Compare 13 local estate agents, data from 20 active listings








We track 13 estate agents actively marketing properties in CF10 1 Cardiff, and we've ranked them all based on live listing data. selling a city centre flat or a period conversion, finding the right agent can mean the difference between a quick sale and months of frustration. Our platform gives you the data you need to make an informed decision.
The CF10 1 postcode covers the heart of Cardiff city centre, from the civic buildings around Cathays Park to the vibrant St Mary Street and Queen Street shopping areas. With an average asking price of £174,297 across 20 active listings, this is a predominantly flat market with strong demand from young professionals, students, and investors. We've analysed every agent's performance, pricing strategy, and market coverage to bring you the definitive comparison.
Selling property in Wales' capital requires an agent who understands the local market dynamics. Our research shows that CF10 1 has seen a 2.2% year-on-year price adjustment, making accurate pricing and expert guidance more important than ever. The right estate agent will help you navigate current market conditions while achieving the best possible price for your property.

13
Active Estate Agents
£174,297
Average Asking Price
20
Properties For Sale
Our data shows that CF10 1 is predominantly a flat market, with apartments accounting for 18 out of 20 current listings. Land Registry data indicates the average sold price in this postcode sector sits around £220,000, though this figure masks significant variation between property types. Detached properties average £350,000 while flats have transacted at around £180,000 in recent months. The market has experienced a modest correction, with overall prices down 2.2% year-on-year, reflecting broader economic uncertainty and rising interest rates.
Transaction volumes in CF10 1 remain steady at approximately 150 sales over the past twelve months. This figure demonstrates continued activity in the city centre, supported by strong demand from the public sector, retail, and hospitality industries that dominate local employment. The presence of Cardiff University and the Welsh Government creates a reliable pool of buyers and tenants, particularly for one and two-bedroom apartments which dominate the current stock. Rightmove data confirms that flats have seen the steepest price corrections at minus 2.8%, while detached properties have proven more resilient with a 1.4% decline.
The Central Square regeneration continues to shape the market, with The Interchange development bringing new apartments to the heart of the city. This mixed-use scheme, developed by Rightacres Property in partnership with Legal & General, represents the ongoing transformation of CF10 1 into a premium residential destination. Properties in newer developments command a premium, but the older apartment stock, particularly conversions from commercial buildings, offers more accessible entry points to the Cardiff market.
We've found that the most successful agents in CF10 1 understand the specific dynamics of the city centre flat market. Those with strong investor networks and experience marketing to both owner-occupiers and buy-to-let buyers consistently achieve faster sales and better prices. The current market favours well-presented properties priced realistically against comparable recent sales.
Source: Homemove live listing data
The CF10 1 market is characterised by its apartment-heavy stock profile. Our listing data shows 18 flats currently for sale with an average asking price of £181,219, representing 90% of all available stock. Two-bedroom flats dominate with 10 listings averaging £196,395, followed by one-bedroom units at six listings with an average of £106,333. This bedroom distribution reflects the professional and student demographic that predominates in Cardiff city centre.
New build activity continues to reshape the area, though the major developments are increasingly located in adjacent postcodes. The Central Square masterplan remains the flagship regeneration project, with The Interchange delivering residential units as part of a broader mixed-use scheme. Transaction data suggests that newly constructed apartments in CF10 1 have historically commanded prices ranging from £180,000 to over £400,000 depending on specification and location within the development.
Our analysis of recent sales indicates that properties in good condition with modern kitchens and bathrooms sell significantly faster than those requiring updating. In a market where flats make up 90% of stock, presentation can be the deciding factor between attracting viewings and being overlooked by serious buyers.

Living in CF10 1 means being at the beating heart of Wales. The postcode encompasses the civic centre around Cathays Park, where Grade I listed buildings including Cardiff City Hall and the National Museum Cardiff create an architectural backdrop unlike anywhere else in the country. The conservation areas here protect significant Victorian and Edwardian architecture, with many properties constructed from the distinctive local grey Pennant sandstone that characterises Cardiff's historic buildings. The population of approximately 10,000 to 12,000 residents enjoy access to world-class amenities, from the Principality Stadium to St David's Dewi Sant shopping centre.
The underlying geology of CF10 1 presents important considerations for property owners and buyers. The area sits on Triassic Mercia Mudstone, which contains significant clay deposits creating a moderate to high shrink-swell risk. This means properties with shallow foundations or those affected by nearby trees may experience ground movement during periods of drought or heavy rainfall. Superficial alluvial deposits from the River Taff, which borders the postcode to the west, add further complexity. If you're purchasing a property in CF10 1, a RICS Level 2 Survey is strongly recommended to assess foundation conditions and identify any potential subsidence issues.
Flood risk is another environmental factor affecting CF10 1. The proximity to the River Taff means riverside properties face potential flooding, while the urbanised nature of the city centre creates significant surface water flooding risk during heavy rainfall. Modern developments typically incorporate enhanced drainage, but older properties may be more vulnerable. The Environment Agency maps show moderate to high surface water flood risk in several areas, particularly around underpasses and main road junctions. These environmental factors make professional surveys particularly valuable in this postcode.
We've helped hundreds of buyers and sellers in CF10 1 understand the local property landscape. The combination of historic architecture, modern developments, and the city's main employment hubs creates a unique market that rewards working with agents who truly know the area. Properties in period buildings with original features often attract a premium from buyers seeking character, while new-build apartments appeal to those prioritising low maintenance and modern amenities.
Sellers in CF10 1 can choose between traditional high-street agents and modern online alternatives. Allen & Harris, with three active listings averaging £190,000, represent the traditional high-street approach with a physical presence in nearby Pontcanna. Their 15% market share makes them the leading agent in the postcode, offering the local knowledge and face-to-face service that many sellers prefer. Jeffrey Ross, operating from Pontcanna with an average asking price of £237,000, targets the premium end of the market and demonstrates how established agents can command higher price points through specialist marketing.
Online agents typically charge fixed fees ranging from £999 to £1,999, compared to the traditional percentage-based model of 1% to 3% plus VAT. For a property at the CF10 1 average of £174,297, a traditional agent charging 1.5% plus VAT would fee approximately £3,136, while an online agent might charge £1,199. However, the lower fee often means reduced marketing effort, fewer viewings, and less negotiation support. In a competitive city centre market where presentation and pricing strategy are critical, many sellers find the additional cost of a high-street agent worthwhile. Multi-agency agreements, which typically add 0.5% to 1% to the fee, can be worth considering for properties over £250,000 where competition among buyers is strongest.
Our experience shows that the best results come from agents who understand CF10 1's diverse buyer base. We see investors looking for buy-to-let opportunities, first-time buyers seeking affordable entry points, and professionals wanting city centre convenience. An agent who can pitch the same property effectively to different buyer types will consistently outperform those with a one-size-fits-all approach.

Request free valuations from at least three agents before instructing anyone. Our data shows agent pricing can vary significantly, with average asking prices ranging from £75,000 to £295,000 in CF10 1. A good agent will provide a competitive valuation backed by comparable evidence, not simply tell you what you want to hear to win your business.
Look at how many listings each agent has in your area. Our data reveals Allen & Harris leads with 15% market share and three current listings, while some agents have just one listing. An active agent with proven CF10 1 experience will have stronger buyer connections and better understand local demand drivers.
Ask about photography quality, floor plans, virtual tours, and listing portals. In a flat-heavy market like CF10 1 where properties can look similar, professional marketing makes the difference between attracting viewings and being overlooked. The best agents invest in presentation to achieve premium prices.
Confirm whether fees are sole agency or multi-agency, and clarify what services are included. Typical agreements run for 8-16 weeks. Factor in the total cost rather than just the headline percentage. A slightly higher fee with more marketing support often delivers better results.
Once you've found the right agent, negotiate on fees, particularly for higher-value properties. Agents are often willing to reduce their percentage in exchange for guaranteed, quality stock. Use your research and multiple valuations as leverage.
Before instructing any agent, ask for evidence of their recent sales in CF10 1 and the surrounding Cardiff city centre postcodes. Agents with proven track records in your specific market segment, whether premium apartments or more affordable flats, will deliver better results than those with generic city-wide experience.
Understanding price distribution by bedroom count helps sellers price accurately and buyers understand value. Our current listing data shows two-bedroom flats as the most prevalent in CF10 1, with ten properties averaging £196,395. These properties appeal to professionals seeking space for home working or couples starting their journey together. The strong supply of two-bedroom units means sellers face competition, making accurate pricing and professional presentation essential.
One-bedroom flats, with six listings averaging £106,333, represent the most accessible entry point to CF10 1. These properties particularly appeal to first-time buyers and students, with Cardiff University and the city centre employment hubs driving consistent demand. Three-bedroom properties are rare in CF10 1, with just two listings averaging £267,498. This scarcity means premium prices can be achieved for those rare three-bedroom apartments, particularly in period buildings with character features or modern penthouses with views over Cathays Park.
We've found that pricing strategies vary significantly across bedroom types. One-bedroom flats in CF10 1 typically sell between £95,000 and £120,000, while two-bedroom units span a broader range from £160,000 to £240,000 depending on condition and location. Understanding these nuances helps both buyers and sellers set realistic expectations.

Pricing your property correctly from day one is crucial in the current market. With overall prices down 2.2% year-on-year, realistic pricing attracts serious buyers and creates competitive situations that drive best prices. Overpriced properties in CF10 1 tend to linger on the market, accumulating viewings but no offers, eventually requiring price reductions that signal weakness to potential buyers.
Working with an experienced local agent provides access to comparable sales data that goes beyond generic online estimates. Our market analysis shows significant variation between asking and achieved prices, with properties in condition appropriate for their price point selling faster and for closer to asking price. A skilled negotiator, particularly one familiar with CF10 1's mix of investors, first-time buyers, and owner-occupiers, can make a material difference to your final sale price. The difference between accepting an offer 5% below asking versus achieving full asking price on a £200,000 property is £10,000, far exceeding any difference in agent fees.
Our platform gives you the leverage to negotiate effectively. By comparing multiple agents and their track records, you enter discussions armed with market data. We recommend asking agents to provide specific examples of properties similar to yours that they've sold in the past six months, including final achieved prices versus asking prices. This evidence-based approach ensures you work with an agent who genuinely understands your market segment.

Based on our live market data, Allen & Harris leads CF10 1 with 15% market share and three active listings averaging £190,000. Moginie James and Jeffrey Ross each hold 10% market share, with Jeffrey Ross targeting the premium end at £237,000 average. The right agent depends on your property type and price point, with multiple agents offering free valuations to help you decide. We've found that agents with specific experience in city centre flats consistently outperform those with general Cardiff coverage.
Estate agent fees in CF10 1 typically range from 1% to 3% plus VAT, with the national average around 1.5% plus VAT. For a property at the CF10 1 average of £174,297, this means fees between £2,090 and £5,229. Online fixed-fee agents charge between £999 and £1,999 but provide reduced service. Always confirm whether quotes are for sole agency or multi-agency agreements, and ask exactly what marketing activities are included in the fee.
House prices in CF10 1 have experienced a modest decline of 2.2% year-on-year, according to recent market data. Flats have been most affected with a 2.8% drop, while detached properties showed greater resilience at minus 1.4%. The market remains active with approximately 150 transactions in the past twelve months, suggesting underlying demand despite the price correction. We advise sellers to price competitively from the outset to attract serious buyers in the current market conditions.
CF10 1 offers city centre living at its finest, with access to shopping, restaurants, culture, and major employment hubs including the Welsh Government and Cardiff University. The area features conservation areas protecting historic architecture, particularly around Cathays Park with its grand civic buildings. However, buyers should be aware of flood risk from the River Taff and potential subsidence issues related to clay geology, making professional surveys essential. The postcode's population of around 10,000 to 12,000 residents enjoy a vibrant urban lifestyle with excellent transport connections.
Two-bedroom flats dominate the CF10 1 market, representing half of current listings. One-bedroom flats appeal to first-time buyers and investors, while three-bedroom properties are rare and command premiums. The overwhelming majority of stock is apartments, with period conversions and modern developments both available. Properties in good condition with modern kitchens and bathrooms sell fastest. We've found that well-presented flats in popular developments like those near Central Square achieve the strongest prices.
Online agents suit straightforward sales where the property is competitively priced and in good condition. However, in a market where presentation and negotiation are critical, traditional agents often deliver better results. CF10 1's mix of investors and owner-occupiers benefits from an agent who can pitch the property's potential to different buyer types. Consider your time availability and expertise before choosing. We recommend getting quotes from both online and traditional agents to compare the level of service offered.
A RICS Level 2 Survey is strongly recommended for all properties in CF10 1 given the environmental risks present. The clay geology creates subsidence potential, while river and surface water flooding affect certain areas. For flats, check whether the building has current EWS1 fire safety assessments. Older properties may require additional investigation for damp, roofing issues, or outdated electrics. Typical costs for a two-bedroom apartment survey range from £450 to £650. We've helped thousands of buyers in CF10 1 understand which surveys they need based on their specific property type.
Current market conditions in CF10 1 suggest selling times vary significantly based on pricing and property type. Well-priced properties in good condition in popular developments can sell within weeks, while overpriced or poorly presented properties may sit for months. The current high supply of flats means competition is fierce, making accurate pricing and professional marketing essential for quick sales. Our data shows that properties priced within 5% of their realistic market value sell significantly faster than those requiring price reductions.
From £450
Recommended for all properties in CF10 1 given clay geology and flood risk
From £650
For older properties or those with significant alterations
From £60
Required before marketing any property
From £150
Required by lenders for mortgage approval
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Compare 13 local estate agents, data from 20 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.