Compare 11 local estate agents, data from 30 active listings








We track 11 estate agents actively marketing properties in EH1 3, and we've ranked them all based on live listing data. selling a Georgian flat in the New Town or a modern apartment near St James Quarter, finding the right agent makes all the difference to your sale price and timeline. Our comparison tools help you evaluate each agent's market presence, pricing strategy, and local expertise so you can make an informed decision.
The EH1 3 postcode sits in Edinburgh's city centre, encompassing the prestigious New Town and Broughton areas. With an average asking price of £771,843 across 30 current listings, this is one of Scotland's most competitive property markets. We've analysed every agent's performance, pricing strategy, and market coverage to bring you the definitive comparison that helps you find the agent best suited to your specific property and selling goals.

11
Active Estate Agents
£771,843
Average Asking Price
30
Properties For Sale
The EH1 3 property market reflects Edinburgh's position as one of the UK's most sought-after city locations. Our data shows an average sold price of £493,002 for properties in EH1 3 over the past twelve months, while the broader EH1 postcode district averages £408,357. However, asking prices currently sit at £771,843 on average, indicating a gap between seller expectations and achieved sale prices that buyers should be aware of when negotiating. This disconnect suggests that pricing strategy is critical in the current market - properties that align with realistic market values tend to attract stronger interest.
Year-on-year price trends reveal some volatility in specific EH1 3 postcode sectors. Properties in EH1 3RN have seen prices fall 18% compared to the previous year and now sit 10% below their 2017 peak of £415,000. The EH1 3AT sector experienced an even steeper correction, with prices 33% down from their 2022 peak of £310,000. Overall, the broader EH1 district shows prices 14% down on last year and 4% below the 2023 peak of £424,054, suggesting a market that has cooled from its pandemic-era highs. These sector-level variations underscore the importance of street-specific knowledge when pricing your property.
By property type, flats in the EH1 area command an average of £413,814, while terraced properties average £359,861. The dominance of flats in this city-centre location reflects the architectural character of the New Town, where Georgian tenement buildings provide the majority of housing stock. For sellers, understanding these sector-level variations is crucial for pricing accurately and setting realistic expectations. The premium for city-centre location remains significant, but buyers are now more price-conscious than during the peak years of 2021-2022.
Source: Homemove live listing data
The EH1 3 market is predominantly a flat market, with 18 of the 30 current listings being apartments. This aligns with the broader EH1 postcode pattern where flats dominate transaction volumes. The average flat price of £491,389 reflects the premium associated with New Town living, though this varies significantly by exact location and building condition. Two-bedroom tenement flats remain the most sought-after, representing the traditional heart of New Town property ownership.
New build activity in the wider EH1 area includes the New Eidyn development at St James Quarter, featuring apartments ranging from £335,000 for a one-bedroom unit to £1,300,000 for a three-bedroom penthouse. While these developments fall within the broader EH1 postcode, properties on Elder Street (EH1 3BS) are directly associated with the EH1 3 sector. The presence of new-build options alongside historic Georgian stock creates a diverse market catering to various buyer preferences, from period character to modern convenience. Developers like Rettie have been instrumental in bringing these contemporary options to market, appealing to buyers who prefer new build warranties and modern energy efficiency.
Looking at bedroom distribution, we see 2-bedroom properties dominate with 10 active listings averaging £490,500, while 1-bedroom flats (8 listings at £323,750) appeal strongly to first-time buyers and investors targeting Edinburgh's strong rental market. Larger properties command significant premiums - 4-bedroom properties average £944,167 across 6 listings, reflecting the scarcity of larger period apartments in this historic area. The single 6-bedroom listing at £1,100,000 represents the upper end of conventional market activity, though Knight Frank's extraordinary £7.5 million listing indicates that ultra-premium opportunities do exist for unique holdings.

EH1 3 occupies a prime position within Edinburgh's New Town, a UNESCO World Heritage Site renowned for its Georgian architecture. The area features striking sandstone buildings with ashlar facades, traditional slate roofing, and characteristic sash and case windows. Many properties are B-Listed, reflecting their historic and architectural significance. The grid-plan streets, moray-tiled pavements, and private garden squares create an unmistakable sense of place that attracts buyers seeking authentic Edinburgh character. Living here means being surrounded by architectural heritage dating back to the late 18th century, with properties often requiring specialist conservation knowledge for any renovations.
The local economy centres on tourism, finance, and public sector employment, with Edinburgh's city centre providing extensive professional opportunities. The concentration of short-term lets in areas like Broughton Street and Royal Mile has influenced the market, with one-bedroom flats and tenement apartments particularly attractive to investors. However, this tourist economy also means properties can be subject to noise and seasonal variation in neighbourhood character. The average rental price through agents like DJ Alexander, who dominate the rental market with 9 listings at £2,585 average, demonstrates the strong investor demand in this area.
Transport links are excellent, with Edinburgh Waverley station providing mainline rail connections and bus services running throughout the city. The area is highly walkable, with Princes Street, George Street, and the Scott Monument all accessible within minutes. Local amenities include the cosmopolitan Broughton Street with its independent shops and restaurants, while the St James Quarter provides modern retail and leisure facilities. For buyers considering older properties, common issues include damp (particularly in solid-wall construction), roof condition on older slate roofs, outdated electrical systems, and the need for specialist conservation considerations when renovating listed buildings.
The rental market in EH1 3 remains active, with DJ Alexander leading with 9 rental listings at an average of £2,585 per month. Rettie also maintains strong rental presence with 5 listings averaging £1,965, demonstrating continued demand from Edinburgh's professional population. This rental activity indicates healthy underlying demand for city-centre living, which bodes well for investors considering the buy-to-let market in this area.
Sellers in EH1 3 have a choice between traditional high-street agents with physical city-centre offices and newer online fixed-fee alternatives. The local market, with its premium property values and significant listing volumes, presents different value propositions depending on your priorities. Understanding the fee structures and service levels helps ensure you choose an agent who matches your selling requirements. The decision often comes down to how much hands-on support you need throughout the selling process.
Rettie dominates the local market with 23.3% market share across 7 active listings at an average price of £525,714, positioning themselves as the go-to agent for New Town properties. Their strength in the premium segment reflects their longstanding Edinburgh presence and specialised knowledge of Georgian architecture. Macgregor Property Limited operates at the very top end, with an average asking price of £1,055,000 across their 4 listings, appealing to sellers of high-value period properties. Savills, with 3 listings averaging £521,667, brings international reach and marketing resources that can attract overseas buyers to Edinburgh's city-centre properties.
Traditional percentage-based fees in Edinburgh typically range from 1-3% plus VAT (1.2-3.6% total), with an average around 1.5% plus VAT. For a £500,000 property, this translates to £7,500-£18,000 in fees. Online agents offer fixed-fee alternatives typically ranging from £999-£1,999, which can represent significant savings for higher-value properties. However, the level of service, marketing reach, and negotiation expertise varies considerably. For EH1 3's premium market, where properties often exceed £500,000, the personalised service and market expertise of established agents like Rettie, Savills, or Simpson & Marwick may justify their fees. Multi-agency agreements, which typically add 0.5-1% to the fee, remain an option for sellers seeking maximum exposure.
When evaluating agents, consider what matters most for your sale. Traditional high-street agents offer face-to-face valuations, dedicated property viewings, and personal negotiation. Online alternatives provide cost certainty but require more seller involvement. Given the complexity of EH1 3's market - with its listed buildings, conservation requirements, and premium pricing - many sellers find that local expertise pays dividends in achieving the best possible outcome.
Start by comparing agents active in EH1 3. Look at their current listings, average asking prices, and market share. Agents like Rettie and Savills dominate the premium segment, while others may focus on different price points. Use our comparison tools to see exactly how many listings each agent has and their typical property values.
Get valuations from at least 3 agents. Compare their suggested asking prices and marketing strategies. Be wary of agents who over-value to win your instruction - an inflated asking price often leads to prolonged marketing periods and eventual price reductions that damage buyer perception. Look for agents who provide data-backed valuations based on comparable recent sales.
Ask about their recent sales in the EH1 3 area specifically. Local knowledge matters enormously - an agent who understands New Town pricing nuances, knows which streets command premiums, and understands listed building considerations can help you achieve the best price. Request details of properties similar to yours that they've sold in the past 12 months.
Confirm whether they charge a percentage fee or fixed rate, and whether this includes VAT. Ask about sole agency versus multi-agency options and their respective costs. Remember that fees are often negotiable in Edinburgh's competitive market - don't be afraid to discuss terms. Get all fee agreements in writing before signing.
Enquire about their online presence, photography quality, and marketing spend. In a competitive market like EH1 3, premium marketing can attract more buyers. Ask about their strategy for your specific property type - period flats require different marketing than modern new-build apartments. Check whether they advertise on Rightmove, Zoopla, and other major portals.
Check independent reviews and ask for references. Previous seller experiences reveal much about an agent's communication and negotiation skills. Look for reviews from sellers in similar property types and price ranges. Pay attention to how agents handle challenges - the best feedback often comes from complex sales.
In Edinburgh's premium EH1 3 market, agent fees are often negotiable. With the average percentage fee around 1.5% + VAT, don't be afraid to discuss this with your chosen agent. If using multi-agency, you can typically negotiate higher fees in exchange for broader market coverage. Always get fee agreements in writing and ensure you understand exactly what's included in the fee - marketing budget, photography, viewings, and negotiation support all vary between agents.
Achieving the best price in EH1 3 requires strategic pricing from the outset. Properties priced correctly attract more viewings, generate competitive situations, and often sell closer to asking price. Our data shows the majority of listings (11 properties) fall in the £300k-£500k bracket, indicating strong buyer demand at this price point. The 6 properties in the £500k-£750k range and 3 in the £750k-£1m bracket suggest continued interest in premium city-centre living.
Working with an experienced local agent provides access to their network of active buyers and investors. Agents like Simpson & Marwick, with an average listing price of £595,000, understand exactly who is looking in your specific price band and can target marketing accordingly. Remember that price reductions impact buyer perception, so getting it right first time matters. A professional valuation, considering current market conditions, recent sales in your specific street or block, and the unique features of your property, forms the foundation of a successful sale strategy.
The current market conditions favour realistic pricing. With the EH1 postcode showing prices 14% down year-on-year and specific sectors like EH1 3RN down 18%, buyers are informed and cautious. Properties that present good value for their condition and location attract swift interest. Your agent should provide comparables from recent sales in your specific block or street, not just broad market averages, to support their valuation.

Based on current market share data, Rettie leads the EH1 3 market with 23.3% market share across 10 combined listings, making them the dominant agent in this postcode. Macgregor Property Limited holds 13.3% market share with a focus on higher-value properties averaging £1,055,000, positioning them as the specialist for premium period properties. Savills also has a significant presence with 10% market share and brings international buyer connections. These three agents collectively control nearly half of the market, making them strong choices for sellers seeking experienced representation in Edinburgh's New Town. However, smaller agents like Simpson & Marwick (6.7% share) may offer more personal service.
Estate agent fees in EH1 3 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the national average around 1.5% plus VAT. For a typical £500,000 property, this means fees between £6,000 and £18,000 depending on the agent and service level. Traditional high-street agents like Rettie and Savills generally charge towards the higher end but offer comprehensive marketing and dedicated staff. Online fixed-fee agents offer alternatives typically between £999 and £1,999, which can represent significant savings for higher-value properties, though they generally provide less personalised service than traditional high-street agents. Always negotiate - fees in Edinburgh's competitive market are often flexible.
The EH1 3 market has experienced price corrections in recent years rather than rises. The broader EH1 postcode shows prices 14% down year-on-year and 4% below the 2023 peak of £424,054. Specific sectors have seen more significant declines, with EH1 3RN down 18% year-on-year and now 10% below its 2017 peak of £415,000, while EH1 3AT is down 33% from its 2022 peak. While this represents a cooling from pandemic-era highs, Edinburgh's long-term fundamentals remain strong due to limited supply and continued demand for city-centre living. The current market presents opportunities for buyers who have been waiting for more realistic pricing.
EH1 3 offers an exceptional quality of life in the heart of Edinburgh's New Town, a UNESCO World Heritage Site. Residents enjoy access to George Street's shops and restaurants, the green spaces of Princes Street Gardens, and excellent transport links from Waverley station. The area features stunning Georgian architecture, with many B-listed sandstone tenements creating a distinctive streetscape. The main considerations include the premium cost of city-centre living, the impact of tourism in popular areas like Broughton Street, and the need to maintain period properties to conservation standards. The local economy thrives on tourism, finance, and public sector employment, providing excellent career opportunities.
Flats dominate the EH1 3 market, representing 18 of 30 current listings, with the remainder being terraced and other property types. Two-bedroom tenement flats are most common and typically sell between £400,000 and £550,000 depending on location and condition, representing the traditional heart of New Town property ownership. One-bedroom flats appeal strongly to investors and first-time buyers at the £300,000-£350,000 mark, with strong rental demand from Edinburgh's professional population. Larger period properties and townhouses command significant premiums, with four-bedroom properties averaging over £944,000. New-build apartments at developments like New Eidyn provide modern alternatives to the traditional stock, ranging from £335,000 to £1.3 million.
Sale times in EH1 3 vary depending on pricing, property type, and market conditions, but properties priced correctly for current market conditions typically attract interest within the first few weeks. The broader EH1 postcode shows 1,845 sales in the past year, indicating active transaction volumes despite the cooling market. However, the current 14% year-on-year price decline suggests a buyer-friendly market where properly priced properties may sell faster than those with optimistic asking prices. Properties that linger on the market often require price adjustments, which can impact final sale prices. Working with a local agent ensures your property reaches the right buyers quickly through targeted marketing.
Local expertise matters significantly in EH1 3's unique market, where understanding period property values, listed building considerations, and specific buyer demographics is essential. Agents like Rettie and Savills have deep knowledge of New Town property values, conservation requirements, and the nuanced pricing differences between streets and even individual blocks. National chains may offer brand recognition but often lack the specialised understanding of period property that EH1 3 sellers need. For premium properties, local specialists typically deliver better outcomes through targeted marketing and access to their established buyer networks. Smaller local firms like Simpson & Marwick or Connell and Connell offer dedicated personal service that larger chains may not match.
While surveys are typically commissioned by buyers, sellers should understand the common issues that affect older properties in EH1 3 to avoid complications during the sale process. Given the prevalence of Georgian and Victorian buildings, buyers will likely request a RICS Level 2 or Level 3 Survey. Common defects include damp in solid-wall construction (a frequent issue in historic sandstone buildings), roof condition on older slate roofs (slipped slates and decaying sarking are common), outdated electrical systems that don't meet modern standards, and timber defects such as wet rot. Properties in the New Town often have historic fabric requiring specialist conservation knowledge. Being aware of these potential issues helps you address them proactively and avoid renegotiations during the sale. We recommend a RICS Level 2 Survey from £400 or a comprehensive Level 3 Survey from £600 for older properties.
The rental market in EH1 3 remains active and competitive, with DJ Alexander dominating the rental sector with 9 listings averaging £2,585 per month. Rettie also maintains strong rental presence with 5 listings at £1,965 average, demonstrating continued demand from Edinburgh's professional population. For investors, the strong rental market provides confidence in buy-to-let returns, though agents charge typical rental fees of 10-15% of the monthly rent plus VAT. The high concentration of professional tenants seeking city-centre living supports rental values, while the popularity of short-term lets in areas like Broughton Street creates additional investment opportunities - though this does impact the character of the neighbourhood.
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Compare 11 local estate agents, data from 30 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.