Compare 2 local agents, data from 3 active listings








We track 2 estate agents actively marketing properties across the AB43 7 postcode area, which covers Fraserburgh, Rosehearty, Sandhaven and the surrounding Aberdeenshire villages. Our live data shows these agents are currently handling just 3 properties for sale, giving you a focused market with genuine local expertise available. We've built comprehensive profiles on every agent operating in this area, tracking their performance across listings, pricing strategies and time-on-market metrics.
The AB43 7 area offers an average asking price of £286,667, though this figure masks significant variation across different sub-postcodes and property types. From higher-value properties around Blairmore Park in Rosehearty averaging around £123,000 to more premium options approaching £360,000 for detached homes, finding the right estate agent can make a substantial difference to your sale outcome. We've ranked every agent in this area based on their current listing activity, pricing strategy and market presence, giving you the information needed to make an informed choice.

2
Active Estate Agents
£286,667
Average Asking Price
3
Properties For Sale
The property market in AB43 7 reflects the broader Aberdeenshire picture, with recent data from Rightmove showing the wider AB43 area averaging £152,009 over the last year. However, this average conceals meaningful differences between specific localities within the AB43 7 postcode. The Rosehearty area (AB43 7JB around The Square) commands higher prices with average sold prices around £200,000, while properties in Blairmore Park (AB43 7NZ) average closer to £123,000. These micro-market variations underscore why local knowledge matters when selling property in this area.
Our analysis of Land Registry and Zoopla data reveals concerning price trend data for many parts of AB43 7. The AB43 7ES postcode sector shows prices 44% down from their 2021 peak of £126,111, while AB43 7EU has fallen 64% from its 2019 peak of £135,000. Rosehearty overall has seen prices slip 9% from the 2022 peak of £144,500, with the last year showing a 14% decline. Sandhaven has experienced the most dramatic correction, with prices 49% down from their 2019 peak and a staggering 60% drop in the most recent year. These figures highlight the importance of pricing strategy in the current market.
Detached properties in the broader AB43 area command an average of £228,689 according to Rightmove data, while semi-detached homes average £141,033 and terraced properties average £98,914. The limited current listings in AB43 7 itself show a similar pattern, with detached properties reaching around £360,000 at the premium end while smaller properties in the £100,000-£200,000 range represent the more accessible entry point to local homeownership. Understanding these property type differentials is crucial for setting realistic expectations when entering the market.
Source: Homemove live listing data
Transaction activity in AB43 7 remains relatively modest, with the AB43 7JS postcode sector recording just 9 property sales over the past decade according to available Land Registry data. The AB43 7FH sector has seen only 4 sales in the same period, indicating a quiet market with limited turnover. However, the broader Aberdeenshire region has shown encouraging signs, with annual house sales rising to 4,470 between 2023 and 2025, returning to pre-pandemic activity levels. This suggests underlying demand persists even as specific micro-markets within AB43 7 continue to adjust.
New build activity offers some momentum to the local market. Colaren Homes, whose registered office sits at AB43 7EJ, markets new build properties in the Fraserburgh area with what they describe as their "Last Ever Chance To Own A New Build Colaren Home" development, with 5 houses remaining. Premier Homes (Fraserburgh) Ltd, also based at AB43 7EJ, has announced an exclusive development of four executive family homes near Fraserburgh, with a "coming soon" development at Hillhead of Pitullie (within the AB43 7 postcode area). Kirkwood Homes has also announced the "Kirkton Heights" development in Fraserburgh, adding to the new build options for buyers seeking modern properties in the area.

The AB43 7 postcode encompasses several distinct communities along the Aberdeenshire coast, each with its own character. Fraserburgh serves as the largest town in the area and a significant fishing port, with a heritage centred on the maritime industry. The town offers practical amenities including shops, schools and healthcare facilities, while its position on the North Sea coast provides the characteristic exposed weather that defines much of northeastern Scotland. Rosehearty, situated slightly east along the coast, offers a smaller village atmosphere with its historic square and harbour, while Sandhaven represents an older mining and fishing community that has seen significant demographic change in recent decades.
The geology of the area features the characteristic Aberdeenshire granite that gives the region its visual identity, with the underlying soil types varying from productive agricultural land near the coast to more exposed moorland at slightly higher elevations. Flood risk varies across the area, with properties in low-lying coastal positions requiring standard property searches, though the generally elevated nature of much of the coastline provides natural protection. The AB43 7 area falls within Aberdeenshire Council's jurisdiction, providing local governance and access to council services for residents. Transport connections radiate from Fraserburgh toward Aberdeen via the A90 road, with journey times to Aberdeen's city centre typically taking around an hour by car.
Demographically, the AB43 7 area has experienced population challenges typical of smaller Scottish coastal communities, with younger residents often relocating to larger centres for employment and education opportunities. This has created a housing market characterised by an older population base and properties that may require modernisation. Schools in the area include Fraserburgh Academy providing secondary education, with primary schools serving the surrounding villages. The local economy remains connected to fishing, agriculture and more recently the offshore energy sector, with Aberdeen serving as the regional hub for the oil and gas industry providing employment links for AB43 7 residents.
We find that our clients in the AB43 7 area have a clear choice between traditional high-street estate agents with local physical presence and online agents offering fixed-fee models. Low & Partners, based in Aberdeen, currently dominates the local market with 66.7% market share across their 2 active listings averaging £275,000. Their established Aberdeen office provides access to a broader network while maintaining knowledge of the Aberdeenshire property landscape. ReMax City & Shire Aberdeen holds the remaining 33.3% market share with a single listing at £310,000, representing the premium end of the current local market.
Traditional percentage-based fees, typically ranging from 1% to 3% plus VAT in Scotland, remain the norm for high-street agents who provide full service including viewings, negotiations and marketing materials. Online agents typically charge fixed fees between £999 and £1,999, offering a cost-effective solution for straightforward sales but requiring the seller to manage more aspects of the process independently. For the AB43 7 market with its limited inventory and specific local knowledge requirements, the personalized service a traditional agent provides may offer advantages, particularly given the complex price dynamics across different sub-postcodes that benefit from local expertise. We always recommend getting valuations from multiple agents to compare their market knowledge and proposed strategies.

Start by understanding which agents actively operate in the AB43 7 area and their track records. We examine their current listings, average asking prices and market presence to build comprehensive profiles. Look at their current listings, average asking prices and market presence.
Request free valuations from at least 3 agents to compare their suggested asking prices and marketing strategies. This also gives you leverage in negotiations. We find that agents often provide different valuations based on their local market knowledge, so collecting multiple opinions helps establish a realistic price range.
Ask about how agents plan to market your property, including online portals, social media, local advertising and their network of potential buyers. In a small market like AB43 7, an agent's local network can be particularly valuable for finding off-market buyers.
Clarify whether agents charge percentage-based fees (typical in Scotland: 1-3% plus VAT) or fixed fees, and what services are included. Ask about sole agency versus multi-agency options. We note that fee structures are often negotiable, especially for higher-value properties or multiple instructions.
Review the contract length (typically 8-16 weeks for sole agency) and termination clauses carefully before signing. Make sure you understand what happens if you need to change agents during the marketing period.
Ask for evidence of recent sales in the local area, time-on-market averages and how they handle negotiations to achieve the best price. We track this data for all agents in AB43 7 to help our clients make informed comparisons.
Estate agent fees in Scotland typically range from 1% to 3% plus VAT, but these are often negotiable, especially if you're selling a higher-value property or instructing the agent for both sales and lettings. Always ask if discount packages are available for multi-property instructions or bundled services.
The bedroom distribution across current AB43 7 listings reveals clear price stratification in the local market. Four-bedroom properties dominate the available inventory with 2 listings averaging £335,000, representing family homes at the larger end of the local market. Three-bedroom properties average £190,000, positioning them as the more affordable entry point for families seeking decent accommodation in the area. This bedroom-to-price relationship reflects the broader Aberdeenshire pattern where larger detached homes command significant premiums over more modest properties.
For buyers and sellers alike, understanding this bedroom-based pricing is crucial for realistic property valuation. The current market shows a price differential of approximately £145,000 between 3-bed and 4-bed properties, a substantial gap that reflects both the construction costs associated with larger homes and the demand from growing families in the area. Properties in the £300,000-£500,000 price band account for 2 of the 3 current listings, indicating that the upper end of the market shows more activity, while more affordable options under £200,000 represent just one listing, suggesting potential undersupply at the entry-level price point. We note that this limited supply at lower price points may create opportunities for sellers with properties in the £100,000-£200,000 range.

Pricing strategy in the current AB43 7 market requires careful consideration of the significant price corrections observed across many sub-postcodes. Properties priced correctly from the outset tend to attract more interest and achieve sales, while overpriced properties risk languishing on the market and selling for less than they might have achieved with realistic initial pricing. The data showing AB43 7ES down 44% from its 2021 peak and AB43 7EU down 64% from 2019 demonstrates how quickly prices can adjust in this market, making accurate initial valuation critical.
Working with an experienced local estate agent provides access to their understanding of micro-market conditions across different parts of the AB43 7 area. An agent familiar with the differences between Rosehearty, Sandhaven and Fraserburgh can position your property appropriately for its specific location. Additionally, agents with strong local networks may have access to buyers not actively searching via major portals, including those relocating from Aberdeen for the coastal lifestyle or those seeking holiday let opportunities in this stretch of Aberdeenshire coastline. We have seen particular interest from buyers seeking coastal properties with rental potential, so mentioning any such opportunities to your agent can help attract the right buyers.

Based on current market activity, Low & Partners leads the AB43 7 market with 66.7% market share and 2 active listings averaging £275,000. ReMax City & Shire Aberdeen holds the remaining 33.3% market share with one listing at £310,000. Both agents operate from Aberdeen but serve the Fraserburgh and Rosehearty areas. The best agent for your property depends on your specific location within AB43 7 and your price expectations, so obtaining valuations from both is recommended. We track all active listings to provide our clients with up-to-date market share information.
Estate agent fees in Scotland typically range from 1% to 3% plus VAT (1.2% to 3.6% inclusive), with the average around 1.5% plus VAT. In the AB43 7 market, this means fees on a £286,667 property (the current average asking price) would range from approximately £3,440 to £10,320 depending on the fee percentage agreed. Some agents may offer fixed-fee alternatives or discounted rates for multiple property instructions. We always recommend discussing fee structures openly and negotiating where possible, particularly if you have a higher-value property or are instructing on multiple properties.
The data shows significant price corrections in many parts of AB43 7. The AB43 7ES postcode is 44% down from its 2021 peak, AB43 7EU is 64% down from 2019, Rosehearty is 9% down from its 2022 peak, and Sandhaven has seen a 49% decline from 2019. The broader AB43 area shows prices 6% down on the previous year and 5% below the 2022 peak of £159,590. Current market conditions require realistic pricing expectations. We advise sellers to look at recent comparable sales in their specific postcode sector rather than broader averages when setting expectations.
AB43 7 covers coastal communities in Aberdeenshire including Fraserburgh (the main town), Rosehearty and Sandhaven. The area offers a peaceful coastal lifestyle with access to the North Sea, historic fishing heritage and community-focused villages. Amenities include shops, schools and healthcare in Fraserburgh, with Aberdeen accessible via the A90 for those working in the city. The weather is characteristic of Scotland's northeast coast, and the area appeals to those seeking a quieter lifestyle away from larger urban centres. Many residents appreciate the strong community bonds and lower cost of living compared to Aberdeen.
Detached properties represent the majority of higher-value sales in the AB43 area, averaging £228,689 according to Rightmove data. The current AB43 7 listings show 4-bedroom detached properties at £335,000 averaging and 3-bedroom properties at £190,000. Semi-detached homes average £141,033 and terraced properties £98,914 in the wider AB43 area. The limited current inventory means properties in good condition at realistic prices should find interested buyers. We note that well-presented family homes in the £200,000-£350,000 range tend to generate the most interest in the current market.
Yes, new build activity exists in the area. Colaren Homes markets properties from their office at AB43 7EJ with remaining availability in their Fraserburgh development. Premier Homes (Fraserburgh) Ltd has a development of four executive homes near Fraserburgh and an upcoming development at Hillhead of Pitullie (within AB43 7). Kirkwood Homes has announced the Kirkton Heights development in Fraserburgh. New build options provide modern alternatives to the older property stock typical of the area. For buyers seeking modern energy-efficient homes, these new build developments may offer better long-term value despite the premium prices.
Transaction data for AB43 7 shows limited recent sales activity, with some postcode sectors recording only single-digit sales over the past decade. The broader Aberdeenshire market has seen annual sales rise to 4,470 between 2023 and 2025, returning to pre-pandemic levels. Properties in AB43 7 should be priced realistically given current market conditions to achieve timely sales, as overpricing leads to extended market times in the current environment. We typically advise sellers to review their pricing strategy every 2-4 weeks during marketing to ensure continued competitiveness.
Given the specific micro-market dynamics in AB43 7, with significant price variations between sub-postcodes like Rosehearty (£200,000 average), Blairmore Park (£123,000) and Sandhaven (£75,000), a local agent with knowledge of these specific areas may provide valuable expertise. Traditional agents offer full service including viewings and negotiations, while online agents offer fixed fees but require more seller involvement. For complex local markets, the personalized service of traditional agents often proves worthwhile. We help our clients understand the trade-offs and recommend getting quotations from both traditional and online agents before making a decision.
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Compare 2 local agents, data from 3 active listings
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Homemove is a trading name of HM Haus Group Ltd (Company No. 13873779, registered in England & Wales). Homemove Mortgages Ltd (Company No. 15947693) is an Appointed Representative of TMG Direct Limited, trading as TMG Mortgage Network, which is authorised and regulated by the Financial Conduct Authority (FRN 786245). Homemove Mortgages Ltd is entered on the FCA Register as an Appointed Representative (FRN 1022429). You can check registrations at NewRegister or by calling 0800 111 6768.