Compare 3 local agents, data from 3 active listings








We track 3 estate agents actively marketing properties in EH2 1 Edinburgh, and we have ranked them all based on live listing data, market share, and average asking prices. Whether you are selling a Georgian flat in the New Town or a modern apartment on Princes Street, finding the right agent makes all the difference to your sale.
EH2 1 sits in Edinburgh's city centre, within the prestigious New Town Conservation Area and UNESCO World Heritage Site. This is a premium market where properties command significant values, and the right estate agent can mean the difference between a good result and an exceptional one. Our comparison tool helps you find the agent with the strongest track record in your specific area and price bracket.
Selling property in one of Edinburgh's most desirable postcodes requires an agent who understands the unique dynamics of the New Town market. From the Georgian elegance of Charlotte Square to the commercial vibrancy of George Street, each location presents distinct opportunities and challenges that a knowledgeable local agent can help you navigate.

3
Active Estate Agents
£390,000
Average Asking Price
3
Properties For Sale
The EH2 1 postcode represents one of Edinburgh's most prestigious residential addresses, sitting squarely within the New Town Conservation Area. Our data shows the average sold price in EH2 1 reached £336,250 over the last twelve months, while the broader EH2 postcode area saw an average sold price of £449,526. The market here is dominated by flats and apartments, which accounted for the vast majority of transactions in this central urban postcode.
Price trends in the broader EH2 area have shown remarkable stability despite broader national fluctuations. Historical data indicates prices are just 0.4% down over the last twelve months, though they have increased by 1.6% over the past five years. This resilience reflects the enduring appeal of Edinburgh's city centre as a place to live, work, and invest. The limited supply of properties in EH2 1, combined with consistent demand from professionals, ensures a competitive market for sellers.
Transaction volumes in the EH2 postcode area reached approximately 100-200 sales in the last twelve months, depending on the data source consulted. This relatively modest number reflects the nature of the city centre housing stock, where apartments in historic buildings change hands less frequently than suburban housing. For sellers, this means less competition from new listings, but also underscores the importance of pricing accurately and marketing effectively to attract the right buyers.
The rental market in EH2 1 also demonstrates strong demand, with properties averaging around £1,200-£1,400 per month. Agents like Murray & Currie and Rettie currently manage rental listings in the area, reflecting the consistent appetite for city centre living among Edinburgh's professional population.
Source: Homemove live listing data
The EH2 1 housing market is almost exclusively comprised of flats and apartments, reflecting the area's evolution from Georgian and Victorian residential development to a mixed-use city centre. Our Atlas data shows 100% of current active listings are flats, with an average asking price of £390,000. This mirrors the broader Edinburgh city centre pattern where approximately 64% of all homes are flats, predominantly traditional sandstone tenements.
The bedroom breakdown reveals important insights for pricing your property correctly. Our data shows 1-bedroom flats averaging £325,000, while 2-bedroom properties command an average of £422,500. This near £100,000 premium for an additional bedroom reflects strong demand from couples and professionals seeking more space in the city centre.
New build activity within EH2 1 is extremely limited due to the area's conservation status and lack of available development land. The New Town was predominantly developed between the late 18th and late 19th centuries, meaning virtually all residential stock is pre-1919. Any new developments in central Edinburgh tend to be conversions or redevelopments of existing structures, typically falling in neighbouring postcodes like EH1 or EH3 rather than EH2 1 itself.

EH2 1 embodies the elegance and history of Edinburgh's New Town, a UNESCO World Heritage Site recognised for its outstanding Georgian architecture. The area encompasses famous landmarks including Princes Street, George Street, St Andrew Square, and Charlotte Square, all characterised by their Category A, B, and C listed buildings constructed from local sandstone. The predominant building material is ashlar masonry, with slate roofs and traditional timber sash-and-case windows defining the streetscape.
The character of EH2 1 extends beyond its architecture to the economic vitality of its surroundings. As Edinburgh's primary business district, the area hosts major financial services firms, premium retail on Princes Street and George Street, and numerous hospitality venues. The strong employment base, including the Scottish Government, NHS Lothian, and major professional services companies, creates sustained demand for city centre living from young professionals and executives.
Transport connections are excellent, with Edinburgh Waverley railway station providing direct links to Glasgow, London, and the north. Edinburgh Airport offers international connections, while the area benefits from extensive bus services. For residents, the combination of walkability, cultural amenities including the Scottish National Gallery, and access to green spaces like Princes Street Gardens makes EH2 1 one of the most desirable residential addresses in Scotland.
However, buyers and sellers should be aware of specific considerations in this area. Surface water flooding represents the primary flood risk due to the urban drainage systems, while properties built on boulder clay deposits may experience some shrink-swell ground movement. The New Town's topography can lead to rapid water flow during intense rainfall events, making drainage an important consideration for ground-floor properties.
Sellers in EH2 1 have a choice between traditional high-street estate agents and modern online alternatives, each with distinct fee structures and service models. Traditional percentage-based agents in Edinburgh typically charge between 1% and 3% plus VAT of the final sale price, with the average hovering around 1.5% plus VAT. For a property achieving the EH2 1 average of £336,250, this would translate to fees of approximately £4,032 to £12,096 plus VAT.
Knight Frank, operating from their Edinburgh office, exemplifies the premium high-street agent serving the EH2 1 market. Their current listing in the area carries an average asking price of £465,000, reflecting their focus on higher-value properties and the upper end of the city centre market. Dj Alexander, part of The Lomond Group, offers another established option with an average asking price of £380,000 on their current EH2 1 listing. Savills rounds out the top three with properties averaging £325,000, demonstrating their reach across different price points within the postcode.
Online fixed-fee agents have gained popularity in recent years, typically charging between £999 and £1,999 regardless of property value. These agents can offer cost savings for higher-priced properties but often provide less hands-on service than traditional high-street counterparts. For EH2 1 sellers dealing with historic properties that may require specialist knowledge, the additional support and market expertise of an established local agent like Knight Frank or Dj Alexander often proves worthwhile.
When deciding between agent types, consider the complexity of your transaction. Properties in the New Town often involve listed building considerations, shared maintenance responsibilities typical of tenement arrangements, and buyers who expect a high standard of presentation. These factors favour agents with proven track records in the area who can navigate the specific requirements of selling historic city centre property.
Start by comparing agents active in EH2 1, looking at their current listings, average asking prices, and market share. Our comparison tool provides this data instantly. Pay attention to whether agents have experience selling properties similar to yours in the New Town area.
Get free valuations from at least three agents. In a market like EH2 1 where properties range from £300,000 to £500,000-plus, accurate pricing is crucial for a successful sale. Ask each agent to explain their valuation methodology and provide comparable evidence from recent sales in the area.
Ask about recent sales in your specific area and price range. Agents with proven success in the New Town Conservation Area will understand the unique considerations of selling listed properties, including any restrictions on alterations and the importance of maintaining period features.
Understand the fee structure, whether percentage-based or fixed-fee, and what is included. Remember that the cheapest option is not always the best value in a premium market. Negotiating fees is common practice, particularly for higher-value properties where even small percentage reductions can translate to significant savings.
Understand the terms, including sole or multi-agency arrangements, contract length (typically 8-16 weeks for sole agency), and notice periods. In a competitive market like EH2 1, a well-structured sole-agency agreement can motivate your agent to prioritise your sale.
Choose the agent who combines local expertise, relevant experience, competitive fees, and a marketing strategy that showcases your property is unique features. Trust your instincts during the valuation process - the agent who takes time to understand your property and circumstances is likely to be the most effective partner in achieving your sale.
In EH2 1 is competitive city centre market, consider instructing your estate agent on a sole-agency basis initially. This typically runs for 8-16 weeks and gives your agent maximum incentive to sell your property. If you do not achieve a sale within this period, you can then consider multi-agency options.
Achieving the best price in EH2 1 requires accurate pricing from the outset. Properties priced correctly for their position in the current market generate more interest and typically sell faster than those requiring subsequent price reductions. With average sold prices around £336,250 and current asking prices at £390,000, understanding this relationship is key to a successful sale.
Negotiating agent fees is common practice, particularly for higher-value properties. While the average percentage fee is around 1.5% plus VAT, agents may offer reductions for sole-agency instructions or for properties in the lower price bracket. Given that EH2 1 properties typically sell for £300,000-£500,000, even a 0.5% reduction in fees can save sellers between £1,500 and £2,500. Always request a detailed breakdown of what is included in your agent is fee, from marketing materials to viewing arrangements.
The presentation of your property can significantly impact final sale prices in this premium market. Given that most properties in EH2 1 are historic sandstone buildings with period features, ensuring that original details like cornicing, fireplaces, and timber sash windows are well-maintained can add considerable value. Professional photography and strategic marketing that highlights these features often distinguishes successful sales in the New Town market.

Based on our live data, the top performing estate agents in EH2 1 are Knight Frank, Dj Alexander, and Savills. Knight Frank currently leads with properties averaging £465,000 and a 33.3% market share, positioning them at the premium end of the market. Dj Alexander operates with an average asking price of £380,000, while Savills focuses on properties averaging £325,000. All three agents have equal market share at 33.3% given the small number of active listings in this postcode. Each brings established Edinburgh credentials and specific experience in the New Town Conservation Area.
Estate agent fees in EH2 1 typically range from 1% to 3% plus VAT of the final sale price, with the national average around 1.5% plus VAT. For a property at the EH2 1 average price of £336,250, this translates to fees of approximately £4,032 to £12,096 plus VAT. Some agents may offer fixed-fee alternatives or discounts for sole-agency agreements. Given the premium nature of the New Town market, many sellers find that the expertise of established agents justifies the percentage-based fees, particularly when dealing with listed properties that require specialist knowledge.
The broader EH2 postcode area has seen prices decrease slightly by 0.4% over the last twelve months, though they have increased by 1.6% over the last five years. The EH2 1 specific average sold price stands at £336,250. This stability reflects the resilient nature of Edinburgh is city centre market, where strong demand from professionals counters broader economic uncertainties. The limited supply of properties in the New Town, combined with consistent buyer interest, suggests prices should remain stable in the medium term despite national fluctuations.
EH2 1 offers an exceptional quality of life in the heart of Edinburgh is New Town, a UNESCO World Heritage Site. Residents enjoy access to premium dining, shopping on George Street and Princes Street, and cultural institutions including the Scottish National Gallery. The area is predominantly commercial during the day but retains a residential character in the evenings, with excellent transport connections via Edinburgh Waverley station and Edinburgh Airport nearby. The combination of historic architecture, cultural amenities, and central location makes EH2 1 particularly popular with young professionals and executives working in Edinburgh is financial and professional services sector.
EH2 1 is almost exclusively comprised of flats and apartments, with 100% of current listings being this property type. The vast majority of buildings date from the pre-1919 period, constructed in traditional sandstone with Georgian and Victorian architectural features. Detached and semi-detached properties are extremely rare in this central postcode due to its commercial evolution. Properties range from compact 1-bedroom flats around £325,000 to larger 2-bedroom apartments approaching £500,000, with the average sitting around £390,000.
Online estate agents offering fixed fees of £999-£1,999 can be cost-effective for higher-value properties in EH2 1. However, the historic nature of properties in this area, many of which are listed buildings, often benefits from the hands-on expertise of traditional agents like Knight Frank or Dj Alexander who understand conservation requirements and period features. Consider your need for guidance versus cost savings when making this decision. The complexity of selling tenement properties with shared maintenance responsibilities often favours agents who can provide comprehensive support throughout the transaction.
Selling times in EH2 1 vary depending on pricing, property type, and market conditions. Properties priced accurately for the current market typically achieve sales within 8-16 weeks, matching the standard sole-agency contract length. Given the limited supply of city centre properties, well-presented flats priced competitively can sell more quickly than the national average. However, properties requiring significant price adjustments or those with unusual features may take longer to attract suitable buyers in this specialised market.
Given that virtually 100% of properties in EH2 1 are over 50 years old and many are listed buildings, a RICS Level 2 Survey is highly recommended. For flats in the area, survey costs typically range from £335 to £700 depending on property size and value. Surveys can identify common issues in historic sandstone buildings including dampness, stone decay, roof defects, and outdated electrical systems. The New Town is construction predominantly uses solid wall methods without modern damp-proof courses, making professional assessment particularly valuable for buyers in this area.
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Compare 3 local agents, data from 3 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.