Compare 7 local agents, data from 11 active listings








We track 7 estate agents actively marketing properties in EC2A 4, and we've ranked them all based on live listing data and market performance. selling a sleek Shoreditch apartment or a converted warehouse loft in Old Street, our analysis reveals which agents are delivering results in this sought-after pocket of Hackney.
The EC2A 4 postcode sits at the crossroads of London's tech scene and financial district, making it one of the capital's most dynamic property markets. With an average asking price of £1,395,000 across 11 current listings, this area attracts buyers seeking that rare blend of creative urban living and City access.

7
Active Estate Agents
£1,395,000
Average Asking Price
11
Properties For Sale
The EC2A district has shown remarkable resilience despite broader economic headwinds. Our data shows properties in the wider EC2A postcode area achieved an overall average price of £1,043,125 over the past year, with flats averaging £1,019,773 and terraced properties reaching approximately £1,300,000. While certain EC2A 4 sectors have experienced corrections from their 2020 and 2023 peaks, the district as a whole posted a 1% year-on-year increase, demonstrating continued demand from buyers drawn to Shoreditch's unique proposition.
Transaction activity in EC2A 4 remains steady, with 22 property sales recorded over the last 24 months. Recent sales data reveals the diversity of the market: a two-bedroom flat at Flat 14, 1-4 Christina Street sold for £380,000 in March 2025, while a premium flat at Flat 3, 51 Tabernacle Street achieved £1,395,000 in October 2025. This spread illustrates the breadth of opportunity across price points, from entry-level city flats to high-value conversions in historic buildings.
The postcode sector around Leonard Street and Blackall Street has seen particular activity, with properties changing hands between £420,000 and £970,000 in recent months. Investors and owner-occupiers alike are targeting this area for its rental yields, which average around £3,000-£4,000 per month for well-presented flats, and its strong capital growth potential given the ongoing regeneration of the Old Street roundabout area.
Source: Homemove live listing data
The EC2A 4 market is predominantly defined by flat conversions and modern apartment developments, reflecting the area's transformation from industrial warehousing to residential hotspots. Our listing data shows 8 out of 11 current properties for sale are flats, with asking prices averaging £1,075,000. Terraced properties are rare commodities in this postcode, with just one listing currently available at £4,500,000, reflecting the premium commanded by period homes with outdoor space in Shoreditch.
New build activity continues to shape the market, with several major developments adding stock to the area. Principal Tower at 2 Principal Place offers luxury apartments with Foster + Partners design credentials, featuring a 24-hour concierge, swimming pool, and private screening room. The Stage at 22 Hewett Street provides design-led homes with private outside space and extensive amenities including a bowling alley and 32nd-floor sky lounge. Shoreditch Works at 2-8 Scrutton Street represents upcoming stock from Linea Properties, while One Crown Place delivers one, two, and three-bedroom apartments plus duplexes to the broader EC2A area.

EC2A 4 occupies a unique position in London's property landscape, sitting at the southern edge of Shoreditch and overlooking the City of London financial district. This postcode contains approximately 394 households with a population of around 696 residents, creating an intimate community feel within one of the world's most vibrant urban environments. The area attracts young professionals working in tech, creative industries, and finance, with average household incomes in the EC2A 4NE sector reaching £59,600 and EC2A 4AP at £56,700 according to 2020 data.
The character of EC2A 4 blends historic architecture with contemporary urban living. Victorian and Edwardian buildings line residential streets, many converted into flats and maisonettes over the past decades. The local geology presents considerations for property owners: London's clay soil is susceptible to shrink-swell behaviour, meaning foundations can shift during dry spells and wet periods alike. This is particularly relevant for the many Victorian and Edwardian properties in the area, where surveyors often identify structural movement as a key concern.
Transport connections make EC2A 4 exceptionally well-connected for a residential area. Old Street station provides Northern line and National Rail services, while Moorgate and Liverpool Street stations are within walking distance, offering Metropolitan, Circle, and Hammersmith & City lines plus direct rail links to Essex and beyond. The area falls within Transport for London Zone 1, making it ideal for commuters. Local amenities include diverse restaurants, bars, and cafes along Shoreditch High Street and Old Street, while the curated independents on Columbia Road and Brick Lane add local colour.
Sellers in EC2A 4 face a fundamental choice between traditional high-street agents with physical offices and newer online fixed-fee alternatives. The premium nature of this market, where average asking prices exceed £1.3 million, means the traditional percentage-based model typically applies: agents charge between 1.5% and 3% plus VAT of the final sale price. For a property achieving the area average of £1,395,000, that translates to agent fees of £20,925 to £41,850 at the standard 20% VAT rate.
Among the agents actively marketing in EC2A 4, Savills dominates with 27.3% market share and 3 current listings averaging £1,256,667. Their Shoreditch office positions them perfectly for the premium end of the market, handling period conversions and new-build apartments alike. Austin Homes London and The Modern House focus on distinctive properties, with The Modern House particularly known for design-led contemporary homes. Stirling Ackroyd, operating under the Leaders and Romans Group, brings new homes expertise alongside their resales business, while Sky Horizon offers coverage across price points with an average listing price of £590,000.
Online agents present a cheaper alternative, typically charging fixed fees between £999 and £1,999 regardless of property value. For EC2A 4 sellers, this could mean saving £20,000 or more in agent fees compared to a traditional high-street arrangement. However, the trade-off often includes less personalized service, limited local market knowledge, and no physical presence for viewings. For premium properties where presentation and negotiation skills significantly impact final sale prices, many sellers in this market prefer the white-glove service that established high-street names like Savills provide.
Look beyond brand names to examine active listing counts, average asking prices achieved, and local market share. Agents who consistently list properties similar to yours in your specific postcode will have buyer relationships already in place.
Request free valuations from at least three agents before instructing anyone. Be wary of agents who overpromise on pricing to win your business, as inflated valuations often lead to prolonged marketings and price reductions later.
Understand whether agents charge percentage-based fees (typical in EC2A 4) or fixed rates. Remember that the cheapest option is not always best: agents with stronger local presence may achieve higher final sale prices despite charging more.
Ask about photography quality, floorplan inclusion, virtual tours, and portal advertising. In a competitive market like EC2A 4, properties with professional marketing stand out to the many buyers actively searching.
Sole agency agreements typically run for 8-16 weeks at lower commission rates, while multi-agency arrangements allow you to instruct multiple agents simultaneously for a higher total fee. Most EC2A 4 sellers start with sole agency.
Request references or speak to past clients in your specific area. An agent who performed well elsewhere may not have the local connections needed to sell your Shoreditch property effectively.
Agent fees are often negotiable, particularly if you are selling a premium property or instructing on a multi-agency basis. In EC2A 4's competitive market, do not hesitate to discuss fee structures with agents during the valuation stage. Many are willing to offer reduced rates to secure desirable listings.
Understanding price distribution by bedroom count helps sellers position their property correctly and helps buyers identify value. Our data reveals that two-bedroom flats dominate the EC2A 4 market, with 5 active listings averaging £1,043,000. This represents the sweet spot for first-time buyers and investors seeking rental income, as two-bedroom flats in Shoreditch consistently attract strong tenant demand.
Three-bedroom properties command a significant premium, averaging £1,496,667 across 3 current listings. These larger flats and converted spaces appeal to families and professionals seeking generous living accommodation in Zone 1. One-bedroom flats, with 2 listings averaging £570,000, serve the entry-level market and tend to see the fastest movement due to their relative affordability within the EC2A 4 postcode.
The price gap between bedroom counts reflects both scarcity and demand dynamics. One-bedroom properties in EC2A 4 start around £570,000, while two-bedroom equivalents push toward £1,200,000-plus for well-presented units with modern fixtures. Three-bedroom properties regularly exceed £1.4 million, particularly those with period features, private outdoor space, or premium specifications.

Selling a property in EC2A 4 requires more than just listing it on the major portals. The area's unique blend of period conversions, modern developments, and premium price points demands an agent who understands exactly what buyers in this market are looking for. Our research shows that agents with active listings in EC2A 4 achieve faster sales and higher final prices than those without established local presence.
The rental market in EC2A 4 is equally competitive, with 13 active rental listings across 8 agents. Foxtons leads rental activity with 3 listings averaging £3,350 per month, followed by Stirling Ackroyd at £2,450 and Keller Williams Advantage at £4,000. For sellers considering buy-to-let investments, understanding this rental dynamics helps inform pricing strategies and potential yields.
The ongoing regeneration around Old Street roundabout continues to attract developer interest and buyer attention. As new facilities and transport improvements bed in, properties in well-presented blocks near these upgrades are seeing enhanced demand. An agent who tracks these local developments can position your property to appeal to buyers prioritising location and future growth potential.
Achieving the best possible price in EC2A 4 requires careful preparation and strategic pricing from the outset. Properties that sit on the market too long develop a "stale" reputation, leading to reduced offers from buyers who assume something is wrong. Our data shows well-priced properties in this postcode achieve sales within weeks of listing, while overpriced homes can languish for months.
First impressions matter enormously in Shoreditch's competitive market. Professional photography, detailed floorplans, and accurate descriptions attract more viewings and stronger offers. Properties presented at their best typically achieve 2-5% above those marketed with basic imagery, which can mean £30,000-£70,000 on average EC2A 4 prices. Consider staging or decluttering before photography to maximize appeal.
Pricing strategy should reflect both your aspirations and market reality. While EC2A 4 has seen price corrections in certain sectors (with some areas down 13-21% from recent peaks), the overall market remains active with year-on-year growth in the broader district. Work with your agent to set a realistic asking price that balances achieving your goals with attracting multiple buyers and competitive offers.

Based on current market share data, Savills leads the EC2A 4 market with 27.3% share and 3 active listings averaging £1,256,667. They are followed by several specialists including The Modern House for design-led properties, Stirling Ackroyd for new homes, and Austin Homes London for distinctive conversions. The best agent depends on your property type and price point: premium properties benefit from Savills' buyer network, while distinctive contemporary homes may perform well with The Modern House.
Estate agent fees in EC2A 4 typically range from 1% to 3% plus VAT of the final sale price, with most agents charging around 1.5% plus VAT (1.8% total). For a property at the area average of £1,395,000, this means fees between £25,110 and £41,850. Some agents offer fixed-fee alternatives, though these are less common for properties in this price bracket.
The EC2A postcode district overall saw prices increase 1% year-on-year, though certain EC2A 4 sectors have experienced corrections from their 2020-2023 peaks. Some areas show prices 13-21% below previous highs, while others remain stable. The market is showing signs of stabilization after earlier corrections, with continued demand from buyers attracted to Shoreditch's location and lifestyle offerings.
EC2A 4 offers an unbeatable urban lifestyle combining London's creative and financial worlds. Residents enjoy proximity to tech startups, design agencies, and City firms, with excellent transport links via Old Street, Moorgate, and Liverpool Street stations. The area combines Victorian architecture with modern developments, offering diverse dining, nightlife, and cultural options. With around 700 residents across 394 households, it maintains a village-like community feel despite central London location.
Flats dominate the EC2A 4 housing stock, representing 8 of 11 current listings. The market includes period conversions in Victorian and Edwardian buildings, modern apartments in developments like Principal Tower and The Stage, and rare terraced properties. Two-bedroom flats are most common, followed by three-bedroom properties and smaller one-bedroom units.
While sellers are not legally required to commission surveys, many opt for a RICS Level 2 Home Survey before marketing to identify any issues that might affect the sale. In EC2A 4, common concerns include damp and mould (prevalent in period conversions), roof condition on older buildings, structural movement due to clay soil, and outdated electrics in pre-1970s properties. Survey costs in London range from £600-£1,200 depending on property size.
Sale times in EC2A 4 vary based on pricing, property presentation, and market conditions. Well-priced properties in good condition typically find buyers within 2-6 weeks, while overpriced or poorly presented homes can take several months. The current market sees motivated buyers actively seeking stock, so realistic pricing and professional marketing are key to quick sales.
Yes, several significant new-build developments operate in or near EC2A 4. Principal Tower offers luxury apartments with extensive amenities, The Stage provides design-led homes with private outdoor space, and Shoreditch Works represents upcoming stock from Linea Properties. One Crown Place delivers one, two, and three-bedroom apartments to the broader EC2A area. These developments add variety to the market and attract buyers seeking brand-new specifications.
Rental yields in EC2A 4 average between £3,000-£4,000 per month for well-presented flats, with the strongest demand for one and two-bedroom properties. Foxtons currently leads the rental market with listings averaging £3,350pcm, while premium units can achieve higher. The tech and creative industry workforce in Shoreditch maintains consistent rental demand, making the area attractive for buy-to-let investors.
Principal Tower attracts buyers seeking luxury specifications and amenities including a pool and screening room. The Stage appeals to those wanting design-led contemporary living with private outdoor space. For buyers prioritising location over amenities, converted flats in Victorian buildings on streets like Leonard Street, Christina Street, and Tabernacle Street remain highly desirable. The rare terraced properties in the area, when they come to market, typically achieve premium prices due to scarcity.
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Compare 7 local agents, data from 11 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.