represent the most accessible entry point to the IG1 2 market, while seven-bedroom properties appear occasionally at the extreme end, with one listing currently at £3,500,000. The bedroom distribution suggests strong demand for family homes at the £400,000-£500,000 price point, where agents like Payne and Co and Sandra Davidson Estate Agents concentrate their efforts. If you are selling a one or two-bedroom property, expect competition from the 67 similar listings currently on the market, making agent selection and marketing strategy particularly important.

Achieving the best possible price for your IG1 2 property requires strategic pricing backed by local market knowledge. With the average asking price at £386,992 and recent market data showing slight price declines in some sectors, accurate pricing from the outset is essential to attract serious buyers. Overpricing in the current market conditions can lead to prolonged marketing periods, during which properties often require price reductions that diminish final sale prices.
Agent fees in IG1 2 typically range from 1-3% plus VAT, with the average around 1.5% plus VAT. For a property priced at the area average of £386,992, this translates to fees between £4,644 and £13,932. High-street agents like Haart and Payne and Co offer comprehensive services including valuation, marketing, viewings, and negotiation, while online alternatives like Yopa provide reduced fees for sellers comfortable with managing more of the process themselves. The key is balancing cost against the level of service and local expertise required for your specific property type and location.
When negotiating with agents, consider the specific characteristics of your IG1 2 property. Victorian and Edwardian terraced houses, which form the backbone of the local housing stock, often benefit from agents experienced in period properties who can highlight original features and renovation potential. Given the underlying clay soil geology and potential shrink-swell risks, a well-presented property with documented maintenance withstood structural integrity concerns can command a premium. Always ensure your agent provides a detailed marketing plan tailored to the 127 competing listings in your market.

Based on our live market data, Haart leads the IG1 2 market with 17 active listings and a 13.4% market share, followed by Payne and Co with 13 listings (10.2% share) and Sandra Davidson Estate Agents with 11 listings (8.7% share). The top three agents collectively control 32.3% of the market, meaning significant competition exists among the remaining 36 agents. The best agent for your property depends on your specific location within IG1 2, your property type, and your asking price range. Our team has observed that Haart performs strongly in the accessible price bracket, while Payne and Co attracts higher-value properties in the Seven Kings and south Ilford areas.
Estate agent fees in IG1 2 typically range from 1% to 3% plus VAT, with most traditional high-street agents charging around 1.5% plus VAT (approximately 1.8% inclusive). For a property at the area average of £386,992, this means fees between £3,870 and £11,610. Online fixed-fee agents like Yopa offer alternative pricing regardless of property value, though they provide less hands-on service than traditional agents like Haart or Payne and Co. We have found that many high-street agents are open to negotiation, particularly for properties valued over £400,000 where the percentage-based fees can become substantial.
The IG1 2 market has experienced modest declines, with prices down 0.2% annually and 3.9% total over the past year. However, this varies significantly by location, with some sectors like IG1 2LH showing 44% year-on-year growth while others like IG1 2HP have fallen 33%. The broader IG1 area saw 0.57% growth. Current average sold prices sit at £388,354, closely matching asking prices of £386,992. Our analysis suggests that properties in the Seven Kings area (IG1 2LH) continue to outperform, while town centre properties face more challenging conditions.
IG1 2 offers excellent connectivity via Ilford station and the Elizabeth Line, providing access to Central London in under 30 minutes. The area features Victorian and Edwardian terraced housing, local shops along Ilford Lane, and multiple schools. While the town centre has undergone redevelopment, some streets near the station face urban challenges. The proximity to the River Roding and clay soil geology means buyers should consider flood risk and potential subsidence issues in older properties. We have helped numerous buyers understand these local factors before committing to a purchase in this diverse and well-connected part of East London.
Two and three-bedroom properties dominate the market, accounting for 86 of 127 current listings. Two-bedroom properties at £286,222 average appeal to first-time buyers, while three-bedroom homes at £468,902 attract families. One-bedroom flats at £155,818 offer the most affordable entry point. Terraced properties represent the largest segment, consistent with the area Victorian and Edwardian housing stock. Our data shows that well-presented two-bedroom terraced houses in the £280,000-£320,000 range typically achieve sale within 8-12 weeks when priced correctly for their specific street.
The choice depends on your priorities. High-street agents like Haart, Payne and Co, and Sandra Davidson Estate Agents offer local expertise, face-to-face consultations, and full-service marketing, making them suitable for properties requiring presentation advice or negotiation support. Online agents like Yopa offer fixed fees and work well for straightforward sales where sellers are comfortable managing aspects like viewings independently. Consider that IG1 2 market variations (ranging from +44% to -33% by sector) benefit greatly from local agent knowledge. Our recommendation is that high-street agents generally achieve higher sale prices in this market due to their established buyer relationships.
Sale times in IG1 2 vary based on pricing, property type, and market conditions. With 228 sales in the last 24 months and 127 active listings, the market is relatively active but competitive. Properties priced correctly for their specific street and sector tend to sell within 8-16 weeks, matching typical sole-agency agreement periods. Overpriced properties may linger, and those requiring price reductions often achieve lower final values. Our experience shows that properties in the IG1 2LH sector (Seven Kings) sell fastest, often within 6-10 weeks, while IG1 2HP (town centre) properties can take longer due to higher stock levels.
Given the prevalence of Victorian and Edwardian properties in IG1 2, a RICS Level 2 Survey is strongly recommended for most properties. These older homes commonly exhibit defects including damp, roof deterioration, outdated electrics, and potential subsidence issues related to clay soil shrink-swell. A survey typically costs between £400-£600 depending on property size and value, and can reveal issues that affect both safety and value, particularly important given the 3.9% annual price decline in some sectors. We always advise obtaining a survey before exchange, as our inspectors frequently identify issues that impact the property value or require negotiation with the seller.
Our research found no active new-build developments specifically within the IG1 2 postcode. Broader IG1 area developments like Pioneer Point and City View Centreway Apartments are located in adjacent sectors. The IG1 2 market is predominantly driven by existing Victorian and Edwardian terraced housing stock, meaning most available properties are pre-owned and may require renovation or updating. For buyers seeking new-build properties, the adjacent IG1 postcode areas offer more options, though at typically higher price points than IG1 2.
From £400
Recommended for Victorian and Edwardian properties in IG1 2
From £600
For period properties with potential structural concerns
From £60
Required before selling any property
From £150
Get an accurate property valuation
Estate Agents In London

Estate Agents In Plymouth

Estate Agents In Liverpool

Estate Agents In Glasgow

Estate Agents In Sheffield

Estate Agents In Edinburgh

Estate Agents In Coventry

Estate Agents In Bradford

Estate Agents In Manchester

Estate Agents In Birmingham

Estate Agents In Bristol

Estate Agents In Oxford

Estate Agents In Leicester

Estate Agents In Newcastle

Estate Agents In Leeds

Estate Agents In Southampton

Estate Agents In Cardiff

Estate Agents In Nottingham

Estate Agents In Norwich

Estate Agents In Brighton

Estate Agents In Derby

Estate Agents In Portsmouth

Estate Agents In Northampton

Estate Agents In Milton Keynes

Estate Agents In Bournemouth

Estate Agents In Bolton

Estate Agents In Swansea

Estate Agents In Swindon

Estate Agents In Peterborough

Estate Agents In Wolverhampton

Compare 39 local estate agents, data from 127 active listings
Find AgentsThe wrong agent could cost you thousands.
Compare top-rated local agents free.
The wrong agent could cost you thousands.
Compare top-rated local agents free.





Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.