Compare 9 local agents, data from 10 active listings








We track 9 estate agents actively marketing properties in CF10 2, and we've ranked them all based on live listing data. selling a city-centre flat or a premium apartment in Cardiff Bay, finding the right agent can make a significant difference to your final sale price and how quickly your property moves.
The CF10 2 postcode covers Cardiff City Centre and Cardiff Bay, one of Wales's most vibrant property markets. With an average asking price of £279,500 across current listings, the market offers everything from affordable one-bedroom flats to luxury penthouses. Our data reveals the agents who are most active in this area and helps you connect with the ones who match your property type and price point.

9
Active Estate Agents
£279,500
Average Asking Price
10
Properties For Sale
The CF10 2 postcode district represents Cardiff's premium city-centre and waterfront location, encompassing areas from the civic centre around Cathays Park to the regenerated Cardiff Bay. Our data shows an average sold price of £168,000 over the last twelve months across this postcode, though this figure is heavily influenced by the high volume of one and two-bedroom flats that dominate the area. The broader CF10 postcode district, which includes CF10 2, recorded an overall average price of £197,309 in the same period, with Rightmove reporting the overall average asking price currently standing around £279,500.
Price trends within CF10 2 show considerable variation between different sub-postcodes. The CF10 2HT sector around Churchill Way has experienced a 31% decline in sold prices compared to the previous year, falling 37% from its 2019 peak of £197,750. Similarly, the CF10 2HU area has seen a dramatic 49% reduction from its 2017 peak of £313,000. However, the overall CF10 postcode district shows more stability, with prices just 2% down year-on-year and 2% above the 2023 peak of £194,351, indicating that Cardiff's city-centre market is holding value better than some of its individual sectors might suggest.
Transaction volumes in CF10 2 remain healthy, with 94 property sales recorded in the CF10 2HT sector alone over the last year, and 88 sales in CF10 2FH. The wider CF10 postcode district saw over 6,200 transactions in the past twelve months, demonstrating strong market activity despite broader economic uncertainties. This level of turnover suggests that properties priced correctly are finding buyers, making the choice of estate agent even more critical for sellers looking to achieve the best possible outcome in a competitive environment.
Source: Homemove live listing data
The CF10 2 property market is overwhelmingly dominated by flats, which account for 9 out of 10 current listings with an average asking price of £210,555. This reflects the area's character as a high-density city-centre and waterfront location, where modern apartment living is the norm rather than the exception. The single semi-detached property currently listed carries an average price of £900,000, likely representing a larger premium property or perhaps a development site.
New build activity in and around CF10 2 continues to shape the market, with several prominent developments driving both sales and rental activity. Anchor Works on Dumballs Road offers contemporary one-bedroom apartments with extensive amenities including 24-hour concierge, co-working spaces, and an on-site gym. Verse Apartments provides luxury furnished units with social events included in the rent. Established developments such as Altolusso on Bute Terrace, Meridian Plaza, and Landmark Place on Churchill Way continue to see active listings, indicating ongoing market turnover in relatively modern apartment stock.

CF10 2 encompasses two of Cardiff's most distinctive neighborhoods: the traditional civic and commercial centre, and the regenerated Cardiff Bay waterfront. The city centre hosts Wales's major financial and professional services sector, with St David's 2 shopping centre providing extensive retail facilities alongside numerous hospitality venues. Cardiff Bay has become the creative and media hub of Wales, home to the Senedd (Welsh Parliament), the Wales Millennium Centre, and numerous media companies. This economic diversity creates strong demand for city-centre living from both professionals and those seeking a vibrant urban lifestyle.
The geological characteristics of CF10 2 reflect its location on the River Taff estuary, with superficial alluvial deposits over solid Carboniferous geology. Parts of the area, particularly those closer to the waterfront, carry flood risk from both river sources and coastal tidal surges, a factor that any buyer should investigate through appropriate surveys. The predominantly modern construction of apartment blocks in the area uses contemporary materials including glass, steel, and various cladding systems, though post-Grenfell fire safety considerations mean that survey reports on external wall systems have become increasingly important for this type of stock.
Population density in CF10 2 is high, consistent with city-centre living, and the area attracts a young, professional demographic. The proximity to Cardiff University and other higher education institutions adds to the rental market demand, while the strong transport links including Cardiff Central railway station and the Bay Car make this area particularly attractive for commuters. The blend of historic civic buildings around Cathays Park, modern commercial developments, and the waterfront regeneration creates a varied character that appeals to a broad range of buyers and renters.
Sellers in CF10 2 can choose between traditional high-street estate agents and newer online fixed-fee providers, each offering distinct advantages depending on your priorities. Traditional agents like Allen & Harris, who currently hold 20% of the market with an average listing price of £280,000, provide face-to-face consultations, local market expertise, and full marketing support including newspaper advertising and prominent window displays. These agents typically charge percentage-based fees of 1-3% plus VAT, with the industry average sitting around 1.5% plus VAT (1.8% total).
Darlows, operating from Canton with an average listing price of £250,000, and Moginie James in Pontcanna averaging £185,000 represent the traditional high-street model with established local presence and in-branch support. For sellers seeking lower upfront costs, online agents offer fixed-fee packages typically ranging from £999 to £1,999, though these often exclude in-person viewings and may require more involvement from the seller. The decision between sole agency and multi-agency agreements is also worth considering, with sole mandates typically running for 8-16 weeks and multi-agency arrangements offering broader coverage at a higher total fee, usually an additional 0.5-1% over the standard rate.
Given the nature of the CF10 2 market, where apartments represent the vast majority of stock, agents with specific experience in flat sales and knowledge of the various developments can provide valuable insights into comparable properties and appropriate pricing strategies. We recommend obtaining free valuations from at least three agents before making your decision, comparing not just their fees but their local knowledge and marketing approach for your specific property type and price range.
Look at which agents are most active in CF10 2 and what types of properties they typically sell. Our data shows which agents have the strongest market presence in this specific postcode.
Request free valuations from at least three agents. Be wary of agents who automatically suggest inflated asking prices, as this often leads to properties sitting unsold.
Ask about photography quality, floor plans, virtual tours, and how properties are advertised across Rightmove, Zoopla, and social media.
Clarify whether fees are sole or multi-agency, what services are included, and whether there are any upfront costs or optional extras.
The best agents in CF10 2 will understand the nuances of different developments, service charge implications, and comparable sales in specific blocks.
Look for feedback from sellers in similar property types and price ranges to gauge reliability and communication quality.
Given the high proportion of flats in CF10 2, ensure your chosen agent has specific experience selling apartments in local developments. They should understand service charges, leasehold terms, and be able to reference comparable sales in your specific block or nearby developments.
Analysis of bedroom distribution in CF10 2 reveals clear price segmentation in the current market. One-bedroom flats represent the largest segment with 5 active listings averaging £171,999, making them the most accessible entry point to the Cardiff city-centre market. Two-bedroom properties follow with 4 listings averaging £258,750, representing a significant premium of approximately £86,751 over one-bedroom units.
The concentration of one and two-bedroom properties reflects both the predominantly flat-based nature of CF10 2 and the strong rental demand from young professionals and students in the city centre. For investors, the one-bedroom sector offers lower entry costs and typically stronger rental yields given the high demand from Cardiff's professional population. For owner-occupiers, two-bedroom properties often command a premium and may hold value better over time, though the specific development, condition, and views will significantly influence individual property performance.

Achieving the best price in CF10 2 requires a well-thought-out pricing strategy from the outset, guided by an estate agent who understands the local market nuances. Overpricing your property typically results in extended marketing periods, during which properties often require price reductions that can achieve less than if priced correctly from day one. Our data shows that the most successful agents in this area maintain strong average listing prices while achieving reasonable marketing times.
Negotiating agent fees is a standard part of the process, and many agents are willing to offer reduced rates or enhanced marketing packages to secure your business, particularly if you can demonstrate that you've received competing quotes. However, the cheapest agent is rarely the best choice when selling what is likely your most valuable asset. Consider instead the agent's track record in your specific development or property type, their marketing approach, and their communication style. The right agent will justify their fees through superior service, better marketing, and achieving a higher sale price than a budget alternative might deliver.

Based on our market data, Allen & Harris leads the CF10 2 market with 20% market share and 2 active listings averaging £280,000. Other prominent agents include Darlows with an average listing price of £250,000, and Moginie James focusing on properties around £185,000. The best agent for your property will depend on your specific property type, price point, and whether you need high-street support or are comfortable with online services. We track 9 active agents in this postcode, giving you plenty of options to compare.
Estate agent fees in CF10 2 typically range from 1% to 3% plus VAT (1.2% to 3.6% including VAT), with the industry average around 1.5% plus VAT. For a property priced at £250,000, this would equate to fees between £3,000 and £9,000. Some agents offer fixed-fee packages, which can be more economical for properties at the lower end of the price spectrum. Always clarify what's included in the fee, as some packages exclude certain marketing services or floor plans.
The CF10 2 market shows mixed trends across different sectors. While overall CF10 prices are stable, down just 2% year-on-year, specific sub-postcodes like CF10 2HT have experienced significant declines of 31% compared to last year and 37% from their 2019 peak. The broader CF10 district shows 2% growth compared to the 2023 peak, suggesting the market is stabilising rather than declining sharply. Properties in well-maintained developments with good amenities tend to hold value better than those requiring renovation.
CF10 2 offers a vibrant urban lifestyle in the heart of Cardiff, combining the historic civic centre around Cathays Park with the modern waterfront of Cardiff Bay. Residents benefit from excellent transport links including Cardiff Central station, diverse employment opportunities in financial services, media, and creative industries, and extensive retail and hospitality options. The area is popular with young professionals and students due to its proximity to Cardiff University and the city centre amenities. The Bay Car bus service provides regular connections to Cardiff Bay, while cyclists benefit from dedicated lanes throughout the city centre.
One and two-bedroom flats dominate the CF10 2 market, accounting for all 10 current listings. One-bedroom flats averaging £171,999 represent the most affordable entry point, while two-bedroom properties at £258,750 offer additional space for professionals or small families. The market is primarily driven by the strong rental demand from city-centre workers and students. Flats in popular developments like Altolusso, Meridian Plaza, and Landmark Place tend to attract consistent interest from both investors and owner-occupiers.
Yes, CF10 2 and surrounding areas have several notable new and recent developments including Anchor Works on Dumballs Road offering one-bedroom apartments with extensive amenities, Verse Apartments with luxury furnished units, and established developments like Altolusso, Meridian Plaza, and Landmark Place which continue to see active resale activity. These modern apartment blocks define much of the area's character. Anchor Works particularly stands out for its resident facilities including co-working spaces and a gym, making it popular with young professionals.
Look for agents with specific experience selling flats in local developments, as they will understand comparable sales, service charge implications, and leasehold considerations that are critical in this market. Ensure they offer professional photography, floor plans, and strong online marketing across Rightmove and Zoopla. Check their communication style and availability, as city-centre properties often attract serious enquiries that require prompt responses. Ask how many properties similar to yours they've sold in the past six months.
Given the prevalence of modern apartment buildings in CF10 2, we recommend a RICS Level 2 Survey for most properties, particularly for flats in larger developments. Common issues in this type of stock include cladding and external wall system concerns, water ingress through balconies and windows, and internal finishes subject to wear and tear. A professional survey will also identify any potential flood risk from the nearby River Taff and estuary, which is particularly relevant for properties closer to the waterfront. For newer flats in modern developments, a snagging survey may also be worthwhile to identify any finishing issues.
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Compare 9 local agents, data from 10 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.