Compare 5 local agents, data from 12 active listings








We track 5 estate agents actively marketing properties in Frogmore and Sherford, and we've ranked them all based on live listing data from our platform. selling a terraced cottage in Frogmore village or a modern home in the expanding Sherford new town development, finding the right agent makes all the difference to your sale price and timeline.
The Frogmore and Sherford property market sits at a fascinating crossroads. This South Hams parish combines historic charm with significant new development, creating a diverse market where specialist knowledge really matters. Our comparison tool helps you find the agent who understands your specific neighbourhood and property type.
With an average asking price of £591,250 across 12 active listings, this market offers opportunities across various price points. From affordable flats around £165,000 to premium detached homes reaching £1.3 million, understanding which agent has the right experience for your property type is essential for a successful sale.

5
Active Estate Agents
£591,250
Average Asking Price
12
Properties For Sale
The local property market reflects the dual nature of this area. Our data shows an average asking price of £591,250 across 12 active listings, with properties ranging from compact flats around £165,000 to substantial detached homes reaching £1.3 million. The market is dominated by three-bedroom properties, which account for 7 of the 12 available listings, with an average price of £518,571. This suggests strong demand from families and professionals seeking mid-sized homes in this desirable South Hams location.
Land Registry data reveals distinct trends for the two communities within this parish. Frogmore has experienced considerable price growth, with average prices reaching £445,692 over the past year, representing a 20% increase compared to the previous year. However, prices remain 11% below the 2022 peak of £499,000. Sherford presents a different picture, with average prices around £327,142 to £392,867 depending on the source, showing a modest 1% decline year-on-year and sitting 4-6% below recent peaks. This divergence reflects the impact of new construction in Sherford on pricing dynamics.
Properties in certain postcode sectors have demonstrated resilience while others have seen adjustment. The presence of the Sherford new town development, creating approximately 5,500 homes with developers including Countryside Homes, Taylor Wimpey, and Bovis Homes, continues to influence the broader market by adding substantial new stock to the region. This new build activity has created opportunities for first-time buyers and those seeking modern energy-efficient homes, while traditional properties in Frogmore village command premiums for their character and historic appeal.
The bedroom distribution across listings shows clear market segmentation. One-bedroom properties represent the most affordable entry point at £165,000, typically comprising flats or compact cottages suitable for first-time buyers or investors. Two-bedroom properties average £350,000, offering a step up in space and value, often attracting young couples or those downsizing from larger homes. The three-bedroom segment dominates with 7 listings averaging £518,571, representing the heart of the local market where families are most actively searching.
Source: Homemove live listing data
Transaction volumes in the wider area show consistent activity, with Sherford contributing significantly to overall sales figures. The new town development has transformed this area on the outskirts of Plymouth, with properties ranging from £239,500 for a two-bedroom detached home from Countryside Homes up to premium detached houses exceeding £380,000. Shared ownership options through Woodland Walk and Oak Green have made homeownership more accessible, with typical shares starting around £100,000 for a 35% stake in a three-bedroom home.
Three-bedroom homes dominate the current market, representing 58% of available listings, which aligns with the 2021 Census data showing 41.6% of homes in the parish having three bedrooms. Four-bedroom properties account for 2 listings with an average price of £825,000, while the sole five-bedroom listing reaches £1.3 million, targeting the premium end of the market for buyers seeking substantial family homes with multiple reception rooms and generous gardens. Traditional terraced properties in Frogmore average £287,500, offering more affordable entry points compared to detached alternatives.
New build activity concentrates primarily in Sherford, where contemporary developments use materials including white render, wooden weatherboard cladding, and grey stonework. These homes typically feature cavity wall construction using brick and block, meeting modern building regulations for energy efficiency. Frogmore has seen limited new development, with the Creek Close affordable housing scheme completed in 2017 providing 11 homes. A recent planning appeal for three self-build dwellings on land north of the A379 was dismissed in August 2024, indicating strict controls on development outside the village boundary. This restriction helps preserve Frogmore's character but limits supply of new homes in the village itself.
Price analysis shows four listings in the £300,000-£500,000 band, representing the highest inventory concentration. Three listings fall in the £750,000-£1 million range, appealing to buyers seeking premium traditional properties. This distribution reflects the mix of village properties commanding character premiums and new build homes offering more accessible price points. Understanding where your property sits in this spectrum helps set realistic expectations and identify the most appropriate agents for your specific market segment.

Frogmore and Sherford parish encompasses two distinct communities united by geography and governance. The 2021 Census recorded 495 usual residents, reflecting modest growth from 440 in 2011, with an estimated population of around 470 in 2024. The area sits within South Hams district, renowned for its outstanding natural beauty and coastal landscapes. The village of Frogmore occupies a picturesque position at the head of a tidal creek of the Kingsbridge Estuary, while Sherford has evolved from a small hamlet into a significant new town on Plymouth's southern edge.
Nearly half of households own their homes outright, according to demographic data, with 47.5% maintaining full ownership, significantly higher than the Devon average of 42.2% and South Hams average of 45%. A further 20.4% own with a mortgage or through shared ownership, while private renting accounts for 13.1% and social housing represents 19% of the market. Single-person households make up 25.8%, with two-person households dominating at 49.3%, well above the England average of 34%. This suggests an established community with many older residents who have owned their properties for decades.
Working patterns reflect the area's residential character, with 33.3% of working residents primarily working from home, indicating a significant remote working population. Of those who are economically active, 45.5% are in employment, while 1.9% are unemployed. The higher proportion of economically inactive residents at 52.6% compared to Devon's 43.6% likely reflects the retirement profile of the community. The average household income for those registered with Devon Home Choice with a local connection stands at approximately £18,000 annually, highlighting the need for affordable housing options in the area.
Environmental considerations play a significant role in property ownership here. Frogmore's position at the Kingsbridge Estuary creates flood risk from both tidal and fluvial sources, and the Neighbourhood Plan emphasises the importance of maintaining the creek for flood defence. The underlying geology includes clay-rich soils susceptible to shrink-swell behaviour, which can cause subsidence or heave, particularly where trees draw moisture from foundations. Properties in conservation areas or those listed, such as Keynedon Barton Manor (Grade II listed Tudor period) and Stonesettle (circa mid-17th century), require specialist knowledge due to their traditional construction using stone rubble walls and thatch roofing.
Selecting the right estate agent requires understanding the local market dynamics and matching them to your property's characteristics. The five agents actively marketing in this area each bring different specialisms and market coverage. Stags maintains a strong presence with 3 listings averaging £438,333, focusing on more accessible price points while still covering quality properties. Their Kingsbridge base provides excellent coverage of the South Hams market and understanding of rural and coastal properties.
Luscombe Maye operates from Kingsbridge with 3 active listings averaging £600,000, positioning themselves in the middle-to-upper market segment. Their average price suggests experience with family homes and properties commanding premium valuations in this area. Marchand Petit, also Kingsbridge-based, holds 3 listings with an average price of £521,667, offering balanced coverage across the market spectrum. For higher-value properties, Charles Head handles homes averaging £970,000, representing the top 16.7% of the market by value, while Freeborns from Dartmouth contributes single listings focusing on more modest properties around £475,000.
When evaluating agents, consider their track record with your specific property type. Properties in Frogmore village, with their traditional stone construction and thatch roofing, benefit from agents who understand historic buildings and the conservation considerations that apply. Properties in Sherford's new developments may sell faster through agents familiar with new build transactions and the specific procedures involved. The development includes various house types from developers like Countryside Homes, Taylor Wimpey, Bovis Homes, and Linden Homes, each with different marketing approaches.
Most agents offer free valuations, and obtaining assessments from multiple agents ensures you receive accurate pricing guidance. We recommend comparing at least three agents, examining their marketing strategies, fee structures, and local knowledge before making your decision. Pay particular attention to how well they understand your specific neighbourhood, whether that's the historic heart of Frogmore or the newer streets around Sherford's community facilities.
Start by identifying agents with active listings in Frogmore and Sherford. Check their track records, customer reviews, and how long properties typically stay on their books. Our data shows Stags, Luscombe Maye, and Marchand Petit each hold 25% of the local market, making them significant players.
Request free valuations from at least three agents. Be wary of agents who overprice to win your business, as inflated asking prices often lead to price reductions and longer selling times. In a limited inventory market like this, accurate pricing is crucial for attracting serious buyers.
Ask about each agent's marketing approach, including their use of property portals, social media, and local advertising. In a market with limited inventory, premium marketing exposure makes a significant difference. Sherford new builds may benefit from different marketing approaches compared to traditional Frogmore cottages.
Estate agent fees in England typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT). Some agents offer fixed fees, while others work on percentage-based commissions. Consider what services are included in each fee and whether solo or dual agency arrangements suit your situation.
Pay attention to contract duration, which typically runs for 8-16 weeks for sole agency agreements. Understand whether you'll be tied in if you change agents mid-sale and what happens if you find a buyer independently. Some contracts include fair usage clauses that protect sellers.
Choose an agent who demonstrates genuine knowledge of the local area, understands your property type, and communicates clearly. Your agent should provide regular updates and be accessible when you have questions. Local knowledge can make the difference between a smooth sale and a protracted process.
Don't automatically choose the agent who suggests the highest valuation. The best agent is one who provides an accurate, realistic price based on current market data and has a strong track record of selling properties similar to yours in the local area.
Estate agent fees in Frogmore and Sherford follow national patterns, typically ranging from 1% to 3% of the sale price plus VAT. In a smaller market like this, where inventory is limited, some agents may charge slightly higher percentages to reflect the additional marketing effort required to attract buyers. The average fee across England is approximately 1.2% plus VAT for sole agency agreements.
Fixed-fee online agents typically charge between £999 and £1,999 but may offer less local expertise. These services can work well for straightforward sales in Sherford's new build developments where comparable data is readily available. However, for traditional properties in Frogmore village or unique homes requiring specialist marketing, traditional high street agents often deliver better results despite higher fees.
When comparing fees, consider what's included. Full-service agents typically handle viewings, negotiations, and progress updates throughout the sale. Some charge additional fees for photography, floorplans, or premium portal listings. Always request a full breakdown of costs before signing any contract to avoid unexpected charges later in the process.
Based on our live listing data, the leading agents by market share are Stags, Luscombe Maye, and Marchand Petit, each holding 25% of active listings. Stags focuses on properties averaging £438,333, while Luscombe Maye operates at the £600,000 level and Marchand Petit sits at £521,667. Charles Head handles premium properties averaging £970,000, representing the top end of the market, while Freeborns contributes from nearby Dartmouth. The best agent for you depends on your property type and asking price.
Estate agent fees in England typically range from 1% to 3% plus VAT (1.2% to 3.6% total). In a smaller market like Frogmore and Sherford, where inventory is limited to just 12 active listings, some agents may charge slightly higher percentages to reflect the additional marketing effort required. Fixed-fee online agents typically charge between £999 and £1,999 but may offer less local expertise for this specific market.
The picture varies significantly between the two communities. Frogmore has seen strong growth of approximately 20% year-on-year, though prices remain 11% below their 2022 peak of £499,000. Sherford has experienced more modest conditions, with prices around 1% lower than the previous year and 4-6% below recent peaks. The Sherford new town development continues to influence the broader market by adding new stock, creating both opportunities and pricing pressures in the area.
The current average asking price across all listings is £591,250, based on 12 active properties. This ranges dramatically from around £165,000 for one-bedroom flats to £1.3 million for premium five-bedroom homes. The most common three-bedroom properties average £518,571, representing the heart of the local market where buyer demand is strongest.
This South Hams parish offers an attractive blend of coastal and rural living. With a population of approximately 495 residents, it maintains a village atmosphere while benefiting from Sherford's new town facilities on Plymouth's edge. The area features strong community ties, with 47.5% of households owning outright, excellent walking routes along the Kingsbridge Estuary, and good connectivity to Plymouth for commuters. The high proportion of remote workers at 33.3% reflects the area's appeal for those seeking work-life balance.
The market features a diverse mix of traditional and modern properties to suit different buyer needs. Detached homes average £950,000 and represent the premium sector, while terraced properties average £287,500, offering more affordable entry points. Semi-detached homes average £475,000, and flats average £165,000. Three-bedroom properties dominate with 7 of 12 current listings, reflecting strong family demand in this area. Sherford's new developments add contemporary apartments and townhouses to the mix.
Frogmore sits at the head of a tidal creek of the Kingsbridge Estuary, creating potential flood risk from both tidal and fluvial sources. The Neighbourhood Plan emphasises maintaining the creek for flood defence purposes, and properties in lower-lying areas should have appropriate surveys. Additionally, the local clay geology creates potential for shrink-swell subsidence, particularly where trees draw moisture from foundations. These factors should be considered when commissioning surveys for properties in this area.
Properties in Frogmore village, with their traditional stone construction and thatch roofing, benefit from agents who understand historic buildings and the conservation considerations that apply. Properties in Sherford's new developments may sell faster through agents familiar with new build transactions, NHBC guarantees, and the specific procedures involved with developers like Countryside Homes and Taylor Wimpey. Consider choosing an agent with proven experience in your specific property type and location.
From £420
Ideal for modern properties and new builds in Sherford
From £560
Essential for traditional properties in Frogmore with thatch or stone construction
From £60
Required for marketing all residential properties
From £200
Required by lenders for mortgage approval
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Compare 5 local agents, data from 12 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.