Sellers in B77 can choose between traditional high street agents like Wilkins Estate Agents and Taylor Cole Estate Agents, or online agents such as Yopa and Purplebricks. Our market data shows that the top five agents by listing volume are all traditional high street operations, suggesting buyers in this area still prefer the in-person service model. Wilkins Estate Agents, with their dominant 29.3% market share and 200 active listings, have built extensive buyer databases that online agents typically cannot match.
High street agents in B77 typically charge between 1% and 3% plus VAT (1.2% to 3.6% including VAT) of the sale price. For a property at the area average of £284,715, this equates to fees between £3,417 and £10,250. Online agents like Yopa and Purplebricks offer fixed fee packages typically ranging from £999 to £1,999, which can represent significant savings for sellers. However, Yopa's 13 listings in B77 average £311,919, suggesting they tend to work with higher-value properties where the percentage fee would be substantially more than their fixed charge.
The difference in service levels and local market knowledge can impact results significantly. Traditional agents provide physical offices where buyers can visit, staff who conduct viewings in person, and local expertise about specific streets, schools, and developments. Before instructing any agent, we recommend getting free valuations from at least three different agents to compare their pricing, marketing strategies, and local knowledge. This gives you leverage in negotiations and ensures you choose the agent best suited to your specific circumstances.