The E9 market benefits from a mix of online and traditional high-street estate agents, each offering different service models and fee structures. High-street agents like Savills, Foxtons, and Keatons operate from physical offices in Hackney and Victoria Park, providing face-to-face consultations, dedicated branch support, and comprehensive marketing packages. Their percentage-based fees typically range from 1.5% to 3% plus VAT, reflecting their full-service approach including viewings, negotiations, and sales progression. We see these agents particularly active in the premium Victoria Park sector where properties regularly exceed £1 million.
Online agents have emerged as popular alternatives in E9, offering fixed-fee packages that can save sellers money, particularly for properties valued under £500,000. These agents handle marketing digitally and remotely, which suits busy professionals or landlords managing multiple properties. However, the average asking price in E9 of £676,434 means many properties may benefit from the higher level of service a high-street agent provides, especially for premium properties in Victoria Park where Savills achieved the highest average price of £1,096,731. For properties in the popular two-bedroom segment, which dominates with 144 listings at an average of £522,210, the additional support can make a significant difference in achieving a sale.
Our data reveals that traditional high-street agents dominate the E9 market, with the top 10 agents by listings all operating from physical branches. This is partly due to the high proportion of period properties in the area, which often require more hands-on marketing and specialist knowledge of conservation requirements. With over 66% of housing stock being flats and a significant Victorian and Edwardian presence, the complexity of selling in E9 often warrants the full-service approach that high-street agents provide. When choosing between online and high-street options, consider whether your property needs local expertise or whether a digital-first approach suits your circumstances.